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Business plan for Vesper Limited Date: 12 June 2015 Yicheng Wang Michael Zeynep Asli Buckun Business profile STRUCTURE Company ESTABLISHED 25.05.15 Executive Summary Current position Food, began the economy we know of today, to have bread for supper the hunter exchange his meat thus commenced the massive inorganic living thing called the economy. Development of Vesper started with one question that has been uttered by every single person who has every set food in kitchen “what should I cook tonight?”. We see New Zealand as a rich and flourishing kitchen, that has plenty of resources to feed Page | 1
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Page 1: vesper

Business plan for Vesper Limited

Date: 12 June 2015

Yicheng Wang Michael

Zeynep Asli Buckun

Business profile

STRUCTURE Company

ESTABLISHED 25.05.15

Executive Summary

Current position

Food, began the economy we know of today, to have bread for supper the hunter

exchange his meat thus commenced the massive inorganic living thing called the

economy. Development of Vesper started with one question that has been uttered by

every single person who has every set food in kitchen “what should I cook tonight?”.

We see New Zealand as a rich and flourishing kitchen, that has plenty of resources

to feed everyone at the table however every kitchen needs a high-tech, spacious and

yet easy to use kitchen hence we went ahead and created one for all the Kiwis that

we share our table.

Understanding the importance of food and its effects on our lives and culture, we

believe foodstuffs should be readily available and at reasonable prices to everyone.

We, as a group believe that ensuring diversity and variety in market will lead to

reduces prices and generate healthy competition. Thus we developed an idea for

multi-vendor e-commerce website that specializes selling dairy and agri-outputs.

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Competitive advantage

Advantages our business will bring includes:

● Securing credible and legitimate contacts between buyers and sellers

● Lower entry barriers and reduced introduction cost will allow new entrants into

the market at low cost.

● Instant price comparisons with freedom to choose.

● virtuous cycle

● Market is operating 24 hour, seven day-a-week.

● Easily accessible specialist markets for organic, Kosher and Halal or high bulk

products.

● Traceability thus legitimacy that comes with traceability.

Business background

History

At the request of Unitec Department of Marketing, business and marketing

researchers of Vesper was tasked to write a business plan solving a issue that is

unique to New Zealand’s economy. This report investigates and identifies the current

state of food industry and accessibility of market place to small farms (including

Marine farms) and wineries, and offers a business solution that will benefit all parties.

Goals

Create a diverse and fertile dairy and agri output e-commerce market that will fulfill

the needs of consumers and still be relevant in the digitalised global world.

Objectives

The objectives for the first 2 years of operation include

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● To create a start-up e-commerce business that reaches Auckland wide

profitability.

● To develop a sustainable business, surviving off of its own cash flow.

Products

Vesper.com will offer customers the following pre and post harvest foodstuffs:

● Meat

● Dairy

● Wine

● Aquaculture products

My team

Current team

Name Michael Wang

Position Director/Shareholder

Qualifications Bachelor of business

Expertise Marketing & Finance

Name Zeynep Asli Buckun

Position Director/Shareholder

Qualifications Bachelor of Communication

Expertise Public Relations and Communication

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SWOT and critical success factors

Strengths

● Original ideas.

● Nothing likes our business on the market

yet.

● E-commerce has huge impact in people’s

life.

● Provide more job opportunities.

● Help small business grow faster.

● Help economy to grow

Weaknesses

● We are at beginning stage, there are a lot

of unexpected thing may happen to us.

● Limited budget.

● Easy to copy the way we running it.

Opportunities

People’s life style is getting faster and faster,

save time seems to be more important to them.

As we value the time of other small to medium

business, make a faster food trading platform

available on the market will help them out.

Threats

● Bigger e-commerce company can easily

take our place.

● Not as much law support E-commerce

Section One

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Introduction

Food, began the economy we know of today, to have bread for supper the hunter

exchange his meat thus commenced the massive inorganic living thing called the

economy. Development of Vesper started with one question that has been uttered by

every single person who has every set food in kitchen “what should I cook tonight?”.

