Videos: An E xample

Co-Creating knowledge locally

Videos: An Example

Background

Process: Client/Donor =Mainly Project driven

Project Manager + Creative Team+ Cultural Specialists = Develops concept

and share with Client/Donor

Concept approved = Produce scripts = share

Produce many drafts and get feedback (internal and external)

Approved = Produce, Promote, Disseminate, Promote

Monitoring and Evaluation = mainly using focus groups and recordings

Reporting + using results to improve next production

No rating systemRadio Version Viewers requesting more

shows Voting: Afghan StarAwards: Eagle FourUnsuccessful – Culturally

insensitive Game Shows

SUCCESS FACTORS

Afghanistan – two languages, selected depending on target audience

AfricaRice Ask target audience Pay local partners and organization

Side Note: Languages

Final Products

Eagle Four:HTTP://VIMEO.COM/26155109

Afghan Star

Raz-e-Khana