www.simplify360.com Stage 1 The Prelimin ary Round Team Name: TrendSetters Pankaj Pandey T A PAI MANAGEMENT INSTITUTE Varun Agarwal T A PAI MANAGEMENT INSTITUTE
Jun 19, 2015
www.simplify360.com
Stage 1
ThePreliminaryRound
Team Name: TrendSetters
Pankaj PandeyT A PAI MANAGEMENT INSTITUTE
Varun AgarwalT A PAI MANAGEMENT INSTITUTE
T A Pai Management Institute (TAPMI)
Social Media: The Telepathy of Tomorrow
“Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin
• A virtual platform for people to create, share and exchange information and ideas.
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T A Pai Management Institute (TAPMI)
Types of Social Media• Social Networking (Facebook, Twitter)• Blogs (Wordpress)• Video sharing sites (Youtube)• Image sharing sites(Pinterest, Instagram)• Crowdsourcing (Wikipedia)• Messaging (Snapchat, Whatsapp)And many more…
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T A Pai Management Institute (TAPMI)
Facts about Social Media
• Evolution from kabutar (pigeon: the ancient form of messaging) to twitter.
• Oreo: You can still dunk in the dark.
• Indian Political Game changer: Mr. Narendra Modi and Social Media
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T A Pai Management Institute (TAPMI)
Advantages of Social Media
• Cost• Time to market• Easily bendable as per need of time• Accessing likability behavior• Easy leverage of new technology like Big Data
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T A Pai Management Institute (TAPMI)
Disadvantages of Social Media
• Misuse of personal content• Spreading rumors to a large population• Creating notion and impacting mass• Good marketing kills bad product faster• Ineffective use impacts repute
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T A Pai Management Institute (TAPMI)
Use of Social Media
• Networking– Build network with people round the globe
• Promotion– Advertise your content and reach maximum audience
• Recruitment– Sites like LinkedIn used as a platform to hire talents
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T A Pai Management Institute (TAPMI)
Use of Social Media (contd.)
• Brand Building– Use of blogs and online PR
• Customer Interaction– Forums and feedback through Social Network Channel
• Business Intelligence– Gathering customer behavior and their preferences
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T A Pai Management Institute (TAPMI)
Simplify360 and Social Media
• Enables organizations to effectively implement social media concepts in to core business functions
• Simplify360 AnalyticsTM• World’s first integrated enterprise solutions provider
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T A Pai Management Institute (TAPMI)
References• https://www.nibusinessinfo.co.uk/content/marketing-social-web• Blau, Peter (1960). "A Theory of Social Integration." The American Journal of
Sociology, pp 545-556.• https://www.facebook.com/simplify360/info• http://www.360i.com/work/oreo-super-bowl/
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