Ventury_DohaV2

Hospitality Enhancement through Art

HEART

IS ART MAKING MONEY

AND WORKING IS ART AND GOOD BUSINESS IS

THE BEST ART.ANDY WAHROL

‘‘ ‘‘

ART DE VIVRE GALERIE D’ART RESIDENCE

D’ARTISTE ART DE LA TABLE DESIGN D’ART

CAFE DES ARTISTES ART DE RECEVOIR

ART CONTEMPORAIN L’ART DU BEAU

GESTE ART CULINAIRE ENFANCE

DE L’ART BISTROT DES ARTISTES

ARTISANAT D’ART ART DU CIGARE

CREATIONS ARTISTIQUES EDITION D’ART

CONCIERGERIE D’ART LIBRAIRIE D’ART

Ventury is a unique and visionary design company whose executives and share holders are not only inspired by design, but who are also passionate about art, fashion and architecture.

A division of the Ventury Group - a company established in 1996 and founded on a strategy of investment and expansion of the company’s key competencies in fashion and real estate - and born of the founders’ vision to marry the quality and craftsmanship of french artisans with leading edge design, Ventury Paris was established in 2009. This unprecedented lifestyle company dedicated to the development and production of authentic couture furniture and accessories has enjoyed enormous success, especially with the iconic signature Divine chair which has achieved worldwide renown.

Through diverse collaborations in the real estate market, and understanding the importance that branding and high design themes like couture and art have on the market place today, in 2013 Ventury introduced their innovative HEART project, poised to increase the impact and success of architectural and interior design projects for their clients.

Also an equity venture capital provider, Ventury are also co-investors in pioneering Luxury Real Estate ventures. Ventury is actively looking for prime site, partners and land-lords to develop new projects with profit sharing arrangements.

ABOUT US

MODERN

LEGACYBOLD

ICONIC

VENTURY - A PIONEERING COMPANY with Diverse Talents and a Holistic Approach.

Ventury offers clients unique synergies and services offered via its three tailored design divisions:

VENTURY PARIS - renowned originally for its couture furniture, this brand offers made-to-order, hand-crafted pieces as well as editing fine art, design and lifestyle pieces.

VENTURY DESIGN LAB - a unique collective of diverse talent invited as needed to bring cutting edge thinking and design support to any project at any level.

VENTURY STUDIO - a team of international cross-funtional experts standing out in their field, selected specifically to support Ventury HEART.

GLOBAL DESIGN BRAND

A HOLISTICAPPROACH

«Art is the most intense mode of individualism that the world has known» - Oscar Wilde

Art offers Ventury the ultimate in design originality and diversity with an endless palette of style constantly at our fingertips.

«The purpose of art is washing the dust of daily life off our souls» - Pablo Picasso

Art is timeless, transporting the individual to another place - an experience that is utterly personal, individual and engaging

«When (Art) is working, you completely go into another place, you’re tapping into things that are totally universal, completely beyond your ego and your own self. That’s what it’s all about» - Keith Haring

Designing with Art Curators allows Ventury full creative independence to make the best, uncompromising choices in the global interest of the project in hand.

«Continuing a long-term trend, contemporary art sales increased by 34% (2012 vs 2011) reaching $2.7 billion of value»

Art value continues to trend positively and remains an attractive investment source for an increasing number of the population.

TIMELESS, ORIGINAL, DIVERSE AND ASSURING IMMEDIATE AND LONG-TERM ADDED VALUE, VENTURY HAS CHOSEN ART AS THE COMPANY’S INSPIRATIONAL SOURCE AND EXECUTIONAL PARTNER.

Basquiat

Cindy Shermann

ART OF LIVINGA POWERFUL SIGNATURE

ART CURATIONVentury works with international experts in art curation guaranteeing a final style destined to be original and tailored perfectly to each client’s requirements.

Art at diverse budget levels can be incorporated and specific selections can also be made for collectors or non-collectors who may have longer-term investment objectives in mind.

Each project will have a dedicated curator whose role will be to prioritise the art selection objectives, to ensure the impact and coherence of the final signature.

