V I D E O to Reach Clients
VIDEO to Reach Clients. United States Department of Commerce Broadband Technology Opportunities Program.
Dec 23, 2015
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V I D E O
to Reach Clients
United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
www.WashingtonLawHelp.orgwww.YouTube.com/user/
NWJusticeProject
Daniel [email protected]
Daniel [email protected]
Daniel [email protected]
Daniel [email protected]
V I D E Ow h y
?
www.YouTube.com/user/NWJusticeProject
“Northwest Justice Project”
“foreclosure mediation”
“juvenile record sealing”
V I D E On d
?
w h a tk i o f
animation &voice-over narration
animation &voice-over narrationvideo screen-grabs & online demos
animation &voice-over narrationvideo screen-grabs & online demosexamples of legal forms & documents
animation &voice-over narrationvideo screen-grabs & online demosexamples of legal forms & documents
live actors & narrators
stillimages
screencapture
audio-video
animation
Tools We Use to Make Videos
stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
audio-video
animation
Tools We Use to Make Videos
stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video
animation
Tools We Use to Make Videos
stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video flipcam iPhonemini-DV
camcorder
animation
Tools We Use to Make Videos
stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video flipcam iPhonemini-DV
camcorder
animation paper, pensdry-erase
whiteboardgreen-screen
Tools We Use to Make Videos
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Research / Assess
1
What information do clients look for?
What information is already out there?
Research / Assess
1
2
Research / Assess
Is it... • accurate? • succinct? • comprehensible?
Script / Edit / Translate
Script / Edit / Translate
1
2
Research / Assess
Is it... • right? • short? • plain?
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2
Research / Assess
Script / Edit
1
2
3
Research / Assess
Script / Edit
Screenplay / Visualize
How should we show it?
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2
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4
Research / Assess
Script / Edit / Translate
Screenplay / Visualize
Shoot / Animate / Edit
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3
4
Research / Assess
Script / Edit / Translate
Screenplay / Visualize
Shoot / Animate / Edit
How do we make it?
How long does it take to make your
videos?
How long to go from concept to
YouTube?
From a couple weeks to several
months.
But sometimes just a day or so!
How many hours of work?
About 4.5 hours for every minute of finished video.
But we’re getting faster!
Scripts (Research, Writing &
Consultation)
10% - 30% of total time
30 – 90 minutes per minute of finished video
Cameras &Mics (Recording & Shooting)
5% of total time
15 minutes per minute of finished video
Computer Editing (graphics and animations, editing video in Camtasia,
iMovie, etc.)
50% to 80% of total time
2 to 3 hours per minute of finished video
Distribution & Promotion Less than 2%
of total time
5 minutes per minute finished
video
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2
3
4
5
Research / Assess
Screenplay / Visualize
Shoot / Animate / Edit
Show / Distribute / Promote
Script / Edit / Translate
1
2
3
4
5
6
Research / Assess
Screenplay / Visualize
Survey / Critique
Script / Edit / Translate
Shoot / Animate / Edit
Show / Distribute / Promote
how many viewers
who’s watching
how they watch it
how they find us
what interests them
Economic Security & Public Benefits & Health Care
Housing stability & Landlord / Tenant
Laws
Dealing with Debt & Collections
www.WashingtonLawHelp.org
www.YouTube.com/user/NWJusticeProject
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