Business plan for Vesper Limited Date: 12 June 2015 Yicheng Wang Michael Zeynep Asli Buckun Business profile STRUCTURE Company ESTABLISHED 25.05.15 Executive Summary Current position Food, began the economy we know of today, to have bread for supper the hunter exchange his meat thus commenced the massive inorganic living thing called the economy. Development of Vesper started with one question that has been uttered by every single person who has every set food in kitchen “what should I cook tonight?”. We see New Zealand as a rich and flourishing kitchen, that has plenty of resources to feed Page | 1
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Business plan for Vesper Limited
Date: 12 June 2015
Yicheng Wang Michael
Zeynep Asli Buckun
Business profile
STRUCTURE Company
ESTABLISHED 25.05.15
Executive Summary
Current position
Food, began the economy we know of today, to have bread for supper the hunter
exchange his meat thus commenced the massive inorganic living thing called the
economy. Development of Vesper started with one question that has been uttered by
every single person who has every set food in kitchen “what should I cook tonight?”.
We see New Zealand as a rich and flourishing kitchen, that has plenty of resources
to feed everyone at the table however every kitchen needs a high-tech, spacious and
yet easy to use kitchen hence we went ahead and created one for all the Kiwis that
we share our table.
Understanding the importance of food and its effects on our lives and culture, we
believe foodstuffs should be readily available and at reasonable prices to everyone.
We, as a group believe that ensuring diversity and variety in market will lead to
reduces prices and generate healthy competition. Thus we developed an idea for
multi-vendor e-commerce website that specializes selling dairy and agri-outputs.
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Competitive advantage
Advantages our business will bring includes:
● Securing credible and legitimate contacts between buyers and sellers
● Lower entry barriers and reduced introduction cost will allow new entrants into
the market at low cost.
● Instant price comparisons with freedom to choose.
● virtuous cycle
● Market is operating 24 hour, seven day-a-week.
● Easily accessible specialist markets for organic, Kosher and Halal or high bulk
products.
● Traceability thus legitimacy that comes with traceability.
Business background
History
At the request of Unitec Department of Marketing, business and marketing
researchers of Vesper was tasked to write a business plan solving a issue that is
unique to New Zealand’s economy. This report investigates and identifies the current
state of food industry and accessibility of market place to small farms (including
Marine farms) and wineries, and offers a business solution that will benefit all parties.
Goals
Create a diverse and fertile dairy and agri output e-commerce market that will fulfill
the needs of consumers and still be relevant in the digitalised global world.
Objectives
The objectives for the first 2 years of operation include
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● To create a start-up e-commerce business that reaches Auckland wide
profitability.
● To develop a sustainable business, surviving off of its own cash flow.
Products
Vesper.com will offer customers the following pre and post harvest foodstuffs:
● Meat
● Dairy
● Wine
● Aquaculture products
My team
Current team
Name Michael Wang
Position Director/Shareholder
Qualifications Bachelor of business
Expertise Marketing & Finance
Name Zeynep Asli Buckun
Position Director/Shareholder
Qualifications Bachelor of Communication
Expertise Public Relations and Communication
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SWOT and critical success factors
Strengths
● Original ideas.
● Nothing likes our business on the market
yet.
● E-commerce has huge impact in people’s
life.
● Provide more job opportunities.
● Help small business grow faster.
● Help economy to grow
Weaknesses
● We are at beginning stage, there are a lot
of unexpected thing may happen to us.
● Limited budget.
● Easy to copy the way we running it.
Opportunities
People’s life style is getting faster and faster,
save time seems to be more important to them.
As we value the time of other small to medium
business, make a faster food trading platform
available on the market will help them out.
Threats
● Bigger e-commerce company can easily
take our place.
● Not as much law support E-commerce
Section One
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Introduction
Food, began the economy we know of today, to have bread for supper the hunter
exchange his meat thus commenced the massive inorganic living thing called the
economy. Development of Vesper started with one question that has been uttered by
every single person who has every set food in kitchen “what should I cook tonight?”.
We see New Zealand as a rich and flourishing kitchen, that has plenty of resources
to feed everyone at the table however every kitchen needs a high-tech, spacious and
yet easy to use kitchen hence we went ahead and created one for all the Kiwis that
we share our table.
Understanding the importance of food and its effects on our lives and culture, we
believe foodstuffs should be readily available and at reasonable prices to everyone.
We, as a group believe that ensuring diversity and variety in market will lead to
reduces prices and generate healthy competition. Thus we developed an idea for
multi-vendor e-commerce website that specializes selling dairy and agri-outputs.
Our company name, Vesper is the Latinized form of Greek Hesperus the evening
star. The name was picked because of its multiple meaning and facades it holds. In
Greece the evening star has special meaning it guides Shepard when they are
heading home after a day in the lush meadows. Vesper it also means “supper”.
