Veolia Transport on Deman Brad Whittle
Jan 11, 2016
Veolia Transport on Demand
Brad Whittle
Veolia Transportation - Worldwide
• The Leading Private Operator of Public Transportation in Europe and United States
- Revenues of €4.35 Billion
- 73,000 employees worldwide
- 2.5 Billion passengers carried annually
- 31,000 vehicles (buses, coaches, light rail, metros, trains, taxis and boats)
- 5,000 Locations in 25 Countries
Veolia Transportation – North America
• Businesses that have long-term staying power
• High-growth businesses
• Attractive margins (20%)
• We control the product & service -- keeping the upside & the benefit from our investment.
• Synergies with transit business, without needing to take precious resources from VTNA
• $1 Billion Revenues• Transit & Commuter Services
• Rail• Paratransit• Circulators (ShuttlePort)• Veolia Transportation On Demand
Veolia Transportation On Demand (VTOD) – An
Introduction• Division Created for On Demand Services (Airport Shuttle, Taxi)
• Acquired SuperShuttle 2006
- Platform for Growth, Leveraging Resources and Technology
• Growth Projected in Major Airports in US
• One Brand Connecting All Major Ground
Transportation Hubs
What is VTOD’s Strategy?
• Continue SuperShuttle’s impressive growth
• Build a top-quality national taxi brand
• Add value through operational and technological innovation
SuperShuttle Changed How People Travel To and From the Airport
• Largest operator of shared-ride van services in the US
• 8 million annual passengers
• 23 years of operating experience
• Reservation, dispatch, cashiering systems that are:
- Fully integrated
- State-of-the art
- Proprietary
SuperShuttle: Key Facts
24 Airports Now Served by SuperShuttle
Integrated Technology & Operations Platform
Online Bookings Drive Internal Growth
• Online travel sites allow passengers to reserve
SuperShuttle when booking air travel
• 30% of all 8 million orders now placed online
Sales & Marketing – Internal Growth
Customized Online Engines:
Hotel Concierge: hotel staff books guests via customized online system (& get financial incentives)
Convention Business: attendees book SuperShuttle as they make convention travel plans
Tour Wholesalers’: travelers book Supershuttle as they make vacation plans (e.g. Wal-Mart Vacations, Sam’s Club)
Goals:• Grow share in existing markets
• Target 71% of people who ride to airports in cars • Expand to many top 60 airports, 80% of US volume
Supported by External Factors:• Continued growth in air travel and traffic congestion
• Increases in gas prices & airport parking costs
• Airport managers’ belief in branded services
SuperShuttle Growth Strategy
Veolia Taxi
U.S. Taxi Industry
• $7 billion business, 70% in 20 large cities
• Transports 1.4 billion people annually
• Fragmented
• Typically a few large operators in each market, due to barriers to entry
• Inconsistent service, no industry standards
Build on the best multi-city systems:
Platform for Growth
Taxi Growth Strategy
Build a national branded taxi network (e.g. SuperTaxi):
• Acquire attractive targets in key markets
• Partner with Key Airports through contracts
• Build on best systems & technology from SuperShuttle,Yellow & Veolia
• Embed service standards
Enhance Veolia’s presence, depth & tenure in key markets
Taxi – A Look Into the Future
Airport Partnerships
Regulation
Drivers
Vehicles
Technology Improvements
Taxi – A Look Into the Future
Taxi – A Look Into the Past
Fragmented Industry
Inconsistent Product
Inconsistent Customer Service
Future - Airport Partnerships
SuperShuttle Model
Partner with Airports
Airports Gain Recognized Brand
Consistent Customer Experience
Future - Drivers
Safety
Customer Service Standards
Driver Screening
Driver Training
Uniforms & Customer Service
Driver Income & Welfare
Future - Taxi Regulation
Proper Regulation Promotes Quality Taxi Service
Supply Regulated / Number of Taxis
Better for Airports
Better for Taxi Drivers & Driver Income
Better for Customers
- Consistent Customer Experience
Future - Vehicles
Fuel Efficient, Environmentally Friendly
- (hybrid, propane, CNG)
Future - Vehicles
Type of Vehicle
Age Limitation
Safety
Handicap Accessibility
Future - Technology
GPS Technology (Mapping, Vehicle Tracking)
Safety (Drivecam type devices)
Tourism Technology
Centralized Dispatching Centralized Call Centers (consistent customer experience)
Online Booking and Tracking Payment Methods (Credit, Debit, Backseat Card Readers, Kiosks, National Accounts, Quick Convenient Transactions)
Future – What the Customer Wants
Safe, Clean, Courteous Transportation
Point A to Point B - Direct
Reliability
24/7 Service
Consistent Product & Service
Veolia Transport on Demand