Vaseline

Branding

Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’.

Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business?

What is Branding?

There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition.

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product.

The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design features (e.g. Regularly used colours or layouts, such as red and white for Coca Cola.) that identify the company or its products/services.

For example:

The Nike brand name is known throughout the world, people can identify the name and logo even if they have never bought any of their products.

However, not only is the company name a brand, but the logo (The ‘tick’ symbol) is also a strong piece of branding in its own right. The majority of people that are aware of the company can also identify it (or its products) from this symbol alone.

The clothing and running shoe company Adidas is well known for using three stripes on its range of products. This design feature branding allows people to identify their products, even if the Adidas brand name and logo is not present.

How Can Branding Benefit My Business?

Recognition and Loyalty

The main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers.

If your business sells products that are often bought on impulse, a customer recognising your brand could mean the difference between no-sale and a sale. Even if the customer was not aware that you sell a particular product, if they trust your brand, they are likely to trust you with unfamiliar products. If a customer is happy with your products or services, a brand helps to build customer loyalty across your business.

Image of Size

A strong brand will project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion. If you can create effective branding,

then it can make your business appear to be much bigger than it really is.

An image of size and establishment can be especially important when a customer wants reassurance that you will still be around in a few years time.

Image of Quality

A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value.

It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.

If you can create effective branding, then over time the image of quality in your business will usually go up. Of course, branding cannot replace good quality, and bad publicity will damage a brand (and your businesses image), especially if it continues over a long period of time.

For example:

The Sunny Delight drinks brand was one of the biggest in the UK just a year after its launch. However, constant bad publicity about the quality of the product has severely damaged the image of the brand, and sales have dropped for each of the past several years.

Image of Experience and Reliability

A strong brand creates an image of an established business that has been around for long enough to become well known. A

branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.

Most people will believe that a business would be hesitant to put their brand name on something that was of poor quality.

Multiple Products

If your business has a strong brand, it allows you to link together several different products or ranges. You can put your brand name on every product or service you sell, meaning that customers for one product will be more likely to buy another product from you.

For Example:

Sony sells televisions, music equipment, consoles, camcorders, DVD players, video players, and etc all under the Sony brand name.

You can also create separate brand names for your product ranges, allowing people to see your brand name, and then use the range brand name to work out what they wish to buy.

For Example:

Cadbury’s makes a range of confectionary under many different sub-brand names such as Dairy Milk, Boost, Flake, and Time Out. All of these are sold under the product brand, but all feature the Cadbury’s brand name on the packaging.

History of vaseline

The Discovery

The Vaseline® journey started in 1859, when a 22 year old chemist from Brooklyn, New York named Robert A. Chesebrough, went to Pennsylvania to investigate an oil well. The oil industry was in its infancy, and Chesebrough, like many, was hoping to earn profit out of it.

While Chesebrough was there, he discovered a gooey substance known as 'Rod Wax' that was causing problems to the oil rig workers, as it stuck to the drilling rigs, causing them to seize up.

Chesebrough noticed that oil workers would smear their skin with the residue from their drills, as it had the property to heal their cuts and burns. He got curious and took some Rod Wax home where he started experimenting with it. After months of testing, he managed to successfully extract usable petroleum jelly out of it.

By 1870, Chesebrough was marketing his petroleum jelly product by the name of Vaseline®, and within ten years, the product's increased exposure and popularity meant that almost every household in America had a jar of Vaseline®. Chesebrough expanded his business to Canada, the United Kingdom and various British colonies all over the world.

New mothers used it as an absorbent shield for diaper rash. Professionals working in extreme cold weather used it to relieve their dry chapped skin. Even Commander Robert Peary carried a jar of Vaseline when he travelled to the North Pole; as it was the only thing that wouldn't freeze in those extreme conditions.

By the late 1880s, Chesebrough was selling Vaseline® Petroleum Jelly nationwide at the rate of one jar per minute and most medical professionals recognised Vaseline® Petroleum Jelly as the standard remedy for skin complaints.

By 1911, the company began opening operation plants and factories in Europe, Canada and Africa for manufacturing and distributing the product.

Chesebrough-Pond’s Merger

Chesebrough's invention was from the outset a medicinal product, intended to aid the healing process of cuts and burns. During the First World War, Vaseline® had been used by U.S. soldiers for cuts and bruises and to prevent sunburn. And many medical officers carried tubes of Vaseline® with them to treat minor cuts or burns.

