Videocon SCM

Presented by:-S.Priya S.Vijayalakshmi

About VideoconVideocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors:-Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.

Its mission statement

The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen

Its market share..

A REFLECTION OF CONTINUITY CHANGEthe end:To delight and deliver beyond expectation.

the means:through ingenious strategyintrepid entrepreneurshipimproved technologyinnovative productsinsightful marketinginspired thinking about the future

Its global partners

Tie - ups with global leaders

Strategic Alliances & Acquisition

Multibrand strategy- videocon/akai,1995Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall brand consolidation Package from Airtel, Videocon, Alcatel Videocon's global strategy

Understanding videocon with the help of modelsBCG Matrix

Stars (appliances)Question marks (Entertainment)Cash Cows(Oil and Gas division)Dogs (leasing and finance limited)

Porters model

Why M&A Electrolux deal gives licensing rights to sell global brand 2000 patents of Thomson into Videocon's kitty Global presence Gain economies of scale

Competitive AdvantageCost of production Largest distributed manufacturing base across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly locations Wide product portfolio

Challenges and Criticisms Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of geographies The consumer really is not price sensitive today

Future prospectsDevelopment in the following areas through R&DPlasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices

Go for new segments & start manufacturing mobile handsets and IT hardware