Venkateshwara Open University, Arunachal Pradesh Bachelor of Business Administration. UG Semester Course w.e.f. 2019- 2020 PROGRAMME STRUCTURE BBA (Semester Mode) Note: Each paper in all semesters will be of 100 Marks out of which 70 Marks will be for written examination and 30 Marks for internal assessment. Subject: BBA 101 Business Communication Skills – Credit 4 Chapter 1- Attitudes Structure: Concept, Types of Attitude, Formation Of Attitude, Importance of Positive Attitude, Step in Developing Positive Attitude, Summary, Self Assessment Questions - - Chapter2.Goal Settings Structure: Introduction, Concept of Goals, Goals and Periodicity, Characteristics of Goals, Importance of Goals, Significance of Goal Setting, Activity in Goal Setting, Common Obstacles to Goal Achievement, Methods to Achieve Set Goals, Summary, Self Assessment Questions - - Chapter 3.Time Management Structure: Introduction, Importance of Time, Techniques of Time Management, Prioritization of Activities, Avoiding time Wasters, Summary, Self Assessment Questions - - - Chapter 4. Stress Management Structure: Introduction, Definitions, Type of tress, Linkage Between Stress and Time Management, Stress Levels and Consequences, Sources of Stress, Stress Coping Ability, Measures to Manage Stress, Principles of Stress Management, Summary, Self Assessment Questions - - Enhancing Creativity Structure: Introduction, Creative Mind, Elements of Creativity, Factors Influencing Creativity, Influence of Flexibility, Methods of Enhancing Creativity, Summary, Self Assessment Questions - - - Chapter 5.Communication Skills Structure: Introduction, Definition of Communication, Significance, Disasters of Non- Communication, Communication Gap, Communication Skills, Summary, Self Assessment Questions - -
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Venkateshwara Open University, Arunachal Pradesh
Bachelor of Business Administration. UG Semester Course w.e.f. 2019- 2020
PROGRAMME STRUCTURE
BBA (Semester Mode) Note: Each paper in all semesters will be of 100 Marks out of which 70 Marks will be for written examination and 30 Marks for internal assessment.
Subject: BBA 101 Business Communication Skills – Credit 4
Chapter 1- Attitudes
Structure: Concept, Types of Attitude, Formation Of Attitude, Importance of Positive Attitude,
Structure: Introduction, Significance, Tips to Interpersonal Relationships, Group Dynamics,
Team Building, Summary, Self Assessment Questions -
Chapter 10 Listening Skills
Structure: Introduction, Concept of Listening, Significance of Listening, Types of Listening,
Listening Skills, Active and Attentive Listening, Benefits of Listening, Summary, Self
Assessment Questions - - -
Suggested Books: 1.Bapat & Davar A Text book of Business Correspondence 2.Bhende D.S. Business Communication 3.David Berio The Process of Communication 4.Gowd & Dixit Advance Commercial Correspondence 5.Gurky J.M. A reader in human communication -
Subject : BBA 102 Business Mathematics - Credit 4
Chapter 1: Ratio, Proportion, Variation and Percentages –
Introduction to Ratio, Ratio and examples, proportion and examples, variation and examples
Introduction to Percentage with examples
Chapter 2: Profit and Loss
Profit and Loss, Goods passing through successive hands, successive discounts, sales task,
Chapter 3: Simple Interest and Compound Interest –
Concept of simple interest , compound interest
Chapter 4: Shares and Dividends –
Introduction to share and dividends, Corporations, shares and share holders, and share
holders rights,
Introduction to dividend, legal framework of dividend
Chapter 5: Determinants and Matrices –
Introduction to matrices, types of matrices, matrices operations
determinants, Minors and co-factors
Chapter 6: Relations and Functions –
Introduction to relations, functions, graphs of function, determining the domain of a
function given in the equation
Suggested Books:
1. Mehta & Madnani Mathematics for Economics
2. Mongia Mathematics for Economics
3. Zamiruddin Business Mathematics
4. Raghavachari Mathematics for Management
-Subject : 103 Introduction to Computers – Credit 4
