Vesync Deck

Onstar for smartphones

Vesync.com| [email protected] | 408.421.0315

Problem • Telematics services only offered for select vehicles.



Problem

• Upfront cost for telematics device and hefty subscription fees.


Problem

• Exclusive, when security should be inclusive.


Problem• Telematics service not offered on smartphone

(mobile) devices.


Problem• Telematics is a fairly new concept where

traditional approaches have not been working.


So what now?


Solution

• All vehicles 1996 and up can have telematics service.

Solution

• Mobile app that gives convenience of having a telematics device without upfront cost and heavy subscription fee.

• Onstar charges ($200-600) upfront & ($300) yearly sub fee.



Solution

• Quick and convenient installation. • First program to utilize smartphone platform

as hardware.


Solution

• Phone becomes the solution rather than the problem. (Illegal to use phone while driving/unless harnessed and use as a navigation tool).

Vesync hardware and app

Vesync OBII Hardware: Vesync Application:


Technology

• Telematics software that interacts with OBDII connector for vehicle information.

• Smartphone technology for internal systematic software application.

• Voice activated command module, for hands free everything.

• Harmonious integration of “the cloud” and consumer reachability.

• S.P.E.E.D technology. (Security, Pleasure, Emergency, Efficiency, and Diagnostics).


S.P.E.E.D technology

Emergency

Efficiency

Pleasure

Diagnostics

Security


Market Size

• 5% of cars owners in the U.S. have telematics service. (12million/245.4million)

• 600 million cars worldwide. (China, US, Germany, and Japan).

• Estimated over 1 billion smartphone users by 2013. • Only 1 mobile application (mix mobile), offers non-

customer service telematics. • $35B Addressable market in U.S. alone. (233.4 x $150/year)• 10% market share = $3.51B


Competition


Major Players:

Mobile and Aftermarket:

Management Team

• Richard Lin (CEO): Entrepreneur, Webmaster of MBA club, BA from UCD

• Nathaniel Brandes (CTO): 6 years of programming, President of Computer Science club in UCD, BS from UCD.

• Young team gets edge from being fresh and innovative, whereas, competitors stick to traditional methods. (In with the new, out with the old).


Sales and Marketing

• Word of mouth advertising through social networks (ie: Facebook, Twitter, Word press).

• Free Wi-Fi OBII port connector and free 3 month trial with purchase of yearly subscription.

• Market product to demographic age between 16-35 due to higher rate of users for smartphone. (Safety feature for parents to track where there children are driving).

• Once reputation is built expand to countries with high production of cars: China, Japan, Germany.


Marketing

Asia 44%

Other33%

EU/U.S.33%


First Second

Third

MicroeconomicsIPHONE microeconomics analysis:

IPhone SDK: upfront $99Data: upfront $5,000Website hosting: upfront $1000Apple Fees: for each sale 30% ___________________________Total: upfront $6099

Revenue Model to Break Even:

AppsAp

psApps$0.99

7946 $2.992654 $4.99

1589


Financials

A2B 5 year Projected Income

Income Statement

Year 2011 2012 2013 2014 2015

# of projected users 10,000 50,000 100,000 200,000 400,000

Subscription ($150/year) 1,500,000 7,500,000 15,000,000 30,000,000 60,000,000

Revenue 1,500,000 7,500,000 15,000,000 30,000,000 60,000,000

OBII pc ($70) 700,000 3,500,000 7,000,000 14,000,000 28,000,000

Net Revenue 1,430,000 4,000,000 8,000,000 16,000,000 32,000,000


Funding

• Looking to raise $500,000 - $1M in early 2012. • Funds will be focused on scaling sales, supporting

infrastructure, and increase development speed. • Exit strategy: get acquired by automotive company,

specifically ones that do not offer telematics services or are new to the market (Nissan, Hyundai, Honda, BMW, etc…)



Current

• Applied to early stage incubator competition: MassChallenge.

• Acquired 53 (100%) votes • 8 platinum endorsements from startups such

as: locate.ly and embed.ly.

Summary

• Application that uses smartphone as hardware for telematics service, making it inclusive, rather than exclusive.

• Entering an untapped market (Full integration of telematics for smartphone).

• Takes the success of OnStar and applies it on mobile application.

• User accessibility increases consumer purchase and suitability.


Contact Us

Richard LinChief Executive Officer

[email protected]


Vesync Deck

Documents

smartphone mobile

telematics device

integration of telematics

mobile application

smartphone technology

smartphone users

smartphone platform

market nissan