Vatel Bordeaux: Wine and Spirits brochure

www.vatel-bordeaux.com

SPECIALIZED MASTER & MBA DEGREES IN INTERNATIONAL WINE & SPIRITS BUSINESS MANAGEMENT

MARRAKECHTUNIS

MONTREAL

MEXICO

BUENOS AIRES

SALTA

PARISBRUSSELS

LYON

MOSCOWKAZAN

ISTANBUL

BANGKOK

SINGAPORE

MANILA

HO-CHI-MINH

NIMESMADRID

MAURITIUS

LOS ANGELES

ASUNCIÓN

SAUDI ARABIA

AAA

SSS

NIMNNNNI

SCO

TT

BRUBB

LLLLLLLLL

TEL AVIV

LYOOLYOOL

JOIN A PRESTIGIOUS INTERNATIONAL BUSINESS SChOOL TO AChIEvE hIGh POSITIONS IN ThE WORLD Of WINE AND SPIRITS MANAGEMENT

02

Bordeaux

INTR

ODUC

TION

MARRAKECHTUNIS

MONTREAL

MEXICO

BUENOS AIRES

SALTA

PARISBRUSSELS

LYON

MOSCOWKAZAN

ISTANBUL

BANGKOK

SINGAPORE

MANILA

HO-CHI-MINH

NIMESMADRID

MAURITIUS

LOS ANGELES

ASUNCIÓN

SAUDI ARABIA

AAA

SSS

NIMNNNNI

SCO

TT

BRUBB

LLLLLLLLL

TEL AVIV

LYOOLYOOL

At Vatel, we have successfully undertaken to train managers and directors in the hotel and restaurant business for over 30 years. Our on-going challenge is to adapt the best possible way to the industry’s changing needs to ensure that our graduates find the sorts of jobs they are looking for.

Enjoying fine wine and spirits has taken on growing importance in the hotel and tourist industry, as with the public at large. Up and coming parts of the world provide both new markets and new producers. Vatel must meet the needs of wine and spirits professionals by training able, efficient managers.

Vatel is ideally located to do this, in the heart of one of the world’s most prestigious wine producing regions. Thanks to the school’s experience, facilities, specialized teaching staff, close links with the industry, and openness to the world, Vatel Bordeaux is the perfect school for students seeking quality training and job offers on every continent.

Alain SebbanFounding President Vatel Group

03

Located for the past 20 years in the heart of the Chartrons neighborhood, the traditional wine merchant district, Vatel Bordeaux naturally has privileged links with the world of wine and spirits.

Vatel Bordeaux offers specialized management programs in International Wine & Spirits to meet the needs of trade professionals seeking qualified managers.

Subject to trade between nations since ancient times, wine and spirits have become more international than ever before. Welcoming students from 5 continents to study courses that are totally in keeping with this orientation, Vatel Bordeaux is in tune with the challenges facing professionals today: finding qualified, motivated, efficient managers able to adapt to a globalized and extremely competitive environment, willing to evolve and build their international career in the wine & spirits industry.

Thanks to brand new specialized facilities, as well as teachers and speakers who are recognized professionals in their field, directors with nearly 40 years’ experience, a solid network of Vatel schools in such other great wine producing regions as California, Argentina, Spain, and Morocco, and 25,000 graduates working around the world, Vatel Bordeaux offers international students a unique springboard to attain their goals: to become managers, entrepreneurs, and corporate directors in the wine and spirits industry.

Régis GlorieuxDirector and Founder Vatel Bordeaux

Education: a provEn mEthodogyAs part of the Vatel International Management Schools network, Vatel in Bordeaux bases its educational program on efficiently balanced theoretical courses accompanied by hands-on professional experience. Students are encouraged daily to cope with real-time operational and strategic issues.

School: a uniQuE FEaturEVatel proposes a unique feature in Bordeaux to become an expert in the wine, spirits, hospitality and tourism industries:

• School: 8 fully equipped classrooms with state-of-the-art technology (video, free wi-fi)

• Accomodation: A 4* themed Boutique Hotel with 12 Deluxe rooms and suites along with 6 high-class apartments

• Conference center: 4 conference rooms equipped for visio-conferencing and a panoramic room with its terrace offering a unique view on the Garonne river

• Gastronomy: A « Wine and Flavours of the World » restaurant with 80 seats capacity and a banquet room accomodating 80 more

• Wine & Spirits: A « Wine & Spirits » lounge bar and a 20 seats wine tasting room

• Services: A specialized wine & spirits Library / Media center, an internship and job center, a student housing service and a Student Services Department.

vATEL BORDEAUXCreated in 1994 in the heart of the traditional wine merchants neighborhood (Chartrons) , Vatel Bordeaux is the culmination of more than 40 years experience, accross the globe, from two partners among the best in the hospitality and tourism industries. Vatel Bordeaux provides their students with a tailor-made and dedicated tool to high value education in the wine & spirits fields.

04

vATE

L BOR

DEAU

X

vatEl: a winE EvEntS organizEr

Experienced with the wine business, Vatel Bordeaux welcomed the 13th Eurhodip conference bringing together some of the most prestigious european management schools in hospitality and tourism to discuss the theme « Wine: its promotion in restaurants and teaching in schools ».