Subject: BBA 204 Organisational Behaviour Credit 4 Chapter 1-Fundamental of Organisational Behaviour Introduction , organization, organizational behavior, intuition and systematic behavior, difference between discipline and organizational behavior, historical evolution of organisaitonal behavior, organizational behavior models Chapter 2-Individual Process and Behaviour Attitude, personality and values, motivation, perception, factors influencing perception, attribution theory, frequently used shortcuts in judging others, specific applications in organizations, ling between perception and individual decisions, creativity in decision making, organizations constraints, ethics in decision making Chapter 3-Interpersonal Process and Behaviour, Team and Leadership Development Introduction, group concepts,, implications on performance and satisfaction, group behavior models, characteristics of group decision making, improved group decision making, group cohesion, team, team work, life cycle of team, ingredients of effective team, potential team problems, team building, self managing team Chapter 4-Learning and leadership development Introduction to leadership, types of leaders, leadership style, leadership theories Chapter 5-Organisational culture, structure and design Organisational culture, organization as a system, feature of organization culture, functions, approaches, introduction to organizational structure, organizational environment, environmental structure, characteristics , types of organizations Chapter 6: stress Introduction to stress, types of stress, coping strategies, stress management Chapter 7 : Managing conflict and change Meaning and definition of organizational change, process of organizational change,
implementation of organizational change, change management
SUGEESTED READING:
1. VSP RAO-Managing Organization (EXCEL 1 EDITION) 2. Chaturvedi& Saxena -Managing Organization (Himalaya Publication) 3. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6thEdition) 4 Robbins-Organization Behavior -15 e Prentice hall 5. Koontz Harold & Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition 2008) 6. Newstrom John W. - Organizational Behaviour: Human Behaviour at Work (Tata McGraw Hill, 12th Edition) 7. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill,10th edition)
Subject : BBA 301 Cost Accounting Credit – 4 Chapter1-Budgeting and Budgetary Control
Concepts, Types of Budgets, Budgetary Control Vs Standard Costing,
Advantages and limitations, Preparation of Budgets
Chapter2-Absorption Costing and Marginal Costing,Cost Volume and Profit Analysis
Collection, classification and apportionment and allocation of overheads,
Absorption and treatment of over or under absorption of overheads, Reporting
of overhead costs,
Procurement of Materials, Inventory Management and Control, Inventory
Accounting & Valuation, Physical Verification, treatment of losses, Scrap,
Introduction to HRM & HRDConcept of HRM, Objectives, Process, HRM vs.
Personnel Management,
Chapter 2-Human Resource Planning
Human Resource planning-objectives, activities, manpower requirement process
Chapter 3-Transfers and promotions
HR Programme., developing HR policies and strategies, Strategic control, Types of
Strategic control,Operational Control System, Functional and grand
strategies,Strategy factors basic concept of performance appraisal. Promotion &
Transfer.
Chapter 4-Recruitment and Selection
Career planning & development, training methods, basic oncept of performance
appraisal. Promotion & Transfer.
Chapter 5-Orientation and Placement
Chapter 6-Training and Development
Definition, meaning, scope, differences between training and development, methods , transfer
of training
Chapter 7-Performance Appraisal
Concepts of Performance appraisal, methods, barriers to performance appraisal
Chapter 8-Compensation management
Definition, meaning, compensation principles, methods, process and regulations relating to
compensation, system of wage payment
Chapter 9-Career Planning and separation
Concepts, steps and career counseling, separation
Chapter10-Policy Manual and Personnel Policies
HR strategy, policy, procedures, policy manual
Chapter11-Job Analysis, Job Design and Job Evaluation
Chapter12-Industrial relations & Trade Unions
Participative Management, Workers participation in management – concept and process Industrial Relations, Grievance, conflict management, discipline, trade union and its role and function Suggested Books:
1.Human Resource Management – Dipak Kumar Bhattacharya 2.Managing Human Resource-Arun Monappa 3.Essential of HRM and Industrial Relations-P.Subba Rao 4.Personnel Management-C.B. Memoria