We see New Zealand as a rich and flourishing kitchen, that has plenty of resources

to feed everyone at the table however every kitchen needs a high-tech, spacious and

yet easy to use kitchen hence we went ahead and created one for all the Kiwis that

we share our table.

Understanding the importance of food and its effects on our lives and culture, we

believe foodstuffs should be readily available and at reasonable prices to everyone.

We, as a group believe that ensuring diversity and variety in market will lead to

reduces prices and generate healthy competition. Thus we developed an idea for

multi-vendor e-commerce website that specializes selling dairy and agri-outputs.

Our company name, Vesper is the Latinized form of Greek Hesperus the evening

star. The name was picked because of its multiple meaning and facades it holds. In

Greece the evening star has special meaning it guides Shepard when they are

heading home after a day in the lush meadows. Vesper it also means “supper”.

Combining concepts “home” and “supper”. We believe is what New Zealand views

food. Reason we picked the Latinized version is that it is easier to pronounce, and

has more crisp way of writing. Also depending on the font its written letters “V” and

“p” add dynamism movement to name.

Business ownership structure

We have chosen company as our ownership structure.

It has the liability for the company’s debts are limited.

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It is a separate and enduring entity, which means if the company is doing something

good to the society, it can last for generations.

Earn the credibility in the marketplace. Registering as a company shows lenders that

we are serious about our business and can make it easier for us to raise finance. It is

also the only trading structure that will be attractive to investors, because they can

take up shares in return for their capital investment.

The purpose of the business

The initial purpose of this business is to help other small business that particularly for

food company to find good suppliers of their ingredients. As countries like China now

are having a problem, which is hard to find good and safe high quality ingredients for

food products. Bring this business available to the market will help small companies

that make food products to find a easy and fast way not only for companies that in

China but also a good service for every companies. This website will have clients

rating system. For example, when a company finished the trade, the company will

have to rate for this trade and leave comments if they want. Time after time

companies will see and choose a supplier by looking through the comments and

ratings.

And this will also help the ingredient suppliers grow, basically once this website is

available to the market will help create a lot of job opportunities.

Contribution to New Zealand

Start-ups are a critical component of macro and micro economies. While it highly

unlikely start-ups achieve high revenues in their early years their impacts are

profound to both industry and the economy.

First and foremost Vesper.com will be digital platform for “New Zealand is the largest

sector of the tradable economy” (Brazil,2008). It will make both statically and market

information easy accessible. Due low entry barriers e-commerce provides it will

provide a market space for new or smaller farms and wineries thus diversify and

enrich the market.

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One of the most important contributions that Vesper will have on industry as whole is

display of agricultural quality and health certificates. Presence of such regulation on

the website will push consumers to buy from suppliers that have these qualification

thus improve industry standard forcing other businesses to improve their production

and services.

Immigration of labour is serious issue that it usually ignored, while politicians are

focused on real estate impact and housing issues immigration within the nation

brings. Flocks of people moving to Auckland from rural areas are affecting the

economy in the countryside. Despite agriculture being massive industry there is still

room to grow side-industries to concur. Vesper is hoping support the labour in rural

areas and offer higher standard of living to farmers and wineries in the country.

E-commerce is not a confined and detached industry, our success and ambition will

bring new companies to market. Currently online shopping is a monopoly in New

Zealand with Vesper we are hoping to lead and share the opportunities digital market

offers us.

Regardless of the size or the impact of the effect every single movement in economy

affects another. Economy is a ecosystem where strong and beneficial survives and

provides.

