Veracious - Artisan Italian Food

Best Artisan Italian Food

WINE - TRUFFLES - PASTA olive oil - fruit compotes - dressing

cheese - saffron - meat - Liquors

Biologically produced

Delivered to your doorstep

THE PROBLEM

no COMMUNICATIONno SINGLE MARKETPLACE

no VISIBILITYno AGGREGATOR OF DEMAND

no OPEN MARKET

international Market

domestic Market

artisan PRODUCERS

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THE SOLUTION

international Market

domestic Market

artisan PRODUCERS

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Italian ARTISAN PRODUCTS

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ENOGASTRONOMIC PRODUCTS

Made in Italy

NATURAL WINE &

BIOLOGICAL PRODUCTS

without ADDITIVES

Artisan & Traditional PRODUCTION

(limited quantities produced)

Certified QUALITY

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Veracious offers to Italy’s best artisan food producers an online channel through which they

can sell their products in Italy and abroad

VERACIOUS is an online marketplace that allows people to purchase wine & food directly from

Italy’s best artisan producers

Products listed on Veracious are carefully handpicked and represent Italy’s excellency: they are produced in

limited quantities without using additives and respecting local traditions

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OUR servicesto Customers & Producers

PRODUCERS

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VISIBILITY IN ITALY & ABROAD

SIMPLE MANAGEMENT OF ORDERS

PERSONAL PROFILE/ SHOP OF THE INDIVIDUAL PRODUCER

PRODUCERS

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CUSTOMERS

MARKETPLACE OF ITALIAN ARTISAN FOOD & WINE

PURCHASED DIRECTLY FROM PRODUCERS;

Higher quality at a more affordable price

FUTURE EVOLUTION: ENOGASTRONOMIC TOURS

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CUSTOMERS

Buon Appetito!

Shipping

HOW DOES VERACIOUS WORK?

> > >ACCESS THE WEBSITE

BROWSE ARTISAN PRODUCTS IN ITALY

CHOOSE YOUR PRODUCTS

...AND THE PRODUCERS WILL SHIP THEM DIRECTLY TO YOUR DOORSTEP...

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Easy, Fast and Safe

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CUSTOMER ACQUISITIONHow and What?

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SEO - SEM EMAIL/FACEBOOK

CONTENT IS KING: Videos

SEO & SEM (FB ads, Google)

PRESS &

FOOD BLOGGERS

EMAIL MARKETING

OurOrganic & Artisan Italian

PRODUCTS

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BIOLOGICAL PRODUCTS!!

without pesticides, dyes and preservatives. according to European Commission N. 203/2012, March, 8 2012

NATURAL WINES

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Natural wines come from a minimal technological intervention in the land, in the grapes and the wine itself,

without the use of chemical additives and man’s manipulation.

INDIGENOUS YEAST

ARTISAN PRODUCED TRUFFLES

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Unearthed every morning at

sunrise by family run farms ,

following family traditional methods

E-COMMERCE ITALIAN FOOD

253M€ (CASALEGGIO 2013)

MARKETSize and Growth

technique

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ITALIAN FOOD EXPORT +21%

(ISTAT 2012)

E-COMMERCE ITALIAN FOOD

+18% (CASALEGGIO 2012/13)

0,5% OF ITALIAN FOOD

E-COMMERCE =

1,2M€

FOOD & WINE TOURISM (COLDIRETTI 2013) in Italy 24B€ 0,1% = 1,7M€

COMPETITION

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PRICE AFFORDABILITY

products’ quality

(biological certificates)

FB and GOOGLE ADS

≈50€

COST PER CLiCK AVERAGE CART+15%

metricsConservative Estimates

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≈1€CONVERSION RATE

IN the FIRST MONTHS

1%-2%

PER SINGLE ORDER

REVENUESWhere does the profit come from?

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e-commerce sales

≈ 50% MARGIN ON PRODUCTS

=$$ $

TIMELINEOur Journey

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2013NOVEMBER

2013APRIL-June

2015ALPHA TEST

PUBLIC FUNDING CALL

DEVELOPMENT LAUNCH ABROAD

Filas (EU funds)

MARCH 2013

Producers Recruitment

BETA LAUNCHin Italy

ABOUT

300 PRODUCTS ON SALE

JULY 2015

Germany and Austria

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PARTNERS & SUPPORTERS

WE EXPLORE ITALY

TO DISCOVER ITS most excellence natural products and !BRING THEM TO YOUR

DOORSTEP

OUR TEAMHello, nice to meet you!

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Chiara!lo cascio

Federico!BALDELLI

Angelo!MAZZETTI

Filippo SCOLARO LODOVICHI

Alessio!RACCAGNA

CEO & Co-FUoNDER online Marketing

CO-FOUNDER

Co-founder PRODUCERS’ RELATIONS MANAGER

CO-founder coNTENT MANAGER

Co-founder product quality manager

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+39 389 5508521

WWW.veracious.IT

info @veracious. it

WWW.veracious.DE

WWW.veraciousFOOD.COM