VESPA 75th · 2021. 3. 30. · GTS 75th 125 and 300 hpe cc (with Vespa MIA, TFT with pictogram navigation) 3.3 CSF. The equipment The infotainment Choose drive settings 24. 3.3 CSF.

VESPA 75thP r o d u c t I n f o r m a t i o n

Euro is introduced in twelve European countries2002

Bikini islaunchedfor the first time

Beatles Twist and Shout istop of the chart 1963

Nelson Mandela was released from prison1990

Macintosh islaunched by Steve Jobs1984

iPhonechange the world2013

From 23 April 1946, the filing date of the patent, to 2021: seventy-five years of history during which Vespa has given a new gear to thewhole world, spreading on the road of different countries, uniting people from distant and different cultures in a single passion.

From a vehicle that drove social, cultural and juvenile phenomena, and that accompanied countries in their growth, to a timeless icon,a symbol of contemporaneity and of the years of Italian style and technology to come.

That’s why Vespa deserves to be celebrated.

VESPA 75th

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1946 1960s 1980s 1990s 2010s2000s

1 . T H E J O U R N E Y O F V E S PA

2 . T H E T R E N D : R E T R O S T Y L E N E V E R D I E S

3 . V E S PA 7 5 t h3 . 1 M I S S I O N3 . 2 C O N C E P T 3 . 3 C R I T I C A L S U C C E S S F A C T O R3 . 4 TA R G E T C U S T O M E R3 . 5 P O S I T I O N I N G

4 . S E R V I C E S A N D T E C H N I C A L I N F O R M AT I O N4 . 1 P R O D U C T C O D E S4 . 2 T E C H I N F O R M A T I O N 3 . 5 P O S I T I O N I N

5 . V E S PA 7 5 t h C O M M U N I C AT I O N A C T I V I T I E S5 . 1 P A R T N E R S H I P S5 . 2 S T O R Y T E L L I N G

VESPA 75th AGENDA

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The evolution of the lady of the city: from a

vehicle for the masses to a desirable object

1. THE JOURNEY

OF VESPA

VESPASymbol of the Italian

economic boom has

marked the Italian style

and worldwide lifestyle.

ALWAYS EASY TO USE

PERFECT FOR THE CITY,

WORK OR SUNDAYS TRIPS

CONFIDENTIAL CONTENT – BOUND BY OFFICE SECRECY

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VESPAIncarnates Italianness:

avant-garde and

respect for tradition,

cult of beauty and

extravance,

gallantry and

emancipation.

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VESPATrendy city accessory.

Pure design.

Advanced technologies.

Aspirational.

The evergreen vehicle

with a retro soul that

never gets old.

CONFIDENTIAL CONTENT – BOUND BY OFFICE SECRECY7

2. THE TREND: RETRO

STYLE NEVER DIESPast fashions never go out of style but the

ability to reinvent yourself is the key

RETRO STYLEwill always be a trend in every sector,

from fashion to automotive…

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RETRO STYLE…from automotive to furniture.

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RETRO STYLE Use everything that is called vintage.

The key for success is the reinterpretation of

the past in a contemporary key and its

adaptation to newest technologies

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3. VESPA 75th Celebrating so many kilometers on the road

and so many years of iconicity.

3.1 MISSION

Differentiate the brand from competitorsleveraging on the elements that characterizeonly Vespa

Recall the Vespa world in the collectiveimagination, even among the youngest

Strengthen brand trust: Vespas have been onthe roads since 1946.

Offer an exclusive top version for thePrimavera and Gts range for targetedcustomers.

Capture the attention of new potentialscooter customers to project their purchasingdecision to the models of the Vespa range

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H E R I T A G E F A S H I O N M O D E R N I T Y

75 years of history have led to an immense heritage of images, behaviors, values and characterizing elements that have made Vespa, the most famous scooter in the world, a cult.

The side that always leads Vespa to innovate and renew itself. From the version with integrated connectivity that allows the smartphone management from the handlebar to the full electric version, silent, green, smart and performing, Vespa takes you further and further.

Vespa has been and will be an inspiration for the most prestigious fashion houses in the world. In fact, Vespa wore the classic Armani suit, the eclectic clothes of Sean Wotherspoon and soon the graceful Dior dress. Forever muse, always trendsetter.

