Vancouver Community College Degree (2012 LinkBC Case Competition)

Packaging Tsawwassen

Vancouver Community College DegreeAnnette Lee, Kimberley Lennox, Richard Funk & Tiffani Mai

Coast Tsawwassen Inn

• “Facing the sea”• 90 rooms• 3.5 Star Hotel• 5 minutes away from ferry terminal

Coast Tsawwassen Inn

• Ferries• Paintball• Point Roberts – US border• Boundary Bay Regional Park• George C. Reifel Bird Sanctuary

Coast Tsawwassen Inn

19%

63%

11%

6%

1%Occupancy

US MarketsBCAlbertaOntarioQuebec

Key & Target Markets

Natural History

• Admission to either: • Qway-Aathia’s Museum • George C. Reifel Migratory Bird

Sanctuary• Shuttle to & from hotel

Cost $109 Rate $129Profit $20 (15.5%)

Couples Retreat

• Winery tours & tastings• Wellbrook Winery• Westham Wines

• Prix fixe dinner for 2• Wine pairing of choice• Gift basket

Cost $244Rate $299Profit $55 (18%)

Coast to Coast

• Accommodation at Coast Tsawwassen Inn & Coast Victoria Harbourside• Shuttle service between

hotels & BC Ferries terminals• $200 restaurant credit

Cost $288Rate $349Profit $61 (9.5%)

Themed Getaways

Cost $ 69 - $129Rate $109 - $189Profit $40 - $70

Key Stakeholders

Local Stakeholders• Coast Hotels (Victoria Harbourside)• BC Ferries • Tsawwassen Paintball• Tsawwassen Srings Driving Range• Wellbrook/Westham Wineries

Broader Stakeholders• BC Tourism• Chamber of Commerce of Tsawwassen

Distribution

Families:• Mom Blogs• Pinterest/Instagram• Radio advertisements

Seniors:• BCAA- Westworld Magazine• Trip Advisor• Anderson Vacation

Thank you to Coast Hotels, HOST 2012, Mentors & Judges

References• Photos

– Senior – http://www.examiner.com/article/seniors-who-exercise-live-longer-happier-and-healthier-lives-according-to-a-new-study

– Family - http://www.gpb.org/todays-families-the-wonder-of-toddlers– Wellbrook Winery - http://wellbrookwinery.com/site/gallery.html– Tsawwassen Background - http://www.tsawwasseninn.com/photo-gallery/page/3– Coast Tsawwassen Inn Bacnground - http://tsawwassenrealestate.ca/about-tsawwassen-real-estate/– BC Ferries - http://www.bcferries.com/– BC Ferries Logo - http://www.softlandings.com/what-you-need-to-know/travel-transit/travel-and-transit/– Coast Harbourside Hotel & Marina–

http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/photogallery– Coast Bastion Inn - http://www.coasthotels.com/hotels/canada/bc/nanaimo/coast_bastion/photogallery– Qway-Aathia's Native Art Gallery -

http://www.aboriginalcanada.gc.ca/abdt/apps/vats2.nsf/vAllCompaniesByID/ACCR128.html?OpenDocument&lang=en&caller=3

– Humming Bird (Reifel Bird Sanctuary) - http://www.reifelbirdsanctuary.com/thesite.html– Polarbear Swim - http://www.insidevancouver.ca/2011/12/28/dive-into-2012-vancouver-polar-bear-

swim-january-1/– Driving Range – http://www.meadowoaksgolf.com/images/Img5.png– Pintrest Logo – http://www.pintrest.com– Instagram Logo - http://beblogalicious.com/2012/09/blogalicious-is-on-instagram-and-socialcam-by-

brothatech/instagram-logo/

References• Secondary Research

– Delta Tourism Strategy Report - http://www.corp.delta.bc.ca/assets/HRCP/PDF/delta_tourism_strategy_report.pdf

– Tourism BC’s Five Year Strategy - http://www.jtst.gov.bc.ca/tourismstrategy/documents/MJTI_TourismStrategyReport_FNL.pdf

– Pintrest Quote - http://mommarkettrends.com– Weekend Package

• http://www.corp.delta.bc.ca/EN/main/residents/recreation_and_parks_services/147/sdrc.html#schedule

• http://www.tsawwassenpaintball.ca/ • http://golf.tsawwassensprings.ca/golf/driving-range/ • http://www.vancouversun.com/life/Tsawwassen+32nd+annual+polar+bear+swim+draws/5936315/

story.html

– Coast to Coast• http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/packages_and_specials/sail

_and_stay

• http://www.bcferries.com – Couples Retreat

• http://wellbrookwinery.com/ • http://www.westhamislandwinery.com/purchase.html

– Natural History• http://www.reifelbirdsanctuary.com/