World-renowned wine authorities shared their experience and knowledge regarding their vision of wine activities such as :• Jancis ROBINSON - British wine critic, journalist and editor

of wine literature - United Kingdom,• Serge DUBS - President of the French Sommelier Union

and Best Worldwide Sommelier in 1989 - France, • Carlo CAMBI - Professore at the Bocconi University in

Milan and President of the « Toscani wine route » - Italy,• Rolf BICHSEL - Vinum Magazine - Germany, and Philippe

MAURANGE - Revue du Vin de France - France, • Don Rafael VIVANCO - Owner of the Fundation and

Museum Dinastia Vivanco - Rioja Spain,• Alice CATHIARD-TOURNIER - Château Smith Haut-Lafitte

/ Les Caudalies - France

Vatel was also delighted to organise conferences, workshops and wine tours in partnership with French and European producers’ unions (Saint-Emilion, Pomerol, Fonsac, Bergerac, Armagnac, Asti Spumante, Lambrusco) as well as famous international winegrowers and merchants (Edonia from South Africa, Celliers de Meknes in Morroco, Mendoza Uco Valley from Argentina, Weingut Clauer from Germany, Scurek Stojan from Slovenia) and many more…

vatEl winE acadEmy The « Vatel Wine Academy » is the innovation center dedicated to wine & spirits created by Vatel Bordeaux. It brings together students from both generic and specialised courses, alumni, professionals, teachers and even wine enthusiasts with a focus on wines & spirits activities, special events, news, research and development, innovation and market studies.

The Academy benefits from a dedicated media center, a student association, an international network of wines and spirits specialists (winegrowers, makers, traders, journalists, critics etc.) and a Vatel alumni network, the « Vatel Wine & Spirits Society ».

The role of the academy is to answer today’s professionals requirements and foresee the evolution of the wine & spirits industries by managing case studies, organising meetings, conferences and events, undertaking market studies, etc.

vatEl winE & SpiritS SociEty The Vatel Wine & Spirits Society is the alumni network operating in the wine & spirits industry that has been created to support your career.

Thanks to its international alumni network, Vatel Bordeaux provides access to a wide variety of internships and jobs, not only in the wine & spirits industry but also in the hospitality, gastronomy and tourism fields associated with wines activities.

05

At the 11th edition of the Worldwide hospitality Awards, Vatel was elected 1st Worldwide Business School Group in Hospitality and Tourism by professionals:

• For its innovative online program « Vatel International Business Game » initiated by Vatel Bordeaux

• For its best professional success with Guillaume VERCHERE working as Regional Financial Director Benelux and N. France for the 5* Rezidor Hotels group.

A TASTING ROOM TO DEvELOP yOUR WINE-TASTING TEChNIqUES

Seating 20 people, Vatel Bordeaux provides their students with a complete professional environment in which to discover, taste and enjoy wines. Our wine specialists will give tutored tasting of several wines and discuss the back-story behind each varietal. You will develop your palate, increase your appreciation and knowledge of wine and even fool the wine experts !

vATEL GROUP AWARDED By PROfESSIONALS fOR ITS EXPERTISE AND INNOvATION

Ms. Jancis ROBINSON

BORDEAUX WINE REGION MAP

06

BORDEAUX, CAPITAL Of ThE WORLD’S fINEST WINES

For over two thousand years, the greatest and finest vineyards in the world have forged the history and geography of Bordeaux, playing an essential role in its public image and local prosperity. Today, the Bordeaux wine industry combines tradition at its best and cutting-edge expertise. Winemaking and learning about wine in Bordeaux have become models of excellence.

introduction to winEVatel Bordeaux offers numerous ways of discovering the world of wine in Bordeaux: going to a wine bar, attending a tasting workshop, touring a two-century old wine cellar, viewing the vineyards from a balloon, taking an œnology course, participating to Vinexpo or visiting “The Center for Wine and Civilization” .

winE: a lEading induStry Covering some 120,000 hectares, including 113,000 entiled to an appellation contrôlée (AOC), Bordeaux has over 5,500 vineyards estates, 14,000 producers. 60 wine cooperatives and 400 wine trading establishments who deal with most of the marketing and selling of 6,500 great growth and classified wines in France and abroad. In 2012, their turnover amounted to 4.3 billion €. The wine sector generates 60,000 – direct and indirect – jobs over the Gironde territory.

grEat growthS Bordeaux is internationally reknown for its prestigious great growths and classified wines. We will open the gates to such world-famous estates as Château Canon, Château La Tour Figeac (Saint-Emilion), Château Beychevelle (Saint-Julien), Château d’Yquem, Château Suduiraut (Sauternes), Château Brane Cantenac, Château Giscours, Château Margaux (Margaux), Château Smith Haut Lafitte, Château Haut Bailly, Château Pape Clément (Graves), Château Mouton-Rothschild, Château Beaumont (Médoc), Château Pontet Canet, Château Lynch Bages (Pauillac), Petrus and Château Beauregard (Pomerol), Château Calon Segur (Saint-Estephe).

muSEumS and tradE FairSFeaturing outstanding architecture and cutting-edge technology, the Center for Wine and Civilization, due to open in 2015, will become a major site dedicated to wine growers and wine lovers all over the word. About 500,000 visitors are expected every year.

The Vinexpo international wine and spirits exhibition takes place in Bordeaux every other year. With almost 49,000 visitors from 148 countries in 2013, VINEXPO has demonstrated why it is the world’s leading professional gathering for wine and spirits industry. Be sure not to miss this major bi-annual event!

WORLD WINE PRODUCING AREAS

BORD

EAUX

, WOR

LDWI

DE C

APITA

L Of W

INES

BO

RDEA

UX: A

REG

ION

OPEN

TO Th

E WOR

LD O

f SPI

RITS &

INTE

RNAT

IONA

L WIN

ES

07

BORDEAUX, A REGION OPEN TO ThE WORLD Of SPIRITS & INTERNATIONAL WINES

Bordeaux has a long-standing tradition of openness to the world, enjoying a strategic location at the crossroads of major north-south roads and on the Atlantic Arc.

