Video Priming – How to Give Your Acquisition Campaigns an Unfair Advantage

VIDEO PRIMING How To Give Your Acquisition !

Campaigns an Unfair Advantage!

THE MOBILE EXPERTS DELIVERING POSITIVE CHANGE

OUR SERVICES

WORKING WITH LEADERS IN MOBILE

THINKING DIFFERENTLY ABOUT MEASURING RESULTS

We tend to look for today’s results!

And don’t prepare enough for tomorrow’s results

“DIMINISHING RETURNS TO SCALE MEANS THAT ALWAYS FIGHTING FOR INSTANT RESULTS CAN

GET INCREASINGLY EXPENSIVE”

FETCH REGRESSION MODELS HAVE SHOWN:

1 GOOD USER TODAY

0.4 NEW USERS TOMORROW

Also generates!

& 1 = 3.5 AFTER 7 DAYS!

 "

$10"Incremental

Users"Cumulative

Users"

Today"

2.10 "

2.10 "

Tomorrow"

0.84 "

2.94 "

Day 3"

0.34 "

3.28 "

Day 4"

0.13 "

3.41 "

Day 5"

0.05 "

3.46 "

Day 6"

0.02 "

3.49 "

Day 7"

0.01 "

3.49 " - !

0.50 !

1.00 !

1.50 !

2.00 !

2.50 !

3.00 !

3.50 !

USING VIDEO CONTENT TO CREATE AN UNFAIR ADVANTAGE

VIDEO IMPACT IS!

DIRECT & INDIRECT

Effective TV exposure increases mobile media ROI by 16% !

Guide users to convert in normal behavior not force into abnormal behavior ! !

Video engaged users who convert through a different channel are !4.7x more likely to purchase

KEY TAKEAWAYS

MEASURE FOR VIDEO’S LONG TERM IMPACT, NOT JUST IMMEDIATE RESULTS

USE VIDEO TO PRIME AUDIENCES FOR OTHER CHANNELS TO CONVERT

DESIGN VIDEO TO TELL A MEMORABLE STORY, NOT JUST DRIVE AN ACTION