VENDOR SHARE Global Handset Market by Region Q1 2010

8/8/2019 VENDOR SHARE Global Handset Market by Region Q1 2010

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May-10

Datasheets

VENDOR SHARE: Global Handset Market by Region: Q12010

Some 291 million mobile phones were sold worldwide in Q1 2010. Shipments grew 19% annually to register a recordfor first-quarter sales. Emerging markets led the industry higher, with volumes surging in Latin America, Africa andEastern Europe. RIM captured fourth position for the first time. Alcatel surged almost 200% and became the fastestgrowing major vendor. This report details handset shipments and marketshares for the world's top 30 vendors in NorthAmerica, Central & Latin America, Western Europe, Central & Eastern Europe, Asia Pacific and Africa Middle East.Historical data from 2004 to Q1 2010 are included. Forecasts by quarter through 2010 are also presented in thisdatamodel.

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Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics isunable to accept any legal responsibility for any actions taken on the basis of the information contained therein.Circulation or disclosure in whole or in part of this report outside the authorised recipient organisations is expressly

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2. ANALYSIS

3. LG shipped 27 million units worldwide in Q1 2010. Shipments suffered in North America (18% share), as operators' interest in mid-tier messaging and touch-featurephone categories are partlybeing shifted to higher-ASP smartphones. In Western Europe (12%) and Latin America (17%), the vendor managed to raise performance. However, in all other regions, shipments came underpressure from increased competition. We believe LG has been suffering from "Cookie mania", as the firm has arguably been over-focusing on the wildly popular mid-range Cookie touchphone atthe expense of the other products across its range.

4. RESEARCH IN MOTION entered the top five list during the quarter, shipping 10.6 million units worldwide for fourth position. The Blackberry maker had a strong showing in Latin America andWestern Europe, where shipments climbed 300% and 118% annually respectively. On the other hand, its North American shipments came under intense pressure, falling 4% annually, mainly as aresult of growing competition from rival Apple and Android products across across major US carriers. RIM still has a substandard touchphone portfolio and this is harming its position in the US.

5. SONY ERICSSON sold 11 million handsets worldwide in Q1 2010. It shed marketshare in all regions. The share losses in Western Europe, Central & Latin America and Asia Pacific are a littletroublesome, as the combined shipments from these regions contribute to over three-fourths of the vendors total volumes. Western European and Asia Pacific sales fell annually by 42% and 30%respectively. Meanwhile, Latin American shipments grew at only roughly half the pace of market growth. However, the downturn in global volume was offset by an upturn in value, with operatingprofit returning to positive territory for the first time in almost 2 years due to tighter cost-controls.

6. APPLE shipped 8.8 million units worldwide in Q1 2010. At 132% annual growth, Apple was the second fastest growing top-ten vendor after Alcatel (195% YoY). Apple continued to gain shareacross all regions worldwide due to an improved retail presence. Asia Pacific remains a strong performer for the vendor. Shipments rose notably in South Korea, Japan and China. In WesternEurope, Apple continues to benefit from the broader distribution it attained with the loss of iPhone exclusivity in countries such as the UK and France. In North America, Apple's marketshare hasreached a plateau of 7% for three straight quarters, and it will need to move beyond AT&T and go multi-carrier if it wishes to grow further.

7. ZTE slipped two places from last quarter to seventh position, shipping 9 million units worldwide for a 3% marketshare in Q1 2010. Regionally, Asia Pacific, Africa and Latin America are thebiggest volume contributors for ZTE. In terms of distribution, ZTE relies on operator channels, such as Orange and Vodafone, for a large chunk of its shipments. Device-portfolio-wise, ZTEsstrength is mainly in the growing ultra-low-cost candybar segment, but it is gradually upscaling to include slate touchphones and smartphones this year.

More analysis about ZTE's and Huawei's handset strategies can be downloaded in this published report.

8. MOTOROLA slipped to eighth position in the global vendor rankings, shipping 9 million units in Q1 2010. Like Sony Ericsson, Motorola has been switching its focus more to value than volume. AsMotorola accelerates its high-end smartphone efforts with more Android-based launches, this approach will solidify profits but its marketshare will dip further this year. In Motorola's revised strategy,North America (11% share), South America (6%), China (3%) and South Korea (2%) are its primary geographies.

9. HUAWEI sold 6 million units worldwide in Q1 2010. While Huawei has slipped three places in terms of rankings, we expect the vendor to regain importance later this year as it attacks thesmartphone segment. A slew of cost-competitive mid-range Android smartphone models from Huawei slated to launch in coming quarters will strengthen Huaweis position as a value partner withtheir existing operator customers such as T-Mobile. Huawei's main regions for shipments remain Asia, Africa and South America.

More analysis about Huawei's and ZTE's handset distribution strategies can be viewed in our regular published BLOGS from the Wireless Device Strategies (WDS) team.

