Thomas Rogers Principal Systems Architect Video Solutions Concurrent Video on Demand
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Thomas RogersPrincipal Systems ArchitectVideo SolutionsConcurrent
Video on Demand
AgendaAgenda
IntroductionAbout the SpeakerWho is Concurrent?
Traditional Video on DemandKey Components, Aspects and ArchitectureBasics of Session SetupVOD Menuing
The Future of Video on DemandEmerging Trends – Multiscreen is HUGE!Explosion of Content and How to Support ItNew Revenue Generation Possibilities
Concurrent – Copyright 2009 2
Introduction
About the SpeakerAbout the Speaker
Tom Rogers
Title: Principal Systems Architect
Company: Concurrent Computer Corporation
Affiliations: SCTE member, CableLabs contributor
Email: [email protected]
Concurrent – Copyright 2009 4
Video SolutionsProducts: Open Software for
Multi-Screen Video Applications170+ Commercial DeploymentsServing 32M Basic Subs~2 Million Streams ShippedServing Cable, IPTV, Web, and
Wireless Service ProvidersEmerging Solutions for Content
Providers
Media Data & AdvertisingProducts: Enterprise Data
Collection & Advertising Softwarefor Multi-Screen Applications
11 Major MSO’s (Top 6 MajorMSO’s in North America)
265 Markets WorldwideProcessing Over 8 Billion
Transactions AnnuallyService & Content Providers
Who is Concurrent?Who is Concurrent?
Confidential – Under NDA for Chunghwa Telecom 4-9-2009 5
2 Time Emmy Winner
Traditional Video on Demand
Key Video on Demand ComponentsKey Video on Demand Components
Video Distribution, PlaybackIngestVideo StorageVideo Servers
Business Management System “Back Office”AuthorizationResource ManagementCatalog ManagementBilling System Integration
Menu/Client Navigator
Concurrent – Copyright 2009 7
Aspects of Traditional VODAspects of Traditional VOD
Established Standards and Practices for Component Interoperability:CableLabsSCTENGODISA
Modest Library Sizes for basic VOD functionality:Subscription VODPay VODFree VODLong-Form Advertising
Time-Shifted TV - Real-time capture of broadcast programs into the VODsystem:
Start Over (play from beginning during airing window)Start After (“look back”, “catch-up” – play after airing window)
Concurrent – Copyright 2009 8
Concurrent – Copyright 2009 9
Basic VOD Session SetBasic VOD Session Set--upup
Open BMS Interface
Shar
ed R
AM C
ache
(Pat
ent P
endi
ng)
DRAM
DRAM
DRAM
DRAM
DRAM
DRAM
Multi-Path
MHGS Servers
Interconnect
MH4500 Server
Storage
MediaCache1000
(Flash SSD)
Ingest(Hub/Complex)
Traditional Video on Demand Delivery Architecture
Multi-Path
Multi-Path
RTSP or HTTPStreaming
MediaStore2000
(FC Disk)
Real-Time Catcher
ResourceManagement
Hub2
HubN
Hub3
Ingest(Headend)
Real-Time Pitcher
Network
Content
Network
ReliableMulticast
Delivery
Hub 1
ReliableMulticast
Concurrent Proprietary & Confidential
VOD Menuing
The Future ofVideo on Demand
Emerging TrendsEmerging Trends
Growing Consumer Demand for Any Content, Any Where, Any time(multiscreen)
Growing mobile video capabilities (Droid, iPad, iPhone…)Supporting multiscreen through use of new technologies:Adaptive bitrate HTTP streamingDigital rights management
Exploding content marketplace:Over The Top” Competition to Traditional Service ProvidersSubscriber alternatives, including:
• Netflix, Apple TV, Content Providers (ABC.com)
Large Content Libraries/CDN ArchitecturesMoving from 1000’s of titles to 100,000’sIncreasing availability of HD titlesIncorporating Edge Caching Models to traditional VOD
New Revenue Generating Opportunities
Concurrent – Copyright 2009 13
Strictly Confidential and not for Distribution
Video to PCVideo to MobileDelivery
InterconnectReal-Time Pitcher Real-Time Catcher
Control Systems
Attached Storage
File BasedContent
BroadcastContent
Hub2 Hub
3
Hub4
ReliableMulticast
Multiscreen DeliveryMultiscreen Delivery ArchitectureArchitectureBack OfficeInterface
123
TV
CPC
Mobile
Net
wor
k
Multi-TierScalableStorage
ResilientContent Ingestion
MPEG-2H.264VP6 (Flash)VC-1 / WMV
Video to TVResilientStreamingDelivery
ResourceManagement
ResourceManagement
Optional Library/Edge (CDN) Configuration
IP Multicast MultiscreenBroadcast Video
ScalableTranscoding
Encoder
14
Today’s ArchitectureNext Generation Architecture
Concurrent – Copyright 2009 15
Multiscreen VOD Session SetupMultiscreen VOD Session Setup
HTTP DynamicBit Rate Streaming
Time
400 Kbps
2.0 Mbps
1.6 Mbps
1.2 Mbps
800 Kbps
