Vape Business Ireland Vaping and Smoking Tracker (October ... · Discussion with friends/ colleagues who vape is the most common venue for sourcing out info about vaping products

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Vape Business Ireland – Vaping and Smoking Tracker(October 2018 – Version 1.2)

iReach Insights Limited © 2018

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Vape Business Ireland – Vaping and Smoking SurveyEXECUTIVE SUMMARY

Every 5th adult has used a vaping product with over a quarter vaping daily. Close to half of vapers smoked before trying a vaping product, whereas over half seevaping as a way to give up smoking. The rechargeable e-cigarette with a replaceable cartridge or pod remains the most popular type of vaping product used. Themajority continue to buy vaping products monthly or more frequently, generally spending more per month with the average spend per person going up from€11 to €13. Specialist vaping shops remain the most popular purchase places but online shopping venues both within EU and Ireland show an increase inpopularity. Nearly half explain their choice of a vendor with Accessibility and Cost. In Oct’18, nearly 6 in 10 purchase nicotine of strength 0-6mg with tobaccoremaining the most popular flavour. Most or over half rely on discussion with friends/ colleagues who vape for info on vaping products, whereas almost 4 in 10refer to their local vape store. Over 7 in 10 think info on vaping should be made available on the HSE’s Quit.ie website.

OVERVIEW

KEYPOINTS

Every 5th adult (20%) has used a vaping product. In Oct’18, 27% of vapers use vaping products daily - ↑3% increase compared toNov’17 (24%). The largest proportion or those who have used them 2 or 3 times in the past has remained unchanged (42%). 44% ofvapers smoked before trying a vaping product, whereas more than half (53%) see vaping as a way to give up smoking. Therechargeable e-cigarette with a replaceable cartridge or pod remains the most popular type of vaping product used (46% or ↑2%).

This year 51% buy vaping products monthly or more frequently (↑2%), whereas 20% - weekly or daily (↓1%). Vapers seem tospend more in general with 42% spending less than €5 on vaping products per month compared to 46% in Nov’17 (↓4%) - theaverage spend per person going up from €11 to €13. Specialist vaping shops remain the most popular purchase places (31% orsame) but online shopping venues both within EU (14% or ↑4%) and Ireland (23% or ↑8%) show an increase in popularity. Nearlyhalf of vapers will explain their choice of a vendor with Accessibility (48%) and Cost (46%). In Oct’18, most or 57% purchasenicotine of strength 0-6mg (↑1%) with tobacco remaining the most popular flavour (40% or ↑1%).

In Oct’18, 44% of those who have ever used a vaping product currently smoke (↑2% compared to Nov’17) and 51% have smoked inthe past (↑1%). Gap between genders is significant as ↑15% more women seem to currently smoke (52%) compared to only 37%of men. 83% did or currently smoke on a daily basis (a slight drop of ↓1% on last year).

Smoking

Vaping

Purchasing Vaping Products

Discussion with friends/ colleagues who vape is the most common venue for sourcing out info about vaping products (54%),whereas almost 4 in 10 vapers (37%) find the information they need in their local vape store. More than 7 in 10 (73%) feel that infoon vaping should be made available on the HSE’s Quit.ie website.

Vaping Products: Info Sources

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Vape Business Ireland – Vaping and Smoking SurveyMETHODOLOGY

Vaping and Smoking TrackerConsumer Research ProjectConducted by iReach Insights on behalf of Vape Business Ireland.

Mi Pro Survey Software iReach utilises leading market research solution for all aspects of survey project management: sampling, design, data collection and tabulation

iReach Online Consumer PaneliReach uses proprietary research panels across consumer and business groups, built on a nationally representative model

Consumer Research Study conducted nationwide Sample Size = 1,001 Respondents

Vaping Users = 199

Study conducted as part of the iReach Consumer Omnibus Survey

Online Survey

Consumer Panel

Fieldwork undertaken from 25th – 31st October 2018

Confidence LevelThe iReach Consumer Decisions Omnibus delivers a high level statistical accuracy. Delivering a sample size of over 1,000 interviews,this provides a confidence level of + or – 2.5% at a 95% confidence interval.

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Vape Business Ireland – Vaping and Smoking SurveyDEMOGRAPHICS

48% 52%

Gender Age of respondents

34%

49%

17%18-34

35-54

55-64

Region5%

21%

29%

12%

Dublin33%

High managerial, admin, professional

Intermediate managerial, admin, professional

Supervisor, Jr managerial, admin, professional

Manual worker (skilled, non-skilled)

Farmer/ Agricultural Worker

Casual Worker – Not Permanent Employment

Homemaker

Unemployed

Student

Retired (on state, private pension)

3%

14%

35%

15%

0%

2%

8%

5%

9%

5%

Occupation

Full Time Carer 1%

Self-employed 3%

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Q1. Have you ever used a vaping product? (Single Select)Q2. How would you categorize your use of vaping products? (Single Select)Q3. Have you ever smoked? Please select one answer. (Single Select)Q3a. And, did you/ do you smoke….? (Single Select)Q4. Why do you use a vaping product? Please select all that apply. (Multiple Select)Q4a. And, what smoking cessation tools did you use? Please select all that apply. (Multiple Select)Q5. What best describes your experience of vaping in conjunction with smoking? (Single Select)Q6. What types of vaping products do you use most often? Please select all that apply. (Multiple Select)Q7. How often do you buy replacement liquids/Refills or Disposable/Single-use E-cigarette? (Single Select)Q8. How much do you estimate you spend on vaping products a month? (Single Select)Q9. Where do you buy the majority of your vaping products (liquids and hardware)? (Single Select)Q9a. Why is this your preferred vendor? Please select all that apply. (Multiple Select)Q10. What strength nicotine do you buy? Please select all that apply. (Multiple Select)Q11. What flavours do you tend to buy? Please select all that apply. (Multiple Select)Q12. How do you find information about vaping products? Please select all that apply. (Multiple Select)Q13. In your opinion, should information on vaping be made available on HSE’s Quit.ie website to thoseseeking an alternative to smoking? (Single Select)

Questions

Vape Business Ireland – Vaping and Smoking SurveySURVEY QUESTIONS

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Every 5th adult (20%) has used a vaping product – highest for those residing in Rest of Leinster at 27%.

Use of Vaping Products

Q: Have you ever used a vaping product? (Single Select, n = 1001)

YES

NO

20%

80%YES:

• Highest: Rest of Leinster – 27%• Lowest: Munster – 12%

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In Oct’18, 27% of adults use vaping products daily which marks a ↑3% increase compared to Nov’17 (24%). The largest proportion or those who have used them 2 or 3 times in the past has remained unchanged (42%). The number of male vapers remains steady, whereas that of females is up, bridging slightly the gap between genders.

Q: How would you categorize your use of vaping products? (Single Select, n = 199)

• The gap between genders in regards to daily vaping usage has narrowed: 28% of males vape daily compared to 24% of females (Nov’17 ratio stands at 28% to 20%, resp.).

• Nearly twice as many middle-aged adults vape daily (34%) compared to younger ones (19%).

Vaping Products Usage: Frequency

Other: 7%

Daily Weekly Monthly2 or 3 times

Once

24%

3%

10%

42%

14%

DailyWeeklyMonthly2 or 3 times

Once

Other: 2%

15%

42%

10%

4%

27%Nov 2017Oct 2018

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In Oct’18, 44% of respondents currently smoke (↑2% compared to Nov’17) and 51% have smoked in the past (↑1%). Gap between genders is significant as ↑15% more women currently smoke (52%) compared to 37% of men.

Q: Have you ever smoked? Please select one answer. (Single Select, n = 199)

42% 50% 8%

YES, currently NO, neverYES, in the past

• 52% of females currently smoke compared to 37% of males.

• More younger people have never tried a cigarette (9%) than middle-aged (4%) and especially elderly where hardly anyone managed to stay away from smoking (0%).

Ever Smoked Cigarettes

44% 51% 5%

YES, currently NO, neverYES, in the past

Oct 2018 Nov 2017

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83% of adults did or currently smoke on a daily basis (a slight decrease of ↓1% on last year) – with 18-34 year-olds smoking less often than 55-64 ones.

Q: And, did you/ do you smoke….? (Single Select, n = 188)

• 81% of males and 84% of females did/currently smoke daily• ↑14% more 55-64 year-olds (88%) compared to younger

adults (74%) did or currently smoke daily

Cigarette Smoking: Frequency

Monthly

DailyWeekly

Bi-weekly

Oct 2018

Daily Weekly

Bi-weeklyMonthly

Nov 2017

3% 2%

11%84%12%

1% 4%

83%

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More than half of all vapers (53%) use a vaping product as a way to give up smoking. The next most popular reason for usage is due to the perception that vaping products are less harmful than cigarettes (36%).

Q: Why do you use a vaping product? Please select all that apply. (Multiple Select, n = 199)

• 69% of 55-64 year-olds use a vaping product in order to give up smoking compared to 44% of those aged 18-34

• ↑11% more males (41%) than females (30%) vape because of the perception that vaping products are less harmful than cigarettes

Reasons For Using a Vaping ProductBECAUSE I WANTED TO GIVE

UP SMOKING

BECAUSE I WANTED TO REDUCE THE AMOUNT I SMOKED

CAN BE USED INDOORS IN SOME PLACES

VALUE FOR MONEY

LESS HARMFUL ALTERNATIVE TO SMOKING

SMOKING CESSATION TOOLS DID NOT WORK FOR ME

Other (specify): e.g.

Just wanted to try; Curious;

Just to try out friend’s

flavoured vapes, etc.

53%

36%

28%

22%

13%

4%

Oct 2018

14%

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A very small proportion of vapers used smoking cessation tools with the majority relying on willpower (85%) to quit smoking and failing, whereas over half (54%) use nicotine patches/ sprays.

Q: And, what smoking cessation tools did you use? Please select all that apply. (Multiple Select, n = 9* very small base)

Smoking Cessation Tools

Other (specify):

Hypnotherapy

Pharmaceutical aids (e.g. varenicline)

Nicotine patches/ Nicotine sprays

Willpower

1%

15%

22%

54%

85%

Other (specify): e.g. Nicotine gum, etc.

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In Oct’18, the majority or 44% tried smoking before trying a vaping product – a substantial decrease of ↓31% compared to Nov’17. More adults than last year both “vape & smoke cigarettes” (21%) and “only vape & no longer smoke cigarettes” (26%).

Q: What best describes your experience of vaping in conjunction with smoking? (Single Select, n = 199)PLEASE NOTE: Wording has changed between 2017 and 2018 so data is not exactly comparable.

• Dubliners, most of all other cohorts (63%), tried smoking before trying a vaping product - ↑19% above average.

• ↑11% more adults aged 35+ (31%) than 18-34 year-olds (20%) only vape & no longer smoke.

Vaping in Conjunction With Smoking

I was vaper before I was a smoker

I tried smoking before I first tried using a vaping

product

I’ve never smoked a cigarette but have

tried a vaping product

I vape and smoke cigarettes

I only vape and no longer smoke cigarettes

TIPS

2%

44%

7%

21%

26%

Oct 2018

I was vaper before I was a smoker

I tried smoking before I first tried using a vaping

product

I’ve never smoked a cigarette but have

tried a vaping product

I vape and smoke cigarettes


TIPS

4%

75%

2%

0%

0%

Don’t know19%

Nov2017

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The rechargeable e-cigarette with a replaceable cartridge or pod remains the most popular type of vaping product used by respondents (46% or ↑2% up since Nov’17). The other rechargeable e-cigarette variety -with an open refillable tank – comes second at 41% (↑13% on last year).

Q: What types of vaping products do you use most often? Please select all that apply. (Multiple Select, n = 199)PLEASE NOTE: Wording has changed between 2017 and 2018 so data is not exactly comparable.

• 55-64 year-olds, most of all others, use disposable e-cigarettes (22% or ↑13% above the general trend).

• At 13% middle-aged adults stand out as using advanced personalised vapourisers the most compared to all other cohorts.

Types of Vaping Products Used Most Often

Disposable/ Single-use e-cigarette (an electronic cigarette that is thrown away once

fully used) e.g. ciggalike

Advanced Personal Vapouriser (a rebuildable tank or a mechanical mod)

Rechargeable e-cigarette (an electronic cigarette featuring a rechargeable battery

and replaceable cartridge or pod of e-liquid)


and an open refillable tank)

13%

44%

28%

13% Closed Tank E-cigarette

13%

OCTOBER2018

NOVEMBER2017

41%

9%

46%

9%

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This year 51% of respondents buy vaping products monthly or more frequently (↑2% up since Nov’17) with 20% buying them weekly or daily (↓1% down). At 25%, those aged 35-54 stand out as the most frequent buyers of vaping products, i.e. daily or weekly, compared to the other two age groups.

Q: How often do you buy replacement liquids/Refills or Disposable/Single-use E-cigarette? (Single Select, n = 199)

• 22% of females and 18% of males buy vaping products weekly or daily.

• Across ages, the 35-54 age-group buy vaping products most frequently with 25% making weekly or daily purchases compared to 13% of the 18-34 age-group and 22% of the 55-64 age-group.

Buying Vaping Products: Frequency

49%Nov

2017DAILY WEEKLY

BI-

WEEKLY MONTHLYLESS

OFTEN

2% 19% 10% 18% 51%

Oct

2018

DAILY WEEKLYBI-

WEEKLYMONTHLY

LESS

OFTEN

49%20%11%17%3%

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In Oct’18, vapers spend more in general with 42% spending less than €5 on vaping products per month compared to 46% in Nov’17 (↓4%). 29% spend €5 - €15 per month (down slightly by ↓1%). The average spend per person has increased from €11 last year to €13 in 2018.

Q: How much do you estimate you spend on vaping products a month? (Single Select, n = 199)

• 64% of males and 51% of females spend more than €5 on vaping products per month.

• Across ages, the middle-aged adults continue to spend the most on vaping products with 38% spending €5 or less per month compared to 47% of 18-34 year-olds and 41% of 55-64 year-olds.

Vaping Products Monthly Spending

Less than €5

€5 - €10

€11 - €15

€16 - €20

€21 - €25

€26 - €30

€31 - €35

€36 - €40

€41 - €45

€46 - €50

€50 +

Oct 2018 Nov 2017

0%

2%1%

2%10%3%10%18%11%

1%

46%42%20%10%7%3%5%2%3%2%0%2%

Nov 2017Average Spend Per Person: €11

Oct 2018Average Spend Per Person: €13

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Overall, specialist vaping shops remain the most popular places for purchasing vaping products (31% and same as Nov’17). Online shopping venues both within EU and Ireland show an increase in popularity –i.e.↑4% up (14%) and ↑8% up (23%), respectively.

Q: Where do you buy the majority of your vaping products (liquids and hardware)? (Single Select, n = 199)

• 7 times more males (22%) than females (3%) buy vaping products Online within the EU.• More than twice as many women (19%) than men (7%) buy from a dedicated vaping kiosk.

Places of Buying Vaping Products

Oct 2018 Nov 2017

Specialist Vaping Shop

Newsagent/Petrol Station/Supermarket

Kiosk or Stand in shopping centre

Online within Ireland

Online (within EU)

Online (outside

EU)

Specialist Vaping Shop

Newsagent/Petrol Station/Supermarket

Kiosk or Stand in shopping centre

Online within Ireland

Online (within EU)

Online (outside

EU)

31%

27%

15%

15%

10%

2%

31%

11%

23%

14%

1%

20%

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The majority or close to half of all vapers will explain their choice of a vendor with Accessibility at 48% (highest for 55-64 year-olds at 63%) and Cost at 46% (highest for males at 55%). For 3 in 10 (30%) the main reason for their preference will be the range of options available.

Preferred Vendor: Reasons

Q: Why is this your preferred vendor? Please select all that apply. (Multiple Select, n = 199)

ACCESSIBILITY

COST

RANGE OF OPTIONS AVAILABLE

RECOMMENDED TO ME

OTHER (SPECIFY): e.g.

Tried only once, Irrelevant, etc.

DON’T KNOW

48%

46%

30%

12%

2%

9%

• Accessibility stands out as the most important factor for 55-64 year-olds (63%), whereas cost – for males (55%).

• ↑16% more younger people aged 18-34 (38%) than 55-64 year-olds (22%) place importance on the range of options available.

• At 55% males seem to be much more cost-conscious than females (34%).

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In Oct’18, most vapers or 57% purchase nicotine of strength 0-6mg (↑1% up since Nov’17). Across all cohorts, the 18-34 age-group mostly tend to buy weaker strengths of tobacco with 67% purchasing tobacco of strength 6mg or less.

Q: What strength nicotine do you buy? Please select all that apply. (Multiple Select, n = 199)PLEASE NOTE: Wording has changed between 2017 and 2018 so data is not exactly comparable.

• 60% of males buy 0-6 mg strength of nicotine compared to 53% of females

• 67% of 18-34 year-olds buy 0-6mg strength of nicotine compared to 48% of 35-54 year-olds and 50% of 55-64 year-olds

Strength of Nicotine

0 mg 20%

1 – 6 mg 37%

7 – 12 mg 31%

13 + mg 17%

OCTOBER 2018

0 – 3 mg 30%

6 mg 26%

12 mg 33%

18 mg 12%

20 mg 2%

NOVEMBER 2017

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At 40% tobacco remains the most popular flavour bought by respondents (↑1% up on Nov’17) - it is much more popular with females (47%) than males (35%). Menthol comes 2nd, marking a ↑5% increase to 31%. This year the plain flavour enjoys the biggest jump in popularity – from 2% to 9%.

Q: What flavours do you tend to buy? Please select all that apply. (Multiple Select, n = 199)

• 47% of females and 35% of males tend to buy tobacco flavour• 7 times more 18-34 year-olds (22%) than those aged 55-64 (3%)

prefer the sweet flavour.

Favourite Vaping Flavours

40%

31%25%

12%4%

9% 9%4%

39%

26% 27%

9%5% 6% 2% 6%

Tobacco Menthol (mint/herbal/ floral)

Fruit Sweet (dessert/ nutty/chocolate)

Beverage (alcoholic/hot/ soft drinks)

Other - the flavourswhich cannot be

related to any of theabove

No flavour/ plain Don't know

Oct-18 Nov-17

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Discussion with friends/ colleagues who vape is the most common venue for sourcing information about vaping products (54%) – highest for 18-34 year-olds at 65%. Almost 4 in 10 vapers (37%) find the information they need in their local vape store – highest for females at 49%.

Finding Info About Vaping Products

Q: How do you find information about vaping products? Please select all that apply. (Multiple Select, n = 199)

Discussion with friends/ colleagues

who vape

Local vape store

Online discussion boards/ blogs/

YouTube (specific to Ireland)

Online discussion boards/ blogs/

YouTube (international)

37%

29%10%

54%

Other (specify): e.g. Online searching; I don’t vape any more, etc. 4%

• 59% of males prefer discussions with friends/ colleagues who also vape, compared to 47% of females.

• ↑20% more females (49%) than males (29%) find the required info in local vape stores.

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More than 7 in 10 vapers (73%) feel that information on vaping should be made available on the HSE’s Quit.ie website – with males being more in favour (76%) than females (69%).

HSE Quit.ie Website

Q: In your opinion, should information on vaping be made available on HSE’s Quit.ie website to those seeking an alternative to smoking? (Single Select, n = 199)

YES

NO

Don’t

Know

73%

12%

15%• 76% of men think info about vaping should be made

available on the website, compared to 69% of women.• 18-34 year-olds are more in support of the idea (77%)

compared to 35-54 (70%) and 55-64 (72%) year-olds.

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THANK YOU.

ireach.insights

ireachinsights

Oisin ByrneResearch Director

[email protected]

Irena ButtLead Research Analyst

[email protected]

mailto:[email protected]

mailto:[email protected]

APPENDIX

www.ireachhq.comQ: Have you ever used a vaping product? (Single Select, n = 1001)

Total Male Female 18-34 35-54 55-64 DublinRest of Leinster

MunsterConnacht/

Ulster

YES 20 % 23 % 16 % 25 % 18 % 18 % 19 % 27 % 12 % 26 %

NO 80 % 77 % 84 % 75 % 82 % 82 % 81 % 73 % 88 % 74 %

Use of Vaping Products

www.ireachhq.comQ: How would you categorize your use of vaping products? (Single Select, n = 199)


MunsterConnacht/

Ulster

Used only once 15% 19 % 10 % 19 % 12 % 16 % 19 % 16 % 4 % 17 %

Used Two or three times 42% 37 % 50 % 42 % 44 % 34 % 53 % 31 % 37 % 45 %

Used in the last month 10% 12 % 7 % 13 % 5 % 16 % 7 % 10 % 12 % 12 %

Use on a Weekly basis 4% 1 % 8 % 4 % 4 % 6 % 1 % 4 % 4 % 8 %

Use on a Daily basis 27% 28 % 24 % 19 % 34 % 22 % 19 % 33 % 41 % 18 %

Other (specify) 2% 3 % 1 % 3 % 1 % 6 % 1 % 6 % 2 % 0 %

Vaping Products Usage: Frequency

www.ireachhq.comQ: Have you ever smoked? Please select one answer. (Single Select, n = 199)


MunsterConnacht/

Ulster

Yes – in the past 51% 55% 45 % 51 % 50 % 53 % 49 % 62 % 58 % 36 %

Yes - currently 44% 37% 52 % 40 % 46 % 47 % 44 % 34 % 42 % 55 %

No, never 5% 8% 3 % 9 % 4 % 0 % 7 % 4 % 0 % 9 %

Ever Smoked Cigarettes

www.ireachhq.comQ: And, did you/ do you smoke….? (Single Select, n = 188)


MunsterConnacht/

Ulster

Daily 83 % 81 % 84 % 74 % 87 % 88 % 70 % 85 % 88 % 91 %

Weekly 12 % 14 % 8 % 15 % 10 % 9 % 18 % 9 % 7 % 9 %

Bi-weekly 1 % 3 % 0 % 4 % 0 % 0 % 5 % 0 % 0 % 0 %

Monthly 4 % 2 % 8 % 7 % 3 % 3 % 7 % 6 % 5 % 0 %

Cigarette Smoking: Frequency

www.ireachhq.comQ: Why do you use a vaping product? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

Because I wanted to give up smoking

53 % 51 % 57 % 44 % 57 % 69 % 43 % 70 % 61 % 42 %

Because I wanted to reduce the amount I smoked

28 % 30 % 24 % 32 % 25 % 22 % 25 % 19 % 27 % 42 %

Can be used indoors in some places

13 % 10 % 17 % 15 % 11 % 13 % 8 % 15 % 27 % 6 %

Value for money 22 % 25 % 18 % 22 % 22 % 25 % 17 % 21 % 34 % 21 %

Less harmful alternative to smoking

36 % 41 % 30 % 34 % 40 % 28 % 32 % 35 % 44 % 35 %

Smoking cessation tools did not work for me

4 % 4 % 5 % 3 % 6 % 6 % 9 % 2 % 4 % 1 %

Other (please specify): 14 % 18 % 9 % 18 % 14 % 3 % 23 % 5 % 5 % 19 %

Reasons For Using a Vaping Product

www.ireachhq.comQ: And, what smoking cessation tools did you use? Please select all that apply. (Multiple Select, n = 9* very small base)


MunsterConnacht/

Ulster

Nicotine patches/ Nicotine sprays

54 % 35 % 71 % 0 % 72 % 100 % 50 % 0 % 100 % 100 %

Pharmaceutical aids (e.g. varenicline)

22 % 0 % 43 % 0 % 41 % 0 % 12 % 50 % 50 % 0 %

Hypnotherapy 15 % 0 % 29 % 0 % 28 % 0 % 12 % 0 % 50 % 0 %

Willpower 85 % 100 % 71 % 100 % 86 % 50 % 100 % 50 % 100 % 0 %

Other (please specify): 7 % 0 % 14 % 0 % 14 % 0 % 0 % 50 % 0 % 0 %

Smoking Cessation Tools

www.ireachhq.comQ: What best describes your experience of vaping in conjunction with smoking? (Single Select, n = 199)


MunsterConnacht/

Ulster

I was a vaper before I was a smoker 2 % 0 % 5 % 4 % 0 % 0 % 0 % 3 % 0 % 5 %

I tried smoking before I first tried using a vaping product

44 % 49 % 37 % 48 % 42 % 38 % 63 % 40 % 31 % 34 %

I have never smoked a ready-made cigarette but have tried a vaping

product 7 % 6 % 7 % 11 % 4 % 3 % 5 % 6 % 4 % 11 %

I vape and smoke cigarettes 21 % 15 % 30 % 17 % 23 % 28 % 15 % 14 % 37 % 26 %


26 % 30 % 21 % 20 % 31 % 31 % 17 % 37 % 28 % 24 %

Vaping in Conjunction With Smoking

www.ireachhq.comQ: What types of vaping products do you use most often? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

Disposable/ Single-use e-cigarette (an electronic cigarette that is thrown away

once fully used) e.g. ciggalike9 % 7 % 12 % 13 % 3 % 22 % 9 % 6 % 6 % 16 %

Rechargeable e-cigarette (an electronic cigarette featuring a rechargeable battery and replaceable cartridge or pod of e-liquid

46 % 51 % 40 % 55 % 41 % 34 % 60 % 44 % 21 % 50 %


and an open refillable tank41 % 37 % 47 % 37 % 46 % 34 % 23 % 41 % 71 % 43 %

Advanced Personal Vapouriser (a rebuildable tank or a mechanical mod)

9 % 10 % 7 % 5 % 13 % 12 % 9 % 9 % 7 % 11 %

Types of Vaping Products Used Most Often

www.ireachhq.comQ: How often do you buy replacement liquids/Refills or Disposable/Single-use E-cigarette? (Single Select, n = 199)


MunsterConnacht/

Ulster

Daily 3 % 4 % 1 % 3 % 3 % 3 % 0 % 1 % 4 % 7 %

Weekly 17 % 14 % 21 % 10 % 22 % 19 % 12 % 11 % 28 % 21 %

Bi-weekly 11 % 11 % 11 % 16 % 9 % 3 % 6 % 22 % 6 % 8 %

Monthly 20 % 22 % 18 % 15 % 24 % 25 % 12 % 23 % 27 % 25 %

Less often 49 % 49 % 49 % 56 % 42 % 50 % 70 % 43 % 35 % 39 %

Buying Vaping Products: Frequency

www.ireachhq.comQ: How much do you estimate you spend on vaping products a month? (Single Select, n = 199)


MunsterConnacht/

Ulster

Less than €5 42 % 36 % 49 % 47 % 38 % 41 % 59 % 36 % 30 % 37 %

€5 - €10 11 % 17 % 3 % 6 % 16 % 12 % 20 % 8 % 4 % 9 %

€11 - €15 18 % 14 % 23 % 19 % 16 % 19 % 9 % 29 % 23 % 11 %

€16 - €20 10 % 11 % 9 % 11 % 6 % 13 % 7 % 6 % 10 % 18 %

€21 - €25 3 % 4 % 2 % 3 % 3 % 3 % 1 % 6 % 4 % 2 %

€26 - €30 10 % 12 % 8 % 12 % 10 % 6 % 1 % 14 % 7 % 20 %

€31 - €35 2 % 2 % 3 % 2 % 3 % 3 % 2 % 1 % 7 % 0 %

€36 - €40 2 % 3 % 0 % 0 % 3 % 0 % 0 % 0 % 4 % 3 %

€41 - €45 1 % 1 % 1 % 0 % 3 % 0 % 0 % 0 % 7 % 0 %

€46 - €50 0 % 0 % 1 % 0 % 1 % 0 % 0 % 0 % 2 % 0 %

€50+ 1 % 0 % 1 % 0 % 1 % 3 % 1 % 0 % 2 % 0 %

Vaping Products Monthly Spending

www.ireachhq.comQ: Where do you buy the majority of your vaping products (liquids and hardware)? (Single Select, n = 199)


MunsterConnacht/

Ulster

Online within Ireland 23% 26 % 18 % 24 % 21 % 31 % 14 % 36 % 17 % 24 %

Online (within EU) 14% 22 % 3 % 18 % 14 % 3 % 29 % 5 % 3 % 13 %

Online (outside EU) 1% 1 % 0 % 0 % 2 % 0 % 2 % 0 % 0 % 0 %

Newsagent/ Petrol Station/ Supermarket

20% 15 % 26 % 19 % 18 % 28 % 15 % 22 % 15 % 27 %

Specialist Vaping Shop 31% 29 % 34 % 29 % 33 % 22 % 27 % 26 % 53 % 26 %

Dedicated vaping Kiosk/Stand in shopping centre or mall

11% 7 % 19 % 10 % 12 % 16 % 13 % 11 % 12 % 10 %

Places of Buying Vaping Products

www.ireachhq.comQ: Why is this your preferred vendor? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

Accessibility 48 % 47 % 49 % 43 % 47 % 63 % 41 % 49 % 57 % 48 %

Cost 46 % 55 % 34 % 50 % 48 % 37 % 47 % 38 % 47 % 53 %

Range of options available 30 % 30 % 31 % 38 % 26 % 22 % 22 % 35 % 38 % 31 %

Recommended to me 12 % 17 % 6 % 14 % 12 % 3 % 17 % 12 % 11 % 8 %

Other (specify) 2 % 4 % 1 % 3 % 2 % 0 % 2 % 5 % 2 % 0 %

Don’t know 9 % 6 % 12 % 12 % 8 % 0 % 12 % 4 % 4 % 14 %

Preferred Vendor: Reasons

www.ireachhq.comQ: What strength nicotine do you buy? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

0 mg 20 % 24 % 15 % 27 % 14 % 16 % 26 % 27 % 13 % 8 %

1 – 6 mg 37 % 36 % 38 % 40 % 34 % 34 % 40 % 31 % 31 % 44 %

7 – 12 mg 31 % 27 % 37 % 24 % 37 % 31 % 20 % 28 % 44 % 39 %

13 + mg 17 % 21 % 13 % 16 % 18 % 22 % 14 % 23 % 15 % 18 %

Strength of Nicotine

www.ireachhq.comQ: What flavours do you tend to buy? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

Tobacco 40 % 35 % 47 % 34 % 43 % 34 % 41 % 33 % 61 % 33 %

Menthol (mint/ herbal/ floral) 31 % 35 % 27 % 42 % 24 % 31 % 27 % 31 % 15 % 50 %

Fruit 25 % 22 % 29 % 33 % 19 % 25 % 18 % 34 % 25 % 23 %

Sweet (dessert/ nutty/ chocolate)

12 % 13 % 10 % 22 % 5 % 3 % 7 % 24 % 5 % 10 %

Beverage (alcoholic/ hot/ soft drinks)

4 % 4 % 4 % 3 % 3 % 9 % 0 % 1 % 6 % 10 %

Other – the flavours which cannot be related to any of the

above9 % 10 % 8 % 12 % 9 % 0 % 7 % 9 % 10 % 11 %

No flavour/ plain 9 % 12 % 4 % 7 % 12 % 6 % 8 % 12 % 3 % 11 %

Don’t know 4 % 5 % 3 % 2 % 6 % 3 % 6 % 0 % 0 % 8 %

Favourite Vaping Flavours

www.ireachhq.comQ: How do you find information about vaping products? Please select all that apply. (Multiple Select, n = 199)


MunsterConnacht/

Ulster

Online discussion boards/ blogs/ YouTube (specific to

Ireland)29 % 36 % 21 % 36 % 27 % 22 % 35 % 36 % 8 % 31 %

Online discussion boards/ blogs/ YouTube (international)

10 % 8 % 13 % 8 % 11 % 13 % 9 % 7 % 9 % 16 %

Local vape store 37 % 29 % 49 % 36 % 42 % 22 % 31 % 36 % 44 % 43 %

Discussion with friends/ colleagues who vape

54 % 59 % 47 % 65 % 43 % 56 % 49 % 49 % 57 % 64 %

Other (please specify) 4 % 4 % 4 % 4 % 5 % 0 % 2 % 6 % 4 % 3 %

Finding Info About Vaping Products

www.ireachhq.comQ: In your opinion, should information on vaping be made available on HSE’s Quit.ie website to those seeking an alternative to smoking? (Single Select, n = 199)


MunsterConnacht/

Ulster

YES 73 % 76 % 69 % 77 % 70 % 72 % 67 % 82 % 71 % 73 %

NO 12 % 7 % 19 % 13 % 14 % 3 % 20 % 7 % 14 % 5 %

Don’t know

15 % 17 % 12 % 10 % 16 % 25 % 13 % 11 % 15 % 22 %

HSE Quit.ie Website

Vape Business Ireland Vaping and Smoking Tracker (October ... · Discussion with friends/ colleagues who vape is the most common venue for sourcing out info about vaping products

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