Top Banner
8KFGQ QP VJG 9GD 4GPICPCVJCP4COCOQQTVJ[ "IWTWRCPIWLK KU EJCPIKPI Ų OCUUKXGN[Б
26

Video on the Web is Changing ... massively! VP9 and beyond

Jul 13, 2015

Download

Technology

IMTC
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Video on the Web is Changing ... massively! VP9 and beyond

8KFGQ�QP�VJG�9GD

4GPICPCVJCP4COCOQQTVJ["IWTWRCPIWLK

KU�EJCPIKPI�Ų�OCUUKXGN[Б

Page 2: Video on the Web is Changing ... massively! VP9 and beyond

/QDKNG�KU�GCVKPI�VJG�YQTNF

����$KNNKQP�FGUMVQRU�CPF�NCRVQRU�KP� ���[GCTU

���$KNNKQP�UOCTV�OQDKNG�FGXKEGU�KP�����[GCTUŲ�CPF�ITQYKPI

6RXUFH��0RELOH�LV�HDWLQJ�WKH�ZRUOG

Page 3: Video on the Web is Changing ... massively! VP9 and beyond

+P�VJG�PGZV�HGY�[GCTU�� �$KNNKQP�RGQRNG�YKNN�EQOG�ūQPNKPGŬ�VJTQWIJ�C�OQDKNG�

FGXKEG

Page 4: Video on the Web is Changing ... massively! VP9 and beyond

��RGQRNG�DW[KPI�UOCTVRJQPGU�KU�XGT[�XGT[�FKHHGTGPV

$4+%��6#/���`��$�QH�VJG��$�RGQRNG�EQOKPI�QPNKPG

6RXUFHV��7KLQN�:LWK�*RRJOH���FRPSDULVRQ��/LVW�RI�FRXQWULHV�E\�SRSXODWLRQ���:LNLSHGLD��

Page 5: Video on the Web is Changing ... massively! VP9 and beyond

%QUV�QH�CEEGUU�KU�XGT[�KORQTVCPVБ

2GQRNG�EQOKPI�QPNKPG�CTG�RGQRNG�YKVJ�NGCUV�COQWPV�QH�OQPG[�VQ�RC[�HQT�CEEGUU���CPPWCN�FKURQUCDNG�KPEQOG���+PFKC��������$TC\KN��������4WUUKC��������EQORCTGF�VQ�75#���������

6RXUFHV��/LVW�RI�&RXQWULHV�E\�DYHUDJH�ZDJH��/LVW�RI�FRXQWULHV�E\�*'3��333��SHU�FDSLWD

Page 6: Video on the Web is Changing ... massively! VP9 and beyond

6JG�V[RG�QH�CEEGUU�KU�FKHHGTGPV�VQQ

$TC\KN��+PFKC�CPF�%JKPC�YKVJ�VJG�NCTIGUV�RGQRNG�EQOKPI�QPNKPG�JCXG�VJG�NQYGUV�DCPFYKFVJ�RGT�ECRKVC

6RXUFHV��$NDPDL���6WDWH�RI�WKH�,QWHUQHW���4��������/LVW�RI�FRXQWULHV�E\�,QWHUQHW�FRQQHFWLRQ�VSHHGV���:LNLSHGLD

Page 8: Video on the Web is Changing ... massively! VP9 and beyond

6RXUFHV��6DQGYLQH���*OREDO�,QWHUQHW�3KHQRPHQRQ

Page 9: Video on the Web is Changing ... massively! VP9 and beyond

Ɣ !��%�SHRSOH�FRPLQJ�RQOLQHƔ a��%�IURP�HPHUJLQJ�PDUNHWV��%5,&��ZLWK�ZD\�ORZHU�GLVSRVDEOH�

LQFRPH�DQG�PXFK�ORZHU�SHU�FDSLWD�EDQGZLGWKƔ +RZHYHU��FRQVXPSWLRQ�LV�LQFUHGLEO\�VLPLODU�WR�GHYHORSHG�PDUNHWVƔ 9LGHR�DFFRXQWV�IRU�!�����RI�RYHUDOO�SHDN�LQWHUQHW�EDQGZLGWK�

HYHU\ZKHUH�DQG�LV�JURZLQJ�

6Q�UWOOCTK\G

Page 10: Video on the Web is Changing ... massively! VP9 and beyond

%JCNNGPIG��/CMG�VJG�DGUV�QH�VJG�+PVGTPGV�CEEGUUKDNG�VQ�

GXGT[QPG�

Page 11: Video on the Web is Changing ... massively! VP9 and beyond

"�)QQING��YG�JCXG�MKEMUVCTVGF�C�HGY�VJKPIU��CPF�YG�YQWNF�NQXG�[QWT�JGNRБ

Page 12: Video on the Web is Changing ... massively! VP9 and beyond

&GXGNQR�CPF�RWDNKUJ�QRGP�XKFGQ�VGEJPQNQIKGU�VJCV�KU�DQVJ�DGUV�CXCKNCDNG�CPF�TQ[CNV[�HTGG��

Page 13: Video on the Web is Changing ... massively! VP9 and beyond

Ɣ EH�WKH�VROH�RZQHU�RI�D�SURSULHWDU\�YLGHR�FRPSUHVVLRQ�WHFKQRORJ\�XVHG�E\�WKH�ZRUOG

Ɣ GLYLGH�WKH�ZRUOG�LQWR�WZR�FDPSV���*RRJOH�DQG�03(*Ɣ PDNH�LW�LPSRVVLEOH�WR�PDNH�D�OLYLQJ�DV�D�YLGHR�WHFKQRORJ\�

UHVHDUFKHU

1WT�OKUUKQP�GZRNKEKVN[�KU�VQ�016

Page 14: Video on the Web is Changing ... massively! VP9 and beyond

1RGP��$GUV�CXCKNCDNG�CPF�TQ[CNV[�HTGG

Page 15: Video on the Web is Changing ... massively! VP9 and beyond

7R�VQ�����DGVVGT

6RXUFHV��)QQING�+�1������-G[PQVG���;QW6WDG

Page 16: Video on the Web is Changing ... massively! VP9 and beyond

0HGLD�6RXUFH�([WHQVLRQV����VWDEOH�GUDIW�(QFU\SWHG�0HGLD�([WHQVLRQV����RQJRLQJ�VSHF�

0RUH�UREXVW�PHGLD�PHWULFV

#�SWKEM�UKFGVTCEM�QP�*6/.��OGFKC�#2+U���DG[QPF��XKFGQ �CPF��CWFKQ

Page 17: Video on the Web is Changing ... massively! VP9 and beyond
Page 18: Video on the Web is Changing ... massively! VP9 and beyond

Ɣ ����/QTG�*&�YQTNFYKFGƔ ����HCUVGT�VQ�*&Ɣ ����NGUU�TGDWHHGTU�KP�GOGTIKPI�

OCTMGVUƔ CNNQYU��-�KP�EWTTGPV�DCPFYKFVJ�

EQPFKVKQPU

Page 19: Video on the Web is Changing ... massively! VP9 and beyond

1MC[�YJCV�CDQWV�XKFGQ�KP�VJG�EQOOWPKECVKQP�OGFKWO!

Page 20: Video on the Web is Changing ... massively! VP9 and beyond

%QFGEU�GXGT[YJGTGБ6RXUFHV��%TGCVKXG�%NQWF�QP�%JTQOGDQQMU

0GY�WUGECUGU�GXGT[YJGTG���XKTVWCNK\CVKQP�QH�CRRNKECVKQPU�CTG�VJG�NCVGUV�KP�XKFGQ�DGKPI�WUGF�HQT�PQXGN�CRRNKECVKQPU

Page 21: Video on the Web is Changing ... massively! VP9 and beyond

����$KNNKQP�9GD46%�GPCDNGF�FGXKEGU�D[�����

�����EQORCPKGU�YKVJ�FGRNQ[GF�9GD46%�VGEJPQNQI[�VQFC[

���$KNNKQP�9GD46%�GPCDNGF�FGXKEGU�D[������

9GD46%�D[�VJG�PWODGTU6RXUFHV�����(WVWTG�QH�8QKEG�CPF�/GUUCIKPI

Page 22: Video on the Web is Changing ... massively! VP9 and beyond

82��5VCVWU��Ɣ 8Q&�HWPEVKQPCN�Ɣ 4GCN�6KOG�'PEQFGT�HWPEVKQPCN�Ɣ 2TQHKNG����K������HWPEVKQPCN�Ɣ 2TQHKNG�������DKV�CPF����DKV�DKVUVTGCO�HKPCNK\GF�

Ɣ 9GD46%�KPVGITCVKQP�QPIQKPI�

Page 23: Video on the Web is Changing ... massively! VP9 and beyond

1RGP��DGUV�CXCKNCDNG�CPF�TQ[CNV[�HTGG�JCTFYCTG�FGUKIPU�VQQ�

Ɣ +DUGZDUH�57/V�ZLWK�GHFRGHU�LV�DYDLODEOH�UR\DOW\�IUHH�VLQFH�'HFHPEHU�����

Ɣ +DUGZDUH�57/V�ZLWK�HQFRGHU��JHQ����LV�DYDLODEOH�QRZ�Ɣ �����ZLOO�VHH�ILUVW�GHYLFHV�ZLWK�93��KDUGZDUH�GHFRGH�VXSSRUWƔ 6WURQJ�DGRSWLRQ�HVSHFLDOO\�LQ�WKH�KLJK�HQG

Page 24: Video on the Web is Changing ... massively! VP9 and beyond

#FQRVKQP

���$KNNKQP�FGXKEGU�ECP�RNC[DCEM�82��XKFGQU�VQFC[

Page 25: Video on the Web is Changing ... massively! VP9 and beyond

+P�UWOOCT[�

Ɣ 0RELOH�LV�LPSRUWDQW���SUREDEO\�WKH�PRVW�PDVVLYH�FRPSXWLQJ�FKDQJH�ZLWK�WKH�PRVW�UHDFK

Ɣ !��%�SHRSOH�DUH�JRLQJ�WR�FRPH�RQOLQH�DQG�WKH\�KDYH�ORZHU�DQQXDO�GLVSRVDEOH�LQFRPH�DQG�ORZHU�EDQGZLGWK�SHU�FDSLWD

Ɣ 7KHUH�LV�D�KXJH�RSSRUWXQLW\�IRU�PHGLD�WR�UHDFK�WKHP��EXW�WKHUH�LV�D�ORW�RI�ZRUN�WR�GR��

Ɣ *RRJOH�LV�FRPPLWWHG�WR�GHYHORSLQJ�RSHQ��EHVW�DYDLODEOH�DQG�UR\DOW\�IUHH�WHFKQRORJ\�WR�HQVXUH�ZH�PDNH�WKH�EHVW�RI�LQWHUQHW�DFFHVVLEOH�WR�HYHU\RQH��

Ɣ 0RVW�LPSRUWDQWO\��ZH�ZHOFRPH�\RXU�FRQWULEXWLRQ�DW�ZHEPSURMHFW�RUJ�DQG�FKURPLXP�RUJ

Page 26: Video on the Web is Changing ... massively! VP9 and beyond

3WGUVKQPU!

4GPICPCVJCP4COCOQQTVJ["IWTWRCPIWLK

YGDORTQLGEV�QTIEJTQOKWO�QTI