EuropEan winES Wines produced in the European Union represent almost half of world production. Italy, Spain, Germany, Portugal, Switzerland, Hungary and Romania with a long wine-producing tradition now compete with such newcomers as Russia, Greece and Turkey.

Thanks to Vatel’s and Eurhodip’s partners, Vatel Bordeaux will open the doors of European wines to you.

winES oF thE wolrd The world wine scene is constantly changing, with traditional regions such as Argentina, California, Australia and South Africa alongside emerging ones (China, India, Brazil, Thailand, etc.) keen on finding their place in the sun.

Vatel Bordeaux and their partners in Argentina, California, China, and Thailand will give you access to renowned international experts who will be pleased to help you discover the wines of the world.

FrEnch winES Many countries view France, an indisputable world leader, as the country to beat. No other has the climate and soil to produce such an impressive and varied selection of great wines. France is the gold standard for sparkling, white, red and dessert wines. Most of the premium grape varieties and famous wine styles started out in France.

Discover the vineyards and wines of the most important French regions: Alsace, Bordeaux, Burgundy, Champagne, Languedoc-Roussillon, the Loire Valley, Provence, and the Rhone Valley.

SpiritSLearning about spirits is also part of the program, since regions such as Cognac and Armagnac are close to Bordeaux.

You will also become familiar with eau-de-vie (brandy) produced from fruit (apples, pears, grapes, etc.), whiskey, rum, vodka, and other spirits.

Bordeaux

GLOBAL WINE PRODUCTION (2000-2012)

Global wine production down in 2012, Europe is declining, while most other regions are growing. Is Europe’s wine sector in danger?

Amounting to 252 million hectoliters, global wine production nevertheless decreased by 6% in 2012. This was partially due to a very small harvest in Europe, but also reflects a long-term trend. France, Italy and Spain are still the biggest producers. But the overall tendency is towards a decline in European wine production and a rise in New World countries and China.

08

PROfESSIONALS’ EXPECTATIONS

nEw StratEgic StakES In today’s complex, globalized and competitive environment, the wine & spirits industry needs to employ intelligent, adaptable people with an international profile to face future challenges in terms of:

Competition: producers from Europe, California, Argentina, Chile, South Africa and Australia make sure to protect their expertise maintain their leading position, while newcomers from “emerging” countries such as China, India, Thailand, and Brazil, among others, are anxious to progress.

Consumption: By extending their range and being innovative, professionals are doing their best to meet the expectations of new consumers (women, young people) and to keep pace with new consumption patterns (in bars, night clubs, on the go, etc.) and new formats (cans, tubes etc.) without losing their traditional customers.

Legal constraints: In the context of a world economic crisis, national authorities tend to protect their industries and markets by imposing new taxes, as well as introducing new regulations and fees for alcoholic beverages that drastically impact wine & spirits exporters.

Distribution Channels: In light of the incredible growth of the Internet, everyone from the biggest wine estates to small family-run businesses have to adapt and find the right business model, as well as new ways of communicating, marketing and selling their wines.

Innovation: New ways of consuming wine have motivated the industry to adapt their packaging (tubes, cans, attractive labels etc.).

New activities: To enhance their primary activity, wine & spirits producers now offer a wide variety of activities such as wine tourism and accommodation in the vineyards, health and beauty cures (such as “vinotherapy”), etc.

Sustainable growth: Since it has become important to measure producers’ carbon footprint, the wine and spirits industry now has to analyze and cope with their impact on the planet.

Health and bio development: Organic farming is relatively new in the wine industry, but it is shaping up to be a critical issue in the future.

training objEctivESOur commitment at Vatel Bordeaux is to train both practitioners and senior staff members who are comfortable with operational management of wine activities and overseeing multicultural and multidomains teams.

Practitioners able to:

• Describe and explain the production and blending of wine & spirits;

• Recommend wines and spirits based on a guest’s taste and wishes;

• Match a wine with the appropriate food,

• Serve the wine

Senior managers able to:

• Manage teams whose members have very different backgrounds, are from different departments within the company, and have various cultural origins

• Solve issues dealing with finance, marketing, sales, legal considerations, logistics, and purchasing

• Practice skills in such complementary areas as accommodation, catering, and tourism

• Evolve, adapt, keep learning, and be innovative

In short, enthusiastic people able to think outside the box, with a good educational background, genuine expertise, and people skills.

PROf

ESSIO

NALS

EXPE

CTAT

IONS

CA

REER

S/JOB

S

09

CAREERS / JOBS

jobS• Regional / Export Sales Manager

• Sales Director

• Purchasing manager

• Brand / Packaging Manager

• Merchandising / Category Manager

• Group / Marketing Manager

• Wine Tourism Project Leader

• Public Relations Manager

• International Trade Manager

• International Business Development Manager

• Community Manager

• E-reputation Brand Manager

• Technical Director

• Wine Consultant

• Sustainable Strategic Manager

• Winemaker

• Wine merchant, Wine broker

• Hotel & Restaurant Manager

• Food & Beverage Manager

• Wine Bar Manager

• Sommelier

• Entrepreneur in the wine business

10

PROG

RAMS

AT A

GLAN

CE

11

about EurhodipCreated in the late 1980’s for European schools, Eurhodip has since become the association of hotel and tourism management schools both inside and

outside Europe. Eurhodip guarantees high-quality assistance, based on the latest insights into European hospitality and tourism education.Today, Eurhodip gathers some 150 schools and universities in 39 countries, with 40,000 students and 4,500 teachers. For more than 20 years, Eurhodip has worked to support and promote high quality education on behalf of member schools and the global hospitality and tourism industry.

about caFa FormationSThe “Passeport Vin” (Wine Passport), created in 1996 by Cafa Formations in

the framework of “the International Wine and Spirits School”, is a Certificate acknowledging professional skills in the wine & spirits industry. The Wine Passport certifies the acquisition of valuable and in-depth knowledge (wine making, wine tasting technics, familiarity with French and international vineyards) qualifying students to be more efficient in their future job as a sommelier, importer, merchant, restaurant or wine cellar manager, etc. Four passports of varying levels are issued according to progress made in following the program.

