APPLE Inc.
Aug 20, 2015
APPLE
Inc.
APPLE
PRESENTATION ON:
Presented by :Virander singh
Bba part 1Roll no. 29
Session 2011-2012
contents1. apple inc.2. history.3. products.4. VISION & MISSION.
APPLE INC.
Apple inc.Type publicTraded as : nasdaq: apple
nasdaq-100 component S&p 500 component
Industry : computer hardware computer software computer electronics digital distributionFounded April 1, 1976(incorporated January 3, 1977 as apple
computer, inc.).Founder(s) steve jobs. steve wozniak ronald wayne
Apple history
Apple history• 1. 1976-1980: the early years.• 2. 1981-1985: lisa & macintosh.• 3. 1986-1993: rise & fall.• 4. 1994-1997: attempts at reinvention.• 5. 1998-2005: return to profitability.• 6. 2005-2007: the intel transition.• 7. 2007-2011: Iphone, ipod touch & ipad.• 8. 2011-present : Steve jobs era.
Appleproducts
Apple products:
Apple products: • 1. MAC & ACCESSORIES.• 2. IPAD.• 3. IPOD.• 4. IPHONE.• 5. APPLE TV.• 6. APPLE SOFTWARE.
VISION & MISSION
VISION AND MISSION
VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION “Apple is committed to bringing the best personal
computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
ACHIEVEMENTSApple Revenue Growth
0
2000
4000
6000
8000
10000
12000
14000
16000
1998 1999 2000 2001 2002 2003 2004 2005
Ne
t S
ale
s
2002 Product Sales
Desktops
Notebooks
iPod
Peripherals
2005 Product Sales
Desktops
Notebooks
iPod
Peripherals
ANALYSIS
SWOT ANALYSIS
STRENGTHSOne of the oldest hardware manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to apple
Product diversification
WEAKNESSESFocusing on internal engg. more than marketing
High price
Consumer faced problems with faulty batteries
Had difficulties on some of its products’ quality control
Not issued dividends
SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product lines with quality.
Product line is functional and attractive.
Flexibility to its users.
ipods are able to communicate.
New car models with ipod connectivity.
THREATSPressure from competitors.
Substitution effect
Technology changes at a rapid rate.
Forced to develop new products.
PORTER’S FIVE FORCES MODEL
Substitutes
Supplier
New Entrants
CustomerExisting
rivalry in the industry
Threat of new entrants
Bargaining power of buyers
Substitute products & services
Bargaining power of the suppliers
EXISTING RIVALRY
Windows OS and media player for playing music and video ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP, Lenovo)
Small stylish MP3 players (Creative, Samsung)
Online music stores similar to itunes stores (Napster)
THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next google”)
BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory (Motorola, IBM, Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networks without paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms (Distributors)
Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)
Consumer Refresh Cycles
THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs, DVDs)
Alternative sources for videos (Cable, Broadcast, Theatres)
RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the same quality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
RECOMMENDATIONS
FOR OTHERS:Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
THANK YOU