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Section Two

What is the service

The service provides:

· The suppliers’ information for other small businesses

· The food companies can contact the suppliers through this website

· Suppliers’ easiest way to promote their products, the website allow them to put

advertising on suppliers’ own page

· Online trade is easiest and fastest way

The service is unique, we do the trade and payment online and deliver the

service offline. Image how difficult it will be if you are running a food company at

the beginning stage with very limit assets. Finding a good ingredients supplier is

not easy for them. Therefore, the service we do for our clients is that we gather

as many as possible suppliers available on our website. When they finish each

trade suppliers will be rated and the reviews for that supplier will available for

everyone.

One of the advantages of this rating system is that suppliers will want to get better reviews.

So they have to work on their qualities otherwise, they may lose customers on this website.

Basically, the rating system is after a trade, buyer will have an opportunity to rate the

supplier, see how satisfy they are. The buyer can rate them in three ways:

1. About their goods: Is that as good as they described?

2. How is the delivery time? Do they deliver goods in time?

3. Buyer can leave a comment if they want to describe this trade, and also the supplier

has the right to explain it.

From 1 to 10, the buyer can see the reviews of the suppliers and decide whether choose this

supplier or not.

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Target market

There are two primary markets that we target for. The first one is the food

suppliers that may struggling to get more clients. Vesper.com provide the

opportunity to those suppliers to sell their goods through the website, easy yet fast.

Make the service for free for up to 1 year that will be even more attractive for those

suppliers. The second target market is the food companies may at the beginning

stage that do not have good ingredient supplier or still looking for it.

As we only target the small to medium businesses. Some of the small

businesses may be struggling to find buyers or suppliers. Vesper.com provide a

platform that gather them in one website. It is easier to find buyers and suppliers than

the traditional way.

Stakeholders

Similar to every functioning business, in Vesper, we place a great importance to our

stakeholders. By identifying and distinguish our stakeholders we will meet and

exceed both financial and quality-wise(change it later) expectations

External Stakeholders

● Suppliers( Farm owners, winemakers, farmers etc)

● Purchasers

● Investors

Internal Stakeholders

● Owners

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Suppliers and our business is in a sympathetic relationship. Most of the time our

business goals and growth progress will align. As Vesper.com provides sales

services between supplier and purchaser, attitude and quality of the suppliers goods

will often reflect on Vesper.com. Negative bias is strong factor in purchasing

psychology thus dissatisfaction with a supplying company will reflect unfavorable on

us regardless of the situation.

Purchasers expectations and demands are what shapes a sales in a company.

Whether it is mainstream or fringe (or niche) services/goods needs of the consumers

can not be ignored. Purchasers are the most important factor when it comes to

creating a buzz or an emotion surrounding the business. Happy, satisfied and most

importantly exited purchasers are the ripples that form the wave. Once the “wave” is

formed investors will follow.

Owners and directors holds a immense place in a business. As the company is

extension of beliefs, behaviors, and ourselves self-preservation and survival instinct

becomes a significant concern. As the owners, we are the who will make most

sacrifice and compromise to see the company succeed.

Section Three

Location

Currently Vesper is located in Auckland. This is due to various reasons. Primarily as

a start-up it is sensible and wise to commence with a that familiar with furthermore at

this point there is no need to relocate as the company directors are residing

Auckland.

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One of the most important things in E-commerce is “customer dialogue” and

response. As a start up we do not posses the capital or the resources to maintain

and operate a nation-wide company. Understanding our responsibility we would like

to keep a strong contact with both of our customers and suppliers. Luckily Auckland

region has great farming and tourism industry thus it has great number of potential

customers and suppliers.

Globalisation

While scholars still argue if globalization is detrimental to economics in or not. We

would like using the winds of trade and accepting the change that the smaller world

has brought us. Vesper believes globalisation is a challenge that needs to be faced

head on. Globalising a company opens its door to international trade and

international investors, it enriches the company culture and structure. Alibaba one of

the biggest e-companies in the global market has inspired us during founding

process of our business. Globalization has given us the vision to understand how

markets thrive in synchronicity and why socio-political situations in far-away regions

affect the milk price in the Mt Eden dairy.

