1 VIETNAM B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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VIETNAM B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: AUGUST 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Vietnam B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
N/A
Vietnam
English
PDF & PowerPoint
61
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QUESTIONS
ANSWERED
IN THIS REPORT
How high are sales generated in the B2C E-Commerce market in Vietnam?
How fast is online retail in Vietnam predicted to grow?
What are the product categories most purchased by online shoppers in Vietnam?
Which online retail trends are prominent in Vietnam?
How does Vietnam rank among other countries by criteria related to online retail?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
VIETNAM B2C E-COMMERCE MARKET 2015
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ONLINE RETAIL IS GAINING MOMENTUM IN VIETNAM
Although Vietnam was ranked as the smallest B2C E-Commerce market in
Southeast Asia in terms of sales two year ago, online retail is gaining momentum there.
Growing Internet and online shopper penetration, as well as increasing online spending
per shopper, are driving up online retail sales in Vietnam. In the next five years, the
Vietnamese B2C E-Commerce market is expected to experience strong double-digit
growth rates. Improvement in the two important infrastructure factors, payment and
delivery, could give a further boost to B2C E-Commerce in Vietnam. Last year, close to
two thirds of E-Commerce websites in Vietnam received complaints from online
shoppers regarding delivery times. Furthermore, nearly half of Internet users who do
not yet shop online admitted to not having a credit card to pay in online stores, while
cash on delivery was by far the leading payment method among current online
shoppers.
Social commerce is one of the most important trends in the online shopping
market in Vietnam. Close to 90% of online buyers of fashion products made at least one
online purchase from this category via Facebook. The shopping orders of items
displayed via this social network are accepted via Facebook messages and phone calls,
and paid for mostly by cash on delivery. With smartphone ownership increasing, M-
Commerce is also becoming a trend. In 2014, a popular online shopping portal in
Vietnam, Sendo.vn, received funding from Japanese investors in order to launch a
smartphone shopping website.
Other leading players on the emerging online shopping market in Vietnam
include online retailer and marketplace Lazada.vn, Vatgia.com’s marketplace, online
classifieds websites such as 5giay.vn and Chotot.vn, and electronics merchant Mobile
World JSC with its online store Thegioididong.com. As B2C E-Commerce in Vietnam
grows, more companies, including local and foreign players, are entering the market
and rivalry is intensifying.
VIETNAM B2C E-COMMERCE MARKET 2015
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MANAGEMENT SUMMARY
OVERVIEW AND INTERNATIONAL COMPARISONS
B2C E-Commerce Overview and International Comparisons, August 2015
Online Shopper Penetration, by Selected Emerging Markets, incl. Vietnam, in % of Adult Internet Users, May
2014
Share of Households Buying FMCG Products Online at Least Once in 2014, by Selected Countries Worldwide,
incl. Vietnam, in %, 2014
Number of Internet Users in Asia-Pacific, by Country, incl. Vietnam, in millions, 2013 – 2018f
Internet Penetration in Asia-Pacific, by Country, incl. Vietnam, in % of Population, 2013 – 2018f
Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,
by Selected Countries, incl. Vietnam, in %, Q4 2014
Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Vietnam, in % of Respondents, 2012 –
2014
Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,
April 2015
Internet Penetration in Southeast Asia, by Country, incl. Vietnam, in % of Population, 2014
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Vietnam, in %, 2013
Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Vietnam, Compared to Global
Average, in % of Online Shoppers, Q1 2014
Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by
Country, incl. Vietnam, 2014/Q1 2015
Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl.
Vietnam, in % of Smartphone Users, 2014/Q1 2015
Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Vietnam, Q1 2014
Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by
Country, incl. Vietnam, Compared to Global Average, in % of Internet Users, Q1 2014
TRENDS
B2C E-Commerce Trends Overview, August 2015
Devices Used, incl. Mobile, in % of Respondents, April 2015
M-Commerce Share of Total B2C E-Commerce Sales, in %, 2018f
Breakdown of Frequency of Online Shopping via Smartphone, in % of Smartphone Users, November 2014
Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %,
December 2014
Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase On Facebook,
December 2014
Payment Methods Used When Purchasing Items on Facebook, by Age Group, in % Online Shoppers Who
Purchase on Facebook, December 2014
Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users,
2014/April 2015
VIETNAM B2C E-COMMERCE MARKET 2015
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TABLE OF CONTENTS (1 OF 2)
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SALES & SHARES
B2C E-Commerce Sales, in USD billion, 2013 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2014
B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2010 - 2014
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2013 & 2014