Vancouver Olympic co-promotions examples

Olympic Co-Promotion Examples:

May, 2007

“The GE and Home Depot Switch & Win More Sweepstakes is your chance to win $50 to spend at the Home Depot”

GE/Home Depot/Kodak Promotion:

Home Depot is an Official Partner of the USOC

Co-Promotion Details:Region: U.S.

Program Name: “The GE and Home Depot Switch & Win More Sweepstakes”

Duration: September 1, 2005 – December 15, 2005

Program Background / Overview:

• The Home Depot elected to participate in GE Lighting’s Marquee Olympic themed promotion,

Switch & Win. Home Depot stores displayed GE provided pre-packaged promotional displays throughout

their retail stores.

• Specially marked packages contained a decoder game card and instant coupon to drive

consumers online to www.switchandwin.com to play The GE Switch & Win Instant Win Game.

• Consumers were asked to fill out registration information, including name, date and where they

picked up their game card in order to play the Instant Win Game.

• Consumers used their game card to instantly determine whether they have won one of the

following prizes:

• Gold Medal Prize (1): A trip for 2 to the 2006 Olympic Winter Games in Torino, Italy, including air transportation,

hotel accommodations, event passes and more.

• Silver Medal Prize (100): A Kodak EasyShare Digital Camera.

• Bronze Medal Prize (2,500): A collectible, limited edition GE 2006 Olympic Winter Games pin set.

• Once consumers were informed they had won, they were prompted to download a coupon valid

on their next GE Reveal purchase.

General Motors is the Official Automotive Partner of the USOC: Chevrolet is the featured division for GM’s U.S. Olympic Team

Anheuser-Busch/Chevrolet Promotion:

Co-Promotion Details:Region: U.S.

Program Name: “Pour on the Gold”

Duration: January 27, 2006 – February 28, 2006

Program Background / Overview:

• Point of Sale Materials used in Retail Locations across the United States

• Consumers filled out an entry form for a chance to win a Chevrolet Truck

• Each consumer that participated took away a Torino 2006 Viewer’s Guide provided by

Anheuser-Busch. The guide contained a complete schedule of all the events that took place during

the Torino 2006 Olympic Winter Games

Panasonic is a Worldwide Olympic Partner

Roots is an Official Supplier for the USOC

Anheuser-Busch/Panasonic/Roots Promotion:

Co-Promotion Details:Region: U.S.

Program Name: “Pour on the Gold”

Duration: February 1, 2006 – February 28, 2006

Program Background / Overview:

• Point of Sale material in Buffalo Wild Wings Restaurants across the United States

• Consumers filled out an entry form for a chance to win one of several prizes including a

Panasonic Plasma HDTV and U.S. Olympic Team Merchandise provided by Roots

Co-Promotion Details:

Region: Various

Duration: April 1, 2004 – June 30, 2004

Program Background / Overview:

Every time consumers used their Credit Union Visa

Card between April 1 and June 30, 2004 - they were

automatically entered into that month’s drawing

Visa/Panasonic Promotion:

Lenovo/Coke Promotion:

Co-Promotion Details:

Region: China

Program Name: Lenovo/Coke Co-Branded Laptop

Duration: May 26, 2006 – November 30, 2006

Program Background / Overview:

• Special, Limited edition Lenovo/Coke Co-Branded Laptop

• Only 8,000 units produced and sold

Air China and Bank of China are both Official Partners of BOCOG

Visa/Bank of China/Air China Promotion:

Co-Promotion Details:

Region: China

Program Name: Bank of China & Air China Visa Olympic Games Credit Card

Duration: April 26, 2007 – December 31, 2008

Program Background / Overview:

• Visa Olympic Games themed co-branded card with Air China issued by Bank of

China.