Video Marketing Definition

Online Video Marketing BE a Brand, BEcome a Media

The New Strategy which brings RealTRANSFORMATION...

1.Who is speaking?2.Internet Marketing

Reminder3.What’s Video Marketing?4.Best positioning in OVM

5.Some Tips6.Targeting Matters

7.Case Studies8.Be Patient9.Contact

Arnaud Belhamou• From Central America• Master of Science• Information Technology – Sp. Marketing• International Management

• Co-founder of FindYourWayInTheWorld• Experience in Classic & Internet Media (*8

years)

• Regional Marketing Manager – Cegedim (*2 years)

Have you ever wonder…….why Magazine and Newspaper Advertising Space became so expensive?

- We all need to survive!

Market Outlook – SG Media

ROI

COST

eDM

Street Booth

Banner Ads

Advertising – Online VS Print

Splash VS Targeting

• Newsletter (eDM) - Max Return 2/2.5% e.g. 4000 email sent only 80-100 reached

• Magazine - Max Return 1/2% e.g. 30,000 printed 300/600 reached

• Blog Banner - Max Return 4/5% e.g. 10,000 unique visitors 400/500 reached

• Video Marketing - Max Return 10/15% e.g. 100,000 targeted (*keyword + profiling) 10/15,000 reached

What is Internet Marketing?

Web 1.0: Website, Banner, Blogging…“The main difference with the Web 1.0 and the Web 2.0 is that in 2000, if you did

not advertise you were a nobody, but now if you advertise in a classic way…you are a nobody.”

- Martin Varsavsky – Founder of Fon (largest WiFi Provider - Latin America)

Web 2.0: SEO, Adsense, Social Media, Video Marketing, Apps…

Most used Online Tools Social Media is a many-to-many instrument of

communication. Users can now be involved in the information received.

REMINDER - most Popular SM Platforms: Facebook - 150 million people engage with Facebook on external websites.

YouTube - receives more than 2 billion viewers per day.

Twitter - 75% of total users use Twitter through third-party apps.

LinkedIn – over 70 million users worldwide.

Google+ - Over 60 percent of Google+ users use Google products on a daily basis.

WordPress Sharing Platform - 77% of Internet users read blogs through random searches or direct subscriptions.

Bonus Facts (Statistics from Online Media Gazette)

90% of Internet users know at least one social network. The average social user has 195 friends.

What is Video Marketing?We Produce Video, We Market Video!

PRODUCE BROADCAST PLATFORMS

Results in Reaching Your Dedicated KOLs (Key Opinion Leaders)

…in video

Online Video Marketing

The Interest(s)?

Low-Cost Marketing / Highly Affordable Better Targeting Reach Fast ROI Attractiveness of the Content Including Promotion Direct ROI Develop a Network of KOLs (Key Opinion Leaders) Impressive Range of Analytics Broadcasting can be On-Going Can become a Stand Alone Solution

Most Popular Online Video Formats

SHOP

Lifestyle

F&B

Travel

EVENT

F&B

TRAVEL

REAL . Est

iPlatfor

m

Motion Graphics

F&B

Travel

EVENT

B2B

TRAVEL

APPS

Is there “Best Positioning”?

• Apply the new SEO: CRO (*Conversation Rate Optimization)

• Yes BE OBJECTIVE• Do not go into the ‘Big Mac Effect’!• You need to be proud of your product, to generate

consumers…

≠

Simply present your business

Evolve – Mixed Martial Arts

Some Tips…

Make your title countProvide excellent content (quality matters)

Include your URL in your videoGo beyond YouTube (website / newsletter / social

media…)

Do not under-estimate the power of Interviews

Beyond views:Audience Retention User InteractionsEngaging Content Emotion - Ratio of

Shares

Targeting = KOLs• Who are your customer?• Who could be interested in your product?• The interest is to cross-match between platforms &

network• Smaller is the seed, higher will be the buzz.• A buzz always starts among KOLs (Key Opinion Leaders

)

Targeting by YouTube Press Play means Business

Success Story…

B2C - Case StudiesManHunt 2012 –

EventBeam Artistes

Teaser

Time: 1 Weeks

Video: 22,000+ VwsFB: 80,000 ImpsFB: 650 Clk/Act

Event: 4,000 ivtsTotal - 600+ attendees

Event Coverage

DreamzHouse - Shop

Retro FashionPARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK

Cebu PB - TravelBoat Party Experience

Prelude – F&BRooftop Bar/Bistro

Teaser Teaser Teaser2 x ARTICLE 1 x ARTICLE

Time: 4 Weeks

Video: 6,800+ Vws

YT: 140,000 ImpsYT: 500 Clk/Act

FB: 230,000 ImpsFB: 1,100 Clk/Act

Direct - 35 buyers

1 x ARTICLE 3 x ARTICLE

Time: 4 Weeks

Video: 12,000+ Vws

YT: 156,000 ImpsYT: 600 Clk/Act

FB: 620,000 ImpsFB: 2,400 Clk/Act

Direct- Fully Booked

Time: 7 Weeks

Video: 14,500+ Vws

YT: 205,000 ImpsYT: 950 Clk/Act

FB: 980,000 ImpsFB: 3,200 Clk/Act

Direct – 135 cons

Case Studies (C’d)B2B & Creativity…

An App ThingVerticalResponse.com

2,500+ views in 24hrs

Business Has Meltdown

Cisco

80,000+ views in 1 week

Our Recent Creations!Evolve Martial Art

Sport

Teaser

Joined: 25 Sept, 2008

T. Views: 500,000

WEBSITE

Barrio ChinoBar

LIFESTYLE F & B F & B

EtnaRestaurant

Teaser Teaser

YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL

Joined: 25 Nov, 2012

T. Views: 5,000

No Website

Joined: 9 Nov, 2012

T. Views: 2,000

WEBSITE

Successful SG YouTube ChannelGreat Eastern Life

SGFinance

Teaser

Joined: 10 Nov, 2011

Subs: 69T Views: 732,743Total Videos: 27

WEBSITE

SG Youth OlympicSport

CONSULTING ENTERTAINMENT CONS. PRODUCT

TOURISM

SkyHobbieHobby

Singapore AirlinesTravel

Teaser Teaser TeaserYOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL

Joined: 3 May, 2010

Subs: 10,838T Views: 13,990,955Total Videos: 442

WEBSITE

Joined: 17 Oct, 2006

Subs: 699T Views: 1,942,221Total Videos: 382

WEBSITE

Joined: 15 Aug, 2012

Subs: 1,163T Views: 91,682

Total Videos: 60

WEBSITE

Quicker than SEO, but still..

Just Created your Channel?• Single video(s) hit -- rarely becomes a buzz

(direct)• Multiple content, brings multiple viewers• Direct results always appear after 2/3 months PERSISTANCE

“Just be patient. Let the game come to you. Don't rush. Be quick, but don't hurry.”

- Earl Monroe

Interesting Readings NY Times:

http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html?_r=0

Business Insider: http://www.businessinsider.com/ads-on-tv-and-online-ads-are-about-to-become-the-same-thing-2012-9

Mashable: http://mashable.com/2012/09/21/how-derrick-rose-and-adidas-turned-misfortune-into-great-marketing-video/

Social Media Today: http://socialmediatoday.com/robert-weiss/857841/how-marketing-video-will-improve-conversion-rates-across-your-sales-cycle?utm_source=linkedin&utm_medium=social&utm_content=81f77115-9037-4e5a-b8dc-fe37d1fb3896

Thanks!

[email protected]

A New Media Enterprise, the forefront of future is Visual Conversation and now, the future is within

your reach.Time to contact us…

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