PROGRAMS AT A GLANCEComplemented by the “Vatel Wine Academy” innovation center which brings together an alumni network as well as major players in the wine and spirits industry, Vatel Bordeaux has developed specialized programs revolving around three main thrusts: professional, international and technical.

ADMISSIONS

ADMISSIONS

PROGRAMS

PROGRAMS

DEGREES

DEGREES

A SPECIALIZED MASTER PROGRAM IN 18 TO 30 MONThS DEDICATED TO STUDENTS WILLING TO hAvE COMPLEMENTARy SKILLS fOR ThEIR fUTURE CAREER : hOTEL & TOURISM AND WINE & SPIRITS

A MBA PROGRAM IN 18 MONThS DEDICATED TO EIThER PROfESSIONALS OR POSTGRADUATED STUDENTS WILLING TO BUILD AN INTERNATIONAL CAREER IN ThE WINE & SPIRITS INDUSTRy

Management 5Wine & Spirits Specialization

MBA 5Wine & Spirits Specialization

Management 4Wine & Spirits oriented

MBA 4Wine & Spirits

POSTGRADUATEBachelor in Hospitality or

Tourism

POSTGRADUATEProfessional or Postgraduate

Degree in any major

STUDENTS with a Bachelor Degree

PROFESSIONALSOr

STUDENTS with a Postgraduate

Degree

Foundation YearUNDERGRADUATE

Bachelor in any major

Master’s Degree in International Hotel & Tourism Management

> Vatel (French Ministry Certification Level I)

Wine Management Certificate > Vatel

MBA in International Wine & Spirits Business Management >Eurhodip

Wine Passports > Cafa Formations

MBA in International Wine & Spirits Business Management > Eurhodip

Wine Management Certificate > Vatel

Wine Passports > Cafa Formations

ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

FOUNDATION YEAR• English proficiency : TOEFL 70 or IELTS 5.5• Letter of support/motivation written in English• Selection interview upon request• Suggestion for French proficiency: A2 TCF / TEF / DELF

PROFESSIONAL• Work Experience : 1 year minimum• English proficiency : TOEFL 80 or IELTS 6.0• Letter of support/motivation written in English• Selection interview upon request• Suggestion for French proficiency: B1 TCF / TEF / DELF

MASTER (Management 4)• English proficiency : TOEFL 80 or IELTS 6.0• Letter of support/motivation written in English• Selection interview upon request• Suggestion for French proficiency: B1 TCF / TEF / DELF

POSTGRADUATED STUDENTS • Postgraduate Degree (Master or similar)• English proficiency : TOEFL 80 or IELTS 6.0• Letter of support/motivation written in English• Selection interview upon request• Suggestion for French proficiency: B1 TCF / TEF / DELF

12

1ST yEAR PROGRAM

intErnational winES and SpiritS intoductional SEminar

A streamlined introduction to the world of wine & spirits encompassing the global framework

• Wine throughout History and Culture

• Wine & Spirits Job Forum

• International Language of wine

Wine technology: Basics of oenology

• Wine science: wine & grapes, alcoholic fermentation, winemaking, wine storage and conservation

• Discovering the main French wine regions

• Serving wine in restaurants

• Matching wine and food

Wine technology: French Wine producing regions

• Overview of French wine regions: Alsace, Bordeaux, Burgundy, Champagne, the Loire Valley, the Rhône Valley, the Jura and Savoie, Southwest France, Languedoc-Roussillon, and Provence

• Overview of French spirits regions: Armagnac and Cognac

• Wine market organisation in France

• Winetasting technique

Wine Economy:

• Introduction to the key actors on the market: wine producers, merchants, brokers, traders, distributors

• Key wine & spirits consumption markets and trends: overview of the main wine & spirits consumption markets

intErnational SalES & markEtingInternational Wine Marketing:

• Wine & spirits brands strategy (creation, development and growth): Build your brand strategy with an international scope, consolidate your positions on your main markets and develop your brand image on foreign markets, manage the relationship between your brand and your customers

• Consumer behavior and market response: Analyse the consumer trends to define target markets

• Marketing strategy for wine & spirits business

• Brand promotion and communication

• Marketing studies and research: Quantitative and Qualitative market studies

International Wine & Spirits Sales :

• Distribution Networks: Formulate a distribution policy adapted to your target customers, evaluate production and consumption trends, measure the impact of legal and cultural changes on distribution, and discover the keys to each distribution network (cellars, stores, brokers, internet, market place etc.)

