Video Strategy, The internal PITCH

video & what we know

Countries Update

Millenials are weapons of mass consumption

Thier interest is temporary

So is their attention...

That’s why this was so popular

If you don’t know what that was

a) Shame on you

b) Google ‘harlem shake’*

*DISCLAIMER: Not now, after the webex I need 5 minutes more attention and p.p.s: I am also not responsible for any harlem shake addiction, workplace procrastination that occurs hereinafter*

They don’t like being sold to...

...Sold to or lied to?

Both

They want reality

They want the good, the bad and the ugly

They also like to be entertained...

So here’s the plan

All video content will be produced in-house

Yes. You read that right.

Congratulations: you are all now Chief of Content

1secondeveryday.comhttp://vimeo.com/53827400

129341311 (1).mp4

• Download the app• And start shooting• When a month of #nofilter content is in• Send it to us at Global• The branded interlude and end frame will be

added• And the content will be uploaded

... Yes: it’s that simple

Hyperlapsehttps://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8

• Download the app• And start shooting• Take fly on the wall footage of our office

environment: receptions, restuarants, coffee areas: our life in Ferrero• Send it to us at Global• The branded interlude and end frame will be

added• And the content will be uploaded

... Yes: it’s that simple

Thunderclaphttps://www.thunderclap.it/projects/16529-a-global-announcement-from-eb?locale=en

Thunderclap.mp4

• When we need to make some noise • Sign up via Twitter or Facebook via the link

GEB will email• The message will automatically post to your

network at the specified time• That’s all

... Yes: it’s that simple

Any questions?