Verghese Kurien Entrepreneur

AN INDIAN ENTREPRENEUR

Dr. Verghese Kurien

PRESENTED BY- SANDIP NANDY

Dr. Verghese Kurien

SANDIP NANDY SOURABH KR. HAZRA BIKIRAN THAKUR AYSHA MUNIR ASTOMITA BANERJEE

GROUP MEMBERS

CONTENTS AN OVERVIEW OF Dr. Verghese Kurien ABOUT Amul GROWTH COMPETITORS HIS ACHIEVEMENTS CONTRIBUTION TO THE SOCIETY THE PHILOSOPHY OF Milkman of India

AN OVERVIEW OF Milkman of India

Verghese Kurien (born November 26, 1921 at Kozhikode, Kerala) is called the father of the White Revolution in India. He is also known as the Milkman of India.

His father Mr. Puthenpurackal Kurien & mother Mrs. Kurien Belong to Cyrian Christian community (high rate of literacy) Brought up in Christian Missionary Society by his mother Father died when he was 21. Wanted to join Army (Mother didn’t let him go off to war) Bachelor of science (Physics) from Loyola College, Madras in 1941 Bachelor of engineering (Mechanical) 7 th rank from Madras University in

1944 Special studies in engineering from the TISCO at Jamshedpur 1946 Specialized training in dairy engineering at the National Dairy Research

Institute, Bangalore Masters in science in mechanical engineering with distinction with

specialization on dairy engineering from Michigan State University in 1948 (major subjects where nuclear physics, metallurgy)

Contd…

When he came back to India, he was posted as a dairy engineer at the government creamery, Anand, in May 1949. Around the same time, the infant cooperative dairy, Kaira District Co-operative Milk Producers' Union (KDCMPUL), now famous as Amul -- was fighting a battle with the Polson Dairy, which was privately owned. Young Kurien, fed up with being at the government creamery, which held no challenge, volunteered to help Shri Tribhuvandas Patel, the Chairman of KDCMPUL, to set up a processing plant. This marked the birth of AMUL.

He was the chairman of the Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF). GCMMF is an apex cooperative organization that manages the Amul food brand.

White Revolution. (1966) Verghese Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter.

Very few people know the success and the hard work of Milkman behind the success of the super brand Amul.

ABOUT It is a Cooperative Company Industry: Dairy Founded: 1946 Headquarters: Anand, India Key people: Chairman, Kaira District

Cooperative Milk Producers' Union Limited. (KDCMPUL)

Products: Milk, Butter, Ghee, Cheese, Chocolate, Shrikhand, Gulab Jamun, Ice cream, cream.

Gujarat Cooperative Milk Marketing Federation

Members:13 district cooperative milk producers' Union No. of Producer Members:2.79 million No. of Village Societies:13,328 Total Milk handling capacity:11.22 million litres per

day Milk collection (Total - 2008-09):3.05 billion litres Milk collection (Daily Average 2008-09):8.4 million

litres Milk Drying Capacity:626 Mts. per day Cattlefeed manufacturing Capacity:3500 Mts per

day

GROWTH

Gujarat Cooperative Milk Marketing Federation(GCMMF) is India's largest food products marketing organization.

Everyday Amul collects 4,47,000 Liters of Milk. Today this movement is being replicated in 70,000

villages in over 200 districts in India. Rise in export of Amul products. Turnover rose from Rs 6,711 crore in 2008-09 to Rs

8,005 crore in 2009-2010, showing a growth of 19.30 per cent.

Today,173 milk producers cooperative unions and 122 federations play a major role.

COMPETITORS Nestle

Britannia

Cornetto

Nirula’s

Achievements 1963 Ramon Magsaysay Award for

Community Leadership  1965 Padma Shri 1966 Padma Bhushan (from

president Sarvepalli Radhakrishnan) 1986 Krishi Ratna Award (by the

President of India) 1986 Wateler Peace Prize Award

(of Carnegie Foundation ) 1989 World Food Prize Laureate

Contd.. 1993 International Person of the Year (by

the World Dairy Expo, Madison, Wisconsin, USA)

1999 Padma Vibhushan [not known] [godfrey philips bravery award] 2007, Karmaveer Puraskaar Noble Laureates by

iCONGO- Confederation of NGOs

CSR ACTIVITIES

CGMMF formed a specific organization named “Amul Relief Trust”(ART) under the chairmanship of Dr. V.Kurien in 2001 with a donation of Rs.50 Millions for reconstruction of the school buildings(mandvi taluka in gujarat)damaged in the 2001 earthquake in the Kutch area.

The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs.41.1 millions in Kutch area . Four of these schools started re-functioning from the last two academic sessions and the other two schools from the current session.

PHILOSOPHY OF Milkman of India

“ I am like a cat, throw me wherever you want to, I will land on my feet.. ” “ Eight hours for dairy, eight hours for your family and eight hours for sleep ” “ My philosophy in life is to do as much good as I can to those who are less fortunate, But I would like to live my life as a common man ” Dr. Kurien Quotes…

Emotion Discipline Duty No discrimination Quality Give respect Truth Religion

Entrepreneur’s Mind

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