Celebrate Vespa

exploding her three souls

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3.2 CONCEPT

The only steel body on the whole

scooter market with a special unedited

guise that reinterprets the tone in vogue

in the 1940s in a contemporary key

A treasure chest to enclose Vespa’s

history, precious workmanships and the

accessories inspired by the vehicle for

the best customer treatment

Recalls the glorious past of Vespa to

transform it into an element of style

together with the best infotainment

available on scooter market

3.3 CRITICAL SUCCESS FACTOR

The vehicle

The equipment

The kit and accessories

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T he r e p r e s en t a t i o n o f

t h e c o n c ep t t h r o ug h t h e

d e f i n i t i o n o f t h e p r o d u c t

F o u r t i e s ,

f o u r t i e s i n f u t u r e

During the years in which Vespa was born, there was a world

of idols and icons, behaviors and aspiration, social and

cultural changes that were the starting point for inspiration.

Going even further, the intention is

to project those years of the last

century to the new one.

3.3 CSF. The vehicle

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T he i n s p i r a t i o n

VESPA PRIMAVERA 75th

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VESPA GTS 75th

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Dedicated Yellow body color, named Giallo 75thMatt tie in Matt Pyrite Yellow

Dedicated “75” decals, monochrome effect in Matt Pyrite Yellow on thefront mudguard and on both lateral sides

Dedicated logo plate


The steel body of the Vespa 75th is

shown in an unprecedented

Metallic Giallo 75th, a color

designed specifically for this special

series that reinterprets shades in

vogue in the 1940s.

The number 75 is proudly

displayed on both lateral sides and

on the front fender in a slightly

more accentuated tone, thus

creating an elegant and discreet

tone-on-tone effect, as occurs in

the traditional front “tie” in a matt

Pyrite Yellow color.

This avant-garde reinterpretation of

the past is also embellished with a

dedicated plate, in order not to

forget this very important date.

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Dedicated saddle and pipe in dark grey Nabuk

Dust grey wheel rims with machined • shield edges

• dash frame• rear view mirrors

• passenger handling• rear rack (as standard)

• mudguard crest• tie details

• muffler cover• passenger footrest

(for Gts only)

Chromed details:

The soft Nabuk of the saddle in dark Smoke Grey also covers the pipe that elegantly draw the seat of the saddle.

Observing the wheel rims in Dust Grey with machined, together with the numerous chrome elements including the "tie" details, the

crest on the front fender, the instrument panel frame, the muffler cover, the rear-view mirrors, the rear rack, the passenger

handlebar and, on GTS only, the passenger footrests, you can notice how simple elements make this vehicle a truly unique and

special one-off example.

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3.3 CSF. The equipmentT he r o u n d b a g

Vespa is a trendy city accessory.

To emphasize this side strongly linked to fashion

but also to Vespa heritage, the version it is

characterized by a round bag that recalls the old

models that had the spare wheel in the back.

The wheel shaped bag performs the double function

of an elegant vehicle accessory and a style element

to show off in complete freedom. In fact, It is

designed to be easily attached and removed to the

rear rack and accompanies the driver every time the

driver leaves the vehicle.

The front pocket also shows the distinctive “75” that we have on the decals. The shape of the pocket

closure reproduces the line of the body.

The bag comes with a water-repellent cover, rain

and dust are no longer a problem.

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Wheel-shaped bag in dark grey Nabuk (same color and material of the saddle).The bag is equipped with adjustable laces to wear it over the shoulder.

The interior is equipped with practical pockets to store every items.


A s s emb l y i n s t r u c t i o n . p t 1

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The installation to fix the straps that allow you to hold the bag firmly to the rack has a few steps.

Fit the belts and check that the rear luggagecarrier is well closed.

Prepare the "Y" belt and fit it on the rearhandle

Make sure that the two lower ends of the"Y" belt are placed between the saddleand the handle.

Insert on the belt the two buckles from thelower end of the belt, wrapping the beltaround the handle.

Carefully close the two metallic safety clips.

Prepare the two lateral belts, wrappingthem on the rear handle.

Insert the two buckles on the belts.

Carefully close the two metallic safety clips..

Make sure that the belts areCorrectly fitted and checkThat the metallic safety clipsAre correctly closed on thePlastic buckles.

Place the bag on the luggage carrier and insert the reference elastic strap on the flap closed in vertical position.Slide the bag downward until it rests on the horizontal base of the luggage carrier.

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A s s emb l y i n s t r u c t i o n . p t 2

Once the fastening straps are in place, the bag can now be hooked and the driver is ready to go.

Hook the metallic buckle of the "Y" belt on the upper strap of the bag and pre-tension the belt.

Hook the two metallic buckles of the lateral belts on the bag's straps and tension the two belts at the same time.