• Merchandising: Propose the best « theatralisation » of your point of sales, analyse the drivers of your customers’ decision, make in-depth analysis of your offer and sales results

• Direct Marketing and Sales promotion: Determine your strategy for a direct communication, understand the characteristics of each media, improve your “product offer vs demand” mix

• International Negotiation: Improve your negotiation techniques in an intercultural environment and learn how to apply the win-win approach

• E-commerce and new sales channels: B to B and B to C businesses

Sales & Marketing innovation

corporatE FinancE • Finance for non financial people: understanding the drivers of the financial health of

your company

• Basics of accounting: creating and analysing your balance sheet and profit & loss statement,

• Financial performance management: determine a budget and forecasts, analyse your cash-flows and liquid assets

• Tools for profitability analysis: driving your business with scorecards, dashboards, tracking reports

• Investment opportunities tracking: mergers, leverage buy-outs, fund raising

human rESourcES managEmEnt• Human Resources Management: Intercultural management, evaluation, monitoring and

developing skills, defining the decision making process

• Personal and Career Development

• Professional Behavior & Leadership: learn how to develop your leadership skills, conduct a meeting, manage the change, build and work as a team

gaStronomy, hoSpitality and touriSm• Gastronomy: Flavours and wines of the world: matching starters, main courses and

desserts with the appropriate wine, explaining the winemaking process to customers

• Hospitality: Going behind the scenes and becoming an expert in managing wine tourism and wine-related hospitality companies

practicE & workShopS• Operational Management of wine in restaurants and lounge bar

• Operational Management of Flavours and Wines of the World

• Wine & Spirits promotion and service in restaurants

• Wine Tasting sessions

• Wine tours

October November December January February March April May June July August September

Introductional Seminar

Management courses + Practice of wine + Wine Tours & Workshops Professional Paid Internship

1ST yE

AR P

ROGR

AM2ND

yEAR

PRO

GRAM

13

2ND yEAR PROGRAM

intErnational winES and SpiritS ExpErtiSE SEminar

Deepen your understanding of European and international wines and spirits

Wine technology: Wine producing regions in Europe

• Overview of European Wine regions

• European Wine producing regions in details: Germany, Austria, Spain, Greece, Italy, Portugal, Eastern European countries

• Wine tasting techniques

• Matching wine and food

Wine technology: Main worldwide wine producing regions

• Overview of the main wine producing regions in the rest of the World

• Overseas Wine producing regions: Argentina, Chile, United States of America, South Africa, New Zealand, Asia

• Wine tasting technics

• Matching wine and food

corporatE StratEgy Determining a strategic approach for long-term sustainable growth and making a diagnosis of your company

corporatE managEmEnt • Laws and regulations: legal aspects concerning wine (E.U. and outside the E.U.), wine

names, brands, labelling, and sales promotion

• Communication & special events management: get the keys to organize wine events, wine tours, etc.

Supply chain managEmEnt Addressing key operational issues from a logistical point of view, such as improving resource allocation, minimizing transportation and logistics costs, improving the accuracy of demand forecasts, and dealing with sudden changes.

• Logistics & International Purchasing

• Logistics & E-business

• Distribution & Logistics strategy

• Customs and Wine Transportation

• Focus on wine merchants

inFormation SyStEmS Become familiar with the latest technologies and software to manage your wine activities: vineyard production, bottling, inventory, allocations, point of sale displays, customers, etc.

• Entreprise applications (ERP, SCM, CRM)

• Business Intelligence tools, knowledge management and collaborative tools

• Website design and online communication

• Web 2.0: social and professional networking

• Company innovation process and Change management

EntrEprEnEurShip • Analysis of the strengths/weaknesses of the entrepreneur and his project

• From the idea stage to project management: a methodology of market surveys and project management

• The business plan as the foundation of your business model

• Company launch: first steps, decisions, mistakes, successes, start-ups

• Key factors of success for a profitable, growing company

October November December January February March April May

Holidays Specialized Management courses + Wine Tours & WorkshopsPost Educational

JourneyGraduation

14

SpiritS tourS & taSting• Discover the Cognac or Armagnac region:

Discover a land where life goes at the rythm of its vineyards, where the main art is growing wines and making the best cognacs or armagnacs. Visit a famous trading house with a special tasting, meet producers and distillers of « premier cru », visit the museum « Les Arts du Cognac », discover of to manufacture wooden barrels etc.

othEr tourS • Wine Beauty Therapy – Caudalie

• Discover the Wine Tourism & Events management with the Director of Tourism activity at Château Soutard

poSt Educational journEy• Discover Sparkling wines in Champagne and the red and white wines of Burgundy

• Discover Spanish wines in the Rioja region, Portuguese Wines & Porto and Santiago de Compostela

• Discover wine from the South of France & Northern Italy (Languedoc, Provence, Aosta Valley, Lombardy, Piedmont, Tuscany, Emilia Romagna)

diScovEr bordEaux throughout winES thEmE • Guided tour of Bordeaux to discover the UNESCO World Heritage Site & an introduction

to wine

• Visit to « The Center for Wine and Civilization » museum

• Game: Discover the Chartrons district, its wine cellars, museums (Wine Trade museum)

winE tourS & taSting in thE bordEaux rEgion• Margaux Classified Growth:

Along the « Route des Châteaux », you will enjoy the illustrious Grand Cru Classé throughout tasting sessions in both Château Dauzac & Château Kirwan.

• Secret of great wines in Saint-Emilion: Discover the village of Saint-Emilion (UNESCO World Heritage) and visit two Classified Growth estates : a prestigious great growth and a charming family-run estate - Château de Siaurac, Château Soutard.

• Pessac-Leognan Great Growths in the heart of Le Corbusier architecture: On the outkirts of the city, two prestigious estates Château Haut Brion and Pape Clément open their doors alternately for a visit of their cellars. Then enjoy the work of Le Corbusier, famous French architect with the Cité Frugès.

• Sweet Sauternes cruise: intimate cruise up of the Bordeaux river to discover the vineyard of Graves and Sauternes. Leave in Cadillac to get to one of the classified Châteaux (Grand cru classé en 1855). The chef will be cooking a special meal around the Sauterns wines. Another wnemaker will welcome you on your way back to Bordeaux, along the Route des Châteaux.