Concurrent – Copyright 2009 16
HTTP Dynamic Bitrate StreamingHTTP Dynamic Bitrate Streaming
400Kbps800 Kbps
1.2 Mbps
2.0 Mbps
800 Kbps
Available Network Bandwidth
MediaPlayer
Available Network
Bandwidth
Chunked Video File
ManifestFiles+
Time
High Bit Rate (2.0 Mbps)
Medium-High Bit Rate (1.6 Mbps)
Medium Bit Rate (1.2 Mbps)
Medium-Low Bit Rate (800 Kbps)
Low Bit Rate (400 Kbps)
Transcoder
SourceVideo File
17
Multiscreen Distribution Format LeadersMultiscreen Distribution Format Leaders
HTTP Adaptive Bitrate Streaming Leaders
Support for iPad, iPhone, and iPodTouch
High Growth 3 Million iPads Sold in 3 Months
Increased Video Consumption Rates
DRM Perceived to Be Superior
Preferred by Premium ContentProviders
Momentum in Pay Video Content
Adobe Currently Used for 80% of AllWeb Video Applications
Weaker DRM Used Mostly for Free Content
Flash Media Player is BroadlyDeployed
Concurrent – Copyright 2010 – Proprietary and Confidential
HTTP Adaptive Bit Rate Streaming Has Emerged as the Protocol ofChoice for Service and Content Providers
Maximizes the Viewing Experience to Support Available Bandwidth
18
YouTube videodata now
represents over10% of all Internet
Traffic1
Digital Content ExplosionMigration Towards Personal Digital Content (What, When, Where, and How Consumers Want It)
Access to “Over The Top” content on all screens, when home and on the go, is demanded
Consumers are interested in high quality content and more content variety
Exploding Content MarketplaceExploding Content Marketplace
Audio Video
Multiscreen Convergence
TV, VoD, Internet &P2P will account forclose to 90% of allconsumer traffic by
20122
Compact Discshipments havedecreased 5% /
year since 2004 -Digital album sales
have grown by116% / year3
80% of 18-34 yearolds watch anaverage of 4.8hours of online
video per month4
VOD views/yearprojected to be6.6B in 2008
68% of VOD homesaccess VOD 24.4x
per month5
SNL Kagan predictsa 62% increase in
VOD system usagebased on
deployment ofStart-Over (TSTV)6
1&2 - Website Optimization.com, 2008; 3 - Nielsen Media Research 2008;4 - comScore December 2008; 5&6 - Kagan Research, LLC 2008
Television MobilePC
ConsumerConsumer Insights: Wired and WirelessInsights: Wired and WirelessBroadband dominatesBroadband dominates
1- eMarketer; 2 - Accustream; 3- Truveo 08; 4–Accenture 2009; 5 - CIBC; RCBG Analysis
Percentage of Internet Usersviewing full length video content
Concurrent 19
Online Video Statistics80% of Internet Users View Online Video1
55 Billon Online Videos Streamed in 2007 @ 40% CAGR2
Overall Online Monthly Video Usage in the US in July2008 Surpassed 11.4B Streams2
Over 500K videos coming online daily3
80% of 18-34 year olds watch an average of 4.8 hours ofonline video per month4
Internet Video Revenue, Including Subscriptions,Downloads And Advertising, Is Forecast To Reach $20BIn 20125
“We are starting to see the beginnings of ‘cord-cutting’ where people, particularly young people, are saying,'All I need is broadband’.”- Glenn Britt, CEO at Time Warner Cable, February 2009
Implications Video Is Now An Integral Part Of Online Experience Video Consumption is Fragmenting Across Different Access Methods – The ‘Traditional’ TV
Experience Is Being Challenged Longer-Term, Threat To Pay TV, VOD, And TV Advertising May Emerge As User Behavior Shifts To
The Web Or Could Be Complementary As Users Access Video At Times They Are On A PC
Next Generation BackOffice
Strictly Confidential and not for Distribution
VODContent
Net
wor
k
20
Central or RegionalFile Server
Deep Storage
Central or RegionalFile Server
Deep Storage
AdaptiveCachingContent-Aware
BehavioralCaching
Algorithms
SwitchReal-Time IngestionReal-Time Ingestion
AMSAMS EncoderEncoder
LiveBroadcast
DRMLicenseServer
DRMLicenseServer
Media Playeror
Client Navigator
Origin Server/StorageArchive
(100’s of Thousandsof Content Hours)
Origin Server/StorageArchive
(100’s of Thousandsof Content Hours)
Real-TimeContent
Ingestion
Real-TimeContent
Ingestion
Off-NetDelivery
(Public Internet)
Resource Management
1 RU Server Option1 RU Server Option
Hub Site 4Attached SSDs or Disks
Hub Site 4Attached SSDs or Disks
+
Hub Site 3Resilient TV + PC + Mobile
Hub Site 3Resilient TV + PC + Mobile
Hub Site 1Resilient TV Delivery
Hub Site 1Resilient TV Delivery
Hub Site 2Resilient TV + PC Delivery
Hub Site 2Resilient TV + PC Delivery
DRMOn
DemandDRM