Complete the fastening by permanently tensioning the "Y" belt and make sure that the bag is well fastened to the luggage carrier.

To maintain the characteristics of the bag over time, it is recommended to protect it against atmospheric agents during parking and during washingusing the supplied waterproof cover.

The technological equipment of the Vespa 75th

represents the best available in the Vespa range: all

the models over 50cc of this celebratory version adopt

the 4.3’’ full color TFT instrumentation, introduced for

the first time on the «S» version of Primavera and

Sprint, in 2018, and subsequently on GTS SuperTech.

A completely digital cluster that also allows the driver

to make the most of the potential of the Vespa MIA

system, which connects the smartphone to the vehicle,

and (Gts only) guides the driver to the final destination

thanks to the pictogram navigation system.

Manage the

phone MP3

player

Use phone’s Voice

command

View missed

calls

View info like

range, speed,

etc.

Manage

phone calls

View message

notification

PRIMAVERA 75th50 and 50 25 km/h cc (NO Vespa MIA, NO TFT)

125 and 150 cc (with Vespa MIA and TFT)

GTS 75th125 and 300 hpe cc (with Vespa MIA, TFT with

pictogram navigation)

3.3 CSF. The equipmentT he i n f o t a i n men t

Choose drive

settings

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3.3 CSF. The welcome kitVespa 75th welcomes you to a new era, made of trendy iconicity,

freshness and retro futurist style, with a special Welcome Kit containing:

• Thank you card: where Vespa team express its happiness to celebrate together this 75 years.

• Unisex scarf: to dress in pure Vespa style

• Vespa sign: a hanging Vespa vintage sign made in steel

• Maintenance interval postcards: to remind the customers the annual checks to preserve the vehicle at it best

• Vintage postcards: one postcard per decade to retrace the years that Vespa has gone through

• Owner’s book: for valuable additional information

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Historical still life of

Vespa 98, 1947.

Photo by C. Carlevaro.

Adv campaign “Vespizzatevi!”, 1950.

Illustration by N. Ferenzi.

Depliant of Vespa 50,

1967. Photo by T.

Fagiuoli.

Depliant of Vespa 180 Rally, 1971.

Photo by T. Fagiuoli

Depliant of Vespas P125X, P150X,

P200E, 1981. Photo by T. Fagiuoli.

Adv campaign “Scansati baloccone”,

Gilberto Filpetti, 1991.

Photo by T. Fagiuoli.

Depliant of Vespa

GTV, 2006.

Photo by R. Carrer.

Adv campaign

“Vespizzatevi”, BBH

London. 2019

Illustration by P.

Thurlby

3.3 CSF. The welcome kitT he p o s t c a r d s

One postcard per decade to retrace the years that

Vespa has gone through with iconic images picturing

famous advertising campaigns or still life photos

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It takes inspiration from the vehicle: color and graphics evoke the same

designed and are declined to exalt that peculiar way that silk has to

reflect the light.

The creative process started with a research on the reference imagery

world: not only Vespa, the Anniversary colors and graphics, but also on

the architecture and design of the fourties.

Starting from the research the first hand-drawn layouts have been

developed, then translated into vectoral files

The graphic is developed on the lines of number 75 and then inserted

into a frame. That gives a geometric aspect to the interplay of the silken

threads that builds a three-dimensional design.

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3.3 CSF. The welcome kit

Vespa 75th gives you the chance to dress in pure Vespa

style thanks to the precious dedicated scarf.

T he u n i s e x s c a r f

At the silk factory the design is transformed into a stitching jacquard

program for looms.

The dimensions have been chosen to make the scarf unisex and it can be

worn around your neck or tied to the handles of the bag.

The first prototype is then realized to fine-tune colors and details.

During the production phase the interplay of the silken threads passes

through the finishing process to make it soft and resistant. Finally the

scarf hem is hand-stitched.

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3.3 CSF. The welcome kit

Vespa 75th gives you the chance to dress in pure Vespa

style thanks to the precious dedicated scarf.

T he u n i s e x s c a r f

100% organic silk. Jacquard satin. Edges with hand-sewn finishes. (70 X 70 cm)Made in Italy

3.3 CSF. The accessories and merchandising

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The Made in Italy three-button jet helmet with a shell in

injection-molded thermoplastic material and chinstrap with

micrometric closure, in an exquisitely celebratory look by

Vespa 75th, is a must have. The painted shell in Grigio

Smoke with chromed profiles and customized inner lining

with the Vespa logo is enriched by the new graphics and

celebratory logo in Giallo 75th. The exclusive helmet bag

also gives something extra in terms of style, without ever

forgetting safety and maximum functionality. The technical

and production features are based on precision, quality and

maximum comfort, guaranteed by Made in Italy, to move the

Vespa passion in complete safety and freedom.