JUST AS EACH WORK OF ART IS ORIGINAL, SO IS EACH VENTURY HEART SPACE

Cindy Shermann Pierre Soulages

ARTDECLINEDIN ALLDIMENSIONS

Art-Themed spaces are engineered with the DNA of great emerging or legendary artists. The artists’ styles find reflection in the hard and soft finishes, public spaces and lands-caping, creating a sense of place, mood and ambience. The Art-Themed living spaces will especially appeal to art connoisseurs with a proclivityfor investing in art that appreciates with time. These residences also feature an exclusiveexhibition and gallery space that will conti-nually showcase art and culture from all over the world.

ART IS INSPIRATIONAL

MODERN

LEGACYBOLD

ICONIC

The Lifestyle-Themed Residences create a new standard for urban living on a «small is beautiful» scale.A contemporary space and timeless interior, where artworks define your privileged lifestyle.Intimacy: the scale and ambiance of the hotel will evoke an important human dimension.

ART ASA LIFESTYLE

LUXURY«SUR MESURE»

THE ARTOF LIVING WELL These lifestyle-inspired living

spaces offers an experience that appeals to all the senses. Classic sophistication is the essence of these homes, an essence that is reflected in the classy design and minute attention to detail.

Potential residents will choose from a wide array of lifestyle-themed collections that best reflect their individual style. These collections include eve-rything from furniture and accessories right down to the colour of the wall paint.FINE

LIFESTYLE

THE ARTOF HOSPITALITY To gain and retain customers, you need to surpass their expectations on

a regular basis. The Residence proposes specific services to enhance the hospitality : Conciergerie, Art Conciergerie, Art Gallery, Enfance de l’Art (art workshop for children), Art culinaire, Café des artistes.

PERSONALSERVICES

THE ARTOF WELL-BEING

WELL-BEINGPHILOSOPHY& SENSORYEXPERIENCE

THE ARTOF OUTDOOR LIVING

Outdoor / indoor living by Alexis Tricoire

HEART - HOSPITALITY ENHANCED ART BY VENTURY

HEART (Hospitality Enhancement through Art) by VENTURY is a 360° service tailored for luxury real estate owners, developers and end users.

HEART by Ventury specialises in the value enhancement of luxury real estate by uniting the diverse synergies between its fundamental disciplines - such as architecture, interior and fine design. HEART then injects additional tailored support and expertise in key areas guaranteed to bring long term added value - these include art consultancy, marketing and branding.

We believe that this holistic 360° approach is the future of real estate.

Through dedicated support channeled into ALL key domaines, HEART by Ventury ensures not only the creation of unique and timeless real estate masterpieces, but also guarantees that the commercial result is optimised and that the financial constraints of the client are upheld. These vital parameters of real estate development are part of HEART’s own objectives, adding real value and support on all levels throughout the duration of the project.

Ventury’s HEART global design approach also offers customisation via the HEART COLLECTION - an ‘individualistic’ concept of artistic bespoke living, where residents and visitors can choose from a range of exquisite options to customize their own lifestyles - all within defined budget parameters naturally.

Hospitality Enhancement through Art

HEART

Each Ventury HEART project is considered unique and as such Ventury carefully tailors talent sourcing and defines each project team specifically. Ventury’s bank of international talent and expertise in the luxury design field includes not only highly seasoned designers but also emerging artists and - uniquely - creative directors and art curators. These newly created and dedicated roles have been pioneered by Ventury to fully support the HEART initiative, guaranteeing originality and artistic coherence for each project in line with the established design vision.

Whether for residences, hotels, restaurants, galleries, offices, retail, spas, boutiques or leisure facilities, Ventury brings the best adapted resources from around the world to bring an art infused lifestyle result that is guaranteed.

In summary, Ventury HEART brings a tailor-made, 360° à la carte approach to luxury real estate development, engineered with the required talent group and teams to guarantee originality and added value on all levels.

HEART presents discerning individuals the opportunity to be a part of this made-to-measure community.

