Vedio Game publisher website Report

Video Game DevelopersWebsites Report For the Top Game Publisher

EA gamewww.ea.com/ukBlizzardwww.eu.blizzard.comRiot gamewww.riotgames.com/

Our Group

About UsWe are Marketing student of

Buckinghamshire New University student.

This Report This is a report of the top game

publishers website and they are include :

EA Game Riot Game Blizzard

Wai Hin Leung

Niall Gerry

Market Context

The reason we choose these three companies because they are one of the top video game publisher in worldwide video game market.

Top 10 PC games seller in global

Introduction

Electronic Arts(EA) Founded in 1982. Over 9,000 employees worldwide

as of March 31, 2012

Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks.

Top Sellers

Introduction

Riot Games

Founded in 2009

In 2009, Riot released its debut title League of Legends to critical and player acclaim. Over 11 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

Top Seller

Introduction

Founded in 1994

Blizzard Entertainment® is a premier developer and publisher of entertainment software. The company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

Top Seller

EA

This is EA website front page, background has change because of Christmas is near and also a self marketing of discount for their product.

Accessibility: 8/10 Very nice use of text to background colour contrast amount of buttons not overwhelming loads quickly, many information and pictures but no lag and long loading time for the pictures.

Identity: 7/10 Use of logo throughout site company tag line is clearly visible logo at top and bottom clearly visible contact and product clearly shown throughout the site, even without the logo still able to identify it's EA website.

Navigation: 6/10 Although links are clearly accessible but hard to find what you need on the web page because of lack of option to pick of things that you want to find.

Content: 7/10 Many links to their product News and self marketing as product promotion, very simple to follow and less meaningless text or pictures only important message throughout the website.

Overall: 7/10 Nice designed for gamer, it is easy to access and quick to see what's new and important because it will be on the front page but that also mean it is pointless to look through all of the website.

EA Ratings

Blizzard

Sale Ad before main site to immediately draw interest in cheap/new products also shaped to Christmas with “Give the gift of Warcraft “slogan

Blizzard Main Home Page

Centre focused design with multiple interchangeable screens that flash through the middle in order to give visual aids to multiple different products available at once links at top in order to easily browse sight clean colour code that also pushes brand. Very easy to use and navigate with a clean design that captures the eye. Room for improvement could be

the lack of space used at the sides.

Blizzard Ratings

• Accessibility: 8/10 suffers from high volume causing potential slow down

• Identity: 8/10 company and logo themed colours with prominent logo and company contact information

• Navigation: 8/10 good number but not overwhelming amount of links to different sub categories everything is clearly labelled search feature easy to spot and access

• Content: 7/10 although uses themed sub categories well HTML codes are at times non meaningful ads could also be considered obtrusive due to a redirect to a sales page before even being allowed access to the main site

• Overall: 8/10 A clean straight forward design that makes great use of themed sub categories and colour change however can at times be slow to use

Riot Games

Riot Games home page dark colours again keeping in theme with logo of the company giving site large corporate identity links to important section of the

company clearly shown and even recruitment on the main page logo’s clearly shown at both bottom and top of site impressing lots of ownership and pride of brand room

for improvement could be an improved quick news feature as current one could improve is usability

Riot Ratings

• Accessibility: 8/10 Very nice use of text to background colour contrast amount of buttons not overwhelming loads quickly

• Identity: 9/10 Use of logo colours throughout site company tag line is clearly visible logo at top and bottom clearly visible contact and company information both prioritised on the page

• Navigation: 6/10 Although links are clearly accessible and site is not cluttered with unnecessary chaff lack of a clearly visible search feature hurts user friendly navigation

• Content: 7/10 Links are self explanatory Ads are non existent company logo colour scheme and layout theme is carried on throughout however some sub categories lack the concise design of the front page and are cluttered

• Overall: 7/10 A well designed and very well themed website let down by lack of a search option ad poorly organized sub categories

League Infomercial “League of Legends the world's 'most played video game'

Riot Games, developer of League, also noted in an infographic that the game usually sees an average of 12 million players a day, with about 32 million active players logging in every month. Just for reference, when World of Warcraft sat at the top, it had about 12 million subscribers total.”

References

www.riotgames.com/http://www.esrb.org/about/video-game-industry-statistics.jsphttp://www.vgchartz.com/gamedb/?name=&publisher=&platform=PC&genre=&minSales=0&results=20www.ea.com/ukwww.eu.blizzard.comhttp://news.cnet.com/8301-17938_105-57531578-1/league-of-legends-the-worlds-most-played-video-game/