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• Simple and quick to fasten to the scooter.

Made with waterproof fabric and with a

thermal lining for excellent protection against

the cold and rain.

• Removable with zip line, enable easy splitting

for all year round use

• Customized with logo Vespa 75th

Anniversary

• Outdoor vehicle cover made with waterproof fabric,

thermal taped seams.

• Tailor-made base on vehicle’s body, with pocket for

accessories to ensure a perfect fit

• Reflective logo Vespa 75th Anniversary as an

exclusive touch

• Windscreen made with high quality, impact

resistant methacrylate. Brackets finishing in

line with the style of the vehicle. Offers

effective protection against the weather

with excellent visibility.

• Exclusive logo Vespa 75th Anniversary

• Round bag in Nabuk smoke black color with Vespa

75th style inspiration, dedicated to Vespa riders

who want to celebrate 75th Anniversary on their

current Vespa model

• Shoulder strap attached on 2 sides. Vespa 75th

logo elegantly appear on front and back of the bag

• Includes special fixing system on Vespa rear

luggage rack. Exclusively designed and tested on

Vespa to guarantee complete compatibility and

maximum safety while riding

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VESPA 75th RANGEEMEA best selling models will dress festively.

PRIMAVERA 75th GTS 75th

50 and 50 25 km/h cc (NO Vespa MIA, NO TFT)

125 and 150 cc (with Vespa MIA and TFT)

125 and 300 hpe cc (with Vespa MIA,

TFT with pictogram navigation)

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Available from Ma r c h 2021 to De c embe r 2021

THE TARGET CUSTOMER

For those women who are looking for a vehicle to move

in the city but to be worn as an accessory.

The aesthetics and design of the objects are what

catches their attention, but they don't give up on

seamless driving experience

Trendsetters and Vespa enthusiast who are not satisfied

with a simple means of transport.

They can afford collectibles especially if it is a Vespa we

are talking about.

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THE CUSTOMERActive on social media. Users of cutting-edge technological gadgets.

Workers with higher-than-average salaries. Educated people with a

wide cultural background. Passionate about art and design. Lovers of

recreational and sports activities to do outdoor.

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4. TECHNICAL INFORMATION

PRODUCT CODE:NVF1000U06 (50cc)NVF2000U06 (125cc)NVF3000U06 (150cc)

25 km/h VERSION: EVF1000B05

MET.

GIALLO 75thCode: LGCSeat: Grey

P R I MAVERA 75 t h G T S 75 t h

PRODUCT CODE:NVGT000U17 (125cc)NVGS000U17 (300cc)

GIALLO 75thCode: LGBSeat: Grey MET.

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4.1 PRODUCT CODES

V E S P A P R I M A V E R A 7 5 T H 5 0

ENGINE 3-valve 4-stroke single cylinder i-get catalysed

DISPLACEMENT 49 cc

BORE X STROKE 39 mm x 41,4 mm

MAX POWER AT THE CRANK SHAFT 2.2 kW - 3 HP - at 7,500 rpm

MAX TORQUE 2.9 Nm at 7,000 rpm

CONSUMPTION 40 km/l

CO2 EMISSIONS COMPLIANCE 57 g/km

FUEL SYSTEM Electronic Injection

COOLING Forced air

STARTER Electric

GEARBOX CVT automatic with torque server

CLUTCH Automatic dry centrifugal with shock absorbers

LOAD-BEARING STRUCTURESheet steel shell with welded structural

reinforcements

FRONT SUSPENSIONSingle arm with helical spring and hydraulic shock

absorber

REAR SUSPENSION Helical spring with single hydraulic shock absorber

FRONT BRAKE Stainless steel Ø 220 mm disc with hydraulic control

REAR BRAKE Ø 140 mm drum with mechanical control

ABS/ASR SYSTEM -

FRONT TYRE Tubeless 110/70 - 12”

REAR TYRE Tubeless 120/70 - 12”

LENGTH/WIDTH/WHEELBASE 1,870 / 735 / 1,330 mm

SEAT HEIGHT 790 mm

FUEL TANK CAPACITY 7,5 litres

EMISSIONS COMPLIANCE Euro 5

V E S P A P R I M A V E R A 7 5 T H 1 2 5 ( 1 5 0 )

ENGINE 3-valve 4-stroke single cylinder i-get catalysed

DISPLACEMENT 124 cc (155 cc)