HEART COLLECTION:

Ventury offers three HEART Collections that are all curated and styled with their unique ART signature:

EDITION LIMITÉE COUTURELIFESTYLE

EDITION LIMITÉE

Limited Edition Art-Themed spaces are engineered with the DNA of great emerging or established artists . The artists’ styles find reflection in the hard and soft finishes, public spaces and landscaping, creating a sense of unique living with an original ambiance found nowhere else. Special bespoke lifestyle services cater to residents, celebrating their own passion for the arts and culture.

Edition Limitée living spaces will especially appeal to art connoisseurs with a proclivity for investing in art that appreciates with time. These living spaces feature an exclusive art collection that can be tailored to each individual’s taste or investment criteria - or both.

This collection caters to architecturally sophisticated clients who appreciate buying a home much as they would fine art.

EDITION LIMITÉESPACES

MASSIMO CASTAGNA

VENTURYCEDRIC RAGOT

TIM WOOLCOCK

LEGACYLUXURY IS

ART ICONS

NADA DEBS

DEBORAH MOSS & EDWARD LAM

ROBERT INDIANA

CHRISTOPHE DELCOURT

VERNER PANTON SERGIO FAHRER

JAN PAUWELS

PIERRE SOULAGES

BATHROOMEDITION LIMITÉE

ROY LICHTENSTEIN

FANTINI - VENEZIASUZANNE SHARP

MASSIMO CASTAGNA MATHIEU GUSTAFSSON

COUTURE

Couture legacies and fashion inspiration bring their glamorous, sophisticated appeal to these exclusive, elegant spaces. Set to be the most desirable residential addresses, the Couture living spaces are distinguished by legendary heritage, iconic fashion sense and unique craftsmanship.

These residences harmoniously blend art, fashion and elegance with extravagance, creating spacious and eclectic homes that are a delight for the senses. The lavish touches of haute couture are matched with meticulous attention to detail.

It is the ultimate approach to luxury living, capitalizing on the creativity of the world’s finest artisans and fashion icons to create a home which is the epitome of style and sophistication.

Our Couture living spaces are designed for the runway.

COUTURE SPACES NAT FINKENSTEIN

JAN PAUWELS

CHRISTIAN LACROIX

VENTURYVENTURY

GLAMOURLUXURY IS

FASHION SOPHISTICATION

MARLIEKE VAN ROSSUM

CHANTAL THOMASS JAIME HAYON

TERZANITERZANI

VERSACE

VENTURYPIERO LISSONI

RICHARD AVEDON

LUCIO FONTANA

BATHROOMCOUTURE

JAN PAUWELS

MARLIEKE VAN ROSSUM HORSTSIMONE COSTE

LIFESTYLE

These lifestyle-inspired living spaces offer a living experience that appeals to all the senses. Classic sophistication is the essence of these homes, an essence that is reflected in the classy design and minute attention to detail.

Potential residents will choose from a wide array of lifestyle-themed collections that best reflect their individual style. These collections include everything from furniture and accessories right down to the colour of the wall paint or finish of the wall-paper.

Our Lifestyle-Themed residences create a new standard for personalised urban living.

LIFESTYLE SPACES

GIUSSEPPE VIGANO BEATRICE HOFFMAN

PURELUXURY IS

RELAXINGTIMELESS

MINIMALIST

JANAHINA JAN PAUWLES

VLADIMIR KAGAN

JORGE ZALSZUPINTIM GOSLING

OSCAR NIEMEYERCHRISTOPHE DELCOURT

BATHROOMLIFESTYLE

BARBER & OSGERBY

ENHANCE DESIGNTHROUGH ART PROCESSTM

PROCESSTHE PHILOSOPHY

Architecture, Design and Lifestyle are not treated as three disciplines, rather they are viewed as interdependent, dictating each other’s objectives and evolution with a view to achieving an ideal harmony of influences.

Designing a building with HEART does not only mean form - it means defining a new living space, creating a different sensorial perception of one’s day to day environment. It means associating aesthetic, functionality and lifestyle.

