Video Advertising on Facebook

What is…

• 1.4 billion users accounts worldwide• Every second 20,000 Facebook users login• Last year, Facebook exceeded the amount of

video posts, taking the top spot over YouTube

Overview

Strategies of Brand awareness, targeting, track spending

Tactical Application

Story telling, customer service, promotions

Positive Examples of Digital Advertising on Facebook

Negative Examples of Digital Advertising on Facebook

Now it’s your turn!