Videoconferencing – Less Hassle and Travel Cost Reductions for Businesses

Videoconferencing – Less Hassle and Travel Cost Reductions for Businesses

Iwona Petruczynik, Research Analyst

Unified Communications and Collaboration

ICT Europe

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Iwona PetruczynikResearch AnalystUnified Communications and Collaboration, Europe

Frost & SullivanEurope Warsaw, Poland

Iwona Petruczynik

Functional Expertise

� 2 years of research and consulting expertise in the Enterprise Communications and Collaboration sector.

Particular expertise in :

- Analysing emerging trends, technologies and market dynamics in the conferencing and collaboration market

- Forecasting

- Project management, planning, and development

Industry Expertise

� Experience base covering broad range of sectors with a global reach, leveraging long-standing working

relationships with leading industry participants’ Senior Executives in

- videoconferencing/ visual collaboration managed services

- web conferencing

- audio conferencing

- Web 2.0

What I bring to the Team

� Technical expertise

• Ability to work on multiple projects simultaneously

• Project management skills

Career Highlights

• Research Analyst for Frost & Sullivan

• Research Analyst for Center for Information, Research, Analysis and Training (CIRAT)

• Speaker and moderator in several industry forums

• Quoted in domestic and international publications on the trends and analysis of the conferencing and

collaboration markets

Education

• Masters of Science (Applied Intelligence) from Mercyhurst College, Erie, PA, USA

• Bachelors of Arts (Business Management) from Mercyhurst College, Erie, PA, USA

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Agenda

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What Drives the Market?

What Restraints the Market?

Highlights of Major Trends in Videoconferencing in Europe

A Closer Look at the European Videoconferencing Market

European Videoconferencing Market Overview

6 Conclusions

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European Videoconferencing Market Overview

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What Drives the Market?

Preservation of business continuity

Issues associated with inter-company

communications are steadily

being resolved

Videoconferencing integration with

other communication

tools

Real-time collaboration is recognised as a key enabler of business performance

Increasing vendor focus on the SMB

market

Increasingly dispersed workforce

European Videoconferencing Market: Market Drivers

Source: Frost & Sullivan

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What Restraints the Market?

European Videoconferencing Market: Market Restraints

Source: Frost & Sullivan

Cultural and behavioural

factors

Difficulty in attaching a hard-

dollar ROI

Weak infrastructure

and low bandwidthin certain regions

Small sizes of regional

markets

Availability of alternative

solutions to videoconferencing

Under -penetrated

SMB market

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Highlights of Major Trends in Videoconferencing in Europe

Source: Frost & Sullivan

European Videoconferencing Market: Major Market Trends

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A Closer Look at the European Videoconferencing Market

European Videoconferencing Market:Per Cent of Revenues by Region

Key: GFU – Germany, France and the United Kingdom

Nordics – Denmark, Norway, Sweden, Finland and Iceland

Benelux – Belgium, the Netherlands and Luxembourg

RWE – Rest-of-Western Europe (Italy, Republic of Ireland, Spain, Greece, Portugal, Austria and Switzerland)

CEE – Central and Eastern Europe (Belarus, Bulgaria, the Czech Republic, Croatia, Hungary, Latvia, Lithuania, Poland,

Romania, Russia, Slovakia, Slovenia and Ukraine)

Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan

• The total European market is highly

fragmented.

• GFU and Nordics are the most

mature videoconferencing endpoints

markets.

• The markets in Rest-of-Western

Europe and Central and Eastern

Europe are expected to account for

an increasing revenue share.

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Conclusions

• Significant cultural differences among the countries in Europe are driving differences in the

means of conducting business.

• The long-time misconceptions about videoconferencing have hampered the growth of the

videoconferencing market in Europe.

• In the future, telepresence will become a popular collaboration tool that will allow business

leaders to conduct their operations without physically attending any meeting.

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Next Steps

� Request a proposal for Growth Partnership Services or Growth Consulting Services to

support you and your team to accelerate the growth of your company.

([email protected])

� Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan

Global Congress on Corporate Growth occurring in London on 17 – 18 May 2011

(www.gil-global.com)

� Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of

innovative growth opportunities (www.frost.com/news)

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Dominic Dodd

Principal AnalystUnified Communications and Collaboration

ICT Practice, Europe

Tel: +44 796 854 1357

E-mail: [email protected]

Iwona Petruczynik

Research AnalystUnified Communications and Collaboration

ICT Practice, Europe

Tel: +48 22 244 0869

E-mail: [email protected]

Joanna Lewandowska

Corporate Communications Manager

ICT Europe

Tel: +48 22 390 41 46

E-mail: [email protected]

Contact Information