VERA WANG
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VERAWANG
OUTLINE 1. Introduction2. Design & products3. Brand name promotion4. Sale5. Customer Services6. Human Resources
1 Introduction
Story
Vogue magazine
2 DESIGN& PRODUCTS
Vera Wang – The dream of all brides
Every Vera Wang dress is unique…
Simple, elegant, exquisite ….and timeless
Vera Wang – The breakthrough of wedding dresses
Unique combination of traditional white and tea color.
Black wedding dresses – Autumn Collection 2012
Red wedding dresses – Spring Collection 2013
Survey
StoryTrend
WHERE THE IDEAS COME FROM?
Survey Customers’ comments
WHERE THE IDEAS COME FROM?
Survey Customers’ comments
WHERE THE IDEAS COME FROM?
Survey Customers’ comments
WHERE THE IDEAS COME FROM?
Survey Customers’ comments
WHERE THE IDEAS COME FROM?
Trend
• Autumn brides • Summer brides
WHERE THE IDEAS COME FROM?
Trend
• Spring brides • Winter brides
WHERE THE IDEAS COME FROM?
Story
WHERE THE IDEAS COME FROM?
Story
WHERE THE IDEAS COME FROM?
1. Sketch out ideas
HOW TO MAKE IDEAS TO PRODUCTS?
2. Tone value
HOW TO MAKE IDEAS TO PRODUCTS?
HOW TO MAKE IDEAS TO PRODUCTS?
3. Wedding Dress
HOW TO MAKE IDEAS TO PRODUCTS?
• Style: Bespoke
• Color is a piece of art.
HOW TO MAKE IDEAS TO PRODUCTS?
HOW TO MAKE IDEAS TO PRODUCTS?
HOW TO MAKE IDEAS TO PRODUCTS?
3BRAND NAME PROMOTION
• Interaction with customers
reignite brand passion and customer loyalty…
• Problem: not increasing in online sales
• Advertising vehicles
Vera Wang future
WEBSITE
• Purpose: a platform to show collection formidable tools in managing relationship with buyers and the press
FASHION SHOWS
FASHION SHOWS
Vera Wang Fashion Event Video
• The dream of any bride
• Huge bridal market• Why?
INFLUENCES ON WEDDING DRESS
Caters to customers’ desires exact products.
INFLUENCES ON WEDDING DRESS
Creations and combination fashion with tradition
MASS MEDIA
WHY VERA WANG SUCCEED IN NEW YORK?
4SALE& RETAILSTRATEGY
GOING INTO MASS MARKET
=
?
Large Variety
GOING INTO MASS MARKET
Eyewear
Footwear
Jewelry
Cosmetic
Perfume
Tabletop
Bedding
Handbag
For juniors
any gender
any age
any race
THREE-TIERED STRUCTURE
Affordable
THREE-TIERED STRUCTURE
50$ top
$600 - $1400
THREE-TIERED STRUCTURE
widely known
widely worn
5 CUSTOMERSERVICE
• Experience that meets customer expectations and satisfied customers
WHAT IS CUSTOMER SERVICE?
SERVICES
BE A GOOD LISTENER
SERVICES
UNIQUE
CHANGE YOUR BODY
CHANGE YOUR BODY
CHOOSING A SUITABLE ACCESSORIES
GET REGULAR FEEDBACK
6 HUMANRESOURCE
COMPANY STRUCTURE
Director
HR Sale
Customer Service
Finance Design Marketing
MOTIVATING PROGRAM
Selection
Decision making
Recognition
MOTIVATING PROGRAM
Professional skills
•Office skills•Negotiation •Customer Service
Project management
•Time management•Specialized courses
Relaxation technique
•Entertaining activities
TRAINING PROGRAM
Working Environment
Modern technology
Flexible Time
Entertainment
WORKING ENVIRONMENT
RECRUITMENT
Screen and Phone
On Site Interview
Interview Feedback
Hiring Committee
Compensation Committee
Final Executive
Review
The Offer
RECRUITMENT
*HOWAREWE
WELL
DOING ?
2012
2011
2010
2009
0 200 400 600 800 1000 1200 1400 16001420
1280
1260
1180
730
660
610
550
170
165
180
160
Net Income Gross Profit Total Revenue
Income Statement trend ($ million)
DECISIONIS
YOURS
THE
THANK YOU
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