CONFIDENTIAL The IDEA-project: measuring local environmental stressors and their impact Dick Botteldooren Universiteit Gent – Intec [email protected]Dany Robberecht Verhaert – Director Consulting Office INNOVATIONDAY 2011 Verhaert Director Consulting Office [email protected]
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Verhaert Innovation Day 2011 – Prof. Dr. Botteldooren (Ghent University) - The Idea Project
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CONFIDENTIAL
The IDEA-project: measuring local environmental stressors and their impact
Strategisch basisonderzoek (SBO)Strategic Basic Research (SBO)
Het doel van het programma Strategisch BasisOnderzoek is bij te dragen tot nieuwe ideeën en concepten, die de basis kunnen vormen voor een nieuwe generatie producten, processen of diensten.
Goals
• On March 6 2009 the team met with an extended user group
• The project was presented
• A lively discussion followedA lively discussion followed
and 3 main application areas were extracted as first targets
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Target 1: Informing the public
• Who?– Governments (environmental department)
– Cities
• Why?– Open policy
– Promoting green city
– Checking calculated exposure
– Awareness raising
– Informing public about risks (vulnerable groups)
– ...
Target 2: Traffic management
• Who?– Governments (traffic department)
– Traffic providers (Infrabel, De Lijn, NMBS, ...)
• Why?– Reducing exposure
– Increasing liveability
– Reducing health impact
– Creating basis of support for traffic measures
– ...
Target 3: Private monitoring
• Who?– Interested citizens (IDEA community)
– Housing market (architects, ...)
– Pressure groups
I d– Industry
• Why?– Leverage
– Optimal construction
– Informing buyers and builders
– Monitoring performance and possible calamity
– ...
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Goals
• On March 11 2010 the team presented the first technical results to the user group
• Initial results were approved but some critical comments emerged on the use of proxies and the availability of cheap air pollution sensors
Goals
• The valorisation team met several times and analysed the competition
• Intelligence turns out to be the strongest point of IDEA
Where we are today
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microphones
0 dBA 0.3 dBA 0.5 dBA 0.5 dBA 0.8 dBA 1.8 dBA ? ?
Gemiddelde afwijking t o v referentiemicrofoon (L )
€3000 €3000 €50 €300 €3 €30 €30 €3
Februari 2010
"On the ability of consumer electronics microphones for environmental noise monitoring", T. Van Renterghem, P. Thomas, F. Dominguez, S. Dauwe, A. Touhafi, B. Dhoedt, D. Botteldooren; Journal of Environmental Monitoring, 13 (3), p. 544 ‐ 552, 2011.
• The largest share of the market: radon, GPS, remote i d t h l i $4 9 billi (2008) $6 8
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sensing and new technologies; $4.9 billion (2008); $6.8 billion (2014, estimated); CAGR of 6.2%
• The second-largest market share: terrestrial sensing and monitoring technologies; $2.6 billion (2008); $3.4 billion (2014; estimated); CAGR of 4.7%
• The faster growing segments: sophisticated sensors, monitoring equipment, large scale networks such as satellite, GPS and remote sensing, associated networking equipment, and a large slate of new technologies.
Environmental Sensing and Monitoring Technologies: Global Markets published by BCC Research in June, 2009.
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Investigating market attractiveness and valorization opportunities
Market
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Market attractiveness
Alternative valorization directions
Business potential
Designing value creating opportunities
What is the job to be done for
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customers?
How can we create added value?
how can “IDEA” help the city
to become smart?
how can “IDEA” help the city
to become smart?
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to become smart?to become smart?
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Learning from the benchmarks
Assen, NetherlandsSensor city
Noise & traffic
Paris, FranceGreen watch
Man & broadcast ozone & noise
Kopenhagen, Denmarkbikes
cities in JapanDocomo sevice
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NY, USSmart city solutions
Smart parking
Cambridge, UKCitysense
Traffic & pollution
bikes
Map pollution levels, traffic congestion,
and road conditions in real‐time while biking
Trondheim, Norway“Façade & online”
Real time environmental & emotional state of the city
Smart cities
Environmental sensing
The Copenhagen wheel
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Docomo gardening sensors (Japan)
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The shotspotter gunshot location system (NY, US)
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journey of customers
building a stronger engagement
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… between your offering and customers
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Energy harvester to support the riding
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Designing business model & strategy
TECHNOLOGY AND
EVIRONMENTAL
VALORIZATION
OPPORTUNITY
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ANALYSIS SEARCH
BUSINESS MODEL
DESIGNVALORIZATION
PLAN
IDEA
Service based business model
(data and service sales)
Co‐creation based
4 alternative business models
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IDEA BUSINESS MODEL
business model (partnership with carrier product manufacturer)
helps companies and governmentsto innovate. We design productsand systems for organizationslooking for new ways to providevalue for their customers.We are a leading integratedproduct innovation center; creatingtechnology platforms, developingnew products and business inparallel, hence facilitating new-growth strategies for our clients.