Vefica presentatie TV2.0 & IFA 2010

TV 2.0 Vefica

Vincent Everts +31647180864woensdag 8 september 2010

Who isVincent Everts?

woensdag 8 september 2010

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Social Media

2.0


• Mijn Tools




Videoblogger

Talk to Me!


• kassa




















Make your own company TV Channel


find, collect, publish

www.yubby.comwoensdag 8 september 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7



Google kom hier!

34


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Text


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph



• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube




12

IMPACT ON BUSINESS



DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks




E-commerce worldwide

2009: 1200 miljard euro

2008: 950 billion euro

+25%

bron: thuiswinkel.org


Online bestedingen

2009: 7 miljard euro

2008: 5,5 miljard euro

+30%

bron: thuiswinkel.org


ProductinformatieSocial toolswoensdag 8 september 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Communication 2.0




80


“What are you doing in 140 characters”


It’s now mainstream!


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Why callvia computer?


It’spersonal!



Social Networking




Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


Penetration of HD recorders (estimated)


Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35woensdag 8 september 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE


0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube





TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


Twitter +Blogging+Facebook +Video+IM

= Unified communication


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




Vefica presentatie TV2.0 & IFA 2010

Business

time online

time advertisement tv

online beste

google adwordseasy to

google earth map

h ppday online adds

videobloggertalk to

kindleexplained marketing