Combining concepts “home” and “supper”. We believe is what New Zealand views
food. Reason we picked the Latinized version is that it is easier to pronounce, and
has more crisp way of writing. Also depending on the font its written letters “V” and
“p” add dynamism movement to name.
Business ownership structure
We have chosen company as our ownership structure.
It has the liability for the company’s debts are limited.
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It is a separate and enduring entity, which means if the company is doing something
good to the society, it can last for generations.
Earn the credibility in the marketplace. Registering as a company shows lenders that
we are serious about our business and can make it easier for us to raise finance. It is
also the only trading structure that will be attractive to investors, because they can
take up shares in return for their capital investment.
The purpose of the business
The initial purpose of this business is to help other small business that particularly for
food company to find good suppliers of their ingredients. As countries like China now
are having a problem, which is hard to find good and safe high quality ingredients for
food products. Bring this business available to the market will help small companies
that make food products to find a easy and fast way not only for companies that in
China but also a good service for every companies. This website will have clients
rating system. For example, when a company finished the trade, the company will
have to rate for this trade and leave comments if they want. Time after time
companies will see and choose a supplier by looking through the comments and
ratings.
And this will also help the ingredient suppliers grow, basically once this website is
available to the market will help create a lot of job opportunities.
Contribution to New Zealand
Start-ups are a critical component of macro and micro economies. While it highly
unlikely start-ups achieve high revenues in their early years their impacts are
profound to both industry and the economy.
First and foremost Vesper.com will be digital platform for “New Zealand is the largest
sector of the tradable economy” (Brazil,2008). It will make both statically and market
information easy accessible. Due low entry barriers e-commerce provides it will
provide a market space for new or smaller farms and wineries thus diversify and
enrich the market.
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One of the most important contributions that Vesper will have on industry as whole is
display of agricultural quality and health certificates. Presence of such regulation on
the website will push consumers to buy from suppliers that have these qualification
thus improve industry standard forcing other businesses to improve their production
and services.
Immigration of labour is serious issue that it usually ignored, while politicians are
focused on real estate impact and housing issues immigration within the nation
brings. Flocks of people moving to Auckland from rural areas are affecting the
economy in the countryside. Despite agriculture being massive industry there is still
room to grow side-industries to concur. Vesper is hoping support the labour in rural
areas and offer higher standard of living to farmers and wineries in the country.
E-commerce is not a confined and detached industry, our success and ambition will
bring new companies to market. Currently online shopping is a monopoly in New
Zealand with Vesper we are hoping to lead and share the opportunities digital market
offers us.
Regardless of the size or the impact of the effect every single movement in economy
affects another. Economy is a ecosystem where strong and beneficial survives and
provides.
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Section Two
What is the service
The service provides:
· The suppliers’ information for other small businesses
· The food companies can contact the suppliers through this website
· Suppliers’ easiest way to promote their products, the website allow them to put
advertising on suppliers’ own page
· Online trade is easiest and fastest way
The service is unique, we do the trade and payment online and deliver the
service offline. Image how difficult it will be if you are running a food company at
the beginning stage with very limit assets. Finding a good ingredients supplier is
not easy for them. Therefore, the service we do for our clients is that we gather
as many as possible suppliers available on our website. When they finish each
trade suppliers will be rated and the reviews for that supplier will available for
everyone.
One of the advantages of this rating system is that suppliers will want to get better reviews.
So they have to work on their qualities otherwise, they may lose customers on this website.
Basically, the rating system is after a trade, buyer will have an opportunity to rate the
supplier, see how satisfy they are. The buyer can rate them in three ways:
1. About their goods: Is that as good as they described?
2. How is the delivery time? Do they deliver goods in time?
3. Buyer can leave a comment if they want to describe this trade, and also the supplier
has the right to explain it.
From 1 to 10, the buyer can see the reviews of the suppliers and decide whether choose this
supplier or not.
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Target market
There are two primary markets that we target for. The first one is the food
suppliers that may struggling to get more clients. Vesper.com provide the
opportunity to those suppliers to sell their goods through the website, easy yet fast.
Make the service for free for up to 1 year that will be even more attractive for those
suppliers. The second target market is the food companies may at the beginning
stage that do not have good ingredient supplier or still looking for it.
As we only target the small to medium businesses. Some of the small
businesses may be struggling to find buyers or suppliers. Vesper.com provide a
platform that gather them in one website. It is easier to find buyers and suppliers than
the traditional way.
Stakeholders
Similar to every functioning business, in Vesper, we place a great importance to our
stakeholders. By identifying and distinguish our stakeholders we will meet and
exceed both financial and quality-wise(change it later) expectations