Verifeed presentation 100413_ny press club_final

Trusted real-time

social intelligence

Melinda WittstockSerial Entrepreneur

Award-winning Journalist

Media-Tech Exec

Social Media Maven

Mother of 2 (plus a dog)

So who am I?

Founder & CEO

Verifeed

…and its growing faster than Moore’s Law.

Think about it.

Brands

THE AMOUNT OF DATA CREATED ON

TWITTER & FACEBOOK TODAY IS

MORE THAN THE DATA BEING

CREATED ON THE REST OF THE WEB.

How can you trust a Tweet or a post?

Why is Verifeed’s IP different?

We replicate – with algorithms and

automated processes – what an

investigative and analytical journalist does

intuitively to be first and right.

—Looks for patterns

—Puts developments in context

—Qualifies source reputation / expertise

Drive revenue

Source and publish trusted contextual

social content

Identify, engage, and reward

sources, ambassadors

We make sense of

the world’s social

conversations so

media can:

Our mission at

How does it work?

Acquire

Identify, qualify,

interact &

recruit targeted

readers,

sources &

subscribers in

real time

500 million Tweets every day: Verifeed finds Tweets valuable to you

Engage

Inspire loyalty

& ‘word of

mouth’ network

effects via

contextually

relevant

conversations

Monetize

Motivate

‘ambassadors’,

boost traffic,

time on site &

viral uptake,

increase ad &

subscription

revenue

Discover

Get valuable

insights into

breaking news,

issues, trends,

influencers &

customers

NBC affiliate Ft Wayne: Increase traffic & Twitter referrals

Boost time on site

Verifeed Action: Enable custom real-time publishing of contextual social conversations

around ‘March Madness’ basketball

Filter out irrelevant & unreliable posts, repetition and ‘noise’

Engage and reward most credible influential sources to drive ‘word of

mouth’ viral adoption and loyalty

Identify and interact with targeted users to convert into subscribers

New story angles & qualified sources

Twitter referrals up 129%

Time on site up from 10 to 26 seconds

The Dashboard

Thank YouTrusted social

intelligence

Melinda Wittstock | CEO & Founder

Melinda @ Verifeed.com

202 274 1479 @Veriate