VIETNAM B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: APRIL 2018 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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VIETNAM B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: APRIL 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
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Category:
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Vietnam B2C E-Commerce Market 2018
Report
B2C E-Commerce
N/A
Vietnam
English
PDF & PowerPoint
74
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the main drivers and barriers to growth in Vietnam’s B2C E-Commerce?
How large is Vietnam’s online retail market projected to be by 2021?
What are the main E-Commerce websites online shoppers in Vietnam purchase from?
How is the mobile shopping trend evolving in Vietnam?
Which payment methods are preferred by Vietnam’s online shoppers?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
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VIETNAM B2C E-COMMERCE MARKET 2018
ONLINE MARKETPLACES DRIVE THE GROWTH OF B2C E-COMMERCE IN VIETNAM
Vietnam has one of the most rapidly growing B2C E-Commerce markets in
Southeast Asia, according to the yStats.com report. In the period through 2021, online
retail sales in this country are projected to rise at double digit rates, driven by higher
Internet penetration rates and more frequent online purchases. Only around 1% of the
country’s retail sales were online in 2017, indicating much room for future growth.
An increasing share of online shoppers in Vietnam is making purchases on E -
Commerce marketplaces, as shown by research cited in the yStats.com report. These
platforms have become important drivers of digital retail development in Vietnam due to
their investments into building comprehensive E-Commerce ecosystems for warehousing,
payment and delivery. On the other hand, social networks such as Facebook also remain
among the most popular platforms used by shoppers to place orders online, especially in
the categories such as fashion and cosmetics.
Overall, competition between E-Commerce players is increasing amidst
anticipation of further growth, according to findings in the yStats.com report. Alibaba-
backed Lazada ranked as the most used E-Commerce website in 2017, while its major
competitor, Tiki.vn raised investment from another Chinese E-Commerce leader, JD.com.
In the electronics segment, the Mobile World Group is the top contender with the highest
online retail market share as of 2017.
VIETNAM B2C E-COMMERCE MARKET 2018
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, April 2018
Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia,