Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

Victoria, Texas

1. Market Analysis & Locational Intelligence

2. Community Analytics

3. Consumer Analytics

4. Retailer Matching

5. Retail Recruitment

6. Community Marketing

7. Downtown Revitalization

8. Retail Coaching

RECRUITING RETAIL RETAIL:360

RECRUITING RETAIL

Use demographic findings to study and measure consumers:

• Attitudes

• Values

• Preferences

• Lifestyles

• Buying habits

PSYCHOGRAPHICS

TOP 5 Psychographic Segments

Rooted Rural 14.9% Home Town 8.9% Southwestern Families 8.2% Southern Satellites 7.5% Salt of the Earth 6.9%

Interactive Mapping -

http://theretailcoach.maps.arcgis.com/apps/OnePane/basicviewer/index.html?appid=2b5

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Continued Retailer Recruitment Developer Recruitment ICSC RECON – May 18-20 Ongoing Recruitment ICSC Texas – November 12 – November 14