TranscoderFile-to-FileFile-to-StreamStream-to-FileStream-to-Stream
OD Transcode & DRM
OD Transcode & DRM
OD Transcode & DRM
OD Transcode & DRM
OD Transcode & DRM
On-Demand
Caching Distribution Network (CDN)Caching Distribution Network (CDN)ArchitectureArchitecture
Handset Detection
Concurrent – Copyright 2009 21
Standard Interfaces & Common APIs
Control Plane/Back Office
RS-DVRController
RecommendationEngine
ResourceManagement
ContentManagement
CableVOD BMS
Media Data& Advertising
Solutions
VOD Broadcast Time-ShiftedTV
PersonalizedContent
LicensedContent
SocialNetworking
InteractiveConferencing
VODPay Per Play
Subscription VOD
“Free” OnDemand
Music OnDemand
BroadcastTelevision
PersonalizedChannels
Start-Over
Look Back
Network DVR
Home VideoUpload
Photo Upload
Music File Upload
Video (DVD)License
Music (CD)License
Favorites /Recommend
Photo Sharing
Mobile VideoExchange
Video Conference
Virtual Coffeehouse
Video Mail
On DemandGames
Focus is on Revenue Producing ApplicationsIntegrated Experience Across Multiple ScreensCommon Management Framework (Incl. Ads & Data)
A Platform for Revenue GenerationA Platform for Revenue Generation
22
Network Digital Video RecordingNetwork Digital Video Recording
Value Reduces OPEX and CAPEX for consumer premise equipment. Subscribers have ability to capture unlimited channels. Additional Value-Add Services
Household storage upgrades without a truck-roll Whole-home DVR. Personalized Content (UGC video and Pictures) Additional simultaneous Channel Capture
Multi-screen access to recorded content Targeted advertising
Challenges Content Rights for Premium Television Channels US Court interpretation of Fair-use
One Copy per request drives storage costs
NDVRController
Encoders
Distribute(Pitch)
IngestSpliceTranscodeParallel Write
Storage DeliveryNetwork Trusted
Devices
DVRClient
Orchestrate
Transcode
Advertising
MDASData Collect
Mobile
TV
PC
Subscriber
Content& PolicyManagement
AdManagement
SessionResourceManagement
Ad SplicingPlay ListManagement
EdgeCacheManagement
IntelligentTranscodingManagement
SubscriberPortal
MediaGateway/ContentDiscovery
Real-TimeCatcher
RecordingSessionGenerator
Flash SSD
ArchiveNo Caching(US Model)
Parallel Write(US Model)
Real-TimePitcher
CampaignManagement
AdvertisingServer
HUBSITE
Migrate
Write Retrieve Deliver
HEADENDBroadcast ContentUGC ContentInternet ContentAdvertising Content
Real-TimeBulk
On Demand
Program Record & Lifecycle Commands
Schedule Recordings, User Directed DVR Content Management
Data
Distribute
Latent ContentOff-Load ToLowestCost Storage
Network Digital Video RecordingNetwork Digital Video Recording
Distribute
ReliableMulticast
CachingServer
NoCache
SUBSCRIBERS
Services Provider
TV Media Solutions1. On Demand video solutions2. Interactivity3. Cross Services Data Solutions4. Addressable advertising
Mobile Media Solutions1. On demand video solutions2. Streaming Broadcast3. Cross Mediums Data Solutions4. Addressable Advertising
Web Media Solutions1. On demand video solutions2. Streaming Broadcast3. Cross Mediums Data Solutions4. Addressable Advertising
3-Screen
Video&
Interactivity&
Advertising
MEDIA DATA- Usage- Content- Operational- Interactivity & Advertising
MEDIA DATA- Usage- Content- Operational- Interactivity & Advertising
MultiscreenMultiscreen Monetization Business ModelMonetization Business Model
Market ResearchFirms
Ad Agencies
Networks
Web ContentProvider
Service ProviderOperations
AudienceMeasurement
Firms
VODVOD
LinearLinear
• Collection• Data Filtering• Aggregation• Correlation• Warehousing• Distribution• Reporting
eTVeTV
DVRDVR
MobileMobile
DataWarehouse
DataWarehouse
Performance MonitoringPerformance BenchmarkingSubscriber Experience ReportingDimensional AnalysisTrends AnalysisTargeted AdvertisingAd insertionStatistics ReportingSegmentation AnalysisAsset Reporting
AnalyticsAudience MeasurementAd efficiency AnalysisConsumption ReportsRevenue ReportsTrends AnalysisStatistics ReportingDemographics AnalysisCampaign Reports
Applications & Services
ContentOwners
Audience MsrmtFirms
3rd Parties
ClickstreamClickstream
WebWeb
Data Mining(Oil Drilling Analogy)
Concurrent
Data Management(Oil treatment/shipping Analogy)
Concurrent
Data Analysis(Oil Refinery Analogy)
Audience Measurement firms,& Concurrent
Cross Services, Cross Mediums DataCross Services, Cross Mediums Data
ServicesProvider
25
Questions?
Related Documents
