VanLuong.blogspot.com VinaGame

8/2/2019 VanLuong.blogspot.com VinaGame

1/20

Qu n Tr KD D ch V Game Online GVHD: Nguy n Cng D ng

Phn ITng Quan v VINAGAME

1.1 Gii thiu:Qu trnh ra i v pht trin ngnh gii tr game online cng vi s pht trin nhy vt ca ngnh cng ngh thng

tin trong thi gian gn y, c bit l internet to ra mt lung gi mi trong cuc sng ca mi chng ta. Nhng nhucu mi xut hin cng vi nhng dch v mi c cung cp thng qua internet. in hnh l dch v gii tr trc tuyn,tuy rng n ch ra i v pht trin thc s trong vi nm gn y, nhng thu ht c mt s lng ln ngi sdng thng qua cc th loi c cung cp nh: game online, nhc online, video, thng mi in t, cc mng x hir rng th trng dch v trc tuyn ang ngy cng thu ht rt ng s lng ngi s dng v trong thi gian ti s vcng si ni v cnh tranh quyt lit, nhiu nh u t s nhy vo th trng ny v h s cung cp thm nhiu dch vmi, phc v tt hn v nhiu tin ch hn. Ngi s dng chnh l i tng hng li nhiu nht, vi nhiu dch v la chn hn, c chm sc tt hn

Hin nay ti vit nam c khon 14 nh cung cp dch v game trc tuyn nh FPT online, VTC game, trung tm kthut truyn s liu VDC, Vinagame.v.v vi khon 60 tr chi trc tuyn. Vy u l nhng yu t gip cho loi hnhdch v ny pht trin mt cch mnh m ? u l nhng yu t lm tha mn tt c nhng ngi tng s dng n?Lm th no chng ta o lng c s tha mn ny? tr li cho cu hi trn,nhiu cng ty, doanh nghip, vin

nguyn cu tp trung nghin cu s tha mn khch hng, nguyn cu v cht lng dch v v tm ra nhng thango, nhng ch s gip cho cc cng ty o lng v p ng tt nhng nhu cu ca khch hng.

Thng thng i vi nhng sn phm hu hnh th ngi tiu dng d dng o lng v nh gi cht lng casn phm v cn c vo hnh dng thit k sn phm, mu sc bao b, nhng i vi dch v th vic nh gi chtlng ca n kh khn hn nhiu, v qu trnh sn xut v tiu dng sn phm dch v din ra ng thi. Theo l thuytv tip th dch v th dch v c mt s c th v tnh cht gip chng ta phn bit vi sn phm hu hnh. l:

Tnh v hnh: phn ln dch v c xem l sn phm v hnh. Dch v khng th s nm bt c, khng c hnhdng nh mt sn phm c th.

Tnh khng ng nht: cc dch v khng n nh, v n ph thuc vo ngi thc hin dch v, thi gian v aim thc hin dch v .

Tnh khng th tch ri : dch v thng c sn xut ra v tiu dng i ng thi. nu dch v do mt ngi thchin, th ngi cung ng l mt b phn ca dch v . C ngi cung ng ln khch hng u nh hng n kt quca dch v. o mc thnh cng ca mt cng ty cung ng dch v chng ta thng nh gi qua cc bc sau:

+ Kh nng p ng+ Mc tin cy+ Nng lc phc v+ Mc ng cm+ Phng tin hu hnh

Chng ta cng tm hiu m hnh kinh doanh dch v ca cng ty Vinagame mt trong nhng cng ty thnh cng nhttrong lnh vc kinh doanh dch v trc tuyn ny.

1.2 Qu trnh hnh thnh v pht trin cng ty c phn Vinagame:

c thnh lp vo ngy 9 thng 9 nm 2004, Cng ty C phn Tp on Vina - VNG (trc y l VinaGame). Ngy07/1/2010, cng ty VinaGame chnh thc i tn thnh Cng ty c phn tp on Vina (VNG), vic i tn thnhVNG cng c th coi l mt chin lc mun pht trin xa hn trong th trng gii tr trc tuyn. Thng 2/2008, ZingAds c thnh lp cung cp dch v qung co trc tuyn trn cng thng tin in t Zing. Zing Ads h tr doanhnghip qung co theo chun IAB, Rich Media, h thng tracking. Bn cnh dch v qung co trc tuyn, Zing Ads cncung cp thm dch v t vn v thc hin cc chin dch marketing trc tuyn trn cng thng tin Zing. Mng x hiZing Me sau gn 1 nm th nghim (bt u t 1/8/2009) chnh thc i vo hot ng v tr thnh mng x hi thngdng nht Vit Nam.Tr s:268 T Hin Thnh, Qun 10, TP.HCM . Hin c thm mt phn ca tng 1 l Trung tm dch v chmsc khch hng Vinagame. Vinagame cng lp vn phng mt s thnh ph, tnh thnh ln khc ca Vit Nam trong c H Ni v Nng.Phn II : Chin lc pht trin ca cng ty Vinagame

NHM 10 TRANG 1
http://vi.wikipedia.org/wiki/H%C3%A0_N%E1%BB%99ihttp://vi.wikipedia.org/wiki/%C4%90%C3%A0_N%E1%BA%B5nghttp://vi.wikipedia.org/wiki/H%C3%A0_N%E1%BB%99ihttp://vi.wikipedia.org/wiki/%C4%90%C3%A0_N%E1%BA%B5ng


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A .Qun Tr MarketingI . SN PHM1.1.V Lm Truyn K 1&2V Lm Truyn K l tr chi nhp vai trc tuyn nhiu ngi chi thnh cng nht ti Vit Nam t trc n nay.

c pht trin bi cng ty Kingsoft (Trung Quc), ni dung ca tr chi xoay quanh nhng nt tinh ty ca v thutTrung Hoa v vn ha Phng ng. Hin ti, V Lm Truyn K vn l mt trong nhng tr chi c yu thch nhtti Vit Nam.1.2 Thun Thin Kim

Thun Thin Kim l tr chi trc tuyn thun vit u tin do VNG sn xut v pht hnh ti Vit Nam.1.3.Zing Play

Zing Play l mt th nghim mi v c o ca VNG khi to ra mt nh game (game hall) hay cn gi l cng gamei khng.

1.4.Gunny

Gunny l tr chi thuc th loi casual bn sng 2D Arcade trn nn web browser. 1.5 Zing News

Zing News l mt trong nhng trang tin tc in t hng u Vit Nam. Vi ni dung tin tc phong ph, a dng, baoph rng, c cp nht mt cch lin tc, thng xuyn, bao gm t i sng, x hi, gii tr ti nhp sng tr hay thitrangZing News thu ht lng c gi thuc nhiu la tui khc nhau, trong tui t 18 ti 25 tui chim t l ln nht.1.6 Zing Mp3

c khai sinh nm 2007, Zing MP3 l mt trong nhng trang web tm kim m nhc c a chung nht ti VitNam hin nay. S dng h thng tm kim thng minh, Zing MP3 cho php ngi s dng tip cn c vi th vinkhng l cc bi ht v bn nhc cc loi c tp hp t ng t cc ngun khc nhau. ng thi Zing MP3 cn cho

php ngi nghe ti, nhng vo blog hay gi cho bn b nhng bi ht mnh yu thch nhm m rng kt ni m nhc timi ngi1.7 Boom Online

Boom Online c coi l tr chi dnh cho cc game th nh, xy dng da trn tr chi Bomberman. Thit k hasng ng, d thng l u im khin boom online d chi v gn gi Pht trin bi Nexon (Hn Quc), VNG phthnh Boom Online ti Vit Nam vo thng 4/2006 vi lng game th truy cp cng 1 thi im t ti 60.000.1.8 Kim Th

Kim Th l tr chi nhp vai trc tuyn nhiu ngi chi, ha 2.5D, c Kingsoft vi i ng nhn vin giu kinhnghim pht trin trong thi gian 3 nm.Bn cnh s k tha h thng thp i mn phi v h thng ng hnh tng khc t lot sn phm V Lm Truyn K t c nhiu thnh cng trc , Kim Th cn c pht trin thm nhiu tnh nng mi, ni tri hn v hp dnhn.

Ngay sau khi ra mt, Kim Th tr thnh mt cn bo ca lng game Vit Nam. Vi lng ngi truy cp ti mtthi im (PCU) ln ti 200.000 ch sau 3 thng, y thc s l con s m c ca cc game v ang pht hnh ti thtrng Vit Nam.

NHM 10 TRANG 2


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1.9 Phong Thn

Mang phong cch thn thoi Trung Quc, Phong Thn, tr chi nhp vai trc tuyn nhiu ngi chi, ha 2D cVNG pht hnh t thng 2/2007.

Tr chi tuy i hi cu hnh thp nhng ha p nn Phong Thn rt ph hp vi th trng game Vit Nam, k ccc thnh ph nh Sau hn 3 nm ra mt gii game th, Phong Thn vn nm trong top 15 game c ng o ngichi a chung nht ti Vit Nam.1.10 Ching

Chinh , tr chi thuc th loi nhp vai trc tuyn nhiu ngi chi, ha 2D, do cng ty Giant Interactive phttrin. Chinh tng c bnh chn l Tr chi c mong i nht ti hi ch China Joy 2006. 1 triu ngi truycp ti mt thi im (PCU) l con s m Chinh t c sau 1 nm pht hnh ti th trng Trung Quc. Cui nm2008, game hot ny c VNG pht hnh ti Vit Nam vi quyt tm cao cng nhng chin dch qung b rm r.t mc k lc PCU ti 36,000 trong vng 12 ting sau khi ra mt, Chinh cng c coi l 1 trong nhng cn sttrong cng ng game th Vit Nam.1.11 Zing Speed

Zing Speed c VNG pht hnh ti Vit Nam t thng 6/2009. Thuc th loi casual game ua xe do cng ty Tencent(Trung Quc) pht trin, Zing Speed c bnh chn l game c download nhiu nht nm 2010 ti Trung Quc.1.12 Kim Tin

L game nhp vai trc tuyn nhiu ngi chi, mang phong cch ha 2.5D, Kim Tin c Perfect World (TrungQuc) pht trin da trn nn tng ha Cube. Ni dung tr chi l s an xen kt hp gia vn ha Phng ngv Phng Ty1.13 Tinh V

Tinh V l th loi game thng u tin ti Vit Nam da trn ct truyn Tam Quc Din Ngha ca Trung Quc.

1.14.HotStep

HotStep l game nhy c pht trin bi cng ty Snail Game (Trung Quc).Hotstep s dng ha 3D, c lng bi ht phong ph, gip ngi chi tha sc thay i nhn vt v to dng cngng phong ph trong game.HotStep l sn chi cho nhng ngi yu m nhc bin ha cng nhng v iu si ng.

1.15 CSMCyber Station Manager (CSM) l gii php l tng qun l v iu hnh cc IC (Internet Caf). N h tr cho ccch IC qun l mt cch hiu qu v khoa hc, tit kim thi gian cng nh chi ph. CSM lu tr tt c cc thng tin vdoanh s ca qun IC, bo co chi tit tt cc thay i v giao dch, ngn chn cc trang web b cm v nhiu tnh nngkhc. Nhng chc nng ny tun th theo Php lut hin hnh ca Vit Nam v nhng quy nh c lin quan vqun l cc qun Internet Cafe.

II. GI2.1.i tng khch hng

c xp th nh chu v t l dn s tr, Vit Nam c iu kin rt thun li pht trin cc knh truynthng. Nm 2006, c 82% thanh thiu nin Vit Nam s dng thnh tho Internet. Phn ln s ny nm trong tui 15-19. T l i vi nhm tui 20-24 l 74%, cn s ngi bit cch lt web VN ni chung chim 45%. Phn khc ngidng gii tr m Zing nhm ti cng l phn khc ang c tranh ginh bi hu ht cc dch v trc tuyn.

Nhng i tc i cng VNG trn con ng pht trin l: FPT, VDC, Mobifone, Vinaphone,..,.

NHM 10 TRANG 3


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2.2.Th tr chi tr trc ca VNGTh Vinagame : Bn c th s dng loi th ny cho tt c cc game do VinaGame pht hnh bao gm: V Lm TruynK, Phong Thn, Cu Long Tranh B,. . Gi tr ca th s c chuyn i thnh "ngn lng" dng trong game.

Th Vinagame 20.000VN18.520 VN



Vinacardgamecard20.000VN

III. H thng phn phi:Thng 4/2007 VNG khnh thnh trung tm d liu hin i nht Vit Nam, chnh thc lm ch vic lu tr

thng tin cho ton b sn phm ca mnh.VinaGame ang qun l h thng phn phi th tr chi tr trc cc ln. Th ny do VinaGame pht hnh v phn phicho cc c s kinh doanh Internet, ni 90% game th thng chi.H thng c s kinh doanh th game tr trc caVinaGame hin bao bao gm 15.000 phng Net phn b khp c nc.Cc sn phm phn mm ca VinaGame ang c n trn 7000 phng Net s dng. Mc ch mang n cho khchhng h thng mng khng ngng nng cp, cht lng dch v khch hng chu o, phng thc thanh ton tin li,nhiu chng trnh khuyn mi hp dn v mng li phn phi rng khp c nc, VinaGame mong mun tr thnhnh cung cp dch v gii tr v giao lu cng ng trc truyn Vit Nam.VNG ngoi tr s chnh t i Tp.HCM cn c thm chi nhnh hai thnh ph l n l H N i, N ng v cc h th ng ch m sc khch hng nh :

- Tng i CSKH: 1900 561558- Email CSKH:

Tr chi V Lm Truyn K: [email protected]

Tr chi Cu Long Tranh B: [email protected]

Tr chi Ragnarok VN: [email protected] tm CKSH ti TP.HCM: 557 S Vn Hnh (ni di), Q.10.Trung tm CKSH ti H Ni: 27 Hunh Thc Khng, P.Lng H, Q.Hai B TrngTrm H tr Khch hng ti ng Nai: 49/242, Quc l 15, P.Tn Mai, TP. Bin Ha

IV. CHNG TRNH XC TIN CA VINAGAME1 Qung coDa trn kho st ca ACNielsen Vit Nam, t l ngi truy cp internet cho cc mc ch: c tin tc 75%, chi gametrc tuyn 50%, chat v email 30%, nghin cu v hc tp 20% mua bn v kim vic qua mng ch 7%. Vi vic trauchut mi ba sn phm cn tn ti sau giai on mt v s bt u ca dch v qung co trn Zing, VinaGame th hintham vng thu ph t loi hnh qung co hin th kh r nt. Cng nh Zing to ra nhng mi quan h trc tuyn vn c th bn qung co da trn lng tin vo nhn trong mng li ngi dng. Tuy nhin ngi dng trVit Nam i a s vn ng vi hnh thc qung co cho h quyn chp nhn nn Zing c th ng dng hai hnh thcqung co:

NHM 10 TRANG 4
http://www.vatgia.com/4757/315613/th%E1%BA%BB-vinagame-20-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315616/th%E1%BA%BB-vinagame-60-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315617/th%E1%BA%BB-vinagame-120-000vn%C4%91.htmlhttp://www.vatgia.com/4757/182845/vinacard-gamecard.htmlmailto:%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20var%20prefix%20%3D%20%27ma%27%20+%20%27il%27%20+%20%27to%27;%20var%20path%20%3D%20%27hr%27%20+%20%27ef%27%20+%20%27%3D%27;%20var%20addy7266%20%3D%20%27hotro%27%20+%20%27@%27;%20addy7266%20%3D%20addy7266%20+%20%27volam%27%20+%20%27.%27%20+%20%27com%27%20+%20%27.%27%20+%20%27vn%27;%20document.write%28%20%27%3Ca%20%27%20+%20path%20+%20%27%5C%27%27%20+%20prefix%20+%20%27:%27%20+%20addy7266%20+%20%27%5C%27%3E%27%20%29;%20document.write%28%20addy7266%20%29;%20document.write%28%20%27%3C%5C/a%3E%27%20%29;%20//--%3E%5Cn%20%3C/script%3E%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3Cspan%20style%3D%5C%27display:%20none;%5C%27%3E%27%20%29;%20//--%3E%20%3C/script%3E%C4%90%E1%BB%8Ba%20ch%E1%BB%89%20email%20n%C3%A0y%20%C4%91ang%20%C4%91%C6%B0%E1%BB%A3c%20b%E1%BA%A3o%20v%E1%BB%87%20kh%E1%BB%8Fi%20ch%C6%B0%C6%A1ng%20tr%C3%ACnh%20th%C6%B0%20r%C3%A1c,%20b%E1%BA%A1n%20c%E1%BA%A7n%20b%E1%BA%ADt%20Javascript%20%C4%91%E1%BB%83%20xem%20n%C3%B3%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3C/%27%20%29;%20document.write%28%20%27span%3E%27%20%29;%20//--%3E%20%3C/script%3Emailto:[email protected]:[email protected]:%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20var%20prefix%20%3D%20%27ma%27%20+%20%27il%27%20+%20%27to%27;%20var%20path%20%3D%20%27hr%27%20+%20%27ef%27%20+%20%27%3D%27;%20var%20addy72601%20%3D%20%27hotro%27%20+%20%27@%27;%20addy72601%20%3D%20addy72601%20+%20%27rovietnam%27%20+%20%27.%27%20+%20%27com%27%20+%20%27.%27%20+%20%27vn%27;%20document.write%28%20%27%3Ca%20%27%20+%20path%20+%20%27%5C%27%27%20+%20prefix%20+%20%27:%27%20+%20addy72601%20+%20%27%5C%27%3E%27%20%29;%20document.write%28%20addy72601%20%29;%20document.write%28%20%27%3C%5C/a%3E%27%20%29;%20//--%3E%5Cn%20%3C/script%3E%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3Cspan%20style%3D%5C%27display:%20none;%5C%27%3E%27%20%29;%20//--%3E%20%3C/script%3E%C4%90%E1%BB%8Ba%20ch%E1%BB%89%20email%20n%C3%A0y%20%C4%91ang%20%C4%91%C6%B0%E1%BB%A3c%20b%E1%BA%A3o%20v%E1%BB%87%20kh%E1%BB%8Fi%20ch%C6%B0%C6%A1ng%20tr%C3%ACnh%20th%C6%B0%20r%C3%A1c,%20b%E1%BA%A1n%20c%E1%BA%A7n%20b%E1%BA%ADt%20Javascript%20%C4%91%E1%BB%83%20xem%20n%C3%B3%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3C/%27%20%29;%20document.write%28%20%27span%3E%27%20%29;%20//--%3E%20%3C/script%3Emailto:[email protected]:%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20var%20prefix%20%3D%20%27ma%27%20+%20%27il%27%20+%20%27to%27;%20var%20path%20%3D%20%27hr%27%20+%20%27ef%27%20+%20%27%3D%27;%20var%20addy72601%20%3D%20%27hotro%27%20+%20%27@%27;%20addy72601%20%3D%20addy72601%20+%20%27rovietnam%27%20+%20%27.%27%20+%20%27com%27%20+%20%27.%27%20+%20%27vn%27;%20document.write%28%20%27%3Ca%20%27%20+%20path%20+%20%27%5C%27%27%20+%20prefix%20+%20%27:%27%20+%20addy72601%20+%20%27%5C%27%3E%27%20%29;%20document.write%28%20addy72601%20%29;%20document.write%28%20%27%3C%5C/a%3E%27%20%29;%20//--%3E%5Cn%20%3C/script%3E%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3Cspan%20style%3D%5C%27display:%20none;%5C%27%3E%27%20%29;%20//--%3E%20%3C/script%3E%C4%90%E1%BB%8Ba%20ch%E1%BB%89%20email%20n%C3%A0y%20%C4%91ang%20%C4%91%C6%B0%E1%BB%A3c%20b%E1%BA%A3o%20v%E1%BB%87%20kh%E1%BB%8Fi%20ch%C6%B0%C6%A1ng%20tr%C3%ACnh%20th%C6%B0%20r%C3%A1c,%20b%E1%BA%A1n%20c%E1%BA%A7n%20b%E1%BA%ADt%20Javascript%20%C4%91%E1%BB%83%20xem%20n%C3%B3%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3C/%27%20%29;%20document.write%28%20%27span%3E%27%20%29;%20//--%3E%20%3C/script%3Emailto:%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20var%20prefix%20%3D%20%27ma%27%20+%20%27il%27%20+%20%27to%27;%20var%20path%20%3D%20%27hr%27%20+%20%27ef%27%20+%20%27%3D%27;%20var%20addy73701%20%3D%20%27hotro%27%20+%20%27@%27;%20addy73701%20%3D%20addy73701%20+%20%27cuulong%27%20+%20%27.%27%20+%20%27com%27%20+%20%27.%27%20+%20%27vn%27;%20document.write%28%20%27%3Ca%20%27%20+%20path%20+%20%27%5C%27%27%20+%20prefix%20+%20%27:%27%20+%20addy73701%20+%20%27%5C%27%3E%27%20%29;%20document.write%28%20addy73701%20%29;%20document.write%28%20%27%3C%5C/a%3E%27%20%29;%20//--%3E%5Cn%20%3C/script%3E%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3Cspan%20style%3D%5C%27display:%20none;%5C%27%3E%27%20%29;%20//--%3E%20%3C/script%3E%C4%90%E1%BB%8Ba%20ch%E1%BB%89%20email%20n%C3%A0y%20%C4%91ang%20%C4%91%C6%B0%E1%BB%A3c%20b%E1%BA%A3o%20v%E1%BB%87%20kh%E1%BB%8Fi%20ch%C6%B0%C6%A1ng%20tr%C3%ACnh%20th%C6%B0%20r%C3%A1c,%20b%E1%BA%A1n%20c%E1%BA%A7n%20b%E1%BA%ADt%20Javascript%20%C4%91%E1%BB%83%20xem%20n%C3%B3%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3C/%27%20%29;%20document.write%28%20%27span%3E%27%20%29;%20//--%3E%20%3C/script%3Emailto:%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20var%20prefix%20%3D%20%27ma%27%20+%20%27il%27%20+%20%27to%27;%20var%20path%20%3D%20%27hr%27%20+%20%27ef%27%20+%20%27%3D%27;%20var%20addy7266%20%3D%20%27hotro%27%20+%20%27@%27;%20addy7266%20%3D%20addy7266%20+%20%27volam%27%20+%20%27.%27%20+%20%27com%27%20+%20%27.%27%20+%20%27vn%27;%20document.write%28%20%27%3Ca%20%27%20+%20path%20+%20%27%5C%27%27%20+%20prefix%20+%20%27:%27%20+%20addy7266%20+%20%27%5C%27%3E%27%20%29;%20document.write%28%20addy7266%20%29;%20document.write%28%20%27%3C%5C/a%3E%27%20%29;%20//--%3E%5Cn%20%3C/script%3E%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3Cspan%20style%3D%5C%27display:%20none;%5C%27%3E%27%20%29;%20//--%3E%20%3C/script%3E%C4%90%E1%BB%8Ba%20ch%E1%BB%89%20email%20n%C3%A0y%20%C4%91ang%20%C4%91%C6%B0%E1%BB%A3c%20b%E1%BA%A3o%20v%E1%BB%87%20kh%E1%BB%8Fi%20ch%C6%B0%C6%A1ng%20tr%C3%ACnh%20th%C6%B0%20r%C3%A1c,%20b%E1%BA%A1n%20c%E1%BA%A7n%20b%E1%BA%ADt%20Javascript%20%C4%91%E1%BB%83%20xem%20n%C3%B3%20%3Cscript%20language%3D%27JavaScript%27%20type%3D%27text/javascript%27%3E%20%3C%21--%20document.write%28%20%27%3C/%27%20%29;%20document.write%28%20%27span%3E%27%20%29;%20//--%3E%20%3C/script%3Ehttp://www.vatgia.com/4757/182845/vinacard-gamecard.htmlhttp://www.vatgia.com/4757/315617/th%E1%BA%BB-vinagame-120-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315616/th%E1%BA%BB-vinagame-60-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315613/th%E1%BA%BB-vinagame-20-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315613/th%E1%BA%BB-vinagame-20-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315616/th%E1%BA%BB-vinagame-60-000vn%C4%91.htmlhttp://www.vatgia.com/4757/315617/th%E1%BA%BB-vinagame-120-000vn%C4%91.htmlhttp://www.vatgia.com/4757/182845/vinacard-gamecard.htmlmailto:[email protected]:[email protected]:[email protected]


5/20


Qung co t phc v. Doanh nghip va v nh c th t to ti khon trn Zing, Zing s cung cp mt ti khontng t nh ti khon ca ngi dng bnh thng nhng h s c kh nng nng cp ti khon s dng cc cng ch tr marketing ti mng li khch hng trong mng li ca h. Vi hnh thc qung co ny, n v qung co skhng cn ti nh mi gii, t h s dng cc cng c h tr qung co ca Zing phc v cng vic ca h.Xa hn hnh thc ny, Zing nn cho php ngi dng t to Nhm phc v mt tn ch ca h v hnh thc ny c

cng c cho php qung co theo hnh thc ti tr cho s thch chung ca nhm.Qung co da trn lng tin. Khi 123mua c tch hp vo Nhm cng thng tin, mng x hi hoc Nhm giao tip,cng vic, iu ny c ngha hnh vi xem hng ho ca thnh vin Zing c theo di v thng k. Bng vic s dngtnh nng hin th nhn hoc sn phm/ dch v m thnh vin xem trong Trang c nhn, Tnh trng, Cp nht v gin nhng ngi trong cng mng li. Hnh thc ny hiu qu hn qung co thng thng do cc nhn/ sn phm/dch v c ngi thn quen ca ngi tiu dng tr gii thiu. tin cy cao dn n quyt nh mua hng c ara d dng hn, ng thi hnh thc qung co ny cng d dng kch thch ngi nhn qung co k vi bn b. iuny gip tng doanh thu ca 123mua v hiu qu qung co trn Zing. Cch tnh gi qung co da trn hnh thc CPM,CPC. Hnh thc ny cng c th gia tng thm doanh thu bng vic cho php bn gi qung co theo nhn khu hc hocTrang c nhn cho cc Doanh nghip s hu nhn/ sn phm/ dch v. Phn ng, ngi tiu th qung co ti Vit Namnhn thc cn thp, mua bn theo tm l by n nn hnh thc qung co ny c t dng v.

Vi vic tham gia, t chc cc chng trnh ngy hi vic lm hay ti tr cho cc chng trnh ln nh:

15/06/2008 VNG t chc thnh cng ngy hi Vinagame vi hn 3.500 khch mi l ch cc phng my cng vihn 10.000 lt khch tham quan ti Sn vn ng Qun khu 7 Qun Tn Bnh. VNG v ang tng bc xy dng,qung b thng hiu, hnh nh ca Cng ty n tng i tng khch hng.2 Khuyn miM th min ph cho khch hng mua ZingXu.Nhm to iu kin thun li cho khch hng d dng thanh ton khi muaZingXu trc tuyn, cc ngn hng trong h thng Cng ty C phn Dch v Th Smartlink bao gm VIB, MB, Vietinbank,Eximbank v Cng ty C phn Tp on Vi Na (VNG) cng phi hp t chc tng th min ph cho tt c cc gamer. yl c hi duy nht trong nm dnh cho gamer ca VNG. C th l min ph m th ni a cc ca ngn hng VIB, MB,Vietinbank v Eximbank; th c chp nhn thanh ton ZingXu trc tuyn tihttps://pay.zing.vn/zingxuonline/index.html. Cng ty Vinagame v Ngn hng VIBank phi hp thc hin chng trnhkhuyn mi Chit khu ZingXu t VIB dnh cho khch hng mua Zingxu trc tuyn bng th ATM qua h thng thanhton in t Smartlink.C th, chit khu 3% vi mi giao dch mua ZingXu trc tuyn c gi tr t 200.000 VN tr ln. V d: Vi giao dchmua 2.000 ZingXu trc tuyn (gi tr bnh thng phi thanh ton l 200.000 VN), khch hng c chit khu 3% vch phi thanh ton 194.000 VN. Cc i L dch v Internet Game c chng nhn t chun VinaGame s nhnc h tr nhng quyn li t VinaGame( c gn bng hiu, gn t trng by, h tr o ng phc,h tr k thut ) v s tin cy t pha khch hng.VNG thng c chng trnh khuyn mi khi np th game c tng thm 50% hoc 100% gi tr nap th ty theo chng trnhm cng ty ra. Ngoi cc chng trnh trn VNG cn c chng trnh khuyn mi ngay trong game nh: Vo cc ngy l hoccc chng trnh c bit: gi cc vt phm trong game c gim t 30%-70% so vi gi thng thng. Game mi thng ch tr mt s vt phm cho gamer thay v h phi np th c tin mua chng.3 Quan h cng chng

Nh vy trong khong thi gian u nm 2010, VinaGame cho ra hng lot game mi . Tuy nhin chc rng cha phi lim dng ca mt cng ty pht hnh game online ln ti th trng Vit Nam. V dng nh mi k hoch tuyt mt caVinaGame ang khin cng ng game th tr nn ho hc hn rt nhiu. iu ny dn mi s ch ca cng ng game th

trong nc vo 2 ta game kim hip th h mi ca Trung Quc l V Lm Truyn K 3 v Cu m Chn Kinh Onlinecng nh tin vo vic 2 sn phm trn c th c VinaGame pht hnh trong nm 2010 - 2011.Cc chng trnh tiu biu:Vi t cch l nh ti tr Bch Kim, VNG v Zing Me s ng hnh cng cuc ua xch l t thin c mt khng hai ti TP HCh Minh ngy 12 thng 3 ti.

Saigon Cyclo Challenge l mt cuc ua xch l t thin hng nm do Hi T thin Tr em Si Gn t chc t nm 2001. Sau 10nm hot ng, Saigon Cyclo Challenge thu ht c hng ngn ngi tham d v quyn gp c hng trm ngn la gipcc tr em ngho vt kh thng qua gio dc.

NHM 10 TRANG 5


6/20


Vi tn gi Cuc ua Xch l Phin bn 2.0, cuc ua nm nay s c thit k hon ton mi v chnh thc din ra vo sng thBy ngy 12 thng 03 nm 2011 ti The Crescent H Bn Nguyt, Ph M Hng. Ngoi mc ch gy qu, Cuc ua Xch lPhin bn 2.0 vi chin dch truyn thng k thut s s gii thiu nhng hot ng ca Hi T Thin Tr Em Si Gn n cngng v khuyn khch gii tr tham gia vo cc cng tc t thin to nn nhng thay i tch cc cho x hi.i din nh ti tr Bch Kim ng thi cng l i tc t chc chng trnh, VNG, cng cc i din n t cc cng ty ti tr

Vng s i u nhau trong cc vng ua tm ra i nhanh nht v gii nht. Vng chung kt s l cuc tranh ti gia 3 i cthi gian ua ngn nht.Cuc ua Xch l Phin bn 2.0 cn to im nhn bng mt chin dch truyn thng k thut s c tung vo ngy 17 thng 02v s ko di hn 3 tun cho n trc ngy ua. qung b cho Cuc ua Xch l Phin bn 2.0, SCC phi hp cng ZingMe, mng x hi ln nht Vit Nam, cho ra mt phin bn hon ton mi ca tr chi Cuc Chin Xe mt trong nhngtr chi trc tuyn ph bin nht trn Zing Me. Thng qua vic gii thiu Cuc ua Xch l Phin bn 2.0 n vi cng ng ZingMe, Hi T Thin Tr Em Si Gn mong mun c th tip cn v ku gi gii tr hnh ng tch cc v cng ng.Hi T Thin Tr Em Si Gn t mc tiu gy qu 30.000USD thng qua s kin Cuc ua Xch l Phin bn 2.0. Tt c s quny s c s dng cho cc d n gio dc ca Hi T Thin Tr Em Si Gn nhm h tr cc em nh c hon cnh kh khn cc tnh min nam Vit Nam. Nhng Cnh n thm lng ca nh cha h c cuc chia lyi Tng tc ca Chng trnh truyn hnh Nh cha h c cuc chia ly (NCHCCCL) gm 7 ngi, h gm nhng nhn vinVNG n t team H tr khch hng (CS). Mi ngy h tip nhn khong 70 cuc gi nh tm gip ngi thn b tht lc, hng

dn cch vit th hoc cch lm h s gi NCHCCCL, tr li nhng cu hi tm hiu Chng trnh v tip nhn thng tin phnhi t khn gi truyn hnh. i khi b khn gi trch oan v vn cha tm c ngi thn, i tng tc vn lun nhit tnh vnh nhng gii thch bi i hiu h nng lng tm kim ngi thn .

Zing Me ng hnh cng Sinh vin 2010

Chia s thnh cng l hot ng nm trong chui s kin ng hnh cng sinh vin nm 2010 do Zing Me phi hp cngNh vn ha sinh vin t chc to c hi giao lu, chia s k nng sng cho sinh vin 10 trng i hc ln trn a bn TPHCM.Bui giao lu din ra ti 10 trng i hc trong thnh ph nh: H Khoa hc X hi v Nhn Vn (28/10), H Hoa Sen (30/10),Hc vin Hnh chnh Quc gia (5/11), H Si Gn (9/11), H Ngoi ng Tin hc (12/11), H Khoa hc T nhin (15/11), H

Nng lm (21/11), H Kin trc (26/11), H Kinh t TP.HCM (30/11), H S phm k thut (4/12).Ngoi chng trnh giao lu, trong chin dch ng hnh cng sinh vin Zing Me cn t chc cuc thi Chia s yu thng vit v nhng ngi bn c hon cnh kh khn nhng lun bit phn u vn ln.

V . CON NGIVinaGame l mt trong nhng doanh nghip u tin chuyn kinh doanh loi hnh Tr chi trc tuyn.VinaGame t ho s hunhiu ti nng mang tm vc quc t. VinaGame c h thng nhn vin lun theo st, cp nht nhng thng tin mi nht trn thtrng i ng nhn vin VinaGame hin nay c hn 1.000 thnh vin lm vic ti 3 thnh ph ln nht Vit Nam. Chng ti

phc v 15 triu khch hng.

Mi trng lm vicKhng com-l, khng c-vt y khng c nhiu qui nh, v tn trng mi ngi, v mun mi ngi tn dng tt nht t doca mnh.Khng tng roVn phng VNG l mt khng gian m, v h lun c gng xa b mi ro cn mi ngi d dng chia s vi nhau hn.Khng cp bc VNG, mi ngi u c ng gp kin. Tranh lun vi sp l chuyn rt bnh thng.

Khng officeVn phng cng l nh. Mi ngi c th treo tranh, trng cy, thm ch nui c cnh ngay trn bn lm vic.c chi gameK c khi khng lm game, hi trm c trong vn ca sp hay t th kim thut vi ng nghip online cng l cch th v giilao.c cng ty baoKhi n tra, gi xe, i bi, hc Anh vn, hay tp gym min ph, nhn vin ca h bit mnh thc s c quan tm.

NHM 10 TRANG 6


7/20

BIU DOANH THU BN HNG

2007 2008 2009

406,048.50

824,401.50

1,341,190.50

0

00

0

0

0

0

0

0


c mt gia nh lnQu ngy Tt, tic buffet cho cc ph huynh, hi Trung thu cho con tr. Gia nh ca nhn vin cng vui khi h l ngi caVNG.c khm phTin s khoa hc, k khng hc v, c nng mt sch, nh thit k thi trang Ngi VNG khng ai ging ai, v iu lm cuc

sng thm mu sc.c ht mnh

Ngi VNG thch hnh xc vi cc tr chi tp th. Leo Fanxipan, cho thuyn vt thc, i qua thm la va l cch tht chttnh ng i, va rn luyn bn lnh ca mi ngi.c thay i th giiTo ra mt knh gii tr, xy dng mng x hi, hay pht trin mt tr chi. Vi Internet, mi vic nhn vin lm u c th mangli thay i cho cuc sng ca rt nhiu ngi.VI. YU T HU HNHVinaGame ang hp tc vi 4 nh cung cp dch v Internet (ISP) ln nht Vit Nam cung cp bng thng cho game th.Trung tm d liu ca VinaGame c thnh lp nm 2007 l trung tm d liu ln nht, tin tin nht th trng trong nc vl trung tm duy nht Vit Nam c kt ni vi hn 1 ISP.Tc ng truyn n nh l 16 Gbps.

VII. Qui Trnh Cung Cp Dch V:

c mt game mi c a nngi tiu dng phi tri qua nhiucng on thc hin ,kim tra gtgao pht hnh game mi.Song song qu trnh lp k hochn khi thc hin v qung co game

mi n khch hng bng cch t chc s kin cng c game hin ti v gii thiu game mi, h tr cc chng trnh mi thuht nhiu ngi quan tm (trong t chc cuc biu din :nhy ma, tng qu cho khch hng)Thu thp thng tin t cc s kin trn v t s phn hi t pha khch hng, mng online. Tng kt kt qu v s chp nhn cakhch hng i vi game mi c hng xem xt ,iu chnh,, chnh sa cho ph hp vi s ng nhu cu ca khch hng.Hon thnh sn phm mi a n ngi tiu dng.Pht hng th game cung cp cho khch hng to iu kin nng cao cp trong game ng thi mang li li nhun cho cng ty.Tip tc thu thp thng tin, kin t khch hng iu chnh, nng cp gamengy cng ph hp hn.B. Qun tr ti chnh

1/Qun tr doanh s bnVi doanh thu trong nm 2009 t ti 50triu USD v tc tng trng doanh thut ti 50%, VinaGame l hnh mu chomt nn kinh t vi phng thc giao tips theo ch ngha tiu dng ang pht trin

mnh m Vit Nam.Bng doanh thu ca Vinagame qua cc nm kinh doanh:VT: Triu ng

NHM 10 TRANG 7

NM T TRNG

2007 2008 2009 2008/2007 2009/2008

406,048.50 824,401.50 1,341,190.50 2.0303 1.6269


8/20


Nhn xt:- Doanh thu t nm 2007 2009 ca Cng ty Vinagame tng vt. C th l:+ Doanh thu bn hng nm 2008 so vi doanh thu bn hng nm 2007 tng n 103.03% tng ng vi 418,353( triung ).+ Tc tng doanh thu bn hng nm 2009 so vi doanh thu bn hng nm 2008 tng chm hn, c th l tng 62.69%tng ng vi 516,789( triu ng)

- Doanh thu bn hng ca Cng ty Vinagame tng nhanh qua cc nm kinh doanh l mt tn hiu ng mng cho tnhhnh hot ng kinh doanh ca cng ty .Tuy nhin, Vinagame cng cn phi xem xt li v tc tng trng v doanhthu ca mnh trong nm 2009.

2/ Qun tr ti sn v qun tr ngun vn:

VT: Triu ng

STT CH TIU MTHUYT

MINHNM 2008 NM 2009

TI SN

A A- TI SN NGN HN 100 685,117.4

91,105,529.8

9

I I.Tin v cc khon tng ng tin 110 207,960

327,234

1 1.Tin 111 V.I207,960

327,234

2 2. Cc khon tng ng tin 112 V.I

II II. Cc khon u t ti chnh ngn hn 120

228,279

.88

429,516.

70

1 1. u t ngn hn 121 V.XI228,279

.88429,516.

702 2. D phng gim gi u t ngn hn 129

III III- Cc khon phi thu ngn hn 130 167,666

218,127

1 1. Phi thu khch hng 131 V.II79,197

.8396,093.

06

2 2. Tr trc cho ngi bn 13287,

000120,0

12

3 3. Phi thu ni b ngn hn 1336

237

25

44. Phi thu theo tin k hoch hpng xy dng 134

5 5. Cc khon phi thu khc 135 V.II 312 572.66 6. D phng phi thu ngn hn kh i 139 V.II 532.98 723.89

IV IV. Hng tn kho 140 28,

53342,7

84

1 1. Hng tn kho 141 V.III28,

02341,964

2 2. D phng gim gi hng tn kho 149 510 820

V V. Ti sn ngn hn khc 150 52,678

.3587,868.

76

NHM 10 TRANG 8


9/20


1 1. Chi ph tr trc ngn hn 1511,893

2,450

2 2. Thu GTGT c khu tr 152 V.IV50,020

.3584,432.

763 3. Thu v cc khon phi thu nh nc 1535 5. Ti sn ngn hn khc 154 765 986

B B- TI SN DI HN 200 466,664

.41738,056.

42

I I- Cc khon phi thu di hn 210 152,424

263,379

1 1. Phi thu di hn ca khch hng 21132,

00056,743

2 2.Vn kinh doanh n v trc thuc 212120,000

206,000

3 3. Phi thu di hn ni b 2134 4. Phi thu di hn khc 218

5 5. D phng phi thu di hn kh i 219423.67

635.56

II II. Ti sn c nh 220

1 1. Ti sn c nh hu hnh 221 V.VI

17,431

.20

20,498.

40

Nguyn gi 22221,789

.0025,6

23

Gi tr hao mn ly k 223(4,357

.80)(5,124

.60)

2 2. Ti sn c nh thu ti chnh 224 V.VII13,

03717,1

91

Nguyn gi 22515,

21020,0

56

Gi tr hao mn ly k 226(2,172

.86)(2,865

.14)

3 3. Ti sn c nh v hnh 227 V.III160,027

.20227,189.

60

Nguyn gi 228

200,

034

283,9

87Gi tr hao mn ly k 229

(40,006.80)

(56,797.40)

4 4. Chi ph xy dng c bn d dang 230 V.IX

III III- Bt ng sn u t 240 V.X5,677

7,708

Nguyn gi 2416,308

8,564

Gi tr hao mn ly k 242(630.80)

(856.40)

IV IV- Cc khon u t ti chnh di hn 250 V.XI118,068

202,091

1 1. u t vo cng ty con 251

2 2. u t vo cng ty lin kt, lin doanh 25294,

579151,3

26

3 3. u t di hn khc 25823,

48950,765

44. D phng gim gi u t ti chnh dihn 259

V V- Ti sn di hn khc 2601 1. Chi ph tr trc di hn 261 V.XII2 2. Ti sn thu thu nhp hon li 262 V.XIII3 3. Ti sn di hn khc 268

TNG CNG TI SN1,151,781.

901,843,586.3

1

NHM 10 TRANG 9


10/20


NGUN VN

A A- N PHI TR 300600,084

1,071,134

I I- N ngn hn 310343,628

672,567

1 1. Vay v n ngn hn 311 V.XIV23,453

.6030,378.

90

2 2. Phi tr ngi bn 312 V.XV256.00

376.00

3 3. Ngi mua tr tin trc 313 V.XVI237,476

.38507,6

92

4 4. Thu v cc khon phi np nh nc 31482,441

.65134,120.

555 5. Phi tr ngi lao ng 3156 6. Chi ph phi tr 316 V.XVII7 7. Phi tr ni b 317

88. Phi tr theo tin k hoch hp ngxy dng 318

99. Cc khon phi tr, phi np ngn hnkhc 319 V.XVIII

10 10. D phng phi tr ngn hn 320

II II- N di hn 330 V.XXI256,456

398,567

1 1. Phi tr di hn ngi bn 331256,456

398,567

2 2. Phi tr di hn ni b 3323 3. Phi tr di hn khc 3334 4. Vay v n di hn 3345 5. Thu thu nhp hon li phi tr 3356 6. D phng tr cp mt vic lm 3367 7. D phng phi tr di hn 337

B B- VN CH S HU 400551,698.2

7772,451.8

4

I I. Vn ch s hu 410

549,

289

768,1

57

1 1. Vn u t ca ch s hu 411 V.XXI300,087

400,450

2 2. Thng d vn c phn 4123 3. Vn khc ca ch s hu 413

4 4. C phiu qu 41413,

56217,321

5 5. Chnh lch nh gi li ti sn 4156 6. Chnh lch t gi hi oi 416 32.98 50.04

7 7. Qu u t pht trin 41756,

23170,378

8 8. Qu d phng ti chnh 41858,

90665,2

399 9. Qu khc thuc vn s hu 419

10 10. Li nhun sau thu cha phn phi 420120,469.

892214,719.

41211 11. Ngun vn u t xy dng c bn 421

II II- Ngun kinh ph v qu khc 4302,409.4

04,294.3

9

1 1. Qu khen thng, phc li 4312,409.4

04,294.3

92 2. Ngun kinh ph 4323 3. Ngun kinh ph hon thnh 433

TNG CNG NGUN VN1,151,781.

901,843,586.3

1

NHM 10 TRANG 10


11/20


3/ Hoch ton kt qu kinh doanh:VT: Triu ng

STT CH TIU NM 2008 NM 2009T TRNG2009/2008

1 Doanh thu bn hng v cung cp dch v 824,401.500 1,341,190.500 0.615

2Cc khon gim tr doanh thu

24,732.045

53,647.620 0.461

3Doanh thu thun v bn hng v cung cp dch v

799,669.455

1,287,542.880 0.621

4Ga vn hng bn

400,203.467

644,327.582 0.621

5Li nhun gp v bn hng v cung cp dch v

399,465.988

643,215.298 0.621

6Doanh thu hot ng ti chnh

54.341

63.894 0.850

7Chi ph ti chnh

35.676

31.861 1.120

8 Chi ph bn hng121,420.534

195,932.672 0.620

9Chi ph qun l doanh nghip

117,453.745

161,023.130 0.729

10Li nhun thun t hot ng kinh doanh

160,610.374

286,291.529 0.561

11Thu nhp khc

189.387

200.340 0.945

12Chi ph khc

173.239

199.320 0.869

13Li nhun khc

16.148

1.020

15.831

14Tng li nhun trc thu

160,626.522

286,292.549 0.561

15 Thu thu nhp doanh nghip

40,15

6.631

71,573.

137 0.56116

Li nhun sau thu120,469.892

214,719.412 0.561

BIU LI NHUN SAU THU

120,469.892

214,719.412

0

50,000

100,000

150,000

200,000

250,000

NM 2008 NM 2009

Nhn xt:

- T bng s liu v biu trn ta thy, tc pht trin v Doanh thu cng nh li nhun ca Cng ty Vinagame ctng c th nh:

+ Doanh thu nm 2009 tng 61.5% so vi nm 2008, tng ng vi 516,789 ( triu ng )+ Cc khon chi ph bn hng, chi ph qun l doanh nghip v cc chi ph khc nhn chung cng tng u theo cc nm.

NHM 10 TRANG 11


12/20


+ Li nhun sau thu nm 2009 tng 56.1% tng ng vi 94,249.520 (triu ng ). iu ny chng t, Cng ty Vinagamehot ng kinh doanh c hiu qu, tng nhanh r rt. Doanh thu bn hng nm 2009 tng, li nhun cng tng theo t ltng ng, chng t Cng ty VNG cng c nhng bin php qun l v kim sot chi ph hiu qu.+ Nhn trn bng s liu cn i k ton ta thy: VNG cng ch trng u t vn kinh doanh vo cc Cng ty lin kt, chinhnh pht trin th trng.

+ Nm 2009, VNG c li nhun sau thu tng nhanh so vi nm 2008 cng mt phn l do vic u t ti chnh c hiu qu (nm 2009 c doanh thu hot ng ti chnh cao hn so vi nm 2008 nhng li c chi ph hot ng ti chnh t hn nm2008).+ Nhn biu v doanh thu v li nhun ca VNG, mt phn ta cng thy c tc tng trng ca VNG. Hn th nal hiu qu ca vic kim sot chi ph, cn i mt cch hp l gia chi ph bn hng vi chi ph qun l doanh nghip, bitcch lun chuyn v s dng vn mt cch hiu qu, chim dng vn ca ngi khc u t hot ng ti chnh, m rngkinh doanh.

C. QUN TR NGUN NHN LC:1) M hnh cng ty Vinagame:

Hin i ng nhn vin VNG l 1100 ngi, trong s c 50 nhn vin ch cht. Ti l trao gii CNTT-TT Vit Nam 2009do B Thng tin truyn thng t chc vo thng 3/2010, VNG c vinh danh vi 3 gii thng: Doanh nghip ni dung sxut sc nht, doanh nghip tr c tim nng pht trin tt nht, doanh nghip c sn phm, ni dung s thng hiu Vit Nam

thnh cng nht.Nm 2006, VinaGame nhn c gii thng "Top 50 nh tuyn dng tt nht Vit Nam" do Tp on Navigos v AC

Nielsen phi hp cng bo thanh nin trao tng.Cng nh cc cng ty cc ngnh khc cng ty pht hnh game c cu thnh t nhiu b phn khc nhau ph thuc vo c cuv qui m ca cng ty . Tuy nhin d khc bit nh th no th cng ty pht hnh game cng c xy dng da trn cc b phnchnh sau:+ Ban gim c: ng u l Tng Gim c cng ty, c chc nng iu hnh cng ty a ra cc phng hng tm v m chos pht trin ca cng ty.+ B phn hnh chnh, nhn s : Qun l v cc vn hnh chnh nhn s ca cng ty .+ B phn k ton : Thu thp, x l, kim tra, phn tch v cung cp thng tin kinh t, ti chnh di hnh thc gi tr, hin vt vthi gian lao ng.+ B phn Marketting/PR : i vi mt cng ty pht hnh game c th ni b phn Marketting l quan trng nht ,v s thnh

cng ca mt game khng hn ph thuc vo mc hay d ca game m cn ph thuc rt ln vo cc chin lc Marketting ,thc t cho thy vi chin lc Marketting ng n hin nay VinaGame vn l s mt ti th trng Vit Nam.+ B phn kinh doanh (Sale): C chc nng to nn h thng phn phi th co ( ch yu hin nay Vit Nam u x dng thco ) rng ri ,chu trch nhim v doanh thu ca cng ty.+ B phn iu hnh game GOM ( Game Operation Manager ) : y l b phn m rt nhiu bn yu game quan tm v n chnhl cng vic trc tip trong game , nhng ngi lm trong b phn ny c gi l Game Master (ci tn qu qun thuc vi dnchi game Online ). Chc nng chnh ca b phn ny l iu hnh mt game cho n hot ng tht tt, to s cng bng cho ttc ngi chi , hoch nh cc chin lc v event game.+ B phn k thut : i vi cc cng ty Hn Quc b phn k thut v iu hnh game l mt, tuy nhin Vit Nam do c ccu khc nn chia lm 2 b phn khc nhau . B phn ny ph trch v k thut v cht lng hot ng ca h thng servergame.+ Thit k qun tr website /forum ( software ) : Mi mt cng ty u c mt trang web ring ,mi mt game li c mt forumring , y chnh l b phn ph trch v cc chc nng nh vy.

+ B phn quan h cng ng : Xy dng cng ng game l vn cn bn pht trin mt game. Do , Cng ty pht hnhgame khng th thiu b phn ny.+ i ng cng tc vin : Khng trc tip l nhn vin ca cng ty nhng cng tc vin c chc nng rt quan trng trong qutrnh qung b thng hiu ca game n vi ngi chi.2) Tuyn dng:

a) Quy trnh tuyn dng Vinagame:VNG ang p dng mt quy trnh tuyn dng cng bng, minh bch:

NHM 10 TRANG 12


13/20


Tip nhn h s v sng lc: Chng ti tip nhn v sng lc tt c h s ng vin ng tuyn vo cc v tr tuyn dng

cn c vo h s (CV, v th gii thiu bn thn), yu cu cng vic v thi gian ng tuyn. Nhng h s ph hp,chng ti s lin h thc hin bc tip theo.

Phng vn: Thng thng s gm 2 vng, vng phng vn chuyn mn v phng vn k nng mm. Sau khi lm bi

Test k thut lin quan n tng lnh vc, nu t yu cu th s sang phng phng vn. Tuy nhin, i vi mt s v trqun l v/hoc quan trng, vng th 3 s c tin hnh. Vng ny s c dnh trao i, tho lun v cc vn lin quan n qun l con ngi, chin lc kinh doanh... Thi gian trung bnh cho mi vng phng vn: 45 90 pht.

Tuyn dng: Nu bn vt qua vng phng vn cui cng bn s nhn c Th tuyn dng ca Cng ty trong vng 5

ngy lm vic. VNG thng s dng hnh thc phng vn hi ng c kt qu nh gi chnh xc, y , khchquan v chuyn mn, kinh nghim v cc k nng ca ng vin.

VNG lun cam kt tn trng v bo mt bt c thng tin no ng vin cung cp trong sut qu trnh phng vn.+ Kt qu mi vng phng vn s c thng bo n ng vin trong vng 5 ngy lm vic.b) Chnh sch tuyn dng:

Xy dng vn ha ring thu ht nhn tiNu c la chn, khng phi tt c, nhng a s cc bn tr ngy nay, khi va mi tt nghip ra trng u mong mun c

bc chn vo cc cng ty c vn u t nc ngoi hoc cng ty lin doanh. Bi h tin rng ti y h c th lm vic, trau di

v pht trin kh nng ca mnh mt cch tt nht. Hn na, ngoi mi trng lm vic tt, chnh sch nhn s tt th con ngil yu t hng u mang tnh trng tm v ct li lm nn s thnh cng ca mt doanh nghip. Vy Vinagame lm th no thu ht ngun nhn lc v u qun cho cng ty mnh ? Ti VinaGame, chng ti xem con ngi l yu t quan trng nht, tisn qu gi nht m mnh cn phi trn trng v gi gn, b V Anh - Trng b phn nhn s, Cng ty VinaGame, t ho cho

bit. L mt cng ty tr trong lnh vc Cng ngh thng tin (CNTT), VinaGame hin ang s hu 1100 nhn vin vi tuitrung bnh l t 23-35.

- Theo mt trong nhng quan im ca Herb Kelleher - cu Ch tch Tp on Southwest Airlines - ng cho rng nnvn ha doanh nghip l mt trong nhng yu t mang li li th cnh tranh v cng quan trng, n tc ng n lng tn ty,lng t ho v trung thnh ca nhn vin dnh cho doanh nghip. V vy, Vinagame khng ngng xy dng mt mi trnglm vic lnh mnh, nng ng vi nhiu ch i ng tt dnh cho nhn vin thu ht s ch ca nhiu bn tr ti nng.

- H xy dng vn ha ring cho mnh. C th th no th ch cn nhn vo tc thu ht nhn s v cng ty ny.Nm 2004, VinaGame ra i vi cha y 20 thnh vin. Mt nm sau , VinaGame chiu m c hn 100 nhn ti na. Tnh

n thng 3-2007, Cng ty VinaGame c 500 nhn vin. V hin ti, h ang t ho cng st cnh vi gn 1100 nhn vin ynhit huyt v giu am m, cng ng lng vi nh hng xy dng VinaGame tr thnh mt thng hiu kinh doanh dch vgii tr trc tuyn hng u Vit Nam. Ngun nhn lc vo VinaGame a phn n t chnh nhn vin VinaGame. H hi lng vimi trng lm vic v h thng h tng k thut dnh cho game tht s u vit nht ti Vit Nam hin nay, nn khng ngn ngigii thiu bn b cng hc cc chuyn ngnh chnh quy vi mnh, hoc bn b chung trong cc mng giao tip x hi, sinh hotcng ng vi mnh cng tham gia vo i ng lm game ti VinaGame.Trong cc mu thng bo tuyn dng, VNG lun a ra nhiu cu khu ng, c hi thu ht c s ch ca nhiu bn tr nh:VNG l la chn l tng cho bn v y:

- bn s nhn nhiu trch nhim v th thch.- Bn s c c vn v nh hng.- Bn s hc hi cch lng nghe v chia s.

- Bn s khm ph nhng gii hn mi ca chnh mnh.- Bn s hiu cng vic l am m.- Bn s hc cch vt qua nhng kh khn, ng ln sau tht bi.- Bn s c hng thnh qu xng ng vi n lc ca mnh.- Bn s trng thnh, v mang li thay i cho cuc sng xung quanh

VNG tm kim ngun ti nng tr thng qua vic tham gia cc hi ch vic lm:

NHM 10 TRANG 13


14/20


Ngy 27/11/2010 va qua, Khoa KH&KT my tnh (Khoa hc v k thut my tnh) ca trng i hc Bch Khoa t chcHi ch vic lm CSE Job Fair ti sn A3 i hc Bch Khoa vi s tham gia ca 13 Cng ty hot ng trong lnh vc Cng nghthng tin ti TPHCM trong c VNG.Hi ch c t chc vi mc tiu gip cc sinh vin c bit l sinh vin nm cui tm hiu, nm bt tnh hnh pht trin cangnh cng ngh thng tin trong nc c nh hng tt hn trong hc tp v ngh nghip. y l c hi cc sinh vin c

tip xc cc doanh nghip, nm bt c thng tin thc tp v tham gia phng vn trc tip ti hi ch.2) o to, hun luyn ngun nhn lc:

Khi u l vic VinaGame bt tay vi cc n v o to gm cc trng i hc chnh quy c chuyn ngnh CNTT,cc hc vin CNTT a ra cc yu cu i hi c th ca ngh lm game. Cn c phn ln vo nhng nhu cu do VinaGametng hp, cc n v o to xy dng nhng hc trnh t 18 - 24 thng cho cc hc vin. "Trong nm 2008, VinaGame nt hc vin u tin tt nghip cc kho o to ny vo lm vic th nghim".T chc nhiu chng trnh o to cho nhn vin Cng ty, nhm nng cao trnh tay ngh cng nh kh nng hon thnh cngvic nh: Ngy 19.09.08, Vinagame- mt doanh nghip u tin chuyn kinh doanh loi hnh Tr chi Trc tuyn (TCTT)

phi hp cng b phn gii thiu vic lm FPT Aptech t chc chuyn tham quan thc t dnh cho sinh vin FPT Aptech ngay titr s Vinagame 459B, Nguyn nh Chiu, Q.3. y l mt trong nhng hot ng pht trin ngh nghip nh k dnh chosinh vin FPT Aptech. Mc tiu chnh l h tr v rn luyn sinh vin nhng k nng, kin thc trong mi trng thc t bn cnhchng trnh o to lp trnh vin quc t Aptech i7.1

X ng ng l m t t p an l n m nh chi m th ph n, c quy n v i ba game th nh hnh nh t Vi t Nam, Vinagame m ra cho sinh vin FPT m t th gi i si ng, nhi u s c mu v nhi u c h i th s c tr . Bn c nh chnh sch phc l i, l ng th ng v mi tr ng lm vi c n ng ng, Vinagame c m t ngu n l c d i do t h n 1000 nhn vin v m t n n v n ha t p an v ng b n v i t m nhn & s m nh Tr thnh nh cung c p d ch v gi i tr v c ng ng tr c tuy n hng u t i Vi t Nam. Cc b n sinh vin c cc anh ch t i Vinagame nh n th c t m quan tr ng c a tnh k lu t trong cng vi c, tnh ng i trong ph i h p, kh n ng qu n l th i gian v i u hnh i nhm. l nh ng k n ng m m quan tr ng m m t sinh vin l p trnh hi n i no c ng ph i c n v ph i h c. Trong buitham quan thc t ngy 19.90.08, cc bn sinh vin FPT Aptech c tr chuyn cng anh Nguyn Trn Anh Dng- managersnhm lp trnh Vinagame. Anh Dng l mt th h 7x y nhit huyt v am m, anh nhit tnh trao i nhng kinh nghimlm vic v cho cc bn sinh vin nhng li khuyn b ch lm ngh lp trnh nhiu khi phi hi sinh cuc sng c nhn. C

nhng d n m cc anh phi tc trc nhiu ngy m ti cng ty. Thi gian dnh cho gia nh khng v lc no cng trongtnh trng khm ph. Nhng tm s chn thnh ca cc nhn vin Vinagame gip cc bn sinh vin nhn ra rng theongh lp trnh th hy say m , theo ui n cng v lun phi hc hi. Nhn dp ny, Vinagame ngh mt s hp tc ludi v chiu su trong cng tc tuyn dng v o to ti FPT Aptech.3) Pht trin ngh nghip:

- M nhiu lp o to, nng cao nghip v cho nhn vin trc v trong qu trnh lm vic ti cng ty.- Xem xt, nh gi nng lc mt cch khch quan v b nhim cc v tr quan trng, cao hn cho cc nhn vin c nng lc

thc s. V d nh i vi v tr Game developer th c 3 cp bc: mc thp (junior), cao (senior) v hn na (lead senior). Davo nng lc, kh nng cng hin ca mi nhn vin m VNG s c nhng quyt nh phn cng, b nhim v quyt nh cp bccho nhn vin vi mt mc lng tha ng, hp l so vi v tr cng nh tnh cht cng vic. Hoc i vi nhng cng tcvin, thc tp sinh ca VNG, nu ngi qun l trc tip thy mt nhn vin no c kh nng lm vic tt, sng to, linh ng

ph hp vi yu cu ca mt cng vic nht nh m VNG a ra, ngi nhn vin ny s c VNG o to thm c th trthnh mt nhn vin gii, phc v cho li ch VNG. Tuy nhin, vn c mt s nhng cam kt nht nh i vi VNG.

- Khng ch l ngh nghip: To nhiu c hi thng tin v pht trin ngh nghip cho nhn vin ng thi thit k nhngchng trnh bi dng ph hp cho mi chng ng.

4) Lng, thng:VNG p dng nhiu hnh thc tr lng cho nhn vin v a ra nhiu chnh sch v lng bng hp dn cho nhn vin nh:

- Lng theo thi gian: p dng i vi nhn vin k ton, hnh chnh, chm sc khch hng qua in thoi, cng tcvin,..,.

- Lng theo cng vic: lp trnh vin, game master nhn vin kim sot trong game.

NHM 10 TRANG 14


15/20


- Lng theo doanh s: Game developer( cch tnh: = lng cn bn + hoa hng theo doanh s t c ).- Khng ch l lng: VNG, nng lc v ng gp ca thnh vin c ghi nhn khng ch bng khon lng hng

thng. Nu lm vic tt, bn c th nhn c thng n 4 thng lng cui nm. Vi ng gp nhiu hn, bn cn c quynmua c phiu cng ty.5) Giao nhim v:

VNG phn chia ra nhiu b phn khc nhau v mi b phn th cc nhn vin s c giao mt nhim v khc nhaunhng vn c th, r rng v h tr cho nhau:

- B phn chm sc khch hng:- B phn pht trin th trng- B phn pht trin thng hiu Vinagame- B phn bo hnh, k thut- B phn bo mt game

6) H tr trong qu trnh chuyn giao dch v:- VNG c mt b phn nhn vin gi l GM ( Game Master ), Cng vic chnh ca h l ng nhp vo game thc thi nhimv ca mt cnh st tr an: cm khu, bt giam, xa tn nhn vt... i vi nhng trng hp ngi chi c tnh lm nhimmi trng game nh chi tc, cung st, chi gian ln... H cng c trch nhim hng dn ngi chi v gii p thc mc. Do, hn ch c nhng tiu cc xy ra khi chi game.

- VNG lun bo tr v mua sm thm nhng thit b my mc hin i, tuyn chn v chn lc nhn s mt cch chuyn nghip c th vit ra c cc phn mm game thnh cng. Nu bn c dp gh thm VNG, chc hn bn s cm thy thch mt binhng gin my vi tnh hin i vi tc x l cc cao, nhng chi k thut ti tn7) Gim st, kim tra v iu chnh:

Nhn s ni ring v qun tr ngun nhn lc ni chung l mt trong nhng b phn quan trng, mang tnh quyt nhs thnh bi ca mt cng ty. V vy, ngay t u Vinagame bt u i vo xy dng cho Doanh nghip mnh mt c ch qunl c quy c, cht ch m vn kch thch c nhn vin mnh lm vic nhit tnh v hng say hn nh: c tr lng chigame, t chc cc tr chi cho cc nhn vin cho Cng ty.

V vy, Cng ty Vinagame ng dng m hnh qun l h thng Oracle trong vic qun l, gim st :Oracle l mtphn mm khp kn t khu u n khu cui ca cc qui trnh nghip v t bn hng, mua hng n kim k v kim ton. Hthng ny s gip cho cng ty kim sot ngn sch nhanh chng v chnh xc, phc v vic qun l cc d n theo phm vi vm bo tnh minh bch v ngn sch. Li ch ch yu ca vic ng dng Oracle E-Busniess Suite bao gm: gim thiu chi ph

bng cch t ng ho, tp trung ho, v chun ho cc quy trnh nghip v t bn hng/mua sm n kim k v k ton; ti thitk h thng v c th ngha v ca nhn vin; kim sot ngn sch nhanh chng v chnh xc; h thng c tch hp hon chnhcng vi an ton thng tin; thng tin ti chnh v nghip v nht qun vi kt qu t ng lc l hiu sut cng vic; qun l d nthnh cng: ng thi gian, ph hp ngn sch, phm vi hot ng ca doanh nghip.8) Thng tho:

i vi nhng nhn vin gii, VNG lun c nhng thng lng v mc lng, thng, cc ch hp dn, btchc v cao hn gi nhn vin li. c bit VNG trong qu trnh phng vn nhn vin, VNG a ra nhiu l do nhn vin c th lm vic v gn b lu di cng VNG nh:Phc li cho gia nh : ngoi phc li cho mi thnh vin, VNG cn lin tc m rng cc chnh sch chm sc gia nh.

- Xy dng th vin, phng tp gym v canteen min ph cho nhn vin- V nhiu ch phc li, bo him hp dn khci vi khch hng, VNG lun c mt i ng nhn vin chm sc v gii p mi thc mc, khiu ni ca khch hng.

9) Pht trin cc mi quan h trong ni b Cng ty:VNG lun to ra mt mi trng lm vic c bit: Khi ngun l nhng ngi bn chung tay lp nghip, VNG lun c

gng duy tr mi trng lm vic thn thin v ci m. Ngi VNG lun sn sng chia s, chung tay gii quyt mi vn .Cng tc ln chnh sch v k hoch nhn s phi t c s mong mun, hi lng t nhn vin. V mt trong nhng

hot ng gn kt nhn vin l vic t chc d ngoi hng nm. Theo tiu ch , khi tham gia vo hot ng d ngoi, nhn vinca tt c cc phng ban s c tch ra ton b v kt hp vi phng ban khc to thnh tng nhm. Cc tr chi c thitk trong chng trnh u da trn tiu ch kch thch s on kt, sng to, v nng ng ca tng nhn vin. 3 ln t chc,mi ln u to ra c nhng n tng, nhng nt c trng rt ring ca VinaGame.

NHM 10 TRANG 15


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Gim c nhn s VinaGame chia s: Mc d mi nm u t chc, chng ti lun quan tm v chm sc tht k tnghot ng trong chng trnh, v qua cc nhn vin ca mi phng ban s hiu v gn kt vi nhau hn na. y l yu t rtquan trng v cn thit vi mi cng ty, c bit l vi VinaGame. Thc t, sau nhng chuyn d ngoi cng nhau, hu ht ccthnh vin u khng nh l hiu bit v gn b vi nhau hn. Hot ng d ngoi ti VinaGame, khng ch l sn chi ca ccnhn vin trong cng ty, m cn l ni cc lnh o cng ha nhp, chia s v thu hiu nhiu hn n tng tnh cch ca mi

nhn vin.10) Xy dng nn vn ha ca Cng ty:

M rng hot ng cng ng vun p nim t ho: Khng ch c xy p vn ha kinh doanh mang bn sc ring,VinaGame cng khai dng tng s tin 1 t ng dng xy dng Qu t thin VinaGame. Ngoi 1 t ng t ngn schcng ty h tr cho hot ng ban u ca qu, cc thnh vin s dng tt c mi cng c v phng tin h tr bng cc knhtruyn thng, bo ch, cc website www.volam.com.vn,www.phongthan.com.vn, www.boom.com.vn,www.cuulong.com.vn,www.123mua.com.vn... nhm ku gi mi t chc, c nhn, cng ng game th chung tay ng h tin, hin vt v cng sc viqu. i tng trc tip m qu t thin hng ti l nhng tr em vng su, vng xa, cc tr em ngho, tr em khuyt tt,nhim cht c dioxin... Hot ng ny dy ln mt phong tro ng h lan rng trong nhn vin v cng chnh i ng nhnvin l lc lng nng ct lm nn linh hn ca qu t thin ny. Lm c iu , u cng l mt vn ha chin lc cadoanh nghip.

D. QUN TR QU SN XUT CUNG NG DCH V GAME ONLINE CA VINAGAME1. Xc inh cc cng vic cn phi thc hin theo mt tin trnh v thi gian.2. Phn tch v lp k hoch cc yu t cn phi p ng nhm tha mn nhu cu khch hng.3. T chc thc hin chuyn giao dch v.4. Kim tra v iu chnh.

I. XC INH CC CNG VIC CN PHI THC HIN THEO MT TIN TRNH V THI GIAN CAVINAGAMEVinagame c trn 60 game Online ln nh, trong c nhiu game ht nh:

o V lm 1 v 2

o

Thun Thin Kimo Boom Online

o Zing Play

o Kim Th

o Phong thn

o Chinh

o Bit i

o

Tt c cc Game thuc Vinagame u c ui zing.vn

Bc 1: Xc nh ngun game

- Mua bn quyn t nc ngoi:- Cng ty Vinagame t thit k game

1. Mua bn quyn t nc ngoiTh trng game online Vit Nam ang pht trin rm r, y tim nng, tuy nhin a phn l cc game c ngun gc t

nc ngoi.

Cho n nay, GSS ( Tn vit tt ca b phn pht trin Game online) c 3chc nng nhim v sau:

NHM 10 TRANG 16
http://www.volam.com.vn/http://www.phongthan.com.vn/http://www.boom.com.vn/http://www.cuulong.com.vn/http://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.volam.com.vn/http://www.phongthan.com.vn/http://www.boom.com.vn/http://www.cuulong.com.vn/http://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.htmlhttp://www.vng.com.vn/vn/so-do-trang/sitemap.html


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Pht trin game

Bn i ha game

Nguyn cu v phn tch game

Pht trin gameT pht trin cc game ph hp vi th trng Vit Nam. Hin ti bn a ha game. Ngoi nhim v t pht trin, GSS m

nhn Vit ha cc game do VNG mua v t nc ngoi.Nguyn cu v phn tch gameThc hin nghin cu, phn tch cc u khuyt im cc game trn th gii, tm ra cc game hay VNG mua v vn hnh, ngthi gip GSS hc hi thm cc game ny, ng dng cho cc game GSS t pht trin.

Nhn lc GSS (i pht trin game) ch yu l cc thnh vin c nhiu nm hc tp, lm vic ti nc ngoi nh Hn Quc,Anh, Trung Quc v.v Trong , c nhiu thnh vin c kinh nghim lm vic ti cc game studio nhiu nc, cng nh kinhnghim vn hnh game lu nm ti th trng Vit Nam.

Cc sn phm ca GSSPht trin game, V do Thun Thin Kim: mt game MMORPG c bit n vi ci tn ban u l T812.o Project S: mt d n MMORPG game khc, ang c thc hin.

o Project P: mt d n casual game ang c pht trino Project W: mt d n webgame ang c pht trin

Bn a ha game, V d:o Cu Long Tranh B: tin hnh Vit ha ni dung, to mi cc trang phc mang mu sc Vit Nam v mt s nhn vt

3D.o HotStep: tin hnh Vit ha ni dung, m thut game v cc vn v k thut.o Nm ln (Maple Story): tin hnh Vit ha ni dung.o Chinh : thc hin Vit ha ni dung v m thut game.

Sau khi mua bn quyn game, cng ty Vinagame phi chnh sa li nhng phn mm ny cho ph hp vi nhu cu s dng cangi chi game Vit Nam.

2. Cng ty Vinagame t thit k game.T pht trin cc game ph hp vi th trng Vit Nam. GSS s chu trch nhim pht trin thm nhiu game khc, mc tiu

phn u n nm 2013, s game ni a ca GSS lm ra chim 50% s game pht hnh thnh cng ca VNG.

Bc 2: Thc hin cc hot ng MarketingCng ty s qung b, gii thiu cc sn phm game trn cc trang web lin kt, cc trang s kin thng tin n cc

tim Internet, nhng ngi chi game bit.

Bc 3: Theo di vic ng kKhch hng s ng k thnh vin trn cc trang web c th down cc phn mm game.

Bc 4: Xc nh cc thng tin

Cng ty s xc nh v kim tra thng tin khch hng qun l

Bc 5: Hng dn vic ci t cc phn mm gameVic ci t phn mm lun c hng dn k trn trang web, nhng nu khch hng gp kh khn trong ci t th c

th lin h vi nhn vin bng cc phng tin hoc c th in thoi trc tip th khch hng s c nhn vin hng dntn tnh.

Bc 6: Cung cp cc th game

NHM 10 TRANG 17


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Cc phn mm game online ca Vinagame l c th s dng min ph. Tuy nhin khi ngi chi mun t n cp caotrong tr chi th phi mua nhng th game do Vinagame pht hnh mi c th chi tip.

Cc th game ny cng ty Vinagame c th phn phi cho cc i l kinh doanh, phn phi trc tip cho cc ca hngInternet.

VinaGame ang qun l h thng phn phi th tr chi tr trc cc ln. Th ny do VinaGame pht hnh v phn

phi cho cc c s kinh doanh Internet, ni 90% game th thng chi.H thng c s kinh doanh th game tr trc ca VinaGame hin bao bao gm 15.000 phng Net phn b khp c

nc.Cc sn phm phn mm ca VinaGame ang c n trn 7000 phng Net s dng.

VinaGame c h thng nhn vin lun theo st, cp nht nhng thng tin mi nht trn th trng.

Bc 7: H tr cc ca hng Internet cc ca hng Internet thun li trong vic qun l ngi chi Vianagame c h tr phn mm qun l CSM, phn

mm ny gip cho my ch c th theo di tt c cc hot ng ca my thnh vin.

Bc 8: Hng dn cch chi gameKhi pht hnh ra mt tr chi mi c tnh quy m, nhn vin cng ty Vinagame c th n trc tip cc ca hng

Internet hng dn r rng, chi tit cch chi cho nhn vin qun l ca hng hoc nhng ngi chi ti ca hng

ngi chi bit cch chi, chi gii hn, thu ht c ngi chi, gii thiu cho nhng ngi chi khc.

Bc 9: H tr nng cp chng trnh gameThu thp thng tin phn hi t khch hng, tin hnh bo tr game, sa cha nhng sai st nng cp game hon thin

hn.

II. PHN TCH V LP K HOCH CC YU T CN PHI P NG NHM THA MN NHU CUKHCH HNG.

1. K hoach nhn s cho cc cng vic cn phi thc hin:GSS c cc nhm lm vic:

Nhm thc hin Cng vic

Team localization Cung cp dch v Vit ha ni dung game cho cc game doVinaGame pht hnh. Dch th Bin tp Bin tp in-game

Team design Nghin cu, thit k game play, tnh nng cho cc game caGSS pht trin Cn bng game Tnh nng game H tr xy dng cc event in-game cng nh ci tin game

play ca cc game do VinaGame pht hnhTeam content Nghin cu, xy dng ni dung game ph hp vi vn ha,

lch s Vit Nam

Phong cch m thut Li thoi, li dn, tn gi a danh H thng nhim v Cung cp dch v t vn cho qu trnh Vit ha cc game doVINAGAME pht hnh.

NHM 10 TRANG 18


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Team art Xy dng cc artwork 2D & 3D cho T812 3D models (nhn vt, qui vt, NPC, effects, map, cnhquang, ) 3D video clips 2D background

Cc hnh khi nim Cung cp cc dch v artwork cho cc game ca VNG phthnh nh logo, poster, hnh in o thun, ba l, cc t ri, t dn,

Team R&D Xy dng cc cng c h tr cho cc team trong v ngoiGSS nh Cng c h tr cho vic dch thut Cng c h tr vn hnh game TTK Nghin cu, xy dng quy trnh pht trin game MMORPGtin tin, t nn mng c bn cho vic pht trin gameMMORPG ti VinaGame. Pht trin game.

Team gameevaluation Tr li cu hi VinaGame c nn mua game ABC haykhng? Ti sao Team quy t nhng gamer ton din am m, c kin thc su v game lm vic qua tt c v tr lin quan n pht trin, vnhnh game (test, developer, vn hnh, ).

Team Admin Qun l iu hnhNhn vin bo mt Qun l bo mt thng tinNhn Vin k thut Hng dn, x l cc vn v s c li k thutNhn vin kinhdoanh

Tm th trng, bn th Game

Nhn vin chmsc khch hng

VinaGame c i ng 150 nhn vin chm sckhch hng hn hnh phc v qu khch 24/24, sut

7 ngy trong tun.* Hng thng VinaGame tip nhn trung bnh 115.000 cucgi, 50.000 th in t, 50.000 yu cu h tr trc tuyn,15.000 lt tham quan ca cc game th n Nghnh Khnhng.

Cng tc vin H tr cho nhn vin kinh doanh, tm kim pht trin thtrng, mi khch hng chi th nghim game i vi sn

phm mi

2. K hoch cc phng tin, cng c v cc vt dng km theo thc hin cng vic.

Phng tin. Cng vic

NHM 10 TRANG 19


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- My vi tnh- in thoi- Qut, my

lnh- Cp mng

- H tr cc cng vic ca nhn vin,- T vn h tr khch hng- iu ha nhit - m bo ng truyn- Thng xuyn kim tra, bo tr m bo s hot ng c lintc.

3. K hoch d tr hng ha chuyn giao dch v.D tr cc th game cung ng y v kp thi cho khch hng, c bit trong cc chng trnh khuyn mi.

T CHC THC HIN CHUYN GIAO DCH V

Vinagame pht hnh cc phn mm Game ln cc trang Web lin kt.

III. KIM TRA V IU CHNH

1. Xc nh cc i tng cn phi kim tra v iu chnh.Tt c cc thnh vin c kim tra thng xuyn v iu chnh cho ph hp vi yu cu chuyn mn.2. Xc nh cc ch tiu qui nh lm cn c kim tra v iu chnh.

Cc ch tiu v my vi tnh, cc vn v k thut cn thng xuyn c kim tra nng cp cho ph hpvi Game

3. Xc nh c ch kim tra v iu chnhiu chnh cc c ch khng cn ph hp vi Cng ty, th trng game onlineXc nh k hoch kim tra v

iu chnh.

NHM 10 TRANG 20

Th Game

Vinagame

Cc Ti mInternet

Ng i ch i c nhn

Nh cungc p d ch v

Internet

Khch hng

1

Khch hng.

Khch hng2

VanLuong.blogspot.com VinaGame

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