BORE X STROKE 52 mm x 58,6 mm (58 mm x 58,6 mm)

MAX POWER AT THE CRANK SHAFT 8,1 kW - 11 HP - a 8,000 rpm (9,2 kW - 12,5 CV- 7,750)

MAX TORQUE 10.4 Nm at 6,750 rpm (12.4 Nm a 6,750 rpm)

CONSUMPTION 40 km/l (37 km/l)

CO2 EMISSIONS COMPLIANCE 60 g/km (63 g/km)


COOLING Forced air

STARTER Electric



LOAD-BEARING STRUCTURE Sheet steel shell with welded structural reinforcements

FRONT SUSPENSIONSingle arm with helical spring and hydraulic shock

absorber

REAR SUSPENSIONHelical spring with adjustable preload (4 positions) and

single hydraulic shock absorber


REAR BRAKE Ø 140 mm drum with mechanical control

ABS/ASR SYSTEM ABS at the front wheel only



LENGTH/WIDTH/WHEELBASE 1.870 / 735 / 1.340 mm

SEAT HEIGHT 790 mm

FUEL TANK CAPACITY 8 litres


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4.2 TECH INFO

V E S P A G T S 7 5 T H 1 2 5

ENGINE 4-valve 4-stroke single cylinder, electronic injection,

catalysed i-getDISPLACEMENT 125 cc

BORE X STROKE 52 mm x 58,7 mm

MAX POWER AT THE CRANK SHAFT 10.3 kW - 14 HP - at 8,750 rpm

MAX TORQUE 12 Nm at 6,750 rpm

CONSUMPTION 41,6 km/l



COOLING Liquid

STARTER Electric Start & Stop system



LOAD-BEARING STRUCTURE Sheet steel shell with welded structural

reinforcements

FRONT SUSPENSION Single arm with helical spring and hydraulic shock

absorber

REAR SUSPENSION Double hydraulic shock absorber with helical spring

with preload adjustable in 4 positions


REAR BRAKE Stainless steel Ø 220 mm disc with hydraulic control

ABS/ASR SYSTEM ABS standard




SEAT HEIGHT 790 mm

FUEL TANK CAPACITY 7 litres


V E S P A G T S 7 5 T H 3 0 0

ENGINE 4-valve 4-stroke single cylinder, electronic injection,

catalysed hpeDISPLACEMENT 278 cc

BORE X STROKE 75 mm x 63 mmMAX POWER AT THE CRANK SHAFT 17.5 kW - 23.8 HP - at 8,250 rpm

MAX TORQUE 26 Nm at 5,250 rpmCONSUMPTION 31.2 km/l



COOLING LiquidSTARTER Electric



LOAD-BEARING STRUCTURE Sheet steel shell with welded structural reinforcements

FRONT SUSPENSION Single arm with helical spring and hydraulic shock

absorber

REAR SUSPENSION Double hydraulic shock absorber with helical spring

with preload adjustable in 4 positions


REAR BRAKE Stainless steel Ø 220 mm disc with hydraulic control

ABS/ASR SYSTEM ABS/ASR standard

FRONT TYRE Tubeless 120/70 - 12”REAR TYRE Tubeless 130/70 - 12”


SEAT HEIGHT 790 mm

FUEL TANK CAPACITY 8.5 litres


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4.2 TECH INFO

5. VESPA 75TH

COMMUNICATION ACTIVITIES A year full of old and new stories

VESPA 75TH COMMUNICATION ACTIVITIES

5.1 Partnerships

Each key visual there will be the 75th logo

The message is that we are celebrating Vespa

through each activity and with every product of the

Vespa range, not just with the 75th special edition.

T h e 75 t h l o g o

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VESPA 75TH COMMUNICATION ACTIVITIES

5.2 Storytelling

H i s t o r y a n d h e r i t a g e S t o r i e s a n d a n e cd o t e s Ma k i ng o f

Footage that will be delivered to

press to be edited to narrate the

Vespa history from a more classic

and well-known point of view.

Tell the 75 years of Vespa through the

narration of some anecdotes that can

help to have a more complete

overview of the story.

Mini-doc to show the creation process

of a special edition like Vespa 75th.

How it’s been thought, designed and

produced, through some images and

interviews of key people at Vespa.

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VESPA 75th · 2021. 3. 30. · GTS 75th 125 and 300 hpe cc (with Vespa MIA, TFT with pictogram navigation) 3.3 CSF. The equipment The infotainment Choose drive settings 24. 3.3 CSF.

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