Subject : BBA 304 Principles of Marketing Credit - 4 Chapter 1.Introduction to Marketing Concept
Definition, nature, scope and importance of marketing management
Chapter2.Marketing Environment
Concept, basis and importance in marketing segmentation, positioning
Chapter3.Marketing Information System and Marketing Research
Meaning importance and scope of Marketing information system, Marketing
Research, importance, process and scope
Chapter4.Consumer Behaviour
Chapter5.Marketing Management and Marketing Mix
Product mix, new production development, product life cycle
Chapter 6.Product Management -
Chapter7.Brand Management
Branding, positioning, repositioning
Chapter8.Pricing Decisions
Price, meaning, objectives, factors influencing pricising, methods of pricing,
Chapter9.Distribution
Chapter10. Promotion-Mix
Promotional mix, tools, objectives, media selection and management
Chapter11.Market Segmentation, Targeting and Positioning
Chapter12. Recent Trends in Marketing
Suggested Books: 1.Marketing Mgt. by Philip Kotlar (PHI)
2.Marketing by Etzet, Walker, Stanton
3.Marketing Management by Rajan Saxena
Subject : BBA 401 Business Statistics Chapter1.Introduction to Statistics
Statistics, concept, significance and limitations,
Chapter2.Presentation of Data
Types of data, classification and tabulation, frequency distribution and graphical
representation
Chapter3.Measures of Central Tendency (Mean, Medium, Mode), measurement of
variation, significance and prosperities of a good measure of variation
Chapter4.Measures of Dispersion
Chapter5.Correlation Analysis
Correlation, significance of correlation, types of correlation, simple correlation,
coefficient of correlation
Chapter6.Regression Analysis
Introduction, Regression lines and Regression Equation,
Chapter7.Time Series Analysis
Chapter8.Index Numbers
Chapter9.Probability
Concept, events, addition law, conditional probability, multiplication, probability
Cash Budget, Budgetary Control, Flexible Budget, Advantages and limitations,
Preparation of Budgets, budgetary control
Chapter5.Sources of Finance (Long-Term and Short-Term)
Suggested Books:
1.Financial Management S.N. Maheshwari
2.Financial Management Khan & Jain
Damodaran, A.,Corporate Finance: Theory and Practice, John Wiley & Sons.
Chandra, P. Financial Management, Tata McGraw Hill.
Subject : BBA 403 MIS & Business Intelligence Chapter 1-System and Information Concepts Structure-General Systems Model, Types of Systems, Subsystems, Feedback Control, Organisational Structure and Function, Systems Approach to Organisation, Law of Requisite Variety, Control by Exception, Information Concepts, Quality of Information, Chapter 2-Management Information System Structure-Meaning and Definitions, Role of MIS, MIS and Other Academic Disciplines, Structure of MIS based on Management Activity and Functions,Systems Concept of MIS Chapter 3-Decision Making Systems, Modeling and Analysis Structure-Decision Making Definition and Concept , Phases of Decision Making Process, Modelling Process, Static and Dynamic Models, Sensitivity Analysis, Heuristic Programming , Simulation Chapter 4-Decision Support System Structure-Definition of Decision Support System, Characteristics and Capabilities of DSS, Application of DSS, Case: Google Analytics, Chapter 5-Expert System Structure-Basic Concepts of Expert System, Expert System Architecture , How Expert Systems Work, Expert System Applications, Comparison , Mycin: Case Study Chapter 6-Executive Information and Support Systems Structure-Enterprise and Executive Information Systems – Concept and Definition, Enterprise and Executive Support System – Concept and Definition , Need for Executive Information Systems , Characteristics of Executive Information Systems, Integrated EIS and DSS, EIS Implementation Chapter 7-Business Intelligence Structure-Problems faced by corporate bodies, Data Mart, Data Warehousing and Mining, Data Visualisation and Presentation , Designing a Physical Database,Deploying and Supporting the BW/BI System,BI Architecture: Spreadsheets, OLAP, Decision Engineering, LIS,BI Tools – Concept of Dashboard, BI Applications in Various Domains,BI Analytics, Introduction to XLMiner Suggested Books:
1. Management Information System, Jawadekar W S
2. Managing with information, Kanter, Jerome
3. Management Information System, Louden & Louden
4. Information system for Modern Management, Murdick & Ross, R.claggetti
Subject : BBA 404 Production & Operation Management Chapter1.Introduction to Production and Operations Management
Chapter2.Automation –
importance and need of automation, nature and scope
Chapter3.Plant Location
Types of manufacturing system, importance, nature and scope advantages
Chapter4.Plant Layout
Product design and development, plant layout and its importance and difficulties
Chapter5.Organisation of Physical Facilities
Chapter 6. Organisation of Physical Facilities (Lighting,Ventilation,Air-
Conditioning,Sanitation and Noise Control)
Chapter7.Safety
Chapter8.Materials Management
Chapter9.Purchasing
Economic lot quality/ economic order quantity, lead time
Chapter10.Materials Handling
Chapter11.Materials Storing
Chapter12.Inventory Management
Chapter13.Production Planning and Control
Chapter14.Quality Control
Chapter15.Time and Motion Study(Includes Work Measurement)
Structure-ERP Modules, ERP Modules for Finance, ERP Modules for Production
Planning, Control and Management, ERP Modules for Sales and Distribution, ERP
Modules for Human Resource management, ERP Modules for Inventory Control
System, ERP Modules for Quality Management, ERP Market, Disadvantages of Non-
ERP System, Benefits of Integration, Standardization of Data code
CHAPTER-4 ERP Implementation Life Cycle
Structure:-ERP Implementation Life Cycle, Role of Organization Management and
vendor
CHAPTER-5.ERP Case Studies
Structure:-Post Implementation Review, ERP Case Study, ERP Demo Tool: ERP
Next, ERP Next Demo, Customization
Suggested Books
1. Enterprise Resource Planning by Mary Summer
2. Enterprise Resource Planning by Ferran C. and Salim
3. Enterprise Resource Planning by Shtub, A
Subject: BBA 502 Elements of Company Law Credit 4 Chapter 1-Introduction to the New Act and Concept of Companies Structure-Background and Salient Features of the Act of 2013, Defination and Important Features/Characteristics of a Company, Types of Companies, Distinction between a Private Company and a Public Company Chapter 2-Formation and Incorporation of a Company - Structure-Stages in the Formation and Incorporation, Promotion, Incorporation/Registration of a Company, Capital Subscription/Floatation/Raising of a Capital, Commencement of Business Chapter 3-Documents Relating to Incorporation and Raising of Capital, Structure-Memorandum of Association, Articles of Association, Prospectus Chapter 4-Capital of the Company - Structure-Share Capital, Ways for Raising of Shares Capital, Allotment of Shares/Securities(Section 39), Calls on Shares, Shares Certificates Chapter 5-Forfeiture, Surrender and Transfer of Shares - Structure-Forfeiture and Surrender of Shares, Re-issue of Forfeited Shares, Transfer and Transmission of Shares, Nomination of Shares Chapter 6-E-Governance and E-Filing - Structure-E-Governanace, Basic Understanding of MCA Portal and E-Filling, E-Filing Chapter 7-Management of Company - Structure-Board of Directors, Directors, Appointment of Directors Qualifications and Disqualifications, Loans to Directors(Section 185) Chapter 8-Key Managerial Personnel (KMP) - Structure-Introduction, Distinction between Managing Director and Manager, Corporate Social Responsibility, Prevention of Oppression and Mismanagement Chapter 9-Company Meetings - Structure-Introduction, Board Meetings, Conduct of Meeting, Meetings of Shareholder, Provisions Regarding Convening Constituting Conducting of General Meetings of Companies(Sectons 101 to 114) Chapter 10-Revival, Rehabilitation,Compromises, Arrangement, Amalgamation and Winding up of Companies - Structure-Revival and Rehabilitation of sick Companies, Compromises Arrangements and Amalgamation, Winding Up Suggested Books: 1.Grower L.C.B. Principles of Modern Company Law, Stevens & Sons, London
2. Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpur
3. Singh, Avtar Company Law, Eastern Book Co. , Lucknow
4. Kuchal, M.C. Modern Indian Company Law, Sri Mahavir Books, Noida
5. Kapoor, N.D. Company Law- Incorporating the Provisions of the Companies
Amendment Act, 2000, Sultan & sons
Subject: BBA 503 Business Entrepreneurship Credit 4 Chapter 1- Entrepreneur and Entrepreneurship
Structure - Introduction, Definitions and Meaning of an Entrepreneur, Functions of an
Entrepreneur, Definitions of Entrepreneurship, Need and Importance of
Entrepreneurship, Problem of Unemployment, Importance of Wealth Creation,
Enterprise Vs Entrepreneurship, Self-Employment Vs Entrepreneurship,
Entrepreneurial Traits or Competencies, Behavioural Pattern of an Entrepreneur,
Entrepreneurial Motives, David C. McClelland’s Theory of Need for Archievement
and Kakinada Experiment
Chapter 2- Study of Biographies of Entrepreneurs (Co-operative Sector)
Subject: BBA 504 International Economics Credit 4 Chapter 1- Introduction
Structure - Meaning and Scope of International Economic, Importance of
International trade, Domestic Trade Vs. International Trade, Role of International
Trade in Economic Growth
Chapter 2- Theories of International Trade
Structure - Theory of Absolute Cost Advantage, Theory of Comparative Cost
Advantage, Theory of Factor Endowment, Intra Industrial Trade
Chapter 3- Terms of Trade
Structure - Concept of Terms of Trade, Factors Affecting Terms of Trade, Free Trade
Policy - Meaning, Arguments for and Against, Protection Policy - Meaning,
Arguments for and Against
Chapter 4- Regional and International Economic Co-operation
Structure - Regional Co-operation - European Union (E.U), South Asian Association
for Regional co-operation (SAARC), Concept of Trade Blocks and Economic
Integration, BRICS - Introduction and Functions
Chapter 5- Balance of Payment
Structure - Concept of Balance of Trade and Balance of Payments, Balance of
Payment on Current Account and Capital Account, Measures to Correct
Disequilibrium of Balance of Payment, Causes of Disequilibrium of Balance of
Payment, Convertibility of Rupee on Current Account and Capital Account
Chapter 6- Foreign Exchange Rate
Structure - Meaning of Foreign Exchange Rate, Fixed U/s Flexible Exchange Rate,
Theories of Exchange Rate
Chapter 7- Foreign Exchange Market
Structure - Structure of Foreign Exchange Market, Management of Foreign Exchange
- Inflow and Outflow of Foreign Capital, Euro Dollar Market - Nature and Scope,
Advantages and Disadvantages of Foreign Exchange Market
Chapter 8- Factor Mobility and Foreign Trade Policy
Structure - Foreign Capital - Meaning of Foreign Direct Investment and Foreign
International Investment, Role of Multinational Corporations(MNC), Motives and Effects of
International Labour Migration, India’s Foreign Trade Policy Since 1991 Features, Trends
and Evaluates
Suggested Books:
1. Bhagwati J and Srinivasan – Foreign Trade regimes and Economic development.
2. Panchamukhi V.r. – Trade Polices of India. A Quantitative Analysis. 3. Nayyar C. – India’s Exports and Export Policies in the 1960’s. 4. Singh M. – India’s Export Trends. 5. Steve Suranovic - International Economics
Structure-Concept of Negotiable Instuments, Defination Essentials of promissory
note bill of exchange and cheque, Holder and holder in due course Privileges of
holder in due course, Negotiation, endersement kinds of endorsement, Dishonour of
N.I Kinds law relating to notice of dishonour
Chapter 8-Arbitration and Concillation -Stucture-Concept of Arbitration and
Concillation, Definition and Essentials of Arbitration Agreement
Suggested Reading:
1. Singh, Avtar , Mercantile Law, Eastern Book Depot, Lucknow (U.P.) 2. Kapoor, N.D. Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Maheshwari, S.N. A Manual of Business Law, Himalaya Publishing House
Structure-Business Unit Promotion, Location of Business Unit, Size of a Business
Unit, Special Economic Zones
Chapter 4-Business Environment
Structure-Business Environment, Components of Macro-environment, Interaction of
Business and Environmental Factors, Social Responsiblity,
Chapter 5-Legal Aspects
Structure-Compliance of Legal Requirement in programming a Business Unit,
Forming of a company in India, Licensing, Registration, Filing Returns, Documents
Relating to Incorporation, Important Legal Provisions Governing Promotion and
Establishment of Unit
Chapter 6-Productivity
Structure-Productivity, National Productivity Council (NPC), Product Quality Control,
Quality Circles
Chapter 7-Recent Trends in Business Management
Structure-Liberalisation, Privatisation, Globalisation, BPOs, KPO, LPO, SEZ, Public
Private Partnership(PPP)
Chapter 7-Industrial Sickness
Structure-Industrial Sickness, Industrial Sickness in India
Suggested Books: 1. Chottorjee S.K. Business Organisation 2. Singh & Chhabra Business Organisation 3. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company, Lucknow. 4. Sharma J. P., and SunainaKanojia, Business Laws, Ane Books Pvt. Ltd, New Delhi