Valuing And Managing Volunteers

A Modern Approach To

Managing and

Valuing Volunteers

• How much is this woman worth to your organisation?

Why Place a Value on Volunteers?

• To compare the value of different types of volunteers

• To compare volunteer value to other types of supporters

• To make a case for investment in volunteers

• To understand which types of volunteers offer the highest

value to your organisation

• To understand which types of volunteer fundraising

activities offer the highest value to your organisation

• To understand how much you can afford to invest in

building relationships and supporting different types of

volunteers

Why Place a Value on Volunteers?

Instead of treating volunteers as an ‘amorphous

mass’ we need to:

• differentiate types of volunteers

• understand what makes each different

We then need to create a comprehensive list of

volunteer types for:

i.groups

ii.individuals

Making a start: Segmentation

Optimising my team’s time

How do I get them to focus their energies on what is most

important for the business?

Value Days

Assign a weighting to different activities undertaken depending upon their value to the organisation and the individual’s job

Monitor time against those activities

Calculate a weighted number of hours/days to measure performance

Set targets for the number of value days per month or per year

Value Days

Charity X - Value Days

Weekly Timesheet

Activity Value Time spent Value Target Variance

(Hours) Hours

Administration 0.1 10 1.00

Servicing existing supporters 0.5 9 4.50

Thank you events 1.0 0 0.00

Developing existing supporters 1.5 5 7.50

Finding new supporters 1.2 4 4.80

Finding legacy pledgers 2.0 5 10.00

Finding HNWIs 2.0 0 0.00

Pledger/HNWI Care 1.5 2 3.00

Optimising my investment

How do we know where we should be investing our time?

Hierarchy of Support Framework

Band Formal

Groups

Informal

Groups

Individuals

High

Medium

Low

value:support matrix

Used to plot the portfolio of community groups assessing their value (most often financial) against their required level of support.

It can help organisations to better understand where each community group sits in terms of their actual performance relative to their support needs and how to assess what their future could be.

low

high

high

VALUE

SUPPORT

value:support matrix

low

high

high

VALUE

SUPPORT

value:support matrix

contribution:value matrix

The logical next step as it goes beyond cash…

It is designed to help fundraisers place a value beyond financial on their community groups and can be used in two ways:• to assess actual value• to assess potential value

contribution:value matrix

Contribution:Value MatrixContribution Value Matrix

Community Fundraising Committees / Groups

Budget 2010

Existing Potential (additional value and cost only)

Value Cost Profit Value Cost ProfitC

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Group name and type comments

Breakout Session -Supporting Groups

How useful is segmentation as a driver for staff behaviour – currently and potentially?

What could you and your team(s) do differently in the way that you manage and support Branches/Groups/Committees…so that you achieve volunteer income leverage without compromising customer service?

Breakout Session – Focus on Individuals

What are the challenges that you face in order to apply the hierarchy model to individual supporters?

How might you overcome these?

Rewarding volunteers

• Why do I volunteer?

• Passionate belief in the cause

• Because I was asked by a friend

• I want to put something back

• I want to improve my CV

• The job looked interesting

Rewarding volunteers

• Thank them

• Celebrate

• Treats

• Anniversaries (personal and corporate)

• Social activities

• Lapel pins (silver, gold, diamante)

• Training

• Promotion