PROCESSPHASES 1 & 2

1 2PROCESS - PHASE 1: INTENT OF DESIGN

This phase ensures that there is clear understanding of both parties of the objectives, scope and ambition of the design project. We submit a design ‘intention’ for validation before commencing the design outline.

The design intention outlines our objectives and the planned project scope in terms of its architecture, interior design, art signature and branding.

PROCESS - PHASE 2: DEFINITION OF TEAM

Once the scope and direction of the project is approved, a bespoke Ventury team is selected with individuals appointed wholly to support the project scope and its design and marketing objectives.

PROCESSPHASE 3

3PROCESS - PHASE 3: DESIGN OUTLINE

The design intention is developed into a design outline submission incorporating greater detail: rooms, common areas, restaurants, bars, FF&E…will be presented.

The Creative Director and Art Curator work closely together to fine-tune the design outline proposal prior to an internal review - a key step in validating the work is complete at this stage.

A narrow collaboration with local architects and engineers ensures compliance to local cultural and statutory obligations.

The Internal Review: External designers are called upon to bring their own views and to challenge the design outline.

The desired balance between branding, styling and functionality is achieved and the Outlined Design is presented.

PROCESS - PHASE 3: DETAILED DESIGN - PART 1

Finalising the Detailed design is a key process carried out in collaboration with the local design team and implementers. Designs may include:

• Facades (materials, colours, lighting...)

• Common areas to be included for restaurants, bars, SPA ….

• Room layouts and internal space distribution

• Technical specification to high tech level

• Specification of finishes

• FF&E

• Landscaping

PROCESSPHASE 3

3PROCESS - PHASE 3: DETAILED DESIGN PART 2

Decoration, architectural and technical aspects are integrated into one final design concept.

Technical specifications are drafted in full collaboration with local design and implementation teams.

Choice of materials are optimized according to local availability and required results.

PROCESSPHASE 4

4PROCESS - PHASE 4: MONITORING

The quality of implementation is crucial and the Monitoring Phase ensures that executional quality meets required standards and fully supports the Final Design.

In order to fully monitor and control execution quality, all execution plans in relation to HEART’s design must be rubberstamped by VENTURY.

HEART’s diverse teams will apply their expertise to each subject area and assist at each level of the project, in order to ensure that the Final Design and any surrounding marketing programme is fully respected through to final delivery.

PROCESS - PHASE 4: BRANDING, MARKETING AND EVENTS

If Branding and Marketing support services are desired, these key components of the mix will be integrated during the project evolution and on the required time frame to allow the optimum impact of each in the final programme.

Once Design and Branding are finalised, and in accordance with our proposed global marketing and communications programme, our team of internationally experienced designers will prepare press conferences (locally and internationally where relevant) in order to launch the design project with maximum impact and coverage.

Advanced marketing material will be developed according to the approved programme and displayed through original supports in alignment with the client’s priorities and objectives.

PROCESSTHE FINAL RESULT

We commit to deliver to you a fully integrated concept where design, architecture, art curation, branding, marketing and lifestyle synergise to optimise your project’s result, fully supporting the Final Design.

THE TEAM

Emmanuel Touraine - FounderJulie McIvor - Managing DirectorLélia Thimonier - Interior DesignerMathieu Baseilhac - ArchitectAlexis Tricoire - Landscape DesignerSylvie Sounigo - Art CuratorSusan Morris - SPA ConsultantPaola Ricotti - PR/EventCatherine Chetaille - Branding / MarketingMaurizio Vetrugno - Art Scenography Jonathan Pinto - Product DesignerRegis Steiner - Legal AdvisorIan Andrews - Financial Advisor

LELIA THIMONIERJULIE MCIVOR SYLVIE SOUNIGO CATHERINE CHETAILLE

ALEXIS TRICOIREMATHIEU BASEILHACEMMANUEL TOURAINE

104, AVENUE RAYMOND POINCARÉ 75116 [email protected]

SCS AU CAPITAL DE 200 000 EUROS