• Château d’Arsac and La Winery: Visit the Château d’Arsac, one of the oldest wine-growing estates in the Médoc, and pursue to La Winery Philippe Raoux with its selection of more than 1,000 references of French and foreign wines. You will be invited to experiment an exclusive event : the Wine Sign ! At the end of the session, you will receive a cellar book with your wine profile.

• The Best of Tour: Discover 3 winners of the « Best of Wine Tourism Award » - Château Giraud (Sauternes), Château La Rivière (Fronsac), Château Haut-Chaigneau et Siaurac (Lalande de Pomerol).

WINE TOURSVineyards start on the very outskirts of the city of Bordeaux, and the region boasts many great châteaux in several distinct districts.

WINE

TOUR

SPR

OfES

SIONA

L WOR

KShO

PS &

CON

fERE

NCES

15

PROfESSIONAL WORKShOPS & CONfERENCES

workShopS with our partnErS • The wine harvest in Haute Gironde – Discover Blaye-Côtes de Bordeaux, the Côtes de Bourg

& Bordeaux Supérieur

• A series of Bordeaux experiences provided by 4 members of the Lurton family – Chocolate & wine in the Entre-Deux-Mers / Cheese & wine in Pessac-Leognan / Smelling and blending workshops in Margaux

workShopS at vatEl • Sweet / Sparkling Wines & Apetizers

• Wines & Meals, Wines & Cheese

• Desserts & Coffee & Spirits

tradE ShowS • Vinexpo – Meca for all Worldwide Wine & Spirits producers (June 2015)

• Vinitech Sifel Fair (Dec 2014)

• Wine Exhibition of Independant Winegrowers (April)

StrEEt FairS • Bordeaux Wine Festival (June 2014)

• Vin Nouveau et Bric à brac (New Wine and Second-Hand) fair (4th week-end of October)

othEr activitiES • « Rallye des Vin 4 heures » – Amusing automobile rally based on a wine theme

• Côtes de Bourg trail (13 kms or 30 kms running) – July

• Marathon in the Médoc vineyards - September

• Jazz & Wine Festival – July to September

• Competition: Best Young Sommelier in France

16

INTERNShIPS & PROJECTSAt Vatel Bordeaux, it is essential for students to complement their academic courses with in-depth professional experience and a focus on innovation.

proFESSional intErnShipSPurchasing manager – Fine Wine & Spirits – Wine Source Group - France

Missions: • Purchasing administration and follow-up • Order management and preparing proposals for sales teams • Database management of supplier prices • Partnership management with pre-existing and new providers

Events and Wine Communication Manager - Cape Mentelle vineyards – Australia

Missions: • Implementation of all winery on-site PR events & wine communication actions • Management of the Cape Mentelle Cellar Door

Marketing Project Leader – Bettane & Desseauve Wine Expert - France

Missions: • Participating in marketing new products • Implementating and monitoring a communication plan with prestigious

newspapers and wine magazines • Creating and managing special events (tastings, wine tours, etc.) • Managing internet communication (website and social networks) • Customer relations management

Brand Ambassador Assistant – GVS wine marketing - France

Missions: • Accompanying the Brand Ambassador on his missions to promote new products in France and worldwide

• Introducing new products in selected venues (wine bars, cellars, luxury hotels, etc.)

• Promoting the brand online (community management) and offline (wine trade, journalists, etc.)

Wine Sales Executive – East African distributor of global brands - Dubai

Missions: • Identifying market segments as well as developing and implementing appropriate sales strategies for each individual account in coordination with the sales team

• Providing specialised knowledge on a continuous basis to the sales force • Conducting wine tastings and other related promotional events • Providing training on a continuous basis to both internal and external customers

Assistant Wine Maker - Finger Lakes winery – New York State - USAMissions : • Planning, supervising and co-ordinating the production of wine and spirits from

selected grape varieties • Overseeing daily operations in the cellar and lab in order to meet production

requirements and schedules • Generating and updating written procedures for cellar work, operating

equipment, and safety training in English

proFESSional projEctS • Selecting wines and creating a menu for 1st class passengers for a major international airline

company

• Selecting wines, making sales forecasts, and purchasing wines for cruise ships

• A new concept of “Shop & Wine Bar”

• Developing tourist reception at a wine château

• Cider and perry: defining a development strategy in France and abroad

• Creating and implementing audit procedures for « wine hotels » chain

• Maximising ranges of wines and their positioning on supermarket shelves

• Managing wine-related special events: supermarket wine promotions, “wine weeks”, product launches, etc

• Promoting slivovitz (a plum brandy from the Czech Republic) on Western European markets

• Defining a new digital marketing strategy for the Bureau National Interprofessionnel du Cognac

• Studying legislation and brand strategy for California wines

• Bio-development and sustainable agriculture at the Las Moras winery in Argentina

• Evaluating consumer reactions to Old World wines vs. New World wines

• Envisaging innovative new spirits in keeping with modern consumption patterns

• Adaptating wine producers’ financial strategy to the vagaries of the weather

INTE

RNSh

IPS &

PRO

JECT

S A W

INE &

SPIR

ITS SP

ECIAL

IZATIO

N TO

BOO

ST yO

UR IN

TERN

ATIO

NAL S

UCCE

SS

17

A WINE & SPIRITS SPECIALIZATION TO BOOST yOUR INTERNATIONAL SUCCESS

SUCCESS STORIES

Dan Chen ZIHAOBordeaux – FranceInternational Sales & Marketing at Château du Grand Mouëys Started his career as Wine consultant and Somme-lier for Wealth Taoke before attending a position of Wine Tourism Manager at Maison Michel Picard