During the Second World War, Vaseline® was commissioned to produce a sterile antiseptic wound dressing containing Petroleum Jelly. As a result, the brand Vaseline®, became a patriotic symbol in the United States.

Unilever and Vaseline

In 1987, Unilever purchased Chesebrough-Pond's merger, acquiring successful, internationally known brands such as Pond's and Vaseline®.

Today, Vaseline® products are available in over 60 countries across the world. Its rich heritage, healing qualities and efficacy have been passed on from generation to generation for over 130 years.

MISSION STATEMENT

Our mission is to provide knowledge, advice and products that enable everyone to enjoy great, healthy looking skin every day.

In 1870, Robert A. Chesebrough discovered a 100% natural product, rich in minerals from deep within the earth, which had remarkable skin-healing properties. That product was petroleum jelly, which Robert Chesebrough started to commercialise with the brand name Vaseline®.

Chesebrough was motivated by two powerful forces; a passion to understand the skin and an intense curiosity that drove him to make his discoveries. We, his heirs, share that passion and curiosity. It's what drives us, and gets us excited about what we do.

Your skin is the most amazing organ of your body. It's a complex set of interdependent systems which is beyond our comprehension even today. It protects us from adverse climate and various infections. It recreates and regenerates itself throughout our lives. It is waterproof, yet it can emit water.

There’s a large set of people who don’t take enough care of their skin. But those who do rely and trust a brand like Vaseline® for their skin. The brand that has been passionately studying skin for over 130 years and offering those learnings to us in the form of cutting-edge products that feel, smell and care for our skin like none other.

What We Do

Vaseline® makes everyday skincare products accessible to people. We don't believe in quick-fixes. We believe that good health is a result of the different choices that we make each day. We know that our products have profound, multiple benefits that play an important role in the total skin care regime of an individual.

We offer products, but we also offer advice. And we try to share everything we have learned over decades about how skin functions and how to keep it in great condition.

We make market-leading products in every region of the world.

We are Vaseline®.

We are passionate about skin.

And we want to share our passion with you.

PRODUCTS OF VASELINE

1.TOTAL MOISTURE BODY LOTION

Beneath the surface, healthy skin is 90% water enabling it to act as a moisture and nutrient reserve for your entire body. So keeping your skin well hydrated is critical not only to the wellbeing of the skin, but to the wellbeing of your body overall.

Unfortunately, we lose about a pint of water and vital nutrients from our skin as we go through our day.

Total Moisture Lotion is a combination of vitamins, minerals and conditioning moisturizers. It replenishes 100% of daily hydration, along with the essential nutrients that skin needs to be vibrant and feel healthy every day.

Key Ingredients:

  • Protein from Soya & Oat extracts and Vitamin E

Packs and MRP*:  20ml @ Rs. 6/-, 40ml @ Rs. 22/-, 100ml @ Rs. 49/-, 300ml @ Rs. 119/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug stores and in leading supermarkets, 20ml pack available at mass merchandise stores and chemist and drug stores.

2.ALOE FRESH

It is through our skin's extraordinary sense of touch that we experience the world. But without care, the effects of heat and sun can strip away skin's natural moisture, leaving it dry and its senses dull.

Aloe Cool & Fresh Lotion awakens skin with a sheer, light burst of hydration and quick-penetrating conditioners, leaving it smooth and refreshed.

Key Ingredients:

  • Soothing Aloe and Cucumber formula - leaves skin feeling cool and refreshed

   • Conditioning moisturizers - provide an instant burst of hydration

Packs and MRP*: 100ml @ Rs. 49/- , 300ml @ Rs. 119/-, 400ml @ Rs. 160/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug stores and in leading supermarkets, 20ml pack available at mass merchandise stores and chemist and drug stores.

3.HEALTHY WHITE

a.Healthy white skin lightening body milk

Skin glows when it is in its healthiest condition, even your body skin.

When it’s healthy and cared for, our skin has the natural ability to maintain a light tone and clear texture. Unfortunately, when it’s exposed to the sun, the skin’s natural lightening processes are interrupted. Pigment producing cells become increasingly active, tanning the skin, and leaving it several shades darker than it’s supposed to be.

New, Vaseline Healthy White skin lightening body milk works with the skin to reverse signs of darkening and prevent future pigmentation. Abalanced combination of vitamin B3, yoghurt serum and conditioning moisturizers hydrate and even out skin tone. Triple sunscreens help prevent future darkening and encourage the skin to lighten itself.

