Video has long proven its value as a powerful and engaging way to deliver compelling content and turn consumers into loyal fans. Video ads provide an immersive experience that encourages engagement through its very nature. Due to its rich format, video allows for a more entertaining, interactive viewing experience which increases brand awareness and resonance, far beyond the initial view. OVERVIEW Video ads are rich, immersive experiences that enable marketers to bring their brands and products to life. Viewers can picture how a brand fits their lifestyle or gain a sense of how much they would enjoy playing a new game — leading to higher value customers. And with standardized formats across the industry, video ads can scale across supply sources — including more than 45,000 apps on MoPub Marketplace. ENGAGE CONSUMERS WITH THE RICHEST EXPERIENCE BRING YOUR BRAND AND PRODUCT TO LIFE Video offers marketers the opportunity to create an unmatched visual experience. Brands and performance advertisers can truly show people how they fit into a consumer’s lifestyle. By bringing these experiences to life through video, consumers can gain the strongest awareness of marketers’ brands and products. SCALE CAMPAIGNS ACROSS MORE THAN A BILLION DEVICES Publishers continue to rapidly adopt video. In 2015, MoPub saw a 50% increase in publishers supporting video. With more than one billion uniques devices on MoPub Marketplace, advertisers can reach their audience in high quality placements at massive scale. Also, with the standardization of video across the mobile industry via MRAID and VAST video, video creatives can be easily distributed across multiple mobile supply sources. TYPES OF VIDEO VAST (Video Ad-Serving Template) VAST is a standard video template that communicates how the ad should display to the video ad player. VAST was built specifically for video and is our recommended video format thanks to ease of use and strong analytics — including quartile tracking. MRAID (Mobile Rich-media Ad Interface Definitions) Video The MRAID framework can be used to deliver video ads. MRAID video units allow for the delivery of video in interactive formats, such as enabling overlays or swivel units for further user engagement. We recommend MRAID Video to be built in partnership with one of our certified MRAID partners. MRAID+VPAID (MRAID Video Addendum) MRAID+VPAID enhances the MRAID framework by coupling MRAID with the strong video reporting capabilities of VPAID (Video Player Ad-Serving Interface Definition). The enhanced reporting includes views, quartile completion rates, and other custom user interaction tracking. To build this strong video experience, we recommend working with one of our certified MRAID+VPAID partners. Learn More VIDEO ADS