In today’s world where information is freely and easily accessible business are facing

more educated consumer base. Consumers now search, review and rate services

and goods provided by business easily thus they are aware and educated on global

trends and markets price, and have higher quality expectations. This creates an

expectation for quality and service standards, rightfully so. As a company we would

like to achieve our very best in terms of quality and customer experience as a result

we are willing learn from developed e-commerce giants.

Great benefit of the globalization includes reduced international trade taxes and

transportation cost. Thanks to organizations such as Trans-Pacific and EU barriers

and borders that limits the organizations are disappearing. Trade bloc and free-trade

areas provide trader benefits and tax discounts, similar to South Pacific Regional

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Trade and Economic Co-operation Agreement (SPARTECA). These will benefit

Vesper greatly in future goals.

Globalization becomes a great factor in our marketing strategies as well. In pop

culture around the New Zealand is very famous for franchises such as Lord of the

Rings or The Hobbit. Most importantly due great efforts of New Zealand’s Tourism

Boards amazing marketing slogan “Pure New Zealand” it attached to New Zealand

related products and services.. As Vesper we would like to utilize this global trend

focusing of “pureness” and “untouched” quality of NZ products.

International growth plan

China is one of the countries in Asia that we would love to do business with. China is

the biggest trade partner of New Zealand. Nowadays China’s GDP has impressive

growth, which means people and companies have the ability to buy good stuffs. The

problem is that there are many food suppliers want to get the extra the profits, so

they decide to lower their quality. It is easily get into a vicious cycle, and food safety

has become a serious problem now in China.Tmall.com is the biggest online trading

service in China, it has 4 hundred millions buyers in China. To cooperate with Tmall

in the future will help us to quickly get into Chinese market.

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Through Vesper.com will have many different suppliers with their reviews, it is easy

to choose a supplier that is more likely to satisfy for them. Also, we are very

welcome to the Chinese suppliers to join our website. In this situation, Vesper.com

will have a more competitive environment, which is going create a virtuous circle in

China.

Another market we would like to focus on is South Korea. “Korean Wave” or “Hallyu”

as Koreans call is way to desrcibe their immense growth over the last decade

something that was often ignored by Entrepreneurs as they prefer to solely focus on

growing Chinese economy. Nevertheless we would like grasp our opportunity and

both utilise our cultural experience and market knowledge to this thriving market.

Currently Republic of Korea is New Zealand’s fifth largest trading partner (StatNZ,

2013). Market is already willing to buy and New Zealand branded food items are high

in demand especially in restaurants and hotels that caters international cuisine. Our

difference from other suppliers is we understand Korean culture and food related

habits that the demographic has. Our company directors’ 6 year sojourn is invaluable

experience that will allow us to shape our marketing and business strategies

according to our South Korean venture. To give an example, Kimchi (fermented

lettuce) is staple in Korean diet mostly consumed in winter months. As we have this

culturally relevant datum we can shape our winter discount/sale item to entice a

bigger customer database. To conclude, our understanding of culture and the

language of South Korea will be immense tool for networking and forming

connections thus we will put us ahead of our rivals.

The challenges of trading internationally

Issues such are tariffs and quotas need to be considered when trading

internationally. Formalities surrounding the export and import are areas that need

special attention as well. However one of the advantages of non-inventory e-

commerce business is that, as a third party that provides information flow between

buyer and seller we are not responsible for areas such as freight, logistics, customs,

filling customs forms or documents and customs clearance. These will be dealt by

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suppliers thus it will be their responsibility for manage and forward shipping tasks.

Export and important licenses are also responsibility of the suppliers, as Vesper

takes no part in shipping process. However, to avoid fraudulent behaviour Vesper will

be in contact with the suppliers and watch the whole buying processes (buying-

ordering-transaction-dispatch-drop off), will ban the supplier if such actions are

observed.