Antonio HUA WANGShanghai - ChinaDirector of Sales & Marketing at Park Hyatt ShanghaiStarted his career as Wine bar manager, pursue his career as Assistant Sales Director (Pudong Shan-gri-La) and is about to be appointed Managing Director of the most prestigious Park Hyatt ***** in Shanghai

Caroline RIHOUET Bordeaux – FranceCommunication Director and Wine Tourism Manager for Châteaux Soutard, Larmande and cadet-piola (Saint-Emilion)Create and develop new touristical concepts, ma-nage the communication & Oenotourism teams

25% of 2012 revenue (16 million tourists) from the tourism activity

Romain RIVIèRE Cognac – FranceCognac Rivière – Winemaker (Cognac), CEO & company ownerDistill his own crop that is sold to the Cognac trade (Martell, Rémy Martin)

Sovna PURI Mumbai – IndiaGeneral Manager - Head of Tastings & Training – Sales & Marketing Strategy for Sula Vineyards (1st Indian Wine producing region)Business Development for the Communication and event management, Wine expert journalist for The Indian Times

Magandeep SINGH New Delhi - IndiaWI-NOT Beverage Solution – Founder, sommelier & consultant1st French certified sommelier in India, Wine consultant for hotels & restaurants, Presenter of the TV Show “Around the globe in 85 plates” on NDTV (National Indian TV)

Aurélie VOILLOT Bordeaux – FranceSales & Export Senior Manager at Château Saransot Dupré (Cru Bourgeois) Business development, France & export (USA & Japan), Customer relations management (wine tours, tastings, fairs and exhibitions)

Vance YEANG Shanghai - ChinaFounder of Yuan Wine & Cocktail LoungeConsultant in Spirits for Relais & ChâteauxUsed to work for Remi Cointreau as Marketing Manager for China, as Sommelier for Napa Wine Bar and Face Shanghai

AND ALSO

Gilles LAGAIN Saint Maximin – FranceGilles Consulting – founder, sommelier & consultantGastronomic advisor, teacher of courses on matching wine and food,Consultant for French vineyards and restau-rants (creating wine lists)

Emilie FORTERRE Beaune – FranceMaison Champy (Burgundy) – Wine Tourism Manager Creation of wine tourism services, Manage-ment of special events & wine tastings

Vivien MALLETBordeaux – FranceBalaresque (Broker & Trader)

Eric JEDRUCZAKBordeaux – FranceCrus et domaines de France

Hugo SOUBESBordeaux – FranceChateau Cheval Blanc (Newly hired)

Sales & Marketing / Wine expertise

Communication & Tourism expertiseGlobal Wine expertise Sales & Export / Wine expertise

From Wine to Hotel expertise Spirits expertiseWine expert / TV Show star From Spirits to Business Entrepreneur

18

The unique BordeAux ArT oF liVing

A combination of splendid architecture, numerous cultural influences, world-famous vineyards, fine food and a temperate climate attracts about 3 million visitors a year to Bordeaux. The city has maintained its enviable and unique lifestyle despite an outstanding, far-reaching urban development program.

By 2017, thanks to a new high speed train link, Bordeaux will be only 2 hours from the heart of Paris.

A uneSCo World heriTAge SiTe

The historic city center and riverside were completely renovated starting in 2007. Old cellars were transformed into trendy bars and flamboyant 18th century buildings were renovated and preserved. Thanks to tremendous efforts, the city of Bordeaux was designated a UNESCO World Heritage Site and also qualified as a “City of Art and History” by the French government in 2009.

gASTronomy & nighTliFe

Nightlife in Bordeaux naturally owes its colourful, festive atmosphere to the region’s outstanding range of wines and delicious local cuisine. The prestigious Bordeaux vineyards, the largest fine wine producing area in the world, have flourished ever since the Middle Ages. Bordeaux cuisine also features very high standards, with superb seafood as well as a variety of cakes and sweets with evocative names (canelés, praslines de Blaye, croquants de l’estuaire, etc.). People in Bordeaux do not wait for the weekend to have a good time. Thursday evening is a traditional time for enjoying nightlife. Once the sun goes down, streets in the city centre and along the river are filled with a festive spirit. Everywhere you look, there are restaurants, sidewalk cafés, wine cellars, music bars and trendy nightclubs.

eVenTS in BordeAux

Bordeaux celebrates its wines and its river in alternate years. Every month of June since 1998, the banks of the Garonne (Bordeaux’s “Port of the Moon”) are the venue for popular festivities. Wine, food and culture are celebrated in the presence of representatives from sister cities such as Bilbao and Hong Kong.

Some of the events to which you will be invited:

• Agora: a biennial event focused on European architecture and design

• Novart: a contemporary performing arts festival

• Quai des Sports: for urban sports such as skateboarding

• Escale du Livre: one of the six largest book fairs in France, featuring a partnership with Quebec

• Bordeaux International Fair: over 300.000 visitors a year discover the latest trends in various fields (“Home & Garden”; “Leisure”, the Aquitaine Agricultural Show” and the international section.

• Bordeaux International Film Festival: a major event for film lovers

• Design Tour: exhibition of works by designers, up-and-coming creators, and famous artists

A green & SAFe CiTy

Bordeaux is a showcase for sustainable development as applied to all fields of human activity: eco-friendly transportation, reduced automobile traffic, well-preserved of historic buildings and monuments, limited urban sprawl, etc.

For instance, the 2013 Danish Copenhagenize index ranks Bordeaux as 4th most bicycle-friendly city worldwide. Ten percent of the city’s inhabitants commute by bike.

