Victoria palace reputation action plan

VICTORIA PALACE HOTEL

5*Reputation action plan

Akram Nehmé – Yacine Sadaoui

MBA 2A

Current online reputation

Positive points: Very well designed website Good visibility on Search engines and OTA Well ranked in Trip Advisor

Negative points: Poor presence on social media Only one Facebook page, not relevant ( feable

activity and not well designed) Blog not really related to the hotel activity

Action plan

1. Link website to social media2. Redo the Facebook page with more

photos3. Adding positive content from social

media & link to the website4. Use a tool like “E-buzz connect” to keep

tracks of hotel activities on social media channel

5. Work with a SOLOMO application (dismoioù)