However, one barrier that directly affects Vesper is currency rates/devaluation when

trading international. Vesper will implement several plans to circumvent this issue. By

installing a IP detecting software in our webpage we will geolocate visitors and show

the prices in local currency (visitor from Israel will see the items New Shekel while a

Russian buyer will see it in Russian Ruble). In order to avoid day to day changes in

currency currency will be “fixed” (change will depend on big change in rates), this will

be for buyers using Credit Cards. As paypal will be another payment option we will

able avoid this issue as paypall has its own automatic conversion system.

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The Tariff of New Zealand, electronic data interchange, export clearance

We are going to make an online distribution platform for small to medium

business, which allow those suppliers to sell their product easily though our

website. What is more, make the service for free for up to 1 year that will not only

be very attractive for those suppliers, but also can make our website well-known.

At the beginning stage we only make profit through advertising that in our

website.

The organisation that could assist our company at the beginning

NZTE is an organisation that could help us grow and trade internationally. They work

to increase New Zealand companies’ international success by helping them boost

their global reach and build capability. It also offers strategic advice, access to

networks and influences, research and market intelligence, and targeted financial

support to help businesses on their international journey, and works to promote and

support the growth of New Zealand business overseas. It is a ideal organisation for

us to start grow in overseas.

Another one is Alibaba, which is a good business model to us. Alibaba is a very

successful E-commerce company. If they could cooperate with our business should

help us to get into another level of international trading. Otherwise, Alibaba may

become a potential competitor of Vesper in the future.

Section Four

Financial plan

The start-up cost of Vesper Limited includes creating and managing promotion

campaign, and establishing the Vesper.com website domain. Additionally, it will incur

following costs:Page | 15

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Adobe Creative Suite and Office Suite licenses.

Computer Systems and fixed line broadband Internet connection.

Online Security System

There are three funding options for our company:

· Crowdfunding

· Angel Investors

· Bank loan

At the beginning stage of our business, we are going to go for Crowdfunding

to get funds, as it is easier than other options for a business at early stage.

There are some good crowdfunding sites for us:

Kickstarter.com

Startsomegood.com

Indiegogo.com

Those sites are ideal for growth of the Vesper.com and get funds from

crowdfunding is convenient, less risks and crowdfunding provides the chance to

spread our brand’s message and goals to a wide audience.

When our business reaches the next level of growth and we see steady revenue.

We will need to get more funding to expend Vesper.com to make the service

world wild. To be able to get the funds, we may have to use Angel investors and

Bank loan. The reasons why we do not choose Angel investors and Bank loan is

that Bank loan has high monthly payments with interest and maintenance fees

may be costly. And Angel investors expect a high rate of return often 25 precent

or more. Therefore, in the early stage, Angel Investors and Bank loan are not the

perfect funds that we are willing to get.

The challenges we may face in New Zealand

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Attitude Towards E-Commerce

One of the challenges we may face is New Zealand governments attitude towards e-

commerce in agricultural arena. In recent studies funded by Minister of Agriculture, it

is predicted that lower profits due increased competition and might erode the margins

in agricultural industry. However we believe this is a unhealthy outlook. It our belief

that New Zealanders are already paying more than global market price for products

that are grown and produced in New Zealand. We believe our business along with

other e-commerce companies will lead to a healthier market where products are

available and obtainable at a healthy price. Government’s narrow-minded attitude

towards e-commerce and lack of innovative approach in long-established industries,

such as agriculture and aquaculture. Unlike United States lobbying is not a practice

common in New Zealand however certain public awareness can be created by use

print and digital media.

Food Safety

One of the biggest issues surrounding creating a foodstuffs based industry is strict

Government regulation surrounding health and safety.

The New Food Act that passed the Parliament in 2014 that will come to affect in 1

March 2016 has very strict guidelines regarding food preparation and hygiene (Food

Act NZ, 2014). While Vesper does not hold inventory, as a responsible and ethical

company we would like our suppliers to represent us. In ensure that all goods and

facilities are up to standard we will require suppliers to present their relevant

manufacturing and health certificates. These also will be available on the web page

for our customers to view. By doing this we are hoping to create a positive rivalry.

