LOGO The Traders Magazine (TRA) logo allows for consistent recognition of communications. The identifier only consists of the words “Traders Magazine”. “Traders Magazine” is written upper-case letters. “Traders” is in red (C00, M100, Y100, K00). “Magazine” is gray (K70), and it is written vertically equal to the height of the copy “Traders”. STAGING AREA The minimum unobstructed area in which the logo should sit is equal to 1x the height of the logo. The identifier should sit in a prominent position but not necessarily at the top of the page. SIZE CONSTRAINTS Logos should never appear any smaller than 1.325 inch wide. SPECIAL REQUIREMENT FOR BRANDING IN COPY “Traders Magazine” is written in small caps rather than italics when used in copy throughout all marketing materials. Please see issues of Traders Magazine for reference. DESCRIPTOR/LOGO’S TAGLINE The Magazine for Securities Industry Professionals FONTS The Traders Magazine graphic standards includes the following typefaces: Bodoni, A Garamond, Stone Sans and Charlotte Sans Typeface Logo Bodoni BE Condensed Charlotte Sans Medium Body Copy A Garamond Regular Clarendon Light Headline Stone Sans Semibold Callouts/ Subheads/ Sidebars Charlotte Sans Book X X X COLOR PALETTE: PRIMARY COLORS Color Sample 4-Color C00, M100, Y100, K00* C00, M00, Y00, K70 PMS 485 877 Web Color ed1c24 666666 COLOR PALETTE: SUPPORTING COLORS Color Sample 4-Color C56, M38, Y33, K02 C06, M09, Y23, K00 C88, M65, Y33, K02 PMS 7544 7500 648 Web Color 7a8c98 eee1c5 366085 *Traders Magazine logo colors CONTACT INFORMATION Traders Magazine (TRA) www.TradersMagazine.com One State Street Plaza, 27th Floor · New York, NY 10004 PUBLISHER Kenneth Heath (212) 803-8273 [email protected] MARKETING MANAGER Jim Huber (212) 803-8681 [email protected] ADVERTISING SALES MANAGER Jeff Kohl (212) 803-8211 [email protected] ADVERTISING SALES MANAGER Mike Moran (212) 803-8327 [email protected] EDITORIAL DIRECTOR Michael Scotti (212) 803-8366 [email protected] EXECUTIVE EDITOR Peter Chapman (212) 803-8379 [email protected] EXECUTIVE DIRECTOR OF CREATIVE SERVICES Sharon Pollack (212) 803-8489 [email protected] CREATIVE DIRECTOR, EDITORIAL James Jarnot (212) 803-8815 [email protected] ART DIRECTOR, EDITORIAL Nikhil Mali (212) 803-8851 [email protected] CREATIVE DIRECTOR, MARKETING Paul Vogel (212) 803-8832 [email protected] SR. ART DIRECTOR, MARKETING Vicky Heinlein (212) 803-8591 [email protected] PRODUCTION DIRECTOR Deborah Kim (212) 803-8952 [email protected] This graphic standard guide is the property of SourceMedia and may not be reproduced or distributed except by authorized personnel. © 2008 SourceMedia VERSION 2.0 GRAPHIC STANDARDS GUIDE