STudenTS & And The ChArTronS CAmpuS

Spread out over 430 hectares, the Chartrons campus, where Vatel Bordeaux is located, is one of the biggest in Europe.

The “Campus Chartons” association brings together 20 private institutions of higher education, including over 7,000 students from 30 different countries.

BORDEAUX, A CITy WhERE LIfE IS GOOD

BORD

EAUX

, A C

ITy W

hERE

LIfE

IS G

OOD

10 R

EASO

NS TO

ChO

OSE v

ATEL

BOR

DEAU

X

19

10 REASONS TO ChOOSE vATEL BORDEAUX

A mulTiple-SkillS progrAm

By going to Vatel Bordeaux, you will acquire numerous skills:

In-depth knowledge of the product (production processes, the special nature of the alcoholic beverage sector) / Understanding the market (both supply and demand) / Management of core activities (human resources, finance, marketing, sales, etc.)

A Firm grounding in The BuSineSS World

By alternating technical courses, practical sessions, professional internships and regular presentations by experts (talks, workshops, tastings, wine tours, exhibitions, etc.), you will immerse yourself in a completely professional environment and acquire the requisite technical and management skills to apply for highly qualified jobs.

An ideAl loCATion in The heArT oF The lArgeST Fine Wine produCing region in The World

Focusing on the wine & spirits industry, Vatel Bordeaux will give you access to world-famous experts, thousands of wine estates, conferences and exhibitions devoted to wine and spirits, as well as a precious list of contacts in wine and wine-related activities.

An inTernATionAl orienTATion

Benefiting from a network of more than 20 schools located in wine producing regions and some of the world’s most dynamic developing countries, Vatel offers training by internationally renowned experts along with career advancement overseas. The international focus will start on your first day at Vatel thanks to multi-cultural classes that will continue throughout your education.

A gATeWAy To ComplemenTAry ACTiViTieS

Vatel gives you the keys not only to working in the wine and spirits business, but also in complementary fields such as tourism (wine tourism), the hospitality industry (3 to 5-star hotels), food and beverage management (restaurants, wine bars, etc.).

An opporTuniTy To deVelop proFeSSionAl experTiSe And perSonAl deVelopmenT

Never forget that what makes the difference is: you ! The wine and spirits business is a matter of technical know-how and knowledge, but most importantly, of enthusiasm. We train motivated students to learn how to appreciate wines from all over the planet and accompany them in developing their personal skills.

proFeSSionAl opporTuniTieS

The Vatel Career Center ensures personalized follow-up to assist student in finding a job. This involves help in writing resumés and cover letters, creating and developing a professional network, and managing their image of the Internet (professional networks such as Viadeo, LinkedIn, professional blogs, etc.). Vatel continues to assist students even after they graduate.

A unique TAilor-mAde CurriCulum

Vatel is the only school in Bordeaux that provides a well-rounded education to train highly-qualified professionals. When it comes to wine and spirits, Vatel has unique assets to make sure that students are involved with the business world: the “Flavours and Wines of the World” restaurant, a 4-star boutique hotel, a wine bar, an in-house tasting room, fully-equipped classrooms and conference center, and both a physical and online library.

A 25,000 perSon Alumni neTWork

By studying at a school managed by the number one group in hospitality and tourism education, you will have access to a network of more than 25,000 alumni working in some of the most elegant and prestigious companies in these fields. Vatel’s alumni network is a major advantage in your search to find a job perfectly suited to your profile.

Core VAlueS ShAred By All “VATelienS”

Solidarity, responsibility, respect, humanity, generosity… Vatel’s DNA shows through not only in the classroom, but also in its stakeholders. Exemplifying core values and setting an example is part of the Vatel ethos.

1

2

3

4

5

6

7

8

9

10

BORDEAUX, A CITy WhERE LIfE IS GOOD

Rentrée/Intake 2014. Document non contractuel. Certains éléments peuvent différer selon les écoles. Etablissement d’Enseignement Supérieur Privé. This is a non contractual document. Some elements may differ according to Schools. Private Higher Education Institution.

Créd

it pho

tos : ©

Istoc

kpho

to.co

m, ©

fotoli

a, P.

Schu

ller, V

atel -

Impre

ssion

écolo

gique

par w

ww.

papi

erve

rt.fr

vATEL BORDEAUX ADMISSIONS OffICE 20 parvis des ChartronsCité Mondiale33080 Bordeaux – France Ph : +33 (0)5 56 01 78 08Email : [email protected]

• More than 30 years experience in Hospitality & Tourism Higher Education

• Vatel, recognized as 1st Worldwide Business School Group in Hospitality and Tourism by the professionals:

> For its innovative program « Vatel Business Game » initiated by Vatel Bordeaux

> For its best professional success with G. VERCHERE working as Regional Financial Director Benelux and Northern France for the 5* Rezidor Hotels group

• A dynamic network of 25 schools conveying international courses and practice to 7,000 future operational managers and senior executives

• A priceless network of more than 25,000 Vateliens (alumni)

ThE vATEL GROUP

MARRAKECH

TUNIS

MONTREAL

MEXICO

BUENOS AIRES

SALTA

BORDEAUX

PARISBRUSSELS

LYONSWITZERLAND

MOSCOW

KAZAN

ISTANBUL

BANGKOK

SINGAPORE

MANILA

HO-CHI-MINH

NIMESMADRID

MAURITIUS

TEL AVIV

SAUDI ARABIA

LOS ANGELES

ASUNCIÓNAAA

SARIS

M

NIME

25 NETWORKED SChOOLS TO BUILD yOUR INTERNATIONAL CAREER