Key Ingredients

   • Vitamin B3 – known to enhance skin’s natural lightening process to help bring

     out its natural fairness

   • Yogurt serum – Helps provide moisturization and nourishment to skin

   • Triple sunscreen  - to help prevent further darkening caused by damaging

       UVA and UVB rays.

Packs and MRP*: 40 ml @ Rs. 25/-, 100ml @ Rs. 60/-, 300ml @ Rs. 150/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug stores and in leading supermarkets. 40ml pack available at mass merchandise stores, chemist and drug stores and in leading supermarkets.

b.Vaseline healty white SPF 24 triple lightening

Vaseline healthy white SPF 24 triple lightening body lotion gives you three layers of protection that helps keep skin fair and even toned in a light, non-sticky, daily moisturizer.

Packs and MRP*: 100ml @ Rs. 99/- & 350ml @ Rs. 399/-

Available At: In leading supermarkets

4.COCOA BUTTER DEEP CONDITIONING BODY LOTION

Vaseline cocoa butter deep conditioning body lotion with cocoa & vitamin E melts into skin to smooth away roughness and the appearance of uneven areas, igniting skin’s natural glow at the source. Rich cocoa butter – helps to even skin texture and conditioning moisturizers leave skin smooth and supple.

Packs and MRP*: 400ml @ Rs. 225/- & 725ml @ Rs. 375/-

Available At: In leading supermarkets

5.TOTAL MOISTURE 24 HOUR MOISTURIZING CREAM

Vaseline total moisture 24 hour moisturizing cream with milk, honey, vitamin E & glycerin for any winter problem such as dry knees & legs, dry area around the lips, winter damaged skin, dry arms & elbows, cracked heels & itchy skin.

Key Ingredients:

Water, Mineral Oil, Paraffin, Caprylic/Capric Triglycerides, Glycerin, Palmitic Acid & Stearic Acid, Microcrystalline Wax, Sodium Hydroxypropyl Starch Phosphate, Glycol Stearate & Stearamide AMP, PEG-100 Stearate, Aluminum Starch Octenylsuccinate, Glyceryl Sterate, Cetyl Alcohol, Potassium Hydroxide, Tocopheryl Acetate, Acrylates/C10-30 Alkyl Crosspolymer, DMDM Hydantoin and lodopropynyl butylcarbamate, Milk and Honey Extract, Titanium Dioxide, Disodium EDTA, Perfume.

Packs and MRP*: 7g @ Rs. 5/-, 20gm @ Rs. 22/- & 40g @ Rs. 38/-

Available At: 7gms, 20gms & 40 gms packs are available at leading mass merchandise stores, chemist and drug stores and in leading supermarkets.

6.PETROLEUM JELLY

a.Vaseline original pure skin jelly

Vaseline® original pure skin jelly TM 100% PURE WHITE PETROLEUM JELLY I.P. is a mixture of mineral oils, paraffin and microcrystalline waxes that, when blended together; create something remarkable - a smooth jelly that has a melting point

just above body temperature. The result - it literally melts into skin, flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking itself in place.

Triple Purification: Purity Guaranteed. Helps to make your Skin Soft, Smooth and Visibly Healthy.

Packs and MRP*: 8.2ml @ Rs. 5/-, 25ml @ Rs. 21/-, 50ml @ Rs. 33/- and 100ml @ Rs. 60/-

Available At: 8.2 ml, 25 ml, 50 ml & 100 ml packs are available at leading mass merchandise stores, chemist and drug stores and in leading supermarkets.

b.Vaseline light hydrating jelly TM aloe fresh

Packs and MRP*:  25ml @ Rs. 21/- and 50ml @ Rs. 40/-

Available At: leading mass merchandise stores, chemist and drug stores

c.Vaseline gentle protective jelly TM baby

Packs and MRP*: 25ml @ Rs. 21/-

Available At: leading mass merchandise stores, chemist and drug stores.

7.VASELINE LIP CARE

a.Vaseline lip care total moisture

Vaseline Lip Care is specially formulated to give complete protection and care to your lips gives you 24 hour  moisturized lips.

Packs and MRP*: 10gm @ Rs. 25/-

Available At: leading mass merchandise stores, chemist and drug stores

b.Vaseline lip care healthy white

Vaseline lip care healthy white is specially formulated to give complete protection from UV & lip darkening and gives you 24 hour  moisturized lips.

Packs and MRP*: 9gm @ Rs. 60/-

Available At: leading mass merchandise stores, chemist and drug stores

c.Vaseline lip care rosy glow

Vaseline lip care rosy glow is specially formulated to give you soft tint & glossy lips and gives you 24 hour  moisturized lips.

Packs and MRP*: 9gm @ Rs. 60/-

Available At: leading mass merchandise stores, chemist and drug stores

8.Vaseline Men's Range

a.Vaseline Men Antispot Whitening Instant Whitening with Oil Free Look

As an active man, you lead a hectic outdoor life. Due to this, your skin has to bear environmental assault and high sun exposure that darkens your skin and also causes dark spots and a greasy, oily look.

Vaseline Men Antispot Whitening is the first fairness cream for men with Triple Pro-Vitamins, 3X Sunscreens & Antioxidants that gives you an instant oil-free look and visibly fairer skin in two weeks. It is also designed to work on five types of dark spots:-

•  Sun Spots

•  Acne Spots

•  Pimple Marks

•  Freckles

•  Dark Patches

Packs and MRP*:  50g @ Rs. 120/-, 30g @ Rs. 75/-, 8g @ Rs. 10/-

b.Antispot Whitening Face Cream - SPF 15 - Anti Tan

As you lead a very active outdoor life, your skin is constantly exposed to sun. This results in tanning along with darkening of existing spots and appearance of new ones. In such cases, only SPF protection is not enough, your skin needs a broad-spectrum of UV protection.

Vaseline introduces first Fairness + ANTI-TAN cream for

Men. This cream brings together a potent combination of SPF 15, PA++, Unbeatable Tan Protection (TPI 70), Vitamin B3 and broad-spectrum 4xSunscreen.This permutation works effectively as an Anti-tan and also reduces five types of spots like:

•  Sun Spots

•  Acne Spots

•  Pimple Marks

•  Freckles

•  Dark Patches

Packs and MRP*:  50g @ Rs. 150/-, 30g @ Rs. 80/-, 8g @ Rs. 15/-

c.UV Whitening Body Lotion

This lotion has Micro-Whitening agents, Vitamin B3 and dual sunscreen that fixes and builds men’s skin health.

Packs and MRP*:  250ml @ Rs. 150/-, 120ml @ Rs. 85/-

d.Whitening Body Wash -Active Whitening

This body wash consists of essential nutrients and skin nourishing Vitamin E that fixes and builds men’s skin health.

Packs and MRP*:  220ml @ Rs. 125/-

e.Body Wash-Fresh Hydrating

This hydrating body wash contains essential nutrients and skin nourishing Vitamin E that fixes and builds men’s skin health.

Packs and MRP*:  220ml @ Rs. 125/-

f.Body Lotion-Fresh Hydrating

Vaseline Men Fresh Hydrating lotion with Vitamin E factor, helps FIX & BUILD men’s skin health.

Packs and MRP*:  220ml @ Rs. 140/-, 120ml @ Rs. 75/-

g.Whitening Face Wash -Whitening Antispot

This anti-spot face wash has Vitamin B3 factor antioxidants that fixes and builds men’s skin health.

Packs and MRP*:  50g @ Rs. 75/-

h.Whitening Face Wash -Refreshing Oil Control

This oil control face wash has oil control agents, multi-vitamins and minerals that fixes and builds men’s skin health.

Packs and MRP*:  50g @ Rs. 75/-

9.Healthy Hand and Nail

In 2 weeks, strengthens nails and softens cuticles. In 4 weeks, diminishes the appearance of age spots, fine lines and wrinkles with regular use.

Packs and MRP*: 75ml @ Rs. 50/-,

400ml @ Rs. 200/-

Available At: All leading supermarkets

10.Nightly Renewal Lotion

Special formula for night that helps skin undo the day. A nourishing formula with vitamins, grape-seed extracts and soothing lavender, works to renew your skin’s healthy glow.

Packs and MRP*: 400ml @ Rs. 200/-,

725ml @ Rs. 375/-

Available At: All leading supermarkets

11.Instensive Rescue Moisture Locking Lotion

It triples moisture reserves instantly, then fills tiny gaps in skin to lock moisture in all day, promoting the proper environment dry skin needs to repair itself.

Packs and MRP*: 400ml @ Rs. 200/-,

725ml @ Rs. 375/-

Available At: All leading supermarkets