Q&Me is online market research provided by Asia Plus Inc. Popular mobile app and user analysis in Vietnam Asia Plus Inc.
Q&Me is online market research provided by Asia Plus Inc.
Popular mobile app and user analysis in VietnamAsia Plus Inc.
Objective
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to
what apps are indispensable for those who live in urban area of Vietnam.
The survey was conducted to about 600 male & female among 18-39 years
old in HCM & Hanoi.
Media spending hours (TV / Internet)
27% 28% 27% 25% 25%32% 28% 27% 23%
32%
88% 88% 88% 92% 88% 85% 87% 89% 86% 90%
54% 52% 56%61% 57%
45%53% 55%
50%58%
Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C
People watching TV more than 2 hours/day People using internet 2 hours/day and more
People using internet 4 hours/day and more
Vietnamese in urban area spend much more hours for internetQ. How long do you watch TV a day / spend internet a day?
Popular mobile application
Facebook (84%)
M=80% F=87%
No.1Zalo (58%)
M=52% F=64%
No.2
YouTube (17%)
M=20% F=15%
No.3
Messenger (12%)
M=13% F=11%
No.4Gmail (9%)
M=9% F=10%
No.5
Lazada (8%)
M=8% F=8%
No.6
Instagram (7%)
M=6% F=8%
No.7
Chrome (7%)
M=9% F=5%
No.8
Shopee (6%)
M=4% F=8%
No.9
Viber (5%)
M=4% F=5%
No.10
Q. Please name 3 applications that you use spend use the most.
Youth are with YouTube and Instagram
22%
16%
13%
18-24 25-29 30-39
YouTube and Instagram gather popularity among 18-24 age group
13%
4%3%
18-24 25-29 30-39
Social usage and email
89%
51%
83%
59%
77%
66%
Facebook Zalo
18-24 25-29 30-39
Facebook is more for the youth, while Zalo is more for elderly.
Email for adultEmail is used for the elderly group more. Less usage among 18-24 years old
6%
11%12%
18-24 25-29 30-39
Key findings : EC apps usageFacebook is more for the youth, while Zalo is more for elderly. Email is used for the elderly group more
16%13%
19%
10%
22%19%
21%
11%
8% 8% 8%3%
9%12% 10%
5%
6% 4%8%
4%
10% 3% 8%
4%
3%2%
3%
2%
2%3%
3%
2%
Total Column2 Male Female Column3 18-24 25-29 30-39 30-40 high social users
low social users
Lazada Shopee Others Online shopping
Key app user profile: Facebook
84%
80%
87%89%
83%
77%
83%85%
87%
81%
Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C
Generally popular regardless of the profile. Higher popularity in female.
Key app user profile: Zalo
58%52%
64%
51%
59%
66%61%
55% 53%
62%
Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C
The ratio of using Zalo higher at female and elders.
Key app user profile: YouTube
17%
20%
15%
22%
16%
13%
18% 17%
23%
12%
Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C
The ratio of using YouTube higher at male & youngsters.
App that Vietnamese recently likesShopee (9%)
No.1
• Online shopping app
• Download: 5m• Rating: 4,1/5
(47.777 persons)
Grab (7%)No.2
• Travel app• Download:
50m• Rating: 4,5/5
(1.220.134 persons)
Lazada (7%)No.3
• Online shopping app
• Download: 50m
• Rating: 4,2/5 (1.232.488 persons)
Mocha (7%)No.4
• Message app• Download: 5m• Rating: 4,3/5
(94.607 persons)
Momo (5%)No.5
• Payment app• Download: 1m• Rating: 4,2/5
(21,974 persons)
Q. Please name applications that you installed within 30 days and would like to recommend it. (excluding the ones that are already mentioned in the apps that are used mostly)
Respondent profile (N=579)Gender
Male, 49%Female, 51%
18-24, 35%
25-29, 34%
30-39, 31%
Age
HCM, 47%HN, 53%
City
Household income
9%
21%
20%
22%
28%
Under 4,000,000 VND
4,000,000 - 9,000,000 VND
9,000,001 - 14,000,000 VND
14,000,001 - 20,000,000 VND
Above 20,000,000 VND
Our SolutionSurvey is conducted via mobile phone and the data is processed real-time
Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving
real-time analysis
Superb real-time analysis for flexible and accurate data collection
1/3 of the competitor pricing
Our Advantage: Direct Panel ManagementOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017
0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Age
19%
18%
6%4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Process for the quality assurance
Questionnaire based on the exact profile
• Refined and very derailed database panel
Take out users with irrelevant replies
• Remove Fake questions hit users
• Remove Contradicted answer users
• Take out straight answer users
Take out speed users
• We count the average median time and take out those who are less than that
Manual check by the experienced researchers
• Our experienced researchers will check the relevance as well as open comments
Re-assortment of panelist priorities
• Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
Online is considered to be “cheap and bad” in general. Q&Me providesseveral methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average scorein the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance
Contact Us
URL: http://www.qandme.netContact: [email protected]
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043