Culture Surrounding the environment.

New Zealand has very socially aware and responsible population whose citizens are

conscious and picky about their retail choices. Greed especially greed regarding

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environment and nature is not accepted and tolerated in New Zealand, especially in

Maori Society. Such attitude towards nature, and as an extension farm, will damage

company image deeply thus we will focus on keeping a green image and market

towards this. There few steps we can take to ensure to create such image.

● We will support farms and farmers who do not damage or over exhaust their

land.

● We will encourage small businesses to take place in market.

● We will donate to charities and organizations that has affiliations with farming

unions. Charities such as the NZFE Trust (New Zealand Farm Environment

Truest) and participate in their bi-annual awards gala Balance Farm

Environment Award.

● Furthermore we will support Maori business to further deepen our bonds with

the society.

Impact of technology

Due to nature of e-commerce technology is a undeniable and unavoidable factor in

both day to day and irregular operations in Vesper.

In e-commerce,from marketing to sales, customer relationships to security everything

is attached to technology. As forward thinking and technologically-able company, we

understand both benefits and challenges of technology depended businesses. As a

result, just like accounting and management being technology fluent is a must in our

company.

Rapid changes in technology has a changed the way customers shop and consume.

Even impulse buys or “Hot-spots” has been shaped by technology. We, Vesper,

understand the demands that new generation of consumer has however we are also

are of the extraterrerial outlook some of the older generations have in regards to

high-tech business. We pride ourselves in understanding needs and demands of

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everyone we provide services for and create a platform that will allow different

generations of customers access. Our aim is to create a clean,crisp, high-tech, and a

practical user interface that will cater to our diverse customer base.

Not only technology allow us to create supplier and customer databases more

quickly it also gives us multiple revenue options. Through the use of technology

online payments and transactions are possible with paying the small transaction fee.

Advertisements and are designed by the use of cookies and “the big data” are

another opportunity for a income.

However, we do not underestimate the importance technology in business by

confining its use to finance-only. Using mainstream and fringe social media platforms

such as Twitter, Facebook, Tumblr and farming community forums such as

www.farmchat.co.nz we are planning to to create an online arena that serves a

advertising, customer interaction, and a response tool. Utilising these cost free,

accessible and available digital space is a necessity for business today. Advantages

that social media bring is immense to a company. Rapid response, legitimacy,

currency, and accessibility are some these advantages. Understanding the user base

of diffrent social media platforms and managing is not a easy task however our team

consist of a Public Relations major who understand they symbiotic and semantics of

the language and its effets.

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The fiscal and monetary policies impact the business

Like all types business our business will be affected by both monetary and fiscal

policies.

As a e-commerce start-up we need to hire very talented highly motivated team

members and this point we do not have the capital or the means to pay their wages.

In order to do this we will be taking loan from a bank. This is where changes in fiscal

policy affects us as the interest rates are changing as well. Furthermore fiscal policy

also involves changes in taxation. Increased taxes and industry based taxing will

certainly make an impact on income, lower corporate taxes means more net income.

Fiscal policy does not only mean taxation but it also involves government spending.

Government may hire contractors in industries that sectors of high importance such

as tourism and agriculture, and spend tax money companies to hire as them as

contractors. For e. Similarly as the lower sales taxes means customers have more in

their pocket to spend on the service and goods, leading to a increase on revenue.

However there are economists who argue that tax policy has little affect on e-

commerce business (Goolsbee and Zittrain, 1999), we believe it is a wild card that

needs to be factored in as out company will pay tax as well.While government

spending is a positive outcome of fiscal policy, it does not always effect business in

positive manner. Government spending money on certain sectors will create a short-

term boost in job demand in that sector at this point it is important read trends

correctly and not to rush. Rater than hiring a new personnel for the new job and

training them, it it more sensible to teach relavant skills to already existing staff thus

lowering the costs once demand diminishes and that certain job becomes auxiliary.

