Vibe

VIBE

By Tamera Lall

VIBE - Research

• It was founded by Quincy Jones.• Founded in 1993.• Vibe mainly focuses on R&B and Hip Hop and

the artists/actors in that genre.• It is a music and entertainment magazine.

VIBE – target audience

• The target audience of VIBE are listeners of the hip hop and R&B genre.

• 55% of the readers are men whereas 45% are females.

• Most of the target audience are aged 18-34, and the median age is 30 years old.

• Also 65% of their readers are employed.

Examples of Front Covers

The front covers of VIBE are fairly similar with their layouts. Most of the covers feature the signature red masthead that says VIBE. This is classic and simple which makes it recognisable and memorable to the target audience. All the examples of VIBE magazine front covers have the main image centred with the text around it. The images feature well known artists of the hip hop and R&B genre that are current and contemporary with recent music. These are good as many people will be able to identify who they are which could persuade them to buy the magazine. The colour schemes for the covers are mainly red, black and white. This is good as it is simple as it doesn’t look to chaotic on the page so the readers will be able to easily understand it.

Examples of Contents Pages

The contents pages for VIBE are fairly simple and minimalistic. They mainly use contrasting colours, such as black and white and the text is kept to one side. The images dominate the pages and are used as the backgrounds as well. The images also feature popular, well-known famous artists of the hip hop and R&B genre which helps to appeal to the target audience. The title on the pages is very unique which separates the magazine from other ones.

Examples of Articles

The double page spreads are mainly dominated by a large image of a famous artist and then followed by a lot of text. The colour schemes are mainly black and white with random pops of colour on the images. This is good as you focus mainly on the images so you know who the articles are about. The text is also separated into columns which make it easier to read and follow so it is better for the reader.

My magazine ideas.

• Possible names for my magazine could be Hip Hop, Revelation or a mix of the two.

• The musical genre I think that I want to do is hip hop as it is a genre that I am familiar with.

• My articles could be about an upcoming hip hop artists or an interview with that particular person.