Vancity MagicBus IOTO International Inc. March, 2008 © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated.

Vancity MagicBus

IOTO International Inc.

March, 2008

© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

The Problems

Social Networking &

Hobby Tribes

Community building and ‘get together’ activities are diminishing. We trap ourselves in glass and metal boxes or in an asocial cyberspace. Websites and blogs keep more and more people at their keyboards.

Environmental Concerns

We are deeply concerned with environmental and sustainability issues. We care about the planet and the future for our children – we want to act, but don’t know what to do.

Driving

Rising fuel costs, parking costs, congestion, and now carbon taxes – automobile driving is getting increasingly expensive and unpleasant for customers and retailers alike.

Technology

Wayfinding , navigation technologyies, iPhone and the ubiquity of location-enable handheld devices. Everybody wants to reach out and be reached, without getting lost in the static.

Advertising

Traditional marketing messages are being filtered out by audiences. How to open the cocoon of the cynicism so people engage their values?


The SolutionSocial Networking & Hobby Tribes

Connecting the local community through the Internet.

Environmental Concerns

A collective form of transportation that is greener and more efficient than the private automobile. Educate people about the environmental topic.

Advertising

Innovative impression based and impact based advertising.

Technology

Enables trip reservations and aggregates users to their nearest pick-up locations.

Driving

Reduce driving costs and traffic congestions. Give people their time back.


Comparative AnalysisVancity Print Advertising• Impression-based • Brand-awareness

Vancity ChangeEverything.ca• Interactive means of impact-based advertising• Encourages and motivates changes within community

Vancity Bike Share• Initiates environmental change within the community• Building an active social community less cyber focused

Vancity Magic Bus• Accessible and open to all demographics (teens, seniors)• Creates hobby tribes and social network within community• Generates common community goals• Provides a safe place for meeting the like minded.

Z Kilometers traveled Y number of impressions

X number of papers distributed Y number of impressions

300% Reduction in Carbon Footprint!


Vancity Print Advertising• Impression-based• Brand awareness

Why MagicBus?MagicBus is impression-based advertising. It produces as many impressions as a print campaign with a far smaller carbon footprint (200-300% less).

MagicBus is impact-based advertising. Success is quantifiable and can be measured by how many users have participated and used the service.

MagicBus creates community. Common trips and common goals are the most powerful of experiences in collective consciousness – think of the Odyssey. Think of a vision quest. Common trips foster belonging and create community.

MagicBus is environmental-friendly. Collective forms of transportation are many times more efficient than the private automobile in terms of energy consumed, emissions generated, time, and land use.


Billboards Vehicles

Retention rates ashigh as 97%, compared with 19%for stationary billboards.

Why MagicBus?

MagicBus encourages pooled investment in collective forms of transportation. It enables innovative technologies that would otherwise not be pursued singly because of their higher cost. (fuel cells, hybrids, electrics, IT). MagicBus provides trip information. 21-28% of trips are not taken through collective modes of transportation because of an information deficit.

MagicBus is a catalyst for change. Getting people comfortable and familiar with traveling together plays an extremely important role in moving society to more sustainable forms of transportation than the private automobile. Besides, driving is getting expensive, and that , by its very nature, is exclusionary.


Vancity MagicBus

• Members choose where they want to go – by selecting trips to a favorite destination from a list of points of interest selected by the Vancity moderator

• The destinations which get the most ‘pilgrims’ the fastest becomes the destination for the VanCity MagicBus.

• Typically, the trips would start at any VanCity location well-served by public transit, and traverse areas in which Vancity wants to foster community.

• Multiple destinations and multiple trips are possible depending on the size of the MagicBus fleet, the geographical separation of the destinations, and the points of origin.


Vancity MagicBus

• Which Points of Interest (POIs)?

– Selected by VanCity to reflect the organization’s interest in fostering social, ecological, and community goals.

– Reflect member concerns.

– Typically not well served by public transit.

– Examples: A daycare, an ivy pull at Deas Island Regional Park, a Farm Folk City Folk event in Langley, or an Outdoor Adventure Relay for Darfur in Deep Cove.


How it Works

The number of destinations and capacity of the service are determined by the size of the MagicBus fleet. The frequency and days on which the service can be offered (weekends, weekdays) is also determined by the extent of the fleet.

Step 1

SMS subscribers or visitors to a website such as VanCity are presented with a list of possible destinations to be reached during a given time, for example Sunday afternoon.

Step 2

Members indicate their interest in reaching that goal by clicking on that destination, or via an SMS response. The first destination that fills up the MagicBus is the final decision.

Step 3

In return, a SMS or E-mail is sent to ‘pilgrims’ with a code for boarding and instructions on where to board the service, what to bring, and when they can expect to return.


Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile.

IOTO International Inc.

Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA.

What we do: Our focus is to improve human connectivity between destinations while respecting the environment.

We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO2 decision matrix for easy trip comparison and optimization.

Data generated from passenger selections defines focus areas.

Our

Foc

us

Reduce Traffic

Congestion

Reduce Parking Demand

Create Hobby Tribes

Minimize Carbon

Footprint

Generate Impressions

Increase Location Traffic


Costs


Benefits

Placement – Routes, times, and destinations can be selected with a view to targeting specific demographics. Often, areas where traditional forms of outdoor advertising are limited or unavailable can be accessed with MagicBus.

Positive Association - With MagicBus, Vancity can link the pleasures of environmental sustainability, community activity, and journeys to the brand.

Word-of-mouth – The MagicBus is a unique marketing concept thatgenerates a far stronger viral presence than other advertising forms.

Retention rates – The MagicBus generates retention rates almost 5 times that of stationary billboards.

Are a function of destinations visited, frequency of service, targeted demographics, and vehicle types and livery selected. Costs are comparable to print, TV, radio, and outdoor advertising campaigns.

Rate Card


Approx Number of Km/Week

Approx Number of POIs/Week

4 Week NET Cost

Plan A 400 3 $5930

Plan B 300 2 $4450

Plan C 200 1 $2965

Plan D 100 1 $1485

RATES

The rates provided are based on a minimum contract term of 4 weeks. The service is offered on once a week basis. Service rates are subject to change if there are special requests or additional customization.

CONTRACTS & TERMS

A signed contract will confirm booked space. The service will be guaranteed over the duration of the entire contract. Cancellation of contracts must be made in writing and received by IOTO not less than 30 days from the scheduled service date. Contracts are subject to a 15% penalty charge against the net value. Contracts are non-cancellable within 30 days of the posting date.

Next


Meeting to discuss exact design of theMagicBus shuttle service. (XX days)

Signing the contract for a Pilot Project of X weeks. (XX days)

Implementing the MagicBus offer onVancity‘s website. (XX days)

MagicBus rolls (XX days)

Contacts

IOTO International Inc.269 West Keith RoadNorth Vancouver, BC

V7M 1L7 Canada

Will SpatCEO

[email protected]

Jimmy AuBusiness Development

[email protected]

Philip Liesenfeld


mailto:[email protected]

mailto:[email protected]

Vancity MagicBus IOTO International Inc. March, 2008 © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated.

Documents

ioto client information

impact based advertising

impressionbased advertising

environmental topic

environmental concernswe

active social community

local community

print campaign