Valuing UX

Valuing UXTiming is Everything

Dr. Nathan Relles

Andy Busovsky – Mgr, UX Department

It’s Harder to Run Alone...

• Bring talent together• UI/UX as a bridge• Internal survey• Collaborative project• Aim for buy-in above and below

Don’t Run Alone

Training Is Essential…

• Prepare• Test• Proof of Concept• Rely on your users. • Language is critical.• Be there or be remote.• Practice, practice, practice

Training is Essential

Think Big, Start Small...

• Start somewhere.• Establish important but

achievable goals.• Let users help.• Use simple tools at first.• Tap into existing resources

Think Big, Start Small

Short Runs Build Stamina and Strength...

• Exposure & Credibility• Challenging but achievable• Usability testing• Survey users• Potential for a team project?• Support, collaboration, engagement

Stamina and Strength

Before… After…

Before… After…

Stretch! Use All Your Muscles...Stretch! Use All Your Muscles...

• Help from all corners• People to represent your perspective• Mockups• Promote from within when you can

Stretch! Use Muscles

Fan Support Will Sustain You...

• Create a Mindset.• Get them thinking.• Get them talking.• Language guides thought.• Culture eats strategy for lunch.

Fan Support Sustains

Stay In Shape and Improve...

• Promote.• Measure & Assess.• Share.• Learn.• Keep it interesting.• Keep them interested.

Stay in Shape

ProximityNearby elements are grouped by our brain and seen as belonging together.

Proximity

Summary

�Start small

�Collaborate

�Engage

�Tap into Existing Resources

�Build Culture & Language

�Demonstrate Success

�Identify a Project If You Can

�Keep an Open Mind

�Rely on Users

�But Not Too Much

�Gather Data, Analyze, Learn