Velocity NY 2014 - The Natives are Getting Restless

T H E N AT I VE S A R E G E TT I N G R E S T L E S S

A S URV EY OF THE M OB I LE R UM S PAC E

Buddy Brewer@bbrewer

Cliff Crocker@ccrocker

M OB I L E A D O P T I O N

• WAP

• Full sites on mobile

• m-dot / RWD

• Native applications

TA BL E T S

• Favorite tool of couch surfers worldwide

• Higher conversion vs. phones on average

• Too big for “mobile” site

• Too slow for full site

BY R EG I ON 5 /14

Mobile Usage as % of Web Usage

W H AT I S M O B I L E P E R F O R M A N C E ?

S P I N N E R S ? C O N T R O L L E R S ? N E T W O R K C AL L S ? T I M E T O P E R F O R M TA S K ?

FA M I L I A R P R O B L E M S

PER F OR MANC E BY GEOGRAPHY

P E R F O R M A N C E BY N E T W O R K C A L L

PE RC E I V E D PE R F O R M A N C E

O P E RAT I N G S Y S T E M A N D D E V I C E

PER F OR MA NC E BY TRA FF I C SOU RC E

• Content Delivery Networks

• Third-Party Services

• Origin traffic

U S AG E A N D E N G AG E M E N T

U N FA M I L I A R P R O B L E M S

P E R F O R M A N C E BY S C R E E N / V I E W / AC T I V I T Y

• No such thing as a ‘Page Load’

• However, users still frustrated with poor experience

C RA S H R E P O RT I N G

A P P S T O R E A P PR OVA L

I N S T R U M E N T A N D WA I T

I N S T R U M E N TAT I O N L AT E N CY

U P G RA D E A D O P T I O N

C O N N E C T I O N T Y P E A N D C A R R I E R

A F E W M O B I L E R U M P R OV I D E R S

A PP DY N A M I C S

• Network request snapshots & availability monitoring

• Crash diagnostics

• Tracking of custom metrics

• Server-side correlation available with back-end APM product

• SaaS and on premise

C O M P U WA R E

• Performance and availability monitoring

• Crash diagnostics

• Integration with backend APM solution

• Ability to track custom metrics

• On Premise

C R I TT E RC I S M

• Network latency and availability monitoring

• Crash Diagnostics

• Breadcrumbs provide context into interrupted business transactions

• SaaS

N E W R E L I C

• Network performance and availability monitoring

• User Interaction Tracing

• Auto-instrumentation of Activities and View Controllers

• App usage and adoption

• SaaS

S OA S TA

• Network performance and availability monitoring

• Multi-dimensional views and custom dashboards

• Touch definition of metrics and timers through App interaction

• Correlation of performance with business metrics

• SaaS

C RA S H R E P O RT I N G T O O LS

• Crashlytics

• HockeyApp

• Bugsnag

• BugSense

• TestFlight

Speed Quality

Engagement

S PE E D

Network calls

Method calls

Signal strength

Slowest actions

Slowest geographies

Slowest carriers

Connection type

Slowest devices

Q U A L I T Y

Stack traces

Crash reports

Battery usage

Exception counts

Failed interactions

Bread crumbsThread details

Memory usage

E N G AG E M E N T

Conversions

Upgrade adoption

Sessions/month

Monthly active users

Revenue

Searches

Comments

?

Speed Quality

Engagement

Crash ReportingBack-end APM

On-premises option

Crash reportingBack-end APM

Business metric collection

“Breadcrumbs”Crash diagnostics

Windows Phone support

Back-end APMAuto-Instrument Activities/View Controllers

App usage & adoption

Correlation to business metricsAdd metrics without waiting for app store

Real time reporting

A L L AT V E LO C I T Y

Thank You

ATT R I BU T I O N S

http://www.kpcb.com/internet-trends (Mary Meeker - Internet Trends 2014)https://strategy.wikimedia.org/wiki/Mobile/Forecasts

https://secure.flickr.com/photos/fischerfotos/7457906740 (Traffic)https://secure.flickr.com/photos/gfreeman23/10920980315 (Engine)https://secure.flickr.com/photos/75001512@N00/13318418165 (Antenna)

https://www.flickr.com/photos/36946290@N04/9425419527 (Broken iPhone)

https://secure.flickr.com/photos/openfly/6215738251 (Shoes)https://secure.flickr.com/photos/chipgriffin/2468855742 (Survey)