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Beyond the Lean Startup
CJ Cornell@cjcornell
#PHXstartupweek
#ChaseBasecamp
#yesphx
Vanguardentrepreneurship
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Zapit2.mehttp://
use your phone …
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“ The plural of Anecdote
is not Data. ”
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Lean Methodology
customer development
minimum viable product
measurement
iterations
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Customer Development“get out of the building”
talk. ask. discuss.
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Iterations. measurement.“get out of the building”
talk. ask. discuss.
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Minimum Viable Product
“don’t worry … be crappy”
“ship early, ship often”
“if you’re not embarrassed by
the first version of your product”
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customer
iterations, feedback,
measurements
consultant
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customers
minimum viable product
iterations
product(s)
competitioncompetitioncompetition
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Mark
et
Sh
are
, V
alu
e
Time
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breakthrough …Products
Services
Business Models
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disruptive
Innovationdoes not always mean
disruptive
Technology
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Striving to
become
UNICORNS
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the opposite of
Lean startup is not
Fat, Bloated,
or Slow
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breakthrough …Products
Services
Business Models
Vanguard
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Products
Services
Business Models
Vanguardentrepreneurship
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How can we
Predict what products people will
Love
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What
Productshould I
Build
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“Solve a big problem for the customer”
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Motivation
Behavior
Values
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Motivations
Benefits
Features
Functions
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Pain / Pleasure
Hopes / Fears
Motivations
Self Expression / Curiosity(community)
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inconvenience
costs
delay, lost time
change
extra effort
etc …
uncertainty
regulation
Pain
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Pain / Pleasure
Hopes / Fears
Motivations
Self Expression / Curiosity(community)
+-
Benefits
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Benefits
Motivations
Features
Functions
Technology
Pro
du
ct
Shared Behavior, Values
Mark
et
+
-
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Marketing
Business
Growth
Vanguardentrepreneurship
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Vanguardentrepreneurship
Upside &
Downside
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The Visionary’s Curse
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The Visionary’s Curse
Robbed
Raped
Ruined
Ridiculed
or ..
Killed
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Products
Services
Business Models
Vanguardentrepreneurship
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CJ Cornell@cjcornell
[email protected]
#PHXstartupweek
#ChaseBasecamp
#yesphx
Beyond the Lean Startup
Vanguardentrepreneurship