Monetary policy is the term used by economists to describe ways of managing the

supply of money in an economy. In New Zealand most registered banks hold

accounts at the Reserve Bank.

The impact on inflation in e-commerce

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Firstly, e-commerce can reduce the purchasing and marketing costs. Second, e-

commerce can reduce the inventory. Vesper.com as an e-commerce company has

the role to curb inflation, as it’s the nature of e-commerce.

In general, e-commerce can let the consumer directly trade with manufacturer.

Inflation normally caused by the currency devaluation, what happens after that is

people cannot afford to buy goods. And now through the e-commerce consumers

can remove the middle charge directly to purchase goods. This is a good solution to

solve inflation.

Philosophy of ethic of our business

Building trust in a business is very important nowadays. The initial purpose of

Vesper.com is that we see the food safety become such a problem in some

countries. Vesper.com keen to create an environment for food ingredient that is easy

and safe. It is not about profits or money but make sure the food that people eat,

which they can completely trust. We believe what we do is going make the world a

better place; this is the philosophy of ethic and main goal of our business.

Our social and environmental goals

Our primary social goal is in sympathetic relationship with our business goals. While

similar to every profit based company we would like to achieve long term and healthy

financial success however we would not like to acquire this at the expense of well-

being of the society or the environment we live in. Our love for New Zealand and the

Kiwis that are part of it shaped our organization policy and the culture surrounding it.

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During the development process we continuously asked ourselves following

questions “How will people of New Zealand will benefit from us?”, “Are we protecting

the environment while a utilizing what nature gives us?”, “Are we part of something

bigger and greater than balance sheets and income reports?” We aligned our ethical

compass with these questions and created goals that will aid understanding and full

filling the needs of our stakeholders and environment we share.

Equal Opportunity: As a business we are aiming for providing everyone we engage

with fairness and celebrating diversity while practicing anti-discrimination.

(Anderson,1999)

Environmental Quality: Hugh number of suppliers for our business are farmers and

agri-practicers. We understand the heavy responsibility that comes when utlizing

nature. Thus as a company we will support the farmers that have the required

certifications and follow sustainable policies.

Sustainability: Sustainable development is profound aspect that requires great

attention both socially and environmentally. Keeping factors such as living wages,

income distribution within the company, diversity/discrimination, and heath and safety

in our decision making we would the societal sphere surrounding us improve and

flourish. Furthermore animal rights, land conservation, water quality and protection of

local flora and fauna are all items in our environmental goals agenda

References

Anderson, Elizabeth, 1999, "What Is the Point of Equality?", Ethics 109

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(n.d.). Retrieved June 4, 2015, from http://www.infoplease.com/cig/economics/barriers-

international-trade.html

Goolsbee, A. (2001). The implications of electronic commerce for fiscal policy (and vice versa).

Journal of Economic Perspectives, 13-23.

Bristol, M. A., & Secretariat, C. A. R. I. C. O. M. (2001). The impact of Electronic Commerce on

Tax Revenues in the Caribbean Community. Being a paper prepared as part of the Graduate

Internship Program.

(n.d.). Retrieved May 16, 2015., from http://www.infoplease.com/cig/economics/barriers-

international-trade.html

Sarah Brazil, ed. (2008). New Zealand Official Yearbook. Statistics New Zealand. p. 357.ISBN 978-1-

86953-717-3.. The export figure includes agriculture, horticulture and forestry.

(n.d.). Retrieved May 16, 2015., from

http://www.nzfeatrust.org.nz/

(n.d.). Retrieved May 1, 2015, from

http://www.mfat.govt.nz/Countries/Asia-North/South-Korea.php

(n.d.). Retrieved May 16, 2015., from

http://www.foodsafety.govt.nz/policy-law/food-act-2014/factsheets.htm%20-%20Food%20Act

%202014

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