10. TCL-ALCATEL is quietly establishing itself as the third major Chinese-led handset player after ZTE and Huawei. Alcatel has had a rollercoaster past, with various booms and busts during the1990s and 2000s, but Alcatel has entered the 2010s under Chinese ownership and it is surging at a huge annual growth rate of 195% in Q1 2010, making Alcatel the fastest growing brand amongthe world's top ten players. Alcatel has adopted a volume-first approach, shipping 6 million units at a very low ASP well under US$50 wholesale. Alcatel's marketshare is expanding rapidly in Latin

America and Africa, due to new models such as the OT-106 candybar capturing shelfshare at open retailers. Alcatel is now the number three vendor in Africa Middle East, outselling LG with a 5%share. Alcatel unveiled a huge number of new models in February 2010, such as the OT-255 QWERTY phone, and this should enable Alcatel to continue its upward trajectory in the comingmonths, but whether they can sustain that momentum remains an open question.
http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=5492http://blogs.strategyanalytics.com/gwp/?cat=7http://blogs.strategyanalytics.com/gwp/?cat=7http://www.strategyanalytics.com/default.aspx?mod=ReportAbstractViewer&a0=5492


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Wireless Device Strategies ( WDS )

VENDOR SHARE : Global Handset Market by Region : Q1 2010

May 2010

Global Handset Shipments (Millions of Units) N America W Europe APAC CALA CE Europe AME Total Global Handset Shipments (Mil lions of Units) EMEA Amer

Nokia 2.7 14.0 50.3 8.7 9.9 22.2 107.8 Nokia 46.1

Samsung 12.9 10.8 21.6 6.6 7.1 5.3 64.3 Samsung 23.2

LG 7.9 5.1 5.7 5.7 1.1 1.6 27.1 LG 7.8

RIM 5.1 2.4 1.1 1.6 0.2 0.2 10.6 RIM 2.8

Sony Ericsson 0.5 3.3 3.0 2.0 1.3 0.5 10.5 Sony Ericsson 5.1

Apple 3.1 3.0 1.8 0.4 0.3 0.3 8.8 Apple 3.6

ZTE 0.3 1.1 4.8 0.9 0.3 1.2 8.6 ZTE 2.6

Motorola 4.7 0.4 1.2 1.9 0.1 0.2 8.5 Motorola 0.7

Huawei 0.4 0.7 2.8 1.0 0.1 1.1 6.1 Huawei 1.9

Alcatel 0.0 0.4 0.6 2.8 0.0 1.8 5.6 Alcatel 2.2 HTC 1.8 0.7 0.4 0.1 0.1 0.1 3.0 HTC 0.8

Sharp 0.0 0.2 2.2 0.0 0.0 0.0 2.4 Sharp 0.2

Pantech 0.9 0.1 1.1 0.1 0.0 0.0 2.1 Pantech 0.1

Kyocera 1.0 0.0 0.3 0.2 0.0 0.0 1.5 Kyocera 0.0

Lenovo 0.0 0.0 1.4 0.1 0.0 0.0 1.5 Lenovo 0.0

Fujitsu 0.0 0.0 1.3 0.0 0.0 0.0 1.3 Fujitsu 0.0

Panasonic 0.0 0.0 1.0 0.0 0.0 0.0 1.0 Panasonic 0.0

NEC 0.0 0.0 0.9 0.0 0.0 0.0 0.9 NEC 0.0

Sanyo 0.5 0.0 0.2 0.0 0.0 0.0 0.7 Sanyo 0.0 PALM 0.6 0.0 0.0 0.0 0.0 0.0 0.7 PALM 0.0

UTStarcom 0.4 0.0 0.1 0.1 0.0 0.0 0.6 UTStarcom 0.0

Toshiba 0.0 0.1 0.5 0.0 0.0 0.0 0.6 Toshiba 0.1

Casio-Hitachi 0.2 0.0 0.4 0.0 0.0 0.0 0.6 Casio-Hitachi 0.0

Ningbo Bird 0.0 0.0 0.5 0.1 0.0 0.0 0.5 Ningbo Bird 0.0

Philips 0.0 0.1 0.4 0.0 0.0 0.0 0.4 Philips 0.1

Acer 0.0 0.2 0.2 0.0 0.0 0.0 0.4 Acer 0.2

Sagem 0.0 0.2 0.0 0.0 0.0 0.0 0.2 Sagem 0.2

TCL 0.0 0.0 0.2 0.0 0.0 0.0 0.2 TCL 0.0

BenQ Mobile ( Siemens ) 0.0 0.0 0.1 0.0 0.0 0.0 0.1 BenQ Mobile ( Siemens ) 0.0

Others 0.3 0.2 13.2 0.4 0.5 0.4 15.0 Others 1.1

Total 43.2 42.8 117.0 32.6 21.0 34.9 291.4 Total 98.6


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May 2010

Global Handset Marketshare % N America W Europe APAC CALA CE Europe AME Total Global Handset Marketshare % EMEA Amer

Nokia 6.3% 32.7% 43.0% 26.7% 47.3% 63.6% 37.0% Nokia 46.7% 15

Samsung 29.9% 25.2% 18.5% 20.2% 33.9% 15.2% 22.1% Samsung 23.5% 25

LG 18.3% 11.9% 4.9% 17.5% 5.3% 4.6% 9.3% LG 7.9% 17

RIM 11.8% 5.6% 0.9% 4.9% 1.0% 0.6% 3.6% RIM 2.8% 8

Sony Ericsson 1.0% 7.7% 2.5% 6.1% 6.2% 1.4% 3.6% Sony Ericsson 5.2% 3

Apple 7.1% 6.9% 1.5% 1.2% 1.4% 0.9% 3.0% Apple 3.6% 4

ZTE 0.7% 2.6% 4.1% 2.8% 1.4% 3.4% 3.0% ZTE 2.6% 1

Motorola 10.9% 0.9% 1.0% 5.8% 0.5% 0.6% 2.9% Motorola 0.7% 8

Huawei 0.9% 1.6% 2.4% 3.1% 0.5% 3.2% 2.1% Huawei 1.9% 1Alcatel 0.0% 0.9% 0.5% 8.6% 0.0% 5.2% 1.9% Alcatel 2.2% 3

HTC 4.1% 1.5% 0.3% 0.3% 0.2% 0.1% 1.0% HTC 0.8% 2

Sharp 0.0% 0.5% 1.9% 0.0% 0.0% 0.0% 0.8% Sharp 0.2% 0

Pantech 2.1% 0.1% 0.9% 0.2% 0.0% 0.0% 0.7% Pantech 0.1% 1

Kyocera 2.3% 0.0% 0.3% 0.6% 0.0% 0.0% 0.5% Kyocera 0.0% 1

Lenovo 0.0% 0.0% 1.2% 0.3% 0.0% 0.0% 0.5% Lenovo 0.0% 0

Fujitsu 0.0% 0.0% 1.1% 0.0% 0.0% 0.0% 0.4% Fujitsu 0.0% 0

Panasonic 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 0.3% Panasonic 0.0% 0

NEC 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 0.3% NEC 0.0% 0Sanyo 1.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.2% Sanyo 0.0% 0

PALM 1.4% 0.1% 0.0% 0.1% 0.0% 0.0% 0.2% PALM 0.0% 0

UTStarcom 0.9% 0.0% 0.1% 0.3% 0.0% 0.0% 0.2% UTStarcom 0.0% 0

Toshiba 0.0% 0.2% 0.4% 0.0% 0.0% 0.0% 0.2% Toshiba 0.0% 0

Casio-Hitachi 0.5% 0.0% 0.3% 0.0% 0.0% 0.0% 0.2% Casio-Hitachi 0.1% 0

Ningbo Bird 0.0% 0.0% 0.4% 0.2% 0.0% 0.0% 0.2% Ningbo Bird 0.0% 0

Philips 0.0% 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% Philips 0.1% 0

Acer 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% 0.1% Acer 0.2% 0

Sagem 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% 0.1% Sagem 0.2% 0

TCL 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% TCL 0.0% 0

BenQ Mobile ( Siemens ) 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% BenQ Mobile ( Siemens ) 0.0% 0

Others 0.7% 0.4% 11.2% 1.1% 2.4% 1.3% 5.1% Others 1.1% 0

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total 100.0% 100


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May 2010


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May 2010

Global Handset Shipments (Mill ions of Units) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06

North America 32.9 35.5 37.1 40.5 146.0 34.0 35.6 41.2 44.9 155.7 41.3

Western Europe 40.8 35.3 39.3 49.1 164.5 37.4 39.3 42.6 56.6 175.8 41.8

Asia Pacific 51.5 51.1 48.9 52.6 204.1 56.5 55.7 60.6 70.7 243.6 79.1

Central & Latin America 14.6 19.5 18.4 24.6 77.2 17.3 27.1 27.1 29.5 101.0 23.6

Central & Eastern Europe 9.3 10.1 14.1 17.0 50.4 14.5 16.2 23.0 26.6 80.3 18.4 Africa Middle East & Rest of World 8.1 7.7 9.7 12.8 38.2 14.4 13.4 15.7 17.3 60.8 18.6

Total 157.2 159.2 167.4 196.6 680.5 174.1 187.4 210.2 245.5 817.2 222.7

Growth Year-over-Year (%) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06

North America ~ ~ ~ ~ ~ 3.3% 0.4% 11.1% 10.8% 6.6% 21.6%

Western Europe ~ ~ ~ ~ ~ -8.3% 11.2% 8.3% 15.3% 6.9% 11.8%

Asia Pacific ~ ~ ~ ~ ~ 9.8% 9.1% 23.9% 34.4% 19.3% 39.8%

Central & Latin America ~ ~ ~ ~ ~ 18.2% 38.9% 47.4% 19.7% 30.9% 36.5% Central & Eastern Europe ~ ~ ~ ~ ~ 56.4% 60.3% 63.2% 56.5% 59.1% 26.7%

Africa Middle East & Rest of World ~ ~ ~ ~ ~ 78.2% 74.2% 62.3% 35.3% 59.1% 28.7%

Total ~ ~ ~ ~ ~ 10.8% 17.7% 25.5% 24.9% 20.1% 27.9%

Growth Quarter-over-Quarter (%) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06

North America ~ ~ ~ ~ ~ -16.1% 4.8% 15.6% 9.0% ~ -7.9%

Western Europe ~ ~ ~ ~ ~ -23.8% 5.0% 8.3% 33.0% ~ -26.1%

Asia Pacific ~ ~ ~ ~ ~ 7.5% -1.4% 8.8% 16.6% ~ 11.9%

Central & Latin America ~ ~ ~ ~ ~ -30.0% 57.3% -0.1% 8.8% ~ -20.1% Central & Eastern Europe ~ ~ ~ ~ ~ -14.6% 11.5% 42.0% 15.8% ~ -30.9%

Africa Middle East & Rest of World ~ ~ ~ ~ ~ 13.0% -7.2% 17.1% 10.1% ~ 7.5%

Total ~ ~ ~ ~ ~ -11.4% 7.6% 12.2% 16.8% ~ -9.3%


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May 2010


North America 32.9 35.5 37.1 40.5 146.0 34.0 35.6 41.2 44.9 155.7 41.3

Western Europe 40.8 35.3 39.3 49.1 164.5 37.4 39.3 42.6 56.6 175.8 41.8

Asia Pacific 51.5 51.1 48.9 52.6 204.1 56.5 55.7 60.6 70.7 243.6 79.1



Total 157.2 159.2 167.4 196.6 680.5 174.1 187.4 210.2 245.5 817.2 222.7


North America ~ ~ ~ ~ ~ 3.3% 0.4% 11.1% 10.8% 6.6% 21.6%

Western Europe ~ ~ ~ ~ ~ -8.3% 11.2% 8.3% 15.3% 6.9% 11.8%

Asia Pacific ~ ~ ~ ~ ~ 9.8% 9.1% 23.9% 34.4% 19.3% 39.8%

Central & Latin America ~ ~ ~ ~ ~ 18.2% 38.9% 47.4% 19.7% 30.9% 36.5% Central & Eastern Europe ~ ~ ~ ~ ~ 56.4% 60.3% 63.2% 56.5% 59.1% 26.7%


Total ~ ~ ~ ~ ~ 10.8% 17.7% 25.5% 24.9% 20.1% 27.9%


North America ~ ~ ~ ~ ~ -16.1% 4.8% 15.6% 9.0% ~ -7.9%

Western Europe ~ ~ ~ ~ ~ -23.8% 5.0% 8.3% 33.0% ~ -26.1%

Asia Pacific ~ ~ ~ ~ ~ 7.5% -1.4% 8.8% 16.6% ~ 11.9%



Total ~ ~ ~ ~ ~ -11.4% 7.6% 12.2% 16.8% ~ -9.3%


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May 2010


North America 32.9 35.5 37.1 40.5 146.0 34.0 35.6 41.2 44.9 155.7 41.3

Western Europe 40.8 35.3 39.3 49.1 164.5 37.4 39.3 42.6 56.6 175.8 41.8

Asia Pacific 51.5 51.1 48.9 52.6 204.1 56.5 55.7 60.6 70.7 243.6 79.1



Total 157.2 159.2 167.4 196.6 680.5 174.1 187.4 210.2 245.5 817.2 222.7


North America ~ ~ ~ ~ ~ 3.3% 0.4% 11.1% 10.8% 6.6% 21.6%

Western Europe ~ ~ ~ ~ ~ -8.3% 11.2% 8.3% 15.3% 6.9% 11.8%

Asia Pacific ~ ~ ~ ~ ~ 9.8% 9.1% 23.9% 34.4% 19.3% 39.8%

Central & Latin America ~ ~ ~ ~ ~ 18.2% 38.9% 47.4% 19.7% 30.9% 36.5%

Central & Eastern Europe ~ ~ ~ ~ ~ 56.4% 60.3% 63.2% 56.5% 59.1% 26.7%


Total ~ ~ ~ ~ ~ 10.8% 17.7% 25.5% 24.9% 20.1% 27.9%


North America ~ ~ ~ ~ ~ -16.1% 4.8% 15.6% 9.0% ~ -7.9%

Western Europe ~ ~ ~ ~ ~ -23.8% 5.0% 8.3% 33.0% ~ -26.1%

Asia Pacific ~ ~ ~ ~ ~ 7.5% -1.4% 8.8% 16.6% ~ 11.9%



Total ~ ~ ~ ~ ~ -11.4% 7.6% 12.2% 16.8% ~ -9.3%


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May 2010


North America 32.9 35.5 37.1 40.5 146.0 34.0 35.6 41.2 44.9 155.7 41.3

Western Europe 40.8 35.3 39.3 49.1 164.5 37.4 39.3 42.6 56.6 175.8 41.8

Asia Pacific 51.5 51.1 48.9 52.6 204.1 56.5 55.7 60.6 70.7 243.6 79.1



Total 157.2 159.2 167.4 196.6 680.5 174.1 187.4 210.2 245.5 817.2 222.7


North America ~ ~ ~ ~ ~ 3.3% 0.4% 11.1% 10.8% 6.6% 21.6%

Western Europe ~ ~ ~ ~ ~ -8.3% 11.2% 8.3% 15.3% 6.9% 11.8%

Asia Pacific ~ ~ ~ ~ ~ 9.8% 9.1% 23.9% 34.4% 19.3% 39.8%

Central & Latin America ~ ~ ~ ~ ~ 18.2% 38.9% 47.4% 19.7% 30.9% 36.5%

Central & Eastern Europe ~ ~ ~ ~ ~ 56.4% 60.3% 63.2% 56.5% 59.1% 26.7%


Total ~ ~ ~ ~ ~ 10.8% 17.7% 25.5% 24.9% 20.1% 27.9%


North America ~ ~ ~ ~ ~ -16.1% 4.8% 15.6% 9.0% ~ -7.9%

Western Europe ~ ~ ~ ~ ~ -23.8% 5.0% 8.3% 33.0% ~ -26.1%

Asia Pacific ~ ~ ~ ~ ~ 7.5% -1.4% 8.8% 16.6% ~ 11.9%



Total ~ ~ ~ ~ ~ -11.4% 7.6% 12.2% 16.8% ~ -9.3%


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May 2010

North America Handset Shipments (Millions of Units) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '0

Samsung 5.4 7.2 6.8 5.7 25.1 5.7 5.8 6.8 6.3 24.6 6.2 5.9 7

LG 3.9 4.3 6.4 7.2 21.8 5.8 5.2 8.0 7.1 26.1 6.5 4.3 7

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Motorola 9.6 8.5 9.3 12.1 39.5 11.4 11.9 13.7 12.9 49.9 14.0 16.9 15

Apple 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Nokia 6.5 7.4 6.6 8.0 28.5 4.3 6.0 5.8 9.8 25.9 8.4 5.2 5

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Kyocera 2.7 2.2 1.9 2.1 8.9 1.7 1.5 1.5 2.3 7.0 1.2 1.3 1

Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sanyo 1.1 1.4 1.6 1.5 5.6 1.2 1.3 1.3 1.4 5.2 1.2 1.1 1

Sony Ericsson 1.2 1.4 0.8 0.9 4.3 0.9 0.8 0.8 1.1 3.6 1.0 1.1 1

UTStarcom 0.8 1.2 1.3 1.5 4.8 1.1 1.2 1.2 1.4 4.9 0.9 1.0 0

Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Sharp 0.0 0.0 0.2 0.2 0.4 0.2 0.1 0.2 0.2 0.7 0.2 0.2 0

Sagem 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Ningbo Bird ~ ~ ~ ~ ~ ~ ~ 0.0 0.0 ~ 0.0 0.0 0

Lenovo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Alcatel 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

NEC 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.0 0.0 0

Panasonic 0.2 0.2 0.1 0.1 0.6 0.1 0.0 0.0 0.0 0.1 0.0 0.0 0

Philips ~ ~ ~ ~ ~ ~ ~ 0.0 0.0 ~ 0.0 0.0 0

BenQ Mobile ( Siemens ) 0.7 0.5 1.3 0.4 2.9 0.8 0.5 0.1 0.1 1.5 0.0 0.1 0

TCL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Mitsubishi 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others 0.8 1.1 0.8 0.9 3.6 0.7 1.4 1.8 2.3 6.2 1.7 1.8 2


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May 2010

Western Europe Handset Shipments (Millions of Units) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '0

Nokia 13.1 11.2 12.6 17.2 54.1 13.1 13.5 13.7 18.6 58.9 13.6 14.5 15

Samsung 4.5 3.7 4.9 5.1 18.2 5.4 5.4 6.2 7.4 24.4 6.7 4.9 6

LG 0.8 1.3 1.5 2.7 6.3 1.6 2.1 1.9 2.8 8.4 1.3 2.3 1

Sony Ericsson 3.3 3.9 4.2 4.8 16.2 3.1 3.9 4.5 5.7 17.2 3.5 4.2 5

Apple 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Motorola 4.7 3.8 3.6 5.1 17.2 4.8 5.9 5.9 8.8 25.4 7.4 6.8 6

Alcatel 1.1 0.5 0.5 0.7 2.8 0.5 0.5 0.5 0.8 2.3 0.4 0.3 0

Sharp 0.4 0.9 0.9 0.9 3.1 0.8 0.8 0.7 0.8 3.1 0.8 1.0 0

Sagem 1.9 2.1 2.5 2.8 9.3 2.0 2.4 2.6 3.1 10.1 2.5 2.7 2

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Philips ~ ~ ~ ~ ~ ~ ~ 0.8 0.9 ~ 0.7 0.6 0Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sanyo 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.2 0.3 0.7 0.1 0.2 0

Ningbo Bird ~ ~ ~ ~ ~ ~ ~ 0.2 0.2 ~ 0.1 0.1 0

Kyocera 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Lenovo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

UTStarcom 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

NEC 1.7 0.7 1.1 0.9 4.4 0.6 0.2 0.2 0.5 1.5 0.3 0.1 0

Panasonic 0.8 0.9 0.8 0.8 3.3 0.9 0.6 0.8 0.9 3.2 0.6 0.2 0

BenQ Mobile ( Siemens ) 6.2 4.7 5.1 6.2 22.2 2.9 2.4 2.9 3.9 12.1 2.4 2.8 2

TCL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Mitsubishi 0.4 0.4 0.3 0.3 1.4 0.1 0.1 0.1 0.1 0.4 0.1 0.1 0

Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others 2.0 1.3 1.3 1.6 6.1 1.5 1.4 1.3 1.7 8.1 1.3 1.5 1


14/28



May 2010

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0


Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics is unable to accept any legal responsibilityfor any actions taken on the basis of the information contained therein. Circulation or disclosure in whole or in part of this report outside the authorisedrecipient organisations is expressly forbidden without the prior written permission of Strategy Analytics.



15/28



May 2010

Asia Pacific Handset Shipments ( Millions of Units ) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '0

Nokia 11.6 12.8 13.4 16.3 54.1 17.7 17.9 21.1 24.3 81.0 27.3 30.5 34

Samsung ~ 8.7 7.7 7.2 ~ 7.1 7.0 6.7 6.6 27.4 8.9 9.4 9

LG ~ 2.9 2.4 2.0 ~ 2.2 1.7 2.4 3.2 9.5 4.8 4.7 4

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sony Ericsson ~ 2.7 3.2 3.7 ~ 3.2 3.9 3.7 3.7 14.5 4.2 5.2 6

Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sharp ~ 1.5 1.3 1.4 ~ 1.7 1.9 1.8 2.0 7.4 1.7 2.5 2Apple ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Lenovo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Motorola ~ 4.2 3.9 4.8 ~ 4.0 4.7 5.5 8.3 22.5 12.5 13.5 17

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Panasonic ~ 2.2 2.2 2.5 ~ 2.5 2.7 3.0 3.5 11.7 1.3 1.1 1

NEC ~ 2.6 1.7 2.3 ~ 3.3 2.2 2.1 2.4 10.0 2.7 1.6 1

Alcatel ~ 0.2 0.2 0.2 ~ 0.2 0.2 0.2 0.3 0.9 0.1 0.1 0Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Ningbo Bird ~ 0.0 0.0 0.0 ~ 0.0 0.0 3.0 3.2 0.0 2.0 2.9 2

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Philips ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.4 0.4 0.0 0.3 0.3 0

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Kyocera ~ 0.5 1.0 0.7 ~ 0.7 0.6 0.6 0.9 2.7 0.3 0.0 0

Sanyo ~ 1.1 0.9 1.0 ~ 1.1 1.2 1.2 1.4 4.9 1.4 1.3 1

TCL ~ 2.1 1.9 1.3 ~ 1.1 0.8 1.0 1.7 4.6 1.0 0.7 0

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

UTStarcom ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

BenQ Mobile ( Siemens ) ~ 0.6 0.8 0.5 ~ 0.4 0.2 0.3 0.4 1.3 0.6 0.5 0

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sagem ~ 0.3 0.4 0.4 ~ 0.3 0.4 0.4 0.4 1.5 0.3 0.3 0

Mitsubishi ~ 1.0 0.9 0.9 ~ 0.8 0.7 0.7 0.8 3.0 0.8 0.8 0

Others ~ 7.8 7.0 7.5 ~ 10.3 9.7 6.6 7.2 40.7 8.8 8.5 9


16/28



May 2010

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0





17/28



May 2010

Central & Latin America Handset Shipments ( Millions of Units ) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '06

Nokia 5.0 6.2 6.7 9.0 26.9 4.4 9.1 7.5 9.4 30.4 7.1 9.1 9.9

Samsung ~ 1.6 1.6 1.5 ~ 1.8 1.9 1.9 1.7 7.3 1.9 2.0 2.2

LG ~ 0.9 0.8 1.0 ~ 0.7 1.8 1.9 1.6 6.0 2.2 3.2 2.4

Alcatel ~ 0.5 0.4 0.5 ~ 0.3 0.3 0.2 0.3 1.1 1.0 0.8 0.7

Sony Ericsson ~ 1.3 1.1 1.4 ~ 0.6 1.3 1.5 1.8 5.2 1.2 1.9 2.9

Motorola ~ 5.4 4.2 6.7 ~ 5.8 8.0 9.2 9.0 32.0 5.9 9.3 9.8

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Apple ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Kyocera ~ 0.8 0.3 0.8 ~ 0.3 0.3 0.3 0.5 1.3 0.5 0.3 0.5

Lenovo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

UTStarcom ~ 0.4 0.5 0.7 ~ 0.5 0.6 0.8 0.9 2.8 0.8 0.7 0.9

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Ningbo Bird ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.3

Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sharp ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Sagem ~ 0.3 0.4 0.5 ~ 0.4 0.6 0.4 0.5 1.9 0.7 0.9 0.8

Sanyo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

NEC ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Panasonic ~ 0.0 0.0 0.0 ~ 0.0 0.1 0.0 0.0 0.1 0.0 0.0 0.0

Philips ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.1 0.1 0.0 0.1 0.2 0.2

BenQ Mobile ( Siemens ) ~ 1.9 2.2 2.3 ~ 2.2 3.0 2.9 3.4 11.5 1.5 1.8 1.0

TCL ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.3 0.3 0.3

Mitsubishi ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others ~ 0.3 0.2 0.3 ~ 0.3 0.2 0.3 0.2 1.4 0.3 0.5 0.6

T t l 14 6 19 5 18 4 24 6 77 2 17 3 27 1 27 1 29 5 101 0 23 6 31 0 32 5


18/28


19/28



May 2010

Central & Eastern Europe Handset Shipments ( Mill ions of Units ) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '0

Nokia 4.5 3.4 5.9 7.1 20.9 4.3 5.3 8.6 11.3 29.5 6.8 6.6 8

Samsung ~ 1.0 1.2 1.2 ~ 2.9 2.8 3.3 3.4 12.4 2.0 2.0 2

Sony Ericsson ~ 0.8 1.1 1.3 ~ 1.1 1.4 2.6 3.0 8.1 2.7 2.6 3

LG ~ 0.3 0.6 0.8 ~ 0.5 1.0 1.0 1.2 3.7 0.5 0.3 0

Apple ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Motorola ~ 1.6 1.6 2.2 ~ 1.9 2.4 2.9 2.9 10.1 2.6 1.5 1

Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sharp ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Sagem ~ 0.2 0.5 0.5 ~ 0.4 0.6 0.6 0.7 2.3 0.4 0.5 0

Sanyo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Ningbo Bird ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.2 0.2 0.0 0.1 0.1 0

Kyocera ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Lenovo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0UTStarcom ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Alcatel ~ 0.4 0.4 0.4 ~ 0.3 0.3 0.2 0.3 1.1 0.1 0.1 0

NEC ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0

Panasonic ~ 0.1 0.1 0.1 ~ 0.1 0.1 0.2 0.2 0.6 0.1 0.1 0

Philips ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0

BenQ Mobile ( Siemens ) ~ 1.9 2.3 2.9 ~ 2.6 2.0 2.9 2.7 10.2 2.4 2.0 1

TCL ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0

Mitsubishi ~ 0.1 0.1 0.1 ~ 0.1 0.1 0.1 0.1 0.4 0.1 0.1 0

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others ~ 0.3 0.3 0.4 ~ 0.3 0.3 0.3 0.4 1.8 0.4 0.5 0


20/28



May 2010

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0


Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics is unable to accept any legal responsibilityfor any actions taken on the basis of the information contained therein. Circulation or disclosure in whole or in part of this report outside the authorised

recipient organisations is expressly forbidden without the prior written permission of Strategy Analytics.



21/28



May 2010

Africa & Middle East Handset Shipments (Millions of Units) Q1 '04 Q2 '04 Q3 '04 Q4 '04 2004 Q1 '05 Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06 Q3 '06 Q

Nokia 4.0 4.4 6.2 8.5 23.1 10.0 9.0 9.9 10.3 39.2 11.9 12.5 13.3

Samsung ~ 0.5 0.5 0.5 ~ 1.6 1.5 1.9 1.8 6.8 1.0 1.0 1.3

Alcatel ~ 0.2 0.2 0.2 ~ 0.2 0.2 0.1 0.2 0.7 0.1 0.1 0.1

LG ~ 0.2 0.1 0.2 ~ 0.3 0.3 0.3 0.3 1.2 0.3 0.5 0.6

ZTE ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Huawei ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sony Ericsson ~ 0.3 0.3 0.5 ~ 0.5 0.5 0.7 0.8 2.5 0.7 0.7 0.8

Apple ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Motorola ~ 0.6 0.7 0.9 ~ 0.8 1.0 1.5 2.8 6.1 3.7 3.9 3.3

RIM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

HTC ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Sharp ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Sagem ~ 0.2 0.3 0.3 ~ 0.2 0.2 0.3 0.3 1.0 0.2 0.3 0.2

Sanyo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Ningbo Bird ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Kyocera ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Lenovo ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UTStarcom ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

NEC ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.1 0.1 0.0 0.0 0.0

Panasonic ~ 0.1 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Philips ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.1

BenQ Mobile ( Siemens ) ~ 0.8 1.0 1.2 ~ 0.4 0.4 0.6 0.3 1.7 0.2 0.2 0.2

TCL ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Mitsubishi ~ 0.0 0.0 0.0 ~ 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

PALM ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Fujitsu ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Toshiba ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Casio-Hitachi ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Pantech ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others ~ 0.4 0.4 0.5 ~ 0.4 0.3 0.3 0.4 1.6 0.4 0.5 0.6

T t l 8 1 7 7 9 7 12 8 38 2 14 4 13 4 15 7 17 3 60 8 18 6 19 8 20 5


22/28



May 2010

Acer ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Others ~ 5.1% 3.8% 3.8% ~ 3.0% 2.3% 1.8% 2.0% 2.6% 2.0% 2.7% 2.9%

Total 49.4% 100.0% 100.0% 100.0% 60.4% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 10





23/28



May 2010

6 PRINCIPAL REGIONS / 216 COUNTRIES

N America W Europe APAC CALA CE Europe Africa Middle EastCanada Andorra American Samoa Antigua and Barbuda Albania Afghanistan

United States Austria Australia Argentina Belarus Algeria

Belgium Bangladesh Aruba Bosnia and Herzegovina Angola

Cyprus Bhutan Bahamas Bulgaria Armenia

Denmark Brunei Darussalam Barbados Croatia Azerbaijan

Faroe Islands Cambodia Belize Czech Republic Bahrain

Finland China Bermuda Estonia Benin

France Dem. People's Rep. of Korea (North) Bolivia Georgia Botswana

Germany Fiji Brazil Hungary Burkina Faso

Gibraltar French Polynesia Cayman Islands Latvia Burundi

Greece Guam Chile Lithuania Cameroon

Guernsey Hong Kong Colombia Macedonia Cape Verde

Iceland India Costa Rica Moldova Central African Rep.

Ireland Indonesia Cuba Montenegro Chad

Isle of Man Japan Dominica Poland Comoros

Italy Kiribati Dominican Rep. Romania Congo

Jersey Korea (Rep. of) (South) Ecuador Russia Congo (Democratic Republic of the)

Liechtenstein Lao P.D.R. / Laos El Salvador Serbia Cote d'Ivoire

Luxembourg Macau Falkland Islands Slovak Republic / Slovakia DjiboutiMalta Malaysia French Guiana Slovenia Egypt

Monaco Maldives Grenada Ukraine Equatorial Guinea

Netherlands Marshall Islands Guadeloupe Eritrea

Norway Micronesia (Fed. States of) Guatemala Ethiopia

Portugal Mongolia Guyana Gabon

San Marino Myanmar (Burma) Haiti Gambia

Spain Nepal Honduras Ghana

Sweden New Caledonia Jamaica Greenland


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May 2010

Switzerland New Zealand Martinique Guinea

United Kingdom Northern Marianas Islands Mexico Guinea-Bissau

Vatican City Pakistan Netherlands Antilles Iran (Islamic Rep. of)

Papua New Guinea Nicaragua IraqPhilippines Panama Israel

Samoa Paraguay Jordan

Singapore Peru Kazakhstan

Solomon Islands Puerto Rico Kenya

Sri Lanka Saint Kitts and Nevis Kuwait

Taiwan (China) Saint Lucia Kyrgyzstan / Kirghizstan

Thailand St. Vincent and the Grenadines Lebanon

Tonga Suriname Lesotho

Vanuatu Trinidad and Tobago Liberia

Vietnam Uruguay Libya

Venezuela Madagascar

Virgin Islands (U.S.) Malawi

Mali

Mauritania

Mauritius

Mayotte

Morocco

Mozambique

NamibiaNiger

Nigeria

Oman

Palestine

Qatar

Reunion

Rwanda

Sao Tome and Principe


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May 2010

Saudi Arabia

Senegal

Seychelles

Sierra LeoneSomalia

South Africa

Sudan

Swaziland

Syria

Tajikistan / Tadjikistan

Tanzania

Togo

Tunisia

Turkey

Turkmenistan

Uganda

United Arab Emirates

Uzbekistan

Yemen

Zambia

Zimbabwe





26/28



May 2010


27/28



May 2010

METHODOLOGY :

Strategy Analytics acquires both supply-side and demand-side inputs to validate our analyst perspectives and update existing database entries. We use afrom previous electronic industry product / service lifecycles as a guideline. We use end-user research where appropriate and apply fundamental strmapping tools and expert opinion to derive timely, defensible conclusions.

Key supply-side inputs for vendor regional estimates were device vendors, carriers and enabling-technology suppliers, who provided either historicalguidance on estimates or partial guidance.

Historical handset sell-in is provided from Strategy Analytics' archived estimates, with inputs from device vendors, OEMs, third-party research sourceenabling-technology suppliers.





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May 2010

ANALYST CONTACTS :

Bonny Joy [email protected] +1 614 617 0708

Senior Analyst : Global Wireless Practice

Alex Spektor [email protected] +1 617 614 0726

Analyst : Global Wireless Practice

Tom Kang +82 10 2874 8133

Senior Analyst : Global Wireless Practice

Neil Mawston [email protected] +44 1908 423 628

Director : Global Wireless Practice

[email protected]



mailto:[email protected]:[email protected]

VENDOR SHARE Global Handset Market by Region Q1 2010

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