Vdis10014 exhibition design_lecture1_vs2_11_july15

Presented by Professor Ron Newman

VDIS10014 Exhibition Design Lecture 2

An Exhibi)on from Design Brief to Realisa)on

An Exhibi)on from Design Brief to Realisa)on -‐ Presented by Professor Ron Newman


Exhibition design, the process of developing and realising an exhibit - from a concept through to a physical, three-dimensional exhibition, is a continually evolving field of design practice, drawing on innovative, creative and practical solutions to the challenge of developing communications environments that ‘tell a story’, that have a narrative in a three - dimensional space.



Todays exhibition designers use a wide range of technologies (interactive, digital, web based, projection, holographic) and techniques to develop experiences that will resonate with diverse audiences, enabling these targeted audiences to access the messages, stories and objects of an exhibit. There are many different types of exhibits, ranging from museum exhibitions, to retail and trades show spaces, to themed attractions, zoos and visitor centres. All types of exhibits aim to communicate a message through engaging their audiences in meaningful and compelling interactions. This subjects will focus on the design of a Trade Show.



Exhibit design is most usually a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject matter.

Throughout the planning and design process, exhibit designers work closely with graphic designers, content specialists, fabricators, technical specialists, audiovisual experts, and other mission – based stakeholders like company officers, government agencies and other partner organisations.



The exhibit design process builds on a conceptual or interpretive for an exhibit, determining the most effective, engaging and appropriate methods of communicating the message or telling a story. The process moves from conceptual plan, through schematic design, design development, contract documentation, fabrication and installation. The first phases establish a thematic direction and develop creative and appropriate design solutions to achieve the interpretive and communication goals of the exhibit. The latter phases employ technical expertise in translating the visual language of the designs into detailed documents that provide all the specifications required to fabricate and install an exhibit.



PHASES OF EXHIBITION DESIGN & DEVELOPMENT PROJECT TEAM FORMATION

Assemble those who will be involved in the project. Some will not be involved in the early stages. CONCEPT DEVELOPMENT PHASE

Develop the concept to brief stage – 2-3 pages, with a designer’s concept drawing

FIRST REFERRAL / FRONT END EVALUATION First referral group/front end evaluation, Consult with all stakeholders, internal and external, on the concept brief,

make appropriate changes to the brief.



DEVELOPMENT OF CONTENT The content includes everything needed for the project other

than design: final text for labels, photos and objects (with data sheets), other interpretive elements. All Intellectual Property permissions should be finalised for use in the

exhibition. DETAIL DESIGN PHASE

Designer uses the content to be interpreted by the design and integrates the content and develops the design to full

specification stage, including specification of any operations and maintenance requirements



SECOND REFERRAL Final design reviewed by stakeholders before construction. Starting point for development of associated programs eg

education, media, equipment, furniture and fittings PRODUCTION PHASE

Exhibition built off site and installed PUBLICITY PHASE – OPENING

Media promotion, organisation of opening etc



POST OPENING - RECTIFICATIONS Post opening rectifications of any small problems identified in

the light of public usage of the exhibition OPERATIONS & MAINTENANCE

Implement an operations and maintenance schedule including cleaning, maintenance of equipment, repairs EVALUATION - POST EVALUATION ALTERATIONS

Meet with key stakeholders to review the project If possible, implement any changes resulting from the

evaluation.



COSTING AND SCHEDULING THE EXHIBITION Costing and scheduling an exhibition is a relatively simple task, and most often undertaken by the designer alone or if there is a Project Manager then in collaboration with the Project Manager.



COSTING AND SCHEDULING THE EXHIBITION Most important is the research undertaken to ensure that costings placed against any services, rent, equipment, staff, fabrication and installation are accurate and based on quotations or known $ rates. Schedules and timing should also be based on consultation and agreement between the project collaborators of the time required for undertaking the various tasks.