Why Frequency in Advertising Works Vancouver’s Favourite Newspaper Since 1908 Promotional Calendar & Planner 2011 The power of repetition reinforces the advertiser’s message • A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition. • Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising. • Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers. • New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent. • Consistency, plus frequency, equals payoff for your business! To reserve your space, or for more information, please call 604-738-1412 Feel free to visit our website: www.vancourier.com Sizzling Section Samplers WEEKEND EDITION Vol. 101 No. 27 • Friday, April 2, 2010 Established 1908 photo Dan Toulgoet WEST YOUR SOURCE FOR LOCAL NEWS, WEATHER AND ENTERTAINMENT! WWW.VANCOURIER.COM 13 26 Lightweight Love List Japanese invasion Talking Turkey A group of Vancouver residents hope their joint effort with the park board will revitalize the 40-year-old Bloedel Conservatory, home to hundreds of plant species and tropical birds, and ensure its survival —story by Sandra Thomas The great indoors 25 WEDNESDAY, SEPTEMBER 1, 2010 THE VANCOUVER COURIER EW21 Seniors SEPTEMBER 2010 SPECIAL ADVERTISING FEATURE by Helen Peterson Statistics Canada reports that increasing numbers of seniors are taking university classes and other programs, and there are several reasons for this. People in the 60-plus age group may be semi- retired or retired and have time on their hands during the day. Plus, there are so many interest- ing and informative courses, workshops, speaker series and assorted interactive educational oppor- tunities available locally. As they do each year, Simon Fraser University offers seniors programs geared at the golden set. Julian Benedict is the coordinator of the SFU Seniors Program, and he says lifelong learning is one of the best ways to stay healthy, active and engaged in later life. He’ll be hosting a presentation on Saturday, Sept. 25 with the Mature Women’s Network that will offer an overview of the program. It allows seniors to explore the many different courses, free forums and outreach programs that will be offered in the fall at the SFU downtown campus. And it’s in the daytime, for the convenience and safety of seniors. Benedict not only manages the courses for the seniors program, he regularly writes articles on lifelong learning for various publications, and is a real expert on the subject. Anyone interested in pursuing classes and lectures in the fall would benefit from attending this informative work- shop. “Exploring the Benefits of Lifelong Learning” takes place at the 411 Seniors Centre on Dun- smuir from 12:30 to 3 pm on the 25th, and the cost to attend is $4. Call 604-681-3986 for regis- tration details. See next page for a small sampling of the upcom- ing curriculums. LEARNING CURVE FUN FALL COURSES LEARNING IS GOOD FOR YOU, AT ANY AGE! Healthwise SPECIAL ADVERTISING FEATURE AUGUST 2010 WEDNESDAY, AUGUST 18, 2010 THE VANCOUVER COURIER EW23 compiled by Helen Peterson Fitness of any kind that is tailored to your health needs and your desires is all good. If you like to ride your bike, do a 10k run, swim, go to the gym daily, or take in pilates and yoga classes regularly, that’s great. Whatever your niche, there is a fit- ness program out there to suit. So there are no excuses for not finding your “perfect fit.” For those who want a little extra artistry in their program, here are a few options: The 30 Minute Hit was created to accommodate the busy lives of mod- ern day women. This exhilarating and challenging circuit consists of tech- niques taken from boxing, kickboxing, general self-defence and core stability training. At 30 Minute Hit, each of 13 stations lasts for a two-minute interval and when the ladies are not hitting the bags, they are working hard with the Swiss balls and medicine balls. Interval training is an excellent way to burn fat as well. Instructor Charmaine Hendrickson says, “Most of our clients have had zero boxing or kickboxing experience. For your first workout we have a qualified trainer to take you through the circuit and stay with you while you find your stride. “From there, our trainers provide consistent instruction and motivation every step, kick and punch of the way. It’s like having a personal trainer without the pressure, commitment or expense.” The studio is located at 1261 East 2nd Ave. (at Clark). Call 604-254- 4269 or e-mail: info@30minutehitvanc ouver.com for details. Zumba Fitness is a fitness class based on dance styles. It combines high ener- gy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries and achieve long-term health benefits. Zumba is considered a “feel- happy” workout that is great for both the body and the mind. Zumba is a fusion of Latin and Inter- national music - dance themes that create a dynamic, exciting, effective fitness system. The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone the body. Zumba utilizes the principles of fit- ness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy-to-follow dance steps. Zumba’s workout classes take place at a number of halls and community centres throughout the city. Go to www.zumbavancouver.ca for info. Now, for all you Karen Kain admirers out there, you can achieve long, lean muscles, great posture and most likely inner peace – with The Dailey Method! (see next page for details). INSTRUCTORS PERFORM MOVES BY THE DAILEY METHOD, A BALLET BARRE FORM OF EXERCISE. WORK IT, GIRL: FITNESS MEETS FINESSE WEDNESDAY, NOVEMBER 17, 2010 THE VANCOUVER COURIER EW23 NOVEMBER 2010 STYLEreport PARTY GIRL Romantic ‘SpaDay’ For Two - Group VIP - dding by Helen Peterson photos by Manon Paradis The dress is back. You say it never left? Well, now it’s knocking down doors with abandon. A plain black dress with a few rhinestones is fine, too. Oh, you wore that last year? And the year before? Get out of the staid and tried and true this year. Infuse some colour, some layers, beautiful pleats and fabrics and depth. Need inspiration? Local fashion designer Malene Grotrian is hosting an “Open Studio Day” on Tuesday, Nov. 23, from 11 am to 7 pm at #910-207 West Hast- ings St. (The Malene Grotrian Studio Boutique). Drop by anytime throughout the day; she’ll be fea- turing designer shoes, clutches, jewellery, clothing and a few more surprises! Go to www.malenegrotrian. com for details. compiled by Helen Peterson With a holiday calendar jam- packed with social obligations and last minute party invites, men and women can feel frazzled trying to get from one event to the next looking their dazzling best in a hurry. “No one likes to be rushed,” says Peter Papapetrou, style expert for News Canada. Preparing your holiday wardrobe is like finding the right foundation, says Papapetrou. “I recommend stocking up on the basics, like a white button down shirt, well-tailored blazers and classic trousers for both men and women. “There are quick solutions to help jazz up a look with maximum impact and minimum stress, by keeping a few staple items at the office or in the car so you’re ready to go on the fly,” he says. For women, adding a bold acces- sory or an animal print scarf will add flare to any out- fit. But for a night on the town or for attending a lavish party or ball, visit your local mall or street boutique for that breath-taking, one-of-a-kind party dress. Be the belle of the ball this year… and don’t for- get to get your photo taken! RIGHT: FITTED DRESSES ACCENTUATE EVERY BEAUTIFUL CURVE. LET YOUR KIM KARDASHIAN SIDE OUT WITH THIS TEXTURED SKIMMER BY GROTRIAN. FAR RIGHT: GROTRIAN’S RICH TAFFETA NUMBER, ADORNED WITH A KICK OF BRIGHT RED FOOTWEAR, MAKES A GRAND ENTRANCE THIS SEASON. PHOTOS: RUNWAY SHOW AT FMA FASHION WEEK, VANCOUVER. HOLIDAY DAZZLE SPECIAL ADVERTISING FEATURE THE FESTIVE SEASON IS OFTEN YOUR ONE CHANCE ANNUALLY TO SHINE. DRESS IT UP - GEMSTONE BRIGHTS MAKE THE CITY GIRL DAZZLE. PHOTO: STOCK IMAGE. A PAIR OF SATIN PUMPS ARE A GIRL’S BEST FRIEND THIS SEASON. PHOTO: NEWS CANADA. WEDNESDAY, NOVEMBER 24, 2010 THE VANCOUVER COURIER EW25 NOVEMBER 2010 NOVEMBER 2010 SPECIAL ADVERTISING FEATURE by Helen Peterson T he holiday décor theme for homes this year is classic meets meaningful. Rather than your home looking like a big-box store exploded all over the interior, finding a theme that means a lot to your family, and will illicit oohs and aahs from visitors, is all the rage. It’s all about defining a theme, and incor- porating a blend of homemade items (one- of-a-kind baubles and ornaments, baked goods, real boughs and eco-friendly lighting touches) to present a home that is warm, friendly and cozy. Looking for inspiration for your holiday décor this year? Look no further than the upcoming Homes for the Holidays tour. Pro- ceeds will support the counselling services of Kids Help Phone (KHP), which is now in its 21st year. Prominent interior designers have partnered with local home décor retailers to create five distinctly themed holiday showcases. Raising funds for the organization takes effort, and as well as soliciting donations throughout the year, the Kids Help Phone’s local chapter is now in its the sixth year of pre- senting the Homes for the Holidays tour. As visitors step inside one of the five fea- ture homes, they’ll see décor ideas and themes that will warm the heart, and will know that their ticket to see these delightfully presented abodes is helping a bigger cause. A committee of hard-working elves (a.k.a. the KHP board, event sponsors and volunteers), make it all happen, and they need your support. (All proceeds will support Kids Help Phone, Canada’s only toll-free, 24-hour, bilingual and anonymous professional phone and web coun- selling, referral and information service for children and youth.) Homes for the Holidays is a self-guided tour, and takes place Nov. 27 and 28, from 11 am to 4 pm. Tickets ($50) are available from retailers featured on the website, online or by calling 604-267-7057; www.kidshelpphone.ca. THE CLARKE LIVING ROOM’ DÉCOR IS SIMPLE, YET REFINED. ALL ‘HOMES’ PHOTOS BY: CLAUDETTE CARRACEDO. HEARTFELT HOLIDAY HOMES festive ISSUE THE { THE ULTIMATE GUIDE TO DOMESTIC BLISS IN VANCOUVER } y Sale SALE EXTENDED due to