Reach customers in a more personal, relevant, and timely manner with Vertis Communications’ powerful one-to-one marketing services. By working with you to understand your business and your specific marketing objectives, Vertis can develop a fully informed strategy customized to achieve your goals and drive action from your customers and sales for your company. Before we even design your program, we ensure you can measure your results and the return you are receiving from your marketing. And throughout the course of your one-to-one program, we work with you to measure your outcome to continually improve the performance of your communications. Partnering with clients to solve the most comPlex, time-sensitive marketing challenges through consulting, creative, research, direct, media, technology, and Production services. vertis communications is your marketing Partner for the toughest jobs. turn to vertis communications to drive sales with Powerful, individual customer communication From direct mail and email campaigns to continuity and print on-demand programs, Vertis offers the broadest scope of digital print programs in the U.S. Our seamless solution to plan, implement, and expedite successful one-to-one programs includes program development, consumer research, data management, and production. By communicating more personally and relevantly with your customers, Vertis’ precision strategies will help you reach the right market at the right time and with the right message. one-to-one MARKetInG
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Reach customers in a more personal,
relevant, and timely manner with Vertis
Communications’ powerful one-to-one
marketing services. By working with you to
understand your business and your specific
marketing objectives, Vertis can develop
a fully informed strategy customized to
achieve your goals and drive action from
your customers and sales for your company.
Before we even design your program, we
ensure you can measure your results and
the return you are receiving from your
marketing. And throughout the course
of your one-to-one program, we work
with you to measure your outcome to
continually improve the performance of
your communications.
Partnering with clients to
solve the most comPlex,
time-sensitive marketing
challenges through
consulting, creative,
research, direct,
media, technology, and
Production services.
vertis communications
is your marketing Partner
for the toughest jobs.
turn to vertis communications to drive sales with Powerful, individual customer communication
From direct mail and email campaigns to
continuity and print on-demand programs,
Vertis offers the broadest scope of digital
print programs in the U.S. Our seamless
solution to plan, implement, and expedite
successful one-to-one programs includes
program development, consumer research,
data management, and production. By
communicating more personally and
relevantly with your customers, Vertis’
precision strategies will help you reach the
right market at the right time and with the
right message.
one-to-oneMARKetInG
The right data creates the foundation for your program
A one-to-one program is built on strong,
relevant data. Before designing a program
for you, Vertis evaluates your customer data
in relation to your marketing objectives.
Using best-in-class database management and
statistical analysis tools, we create a strong
foundation for your marketing initiatives
by enabling data visualization and analytical
reporting in seconds or minutes—not hours
or days. By carefully analyzing your data
up-front and determining whether you
have the right information to achieve your
a nationwide clothing
retailer wants to use its
sales transactional data in
the creation of a Predictable
one-to-one variable direct
marketing Program, for
increasing store visits and
share of wallet.
an automobile manufacturer
wants a crm Program with
one-to-one, Print-on-demand
follow-uP materials that will
reach its dealers’ customers
within a few days of a request
for information.
turn to vertis communications
for the highest level of
targeted, Personalized
Print communication to drive
increased resPonse from your
customers.
Create a personal conversation with your customers
One-to-one marketing delivers customization
in an intimate—and effective—individual
manner. With one-to-one, you communicate
with your customer based on what you know
they will be receptive to, creating interaction
as personal and compelling as an actual
one-on-one conversation.
You first listen—through customer history,
transactions, responses to communications
and loyalty programs—to what customers are
saying about their demographics, lifestyles,
wants, and purchasing behavior. This helps
you learn more about your customers and
truly understand them—which is proven
to lead to a higher response rate. You then
decide how to market to customers—
influence their decisions and attitudes, wait
to respond, or respond with value. Finally,
based on this interaction, you respond to
customers with communications specifically
relevant to their cues and lifestyles and
are therefore more likely to inspire action
or response.
specific customer objectives, we can take
maximum advantage of that customer insight
to motivate the action you desire from your
customers.
CAPTURE WHAT
CUSTOMERS ARE SAYING
listen
resPond learn
AUTOMATION OF COMMUNICATION
ALLOWS YOU TO LEVERAGE THIS
CUSTOMER INFORMATION AND
RESPOND MORE QUICKLYRESPOND WITH RELEVANT
MESSAGING TO STIMULATE ACTION
LEARN ABOUT CUSTOMERS AND DECIDE
HOW TO MARKET TO THEM
RELATIONSHIP COMMUNICATION CYCLEDevelop a personal—and more effective—dialog with your customers.