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TOP DESIGNS 24 March – 15 July 2012
VCE Season of Excellence
Visual Communication and Design: designing our future!
Unit 3: SAC Folio • requires use of all drawing systems, ICT, all design elements and
principles, one final presentation Unit 4: SAT Design folio • Single client, two design processes, two distinctly different final
presentations •Both are internally assessed by your teacher to provide a RAW SCORE which is then moderated by your end-of-the-year exam.
Research for
information and ideas
generate design ideas
develop design solutions
Evaluation and production
define communication need
Refine selected design
solutions
Presenter
Presentation Notes
Whilst there are different requirement for each of the folios, underpinning both is the DESIGN PROCESS
This needs to be written before you commence the design process and placed at the front of your development folio. UNIT 3: choose something that allows you to make use of paraline and perspective drawing systems and orthogonal drawing conventions. Creating something new, redesigning or promoting an existing three-dimensional product are good choices. UNIT 4: Ensure you have a single client and 2 separate and distinctly different needs, different purposes or audiences (if appropriate), different intentions and different presentation formats. Constantly refer back to your BRIEF to make sure you don’t lose focus or direction. Use Visual Communication and Design Study Design language.
define communication need
Check out the diverse range of Unit 3 topics in the exhibition:
toasters, burger packaging,
architecture, glasses
Avoid using language from another study.
Areas such as Studio Art or Product Design & Technology have a
different language code.
Presenter
Presentation Notes
Unit 3: Some schools provide students with a communication need, others ask students to write it as practice for Unit 4. Interesting topics this year in Top Designs, reflecting student's interests and concerns (Gay Straight Alliance, depression, blood donation), their city (ACCA, Arts Centre,) travels Berlin, popular culture: zines, skateboards, coffee, T-shirts, humour
Note teacher’s signature and date, signing off BEFORE start of folio
Hayley Morris Unit 4 Art Now magazine 1. Zine publication 2. 3d shop display
Presenter
Presentation Notes
Briefs can be written in a variety of formats, but need to cover all areas.
Research for information and
ideas
This requires research skills of:
• Collection • Analysis • Interpretation of information Get to know your target audience, your client (or its competitors), existing products Use multiple sources! Gather inspiration from other designers, artists, nature, shopping… Interpret through sketches and annotations
Elise Burton Unit 3 Studio Orb letterbox
Erica Hoffman Unit 4 Cindy Mathews, book lover 2: Book design
Cameron Gordon Unit 4 Cup of Truth 1: Espresso bar
Presenter
Presentation Notes
Erica researched book binding techniques, Cameron researched and analysed the work flow for coffee servery. Both use diagrams to assist in conveying and analysing information
Observational drawings are a requirement of Unit 3. • part of research: familiarize
yourself with the form and physical attributes of a similar existing object in space.
• OR can be introduced where it will better help you understand how light, shade, shadows, different media can effect a similar object/s.
TIP: Copying a photograph is just that - copying. It will contribute to research and skills building, it won’t score as drawing from observation.
Jessica Xuan Unit 3 Herbivores logo and burger box design
Raudie McLeod Unit 3 Toaster design
Presenter
Presentation Notes
Observational drawings provide the opportunity to really get to know the characteristics and features of existing objects and to build confidence in manual freehand drawing. It is important to draw from reality rather than photographs to enable you observe closely how the object functions and how it interacts with its context and user. It is also important that what you select to draw is directly related to your folio topic.
Hayley Morris Unit 3 Festival glasses
Hayley uses observational drawing to help her to understand how to represent glasses using different media and rendering techniques. At the same time, she is gaining an understanding of how glasses operate and how different styles are worn.
The next stage of the design process relates to the •Generation •Development •Refinement ... of ideas
Research for information and
ideas
generate design ideas
develop design solutions
Evaluation and production
define communication need
Refine selected design
solutions
Presenter
Presentation Notes
Ensure you engage in all of these. Can move back and forth (remember process is cyclical)
Raudie McLeod Unit 3 Toaster design
generate design ideas
How many drawing systems can you recognise?
Presenter
Presentation Notes
Generating ideas starts with quick thumbnail drawings. Use drawing systems to aid visualisation of ideas. This folio makes excellent use of a range of drawing systems including isometric, oblique, perspective and orthogonal to explain a wide range of design ideas at both the generation and development stage. He then makes extensive use of computer to develop his design solutions and consider layout options for the final presentation.
Jamie Leven Unit 4: Royce Cinema Pres 1: Cinema design Pres 2: Presentation pack for liquor bottle
Note use of paper forms as inspiration and to assist with drawing forms for buildings
Presenter
Presentation Notes
Ideas can come from a wide range of sources! Use them!
Cameron Gordon Unit 4 Cup of Truth 1: Espresso bar
Presenter
Presentation Notes
Drawing systems can be useful in Unit 4, but are not mandatory. Use if appropriate to your topic.
Katherine Mews Unit 3 Sketch Tech travel sketcher
Always acknowledge the source of any imagery
used and include a
copy of it in the original
form
generate design ideas
develop design solutions
Refine selected design
solutions
Presenter
Presentation Notes
Good example of stages of generation > development > refinement. Need to say more than “goggle images” when acknowledging source! Give full url and date accessed so that it can be found again.
Hayley Morris Unit 3 Festival glasses
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Presentation Notes
Generating ideas can involve more than just drawing, sometimes creating 3D models can assist with exploring ideas in a more useful and authentic way.
Jessica Xuan Unit 3 Herbivores logo and burger box design
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Presentation Notes
Ensure that all annotations are HAND written, and explain your decision making and thinking. Refer regularly to your brief to check that you are on track!
Louise Walker Unit 3 Beach box design and business card
Let your drawings tell the story of your journey.…
What do you notice about this orthogonal drawing?
Presenter
Presentation Notes
(student has labelled it as first angle, but its still not correct, as top is above side view rather than top below front view as it would be in first angle, she creates a correct third angle later on > hence its telling the story of her learning) Remember your developmental folio is a learning process! It is ok to make mistakes and show that you have learnt from that. Pages should be authentic, they do not need to be repeated, cut-up and rearranged. Time is precious, spend it extending or further resolving your ideas and concepts.
3rd angle ORTHOGONAL drawing is a 2 dimensional drawing system. Each view is aligned, labeled below each view, and measurements positioned on dimension lines. The words ‘3rd angle orthogonal drawing or the appropriate internationally recognised symbol for 3rd angle drawing needs to be evident also. Non-aligned viewed drawings are actually explanatory diagrams, that is they explain information about an object, however, they do not meet the requirements of an orthogonal delineation.
http://www.vcaa.vic.edu.au/vce/studies/visualcomm
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Presentation Notes
Access the VCAA Technical Drawing specifications on VCAA website. This is a very simplified version of the Australian Standards for students, some modifications to make it easier to understand.
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Presentation Notes
There are different ways of placing measurements, but you must be consistent in your drawing.
2D drawing: Architectural drawing conventions
Harry Jess Unit 3 Mallee studio
Presenter
Presentation Notes
Note that the conventions for dimensioning, line widths and the labelling and layout of views when drawing architectural plans and elevations are different than in a Third Angle Orthogonal drawing. Harry has used these conventions with care, and also ensured that he has used a scale that is appropriate to his needs.
Harrison Jess Unit 3 Mallee studio
Presenter
Presentation Notes
Harry has also included the various stages of his drawings for the perspective views; the establishment of the vanishing points and horizon lines, and alternative compositions. This is important to demonstrate his thinking process and to assist with authenticating the work. Note also the use of rendering and trialling of alternatives.
Exploration of methods, materials and media : A range (at least two methods) must be explored with the aim of development of expertise in chosen types.
What different
methods, media and materials can you see
used in these examples?
Hayley Morris Unit 4 Art now Pres 1: Zine publication Pres 2: 3D shop display
Presenter
Presentation Notes
What methods can you see? Photography, drawing Media: pencil, paint, Materials: papers, card
Being able to demonstrate that your work is original and your own is important, so include sources of inspiration. Avoid simply copying existing images, use them as a starting or reference point. Develop your own individual style.
Roselle Harrison Unit 4 Imaginary Trees Publishing 1: Character Design 2: Book illustrations
Use of ICT to develop and refine concepts. Program used and process are documented and annotated for authentication purposes and to assist decision making
Raudie McLeod Unit 3 Toaster design
Note use of thinking routine PMI
(plus, minus, interesting) to evaluate concept
Presenter
Presentation Notes
Raudie ended up with quite a different final idea. Its important to develop a number of alternatives (at least two) in order to extend ideas and be able to score highly as criteria refers to development of a RANGE of concepts. Whilst printing costs are a significant issue for a number of students/ schools, regular prints to check for pixilation, composition, evaluate against brief is important
ICT: use of scanned images that are cropped, manipulated and edited. Original of image must be included in your folio, it can’t be a photocopy.
Hayley Morris Unit 3 Festival glasses
Presenter
Presentation Notes
Need to include original image
Even though the images are not the student’s own photos, the source has been clearly acknowledged and they have edited and manipulated to become a new and original idea.
Hayley Morris Unit 3 Festival glasses
Kyle Hui Unit 4 Berlin State Government 1. Berlin Schloss redesign 2. Berlin historic monument Stamp Design
Clever combination of own freehand drawings and computer to create stamps.
Innovative use of materials, media and methods Graphics for T-shirt use photography and computer (methods) to create imagery based on rocks (material). Imagery is screen printed (method) using fabric ink (media) onto tie-dyed (media) cotton fabric (material) T-shirt. Gareth Higgins Unit 4: Teese
1.logo design, 2. T-shirt graphics & Swing tag
Ensure with models that you thoroughly explore materials and construction methods as part of your development folio. 3D trials can either be photographed, or presented separately from folio, clearly marked as trials or mock-ups.
NB Photography used to document models
cannot be counted when assessing use of a range of methods
Alexander Moshovelis Unit 4 City of Melbourne Presentation 2 : Calendar
Mock-ups really help!
Presenter
Presentation Notes
Includes photos used in creation of calendar. Uses a mock up to check and refine layout.
Design elements and principles provide a structure for exploring a range of options.
Erica Hoffman Unit 4
Erica Hoffman Unit 4 Presentation 1: Identity
Effective use of design elements and principles leads to successful layouts and final presentations
Presenter
Presentation Notes
Erica has made excellent use of her logo design, applying it a wide range of contexts and presentation formats: posters, business card and shop front. All these form her Presentation 1. Presentation 2 is a booklet.
Amy Mathieson Unit 4. Presentation 1: Café concept design Presentation 2: Logo and menu design
Presenter
Presentation Notes
Note that the logo appears in both presentations, however they have clearly separate presentation formats, purposes and contexts. There are also clearly separate design processes for each presentation.
Note clear use of study design terminology: helps reinforce
terms for exam!
Expressive use of methods, media and materials and effective application of design elements and principles
Jessica Bong Unit 4 Varta Pres 1: T shirt graphics Pres 2: t shirt packaging
Presenter
Presentation Notes
In Jessica’s annotations she clearly stipulates which design elements and principles, methods, media and materials she is using and how effective that has been. The use of study specific language in this way reinforces the use of these terms and how they differ from one another. Great preparation for the exam!
Franka Wilkinson Unit 4 ACCA Pres 1: Logo, poster & postcards Pres 2: Educational kit
David Sprague Unit 4 Fink audio Pres 1: Speakers design Pres 2: Logo and stationery set
Presenter
Presentation Notes
Design processes for Presentation 1and 2 do not have to be of equal size, but there must be 2 clear processes and the second process must go in a new direction, not just applying the imagery or logo in a different format. The folios on display are all good examples of two separate processes, with ideas that are pushed, developed, with a wide range of alternatives considered.
Hayley Morris Unit 4 Art now Pres 1: Zine publication Pres 2: 3D shop display
Kyle Hui Unit 4 Berlin State Government Pres 1: Berlin Schloss redesign Pres 2: stamp series
Presenter
Presentation Notes
Final presentations > lots more in exhibition, look for creative ways to present your work!
The design process and Unit 4 assessment criteria
Criterion 4: Methods Materials Media
Criterion 6: 2 finals effective visual comm. relevant to brief
Criterion 7: 2 finals decisions & imagination
appropriate to brief
Criterion 8: 2 finals technical competence
research and generate
ideas
develop design concepts
refine design solutions production
Criterion 2: Manual freehand
drawing
Criterion 5: Design elements and principles
Criterion 3: Design process
evaluation
You need to complete TWO separate design processes, one for Presentation 1 and another for Presentation 2
You need to complete TWO separate final presentations
labelled on back Presentation 1 and
Presentation 2
define communication need
Criterion 1: Brief
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Presentation Notes
Criterion 3 refers to your capacity to take an idea, Research, Generate, Develop and Refine a RANGE of ANNOTATED design concepts relevant to the brief. Each of the 4 steps in the Design PROCESS must be evident leading towards both Final Presentations. CRITERION 3 reflects a ‘whole process’ view of your design (thinking) strategy. CRITERIA 2, 4 & 5 assesses particular skills Consideration towards the thoughtfulness, diversity and originality of ideas and concepts, your capacity to grow your technical skills in two methods of production, to create two effective visual solutions. CRITERIA 6,7 and 8 assess the final presentations
Be well informed: • Ensure you have a copy
of the 2012 VCAA assessment criteria.
• Read the SAT report from 2011.
This form is filled out by the teacher and student throughout the Unit 4 folio. • Helps to assist with
reflecting on your progress and to provide you with feedback at regular intervals.
Presenter
Presentation Notes
Form is available from VCAA Feb bulletin
Any further questions?
Resources: Top Designs catalogue and CD Rom
Melbourne Museum website: education section VCAA website
Thank you for listening, enjoy the exhibition!
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