April 10 th 2003 Department of Infrastructure Victorian TravelSMART Program
Jan 09, 2016
April 10th 2003
Department of Infrastructure
Victorian TravelSMART Program
Department of Infrastructure
Victorian TravelSMART Objectives
To reduce the negative impacts of car travel.
Achieved through voluntary changes by individuals, households and organisations
Towards more sustainable travel & activity choices.
Through a reduction in vehicle trips & kilometres travelled.
Department of Infrastructure
Integrated Approach
TravelSMART recognises people, not just modes.
Choose what is suitable for the situation and be flexible in your approach.
Department of Infrastructure
Recognising Opportunities
CarDriver
CarPass
PublicTransport
Cycle Walk
Before TravelSMART
After TravelSMARTT
rip
s
Travel Alternatives
Department of Infrastructure
TravelSMART Program Areas
• Using Existing and Developing Methodologies
• Program components
Schools
Workplaces
Ride to Work and Beyond
Communities
Department of Infrastructure
TravelSMART Schools
• Primary schools – Years 5 & 6
– 6 Schools in 2002/03
• Raise awareness of– the environmental impact of car use– strategies to effect sustained change– benefits of reduced car travel.
• Curricula approach, accompanied by– Website
– Projects exploring household travel
– Competitions to reduce car travel to school
Department of Infrastructure
TravelSMART Workplaces
• Better Ways to Work 2003
– 5 Local Government Areas
– Development of Access Plans
• Flagship Workplaces 2003 (pilot)
– Monash Uni – 1000 1st year students
– Alfred Hospital – 1000 staff
• Ride to Work and Beyond (pilot)
– Event based behaviour change, facilitating habitualisation of new riders cycling to work
Department of Infrastructure
TravelSMART Communities
• Works directly with households
• 2003 Pilot in
Elwood, Dandenong and Moreland
• Geographical communities
– Around activity centres
– Along public transport corridors
– Inner, middle and outer urban areas
– Metropolitan and regional
Department of Infrastructure
Program Impact Evaluation
Communities
• Independently audited by 3rd party
• vkt reduction before/ after surveys of sampled households.
• 4 week Odometer survey, 3 day diary and PT test ticket tracking
Workplaces
• Survey to estimate greenhouse gas reduction and public transport measured through ticketing
Schools
• before and after classroom surveys
Department of Infrastructure
Alamein Project
• 8000 households along the Alamein spur line
• Indimark approach by SocialData
• Contacting households within 800m catchment of railway
• Strong public transport focus
• Rolled out with improved signage for system
• Project starts in June
• Pre- and post-evaluation
Department of Infrastructure
Health Impacts
• walking and cycling key to all aspects of the program
• key selling point for individuals
• Pedometer Project
Department of Infrastructure
Program Stakeholders
Dept of InfrastructureDept of Human ServicesDept of EducationNational Transport SecretariatAustralian Greenhouse OfficeEnvironment Victoria (Smogbusters)Dept of Sustainability and Environment (SP& SEAV)Local Government (MTF, VLGA, MAV)Connex, Yarra Trams, Bus Association, MPGI, VicTrip)
VicRoadsICLEIEPAVicHealthBicycle